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Wednesday 2 January 2019

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Internal Assignment Applicable for April 2019 Examination
SEMESTER 1

Course: Essentials of HRM

1. Mahadev & Mahadev is a tourism and luxury travel company owned by Mr. Gajaraj Mahadev. His son Karan completed his tourism management course and joined the family business. After six months of joining the organization, he realised that there are gaps in the HR processes. Karan discussed the same with the HR Head, which he refused to accept. Karan is now sure that there are plethora of loopholes in the HR system. He now wants to conduct a HR audit which has never been a practice before. He needs to convince his father for the same. How can Karan justify the need, objectives and importance of HR audit to Mr. Gajaraj? (10 Marks) 

2. Take any two E commerce sites and discuss their training and development methodology? (10 Marks) 

3. Sanjay works as a Product Manager in Green Pvt Ltd. which is a FMCG company. From the past five years he has been a consistent performer and has always got a good increment. Even though he earns really good but there hasn’t been much progress as far as his career is concerned. He is still holding the same designation since the time he joined the organisation. This has deeply impacted Sanjay’s morale which could be seen in his aggression towards his peers. You are an external consultant hired for organisational development. After observing the organisation and its employees for eight months you interpreted that it is not only with Sanjay but widely all employees are very dissatisfied the way their career is progressing. Based on the above scenario: 

a. What is missing in Green Pvt. Ltd. and why Sanjay and other employees are so dissatisfied? Discuss with a proper rationale. (5 Marks) 

b. As a Consultant device a solution for Green Pvt. Ltd and chalk out a proper career planning method. (5 Marks) 

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Course: Financial Accounting & Analysis

Question 1
One of your colleague is going to make a presentation in the sales meeting. However, he finds difficult to understand the difference between gross profit, operating profit and net profit. Explain these terms to your colleague by discussing how these are calculated and highlighting the relevant points. (10 Marks)
Question 2
The provisions of AS-3 provide two methods for preparing the cash flow statement. Discuss how the manner of computation of cash flow from operating activities under direct method and under indirect method differs from each other. (10 Marks)
Question 3
On April 1st 2016 your company purchased an asset at a cost of 7 lacs and incurred Rs50000 on installation. The machinery being depreciated on WDV method every year. On March 31st 2019 , the machinery was sold for Rs4.5 lacs.
a) Pass relevant journal entries to recognize the profit or loss and sale of asset

(5 Marks)
b) Calculate the profit or loss on disposal, Calculate Closing book value and depreciation for the years 2016-19 (5 Marks) 
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Course: Marketing Management

Case
“Swaad” is a regional brand for pickles and spices. The demand for the brand has been growing. The pickles are made by traditional practices. The company has hired only females to make good quality pickles. The pickles and spices are made using natural ingredients. The packaging is done in a traditional jar which can increase the shelf life of the product. The pricing of the product is higher than other existing competitor’s brand. The biggest marketing communication for them is Word of Mouth because of which “Swaad” is very popular in the regional market. The company understands that there is a huge potential for the brand to establish itself in the national market.
The company is planning to grow its business across the country and they hire you as a Marketing Manager. They want you to develop the business and advise them on various issues.
1. Study various elements of micro and macro environment for Indian Market and suggest whether the company should expand its business. (10 Marks)

2. Explain various ways to promote the Brand “Swaad”. (10 Marks)

3. a) Explain the buyer decision making process for pickles. (5 Marks)

3. b) Suggest the psychographic and behavioural segmentation for the Brand

“Swaad” (5 Marks)
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Course : Strategic Management

1. China’s largest commercial vehicle firm Beiqi Foton wishes to enter India’s Automotive market. Conduct a PESTLE analysis for Beiqi in India & suggest whether Beiqi should enter India or otherwise. (10 Marks)

2. You have been appointed as a Strategy Consultant to Dolce & Gabbana Italian brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target? (10 Marks)

