NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Marketing Management
Semester : II
Case:
Assume that you are one of the youngest entrepreneurs who aspire to start a toy business. You
plan to have two distinct product line “PRINCE” for young boys and “PRINCESS” for young
girls. Your product will be sold in India. You have decided that your major role in business will
be to take care of Marketing Activities. You are in the process of designing an overall marketing
plan, which you will share with your future marketing team to achieve company’s goal. The
marketing plan should have the points mentioned below:
a) What is the segmentation, targeting and positioning strategy for the PRINCE and
PRINCESS? The segmentation should specifically cover geographic,
demographic, Psychographic and Behavioral segmentation.
b) Which marketing communication techniques you will use reach your target
audience?
c) What pricing and distribution strategy you will adopt for your business?
***************
School for Continuing Education (NGA‐SCE)
Course: Marketing Management
Semester : II
Case:
Assume that you are one of the youngest entrepreneurs who aspire to start a toy business. You
plan to have two distinct product line “PRINCE” for young boys and “PRINCESS” for young
girls. Your product will be sold in India. You have decided that your major role in business will
be to take care of Marketing Activities. You are in the process of designing an overall marketing
plan, which you will share with your future marketing team to achieve company’s goal. The
marketing plan should have the points mentioned below:
a) What is the segmentation, targeting and positioning strategy for the PRINCE and
PRINCESS? The segmentation should specifically cover geographic,
demographic, Psychographic and Behavioral segmentation.
b) Which marketing communication techniques you will use reach your target
audience?
c) What pricing and distribution strategy you will adopt for your business?
***************
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