NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Strategic Management
Semester : II / III
1. After working in a corporate for fifteen years Mr. Mahesh plans to start his own retail
business of footwear. Mahesh has a plan of starting at least fifteen retail stores in the
first year and he has already arranged for the required capital. He plans to start fifteen
stores as per the list:
Location No of Stores
Mumbai 4
Pune 3
Delhi 3
Kolkata 3
Bangalore 2
He hires you as Business Development Manager (BDM) in his organisation to perform
the following activity.
a) You are asked to frame the Vision, Mission, Goals and Objectives for the business
that Mr. Mahesh has started.
b) You have to decide the fifteen specific locations (Example: Borivali in Mumbai) in
the above mentioned city for the number of stores mentioned therein. Briefly state
the reason for the decision on each location.
c) Study the external business environment for footwear business in India.
School for Continuing Education (NGA‐SCE)
Course: Strategic Management
Semester : II / III
1. After working in a corporate for fifteen years Mr. Mahesh plans to start his own retail
business of footwear. Mahesh has a plan of starting at least fifteen retail stores in the
first year and he has already arranged for the required capital. He plans to start fifteen
stores as per the list:
Location No of Stores
Mumbai 4
Pune 3
Delhi 3
Kolkata 3
Bangalore 2
He hires you as Business Development Manager (BDM) in his organisation to perform
the following activity.
a) You are asked to frame the Vision, Mission, Goals and Objectives for the business
that Mr. Mahesh has started.
b) You have to decide the fifteen specific locations (Example: Borivali in Mumbai) in
the above mentioned city for the number of stores mentioned therein. Briefly state
the reason for the decision on each location.
c) Study the external business environment for footwear business in India.
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