3. You are the Chairman of Nissan Motors in Japan. Your Indian subsidiary Nissan India has managed to gain only 1.9% of the market share so far & Competitor brands such as Maruti & Hyundai account for 50% & 17% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Advanced Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30
1. As Head of Supply Chain you are given the task of distribution network design. Explain
the process of Distribution Network Design you will follow and the influencing factors
you need to consider. Give examples wherever possible.
(10 Marks)
2. As a business strategy, your organization has chosen to outsource some work so that
they can continue to focus on the core business processes. Small tasks which can be
easily passed on to outsourcing companies are identified. Explain the supplier selection
and procurement process that needs to be followed for successful implementation.
(10 Marks)
3. A wholesaler buys shoes from NaviCo a shoe manufacturing company at Rs.500 per
pair. The wholesaler carries an average inventory of Rs 60,00000. The purchase
department expenses are Rs 408000 per annum and during this period around 3400
orders are released for procuring the shoes. It is also estimated (as % of inventory
value) the ware-housing costs (building rent, depreciation, operating cost) to be 6%,
Material handling costs (equipment, lease or depreciation, power) 3%, Labor cost 3% ,
Investment costs (borrowing costs, taxes, and insurance on inventory) 11%, Pilferage,
scrap, and obsolescence 3%. The annual demand for NaviCo shoes are 50,000 pairs.
a. What should be the ordering quantity the wholesaler should place to keep his total
inventory costs minimum? (5 Marks)
b. Explain the types of inventories maintained by an organization? (5 Marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Ethics, Governance & Risk
Internal Assignment Applicable for April 2019 Examination
1. As department manager, you are tasked with hosting an informal celebration in the
office. The food budget is Rs. 20,000. Your next-door neighbor, Rhea Sharma, has just
started her own catering business and asks to supply the food for your company’s
celebration. Since she is just starting out, she'll do it at cost and provide extra items at
no charge. Is there a conflict of interest here? What points might you want / need to
consider while preparing to discuss her proposal with the department head?
(10 Marks)
2. You have studied Business Ethics as a structured subject for the first time. Has it
influenced your perception and understanding of the process of doing business, how?
List 3 ways in which you see it helping you in your day-to-day business decisionmaking process, irrespective of your function and designation.
(10 Marks)
3A. It has become quite common to market/target products and services to children in
certain advertising campaigns, be it consumer durables or food or FMCG products.
Is it ethical to market to children? Justify your answer giving valid reasons.
(5 Marks)
3B. Pick a current popular advertisement from a national TV channel and critically analyze
as to what negative social / ethical messages it is conveying/re-enforcing and what
can be changed in the advertisement to convey a positive social/ethical value of the
product /service being marketed. (5 marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Decision Analysis & Modeling
Internal Assignment Applicable for April 2019 Examination

