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Saturday 16 April 2016

IIBM Exam papers/case studies:Contact us for answers at assignmentssolution@gmail.com

Examination Paper: Logistics Management
IIBM Institute of Business Management 1

1. It deals with the movement of finished goods from the last point of production to the point of
consumption.
a. Marketing Channel Management
b. Logistics Management
c. Boundaries
d. Relationships
2. Which conflict is one of the major bottleneck in the development & maintenance of partnering
channel relationship?
a. Channel conflict
b. Management conflict
c. Logistics conflict
d. Distribution conflict
3. The phase of externally integrated business function era (1990s onwards) is recognized as the era
of:
a. Logistics Management
b. Human Resource Management
c. Financial Management
d. Supply Chain Management
4. ___________ may be conducted from time-to-time or at least once in a year to know about
change in the expectation levels & actual performance.
a. Customer Service Monitoring cell
b. Formal Customer Satisfaction Survey
c. Customer Conference
…………………….
3. Differentiate between Public & Private Warehouse.
4. What is Logistics Information System?

Caselet 1
Superior Medical Equipment Company supplies electrical equipment that is used as components in the
assembly of MRI, CAT scanners, PET scanners, and other medical diagnostic equipment. Superior has
production facilities in Phoenix, Arizona, and Monterrey, Mexico. Customers for the components are
located in selected locations throughout the United States and Canada. Currently, a warehouse, that
receives all components from the plants and redistributed them to customers, is located at Kansas City,
Kansas. Superior’s management is concerned about location of its warehouse since its sales have declined
………………..
Montreal 10,700 27.98 1495 14.30 8.25
Total 182,100
Kansan City 8.20 6.00
Questions:
1. Based on information for the current years, is Kansas City the best location for a warehouse? If
not, what are the coordinates for a better location>? What cost improvement can be expected
from the new location?
2. If by year 5 increases are expected of 25 percent in warehouse outbound transport rates and 15
percent in warehouse inbound rates, would your decision change about the warehouse location?
Caselet 2
Personal Care limited (PCL) is a large and premier FMCG company in India with a turnover of about Rs
1,200 crore. It has 25 production plants and 10 contract manufacturers spread over the whole country,
producing about 120 products ranging from personal care to household goods. Again out of 120 products,
about 60 percent have different variants as well as package sizes.
The company has four own central warehouses situated in the four zones of north, south, east and west
that receive products from almost all the plants on a regular and consignment basis in container by road.
These warehouses are responsible for taking care of stocks, order placement for next arrivals, loading and
unloading, protective storage, stock recording, apart from order processing and replenishment of good to
distributors of respective zone whose numbers come around 150 per warehouse.
After receiving goods from various plants, these warehousing are first entered into the computer for
inventory recording purposes. Suitable storage location spaces are then assigned after taking into
………………….
The chief warehouse manager, who joined the north zone warehouse as had a very successful career of 25
years. He wants to redefine the whole warehouse operating system.
Questions:
1. How should the chief warehouse manager of PCL approach this problem?
2. Develop a warehousing operational strategy to overcome the problem and fulfill the redefined
objectives of the firm.

1. Information technology had the major effects on all areas of business. Explain the effective
use of Information Technology in Distribution Management.
2. Explain what Partnering Channel Relationship is and also state the reasons for developing
Partnering Channel Relationship.
END OF SECTION B
END OF SECTION C

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