IIBM Institute of Business Management
Examination Paper MM.100
Global Marketing Management
Section A: Objective Type & Short Questions
Part One:
Multiple Choice
1. All the ethnocentric orientations are collectively called______________
2. Which of the following comes under benefits of Global marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
3. The Polycentric orientation is the opposite of ethnocentrism. (T/F)
4. NAFTA stands for____________
5. ______________refers to the ability of the product and the company from that of the competitors
a. Positioning
b. Differentiation
c. Customer value
d. None
6. CAT stands for _______________
7. Cave dwellers are______________
8. LIFO stands for life in fire option.(T/F)
9. Starbursts are _______________
10. _____________is an advantage over competitors gained by offering consumers greater value
Part Two:
1. What are the implications of tariffs in the Global Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
4. Discuss the importance of marketing mix.
END OF SECTION A
Section B: Caselets (40 marks)
•?This section consists of Caselets.
•?Answer all the questions.
•?Each caselet carries 20 marks.
•?Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
The competitive advantage of nations and the competitiveness of locations have become important
topics in economic policy. Competitiveness is productivity; competitiveness is what the world
economic forum defines as the set of institutions and policies that determine the level of productivity.
There is no single determinant of competitiveness, there?s no single determinant of productivity.
Things that matter for example are the macroeconomic stability of a country, the soundness of
institutions whether the judiciary for example is independent or favors particular sectors or businesses,
whether the government acts in efficient ways or in sectarian ways, other determinants of
competitiveness involve market efficiency, labour market flexibility, and financial market flexibility.
The whole growth competitiveness index that is the index that has been used over the least five or six
years by the world economic forum captures the three big concepts: macroeconomic stability,
government institutions and innovations.
1. What are the indicators of global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
In this new millennium, few business houses can afford a turn a blind eye to global business
opportunities. According to the latest Mckinsey Global Survey, top global executives believe that the
growing number of consumers in emerging markets will be the most important trend for global business
during the next five years. On 15th April 1994, trade ministers of 123 countries signed the final Act of
the GATT Uruguay Round of negotiations at Marrakech, bringing the WTO into being on 1st January
1995.
The object of the Act is the liberalization of world trade. By it member countries undertake to apply fair
trade rules covering commodities, services and intellectual property. It provides for the lowering of
tariffs on industrial goods and tropical products; the abolition of import duties on a variety of items; the
progressive abolition of quotas on garments and textiles; the gradual reduction of trade distorting
subsidies and import barriers, and agreements on intellectual property and trade in services.
1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO,
agreements on international business?
END OF SECTION B
Section C: Applied Theory (30 marks)
•?This section consists of Long Questions.
•?Answer all the questions.
•?Each question carries 15 marks.
•?Detailed information should form the part of your answer (Word limit 150 to 200 words).
1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or
some other segmentation basis discuss.
2. Distinguish between direct and indirect selling channels. What are the advantages and
disadvantages of each?
END OF SECTION C
Examination Paper MM.100
Global Marketing Management
Section A: Objective Type & Short Questions
Part One:
Multiple Choice
1. All the ethnocentric orientations are collectively called______________
2. Which of the following comes under benefits of Global marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
3. The Polycentric orientation is the opposite of ethnocentrism. (T/F)
4. NAFTA stands for____________
5. ______________