1. What is Linear Programing Problem? Explain with a suitable example
(10 Marks)
2. How can you detect multicollinearity in regression? Briefly explain with a suitable
example. (10 Marks)
3. Queuing Theory relates to the Management of waiting lines. Suppose, recently you
visited a multiplex cinema hall where there was only one service window and a long
queue. When asked to give feedback about your experience, you wrote the
Management back about the implementation of an optimal Queuing system.
a. Share with us your feedback to the Management regarding the Queuing system that
you have suggested. (5 Marks)
b. With reference to the above situation, you found out that the mean arrival rate of
viewers was 7 per 15 minutes whereas the mean service rate of issuing tickets for the
cinema was 5 per 15 minutes. What was the efficiency rate? Comment on the result.
(5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Context : Assume that you are appointed as a Logistics & Supply Chain Head of a firm “ ABC
International” based out of Delhi. This firm is in Import -Export with its clients spread across
Mumbai, Delhi and Riyadh, Saudi Arabia This firm is required to do the following activities:
Internal Assignment Applicable for April 2019 Examination
1) For its client based in Delhi, “Corn fresh Ltd” it is required to import consignment of 22
tons of packed Sweet Corn, which has a requirement of being stored in (-) 4 degree,
supplied in 50 kg export worthy double layer polybags, on pallets of 20 bags each,
imported from USA, with a lead time of 35 days by sea at Nhava Sheva for a full
container load @ USD 1300/container, 38 days at Chennai port @ USD 1100/container,
Cost ICD Delhi being 1500 USD/Container with a lead time of 42 days. 3 days by air at
Delhi @ USD 5/k. Local transit time being 7 days Mumbai- Delhi, 9 days being ChennaiDelhi.
2) As a Commission agent, Import and supply Provide 1000 Lenovo Laptops to “India
Infotech” a company based in Kolkatta from Ingram, Hongkong; with a 5% commission.
Quote of Dell being as follows: For an FCL with a loading capacity of 1100 pcs, price on
FOB Hongkong sea port is: USD 1000/number for 500 number, USD 800 upto 800
Numbers, USD 700 if order is between 801-1000 numbers, Manufacturing Base :
Hongkong,, Port of Loading: Hongkong. Lead time 60 days from the date of receipt of
Original Letter of credit, Payment terms LC at Sight. Warranty : Repair – 3 years from
the date of manufacturing, Service SLA for response: 48 Business hours, Serivce SLA for
resolution : 7 days from the date of inspection. Freight/container Hongkong to Nhava
Sheva = 500 USD.. Insurance cost : 1% of consignment FOB cost. USD = 65 Rs,
.Customs duty = 10% of Assessable value. Assessable Value = 101% of CIF cost. Local
Transport from Nhava – Sheva to Jaipur = Rs 20000/truck. Each truck carries upto 300
laptops.
3) ABC International also has an E-Commerce site on internet. ABC offers Sale of Fresh
Exotic flowers, which it imports from Italy and supplies in the Indian market to its online
direct consumers.
Question 1. Defining Different types of Transportation Modes and types that can be availed by
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
an Logistics and Supply Chain person and then suggest the most appropriate Transportation
mode comparing with available options for each of the above 3 scenarios, i.e import in Delhi for
Corn fresh, Import of Laptops for Raj Infotech and Import of fresh flowers for E commerce
business and also delivering to online customers, and justify the reason/benefits of your choice
versus other modes of transportation available. (10 Marks)
Question 2. Define various Commercial & Import Documents that are required for Imports.
Using the information available on Lenovo Laptops for India Infotech from Ingram Hongkong,
elaborate your understanding on the following terms used in this case. Finally derive the Total
Landed cost to India Infotech at site in Indian Rupees :
1. Commision agent:
2. Import:
3. FCL
4. FOB
5. Port of Loading:
6. Lead time
7. Letter of credit,
8. Customs duty
9. Assessable value.
10. CIF (10 marks)
Question 3a. Referring Scenario 3 of an Online Shopping Site of ABC, detail out the importance
of E Commerce in Supply Chain in today’s scenario and its advantages over the Traditional trade
as well as Modern Trade (Hyper markets). (5 marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Question 3b . Cornfresh consignment came in normal container and when landed in Delhi was
found to have developed odour, damaged and non-usable. Further, ABC did not even get
insurance claim despite taking Transit Insurance. What could have be the possible reasons that
the odour and damages to bag would have happened and in what conditions the Insurance
company would not honour the claim. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: World Class Operations
Internal Assignment Applicable for April 2019 Examination
1. Briefly explain the various types of environmental pollution and their management
to attain world class standards in operations. (10 Marks)
2. What are the different levels of quality system? Explain with a suitable application.
(10 Marks)
Internal Assignment Applicable for April 2019 Examination
3. Mr. Subramaniam has worked with a major Japanese manufacturing firm in Japan
for the last 12 years. During the last two years of his stay in the company he was
responsible for the implementation of SHINGO Model for operational excellence.
He has now been invited by the Quality Council of India to consult for an Indian
auto manufacturer for the implementation of the SHINGO Model.
a. Explain in brief the steps that Mr. Subramaniam would advise the Indian company,
to follow in order to implement the SHINGO Model for operational excellence.
(5 Marks)
b. In the above context briefly state the difference in approach of the FMECA model
from the SHINGO Model for operational excellence, in achieving world class
operational standards. (5 Marks)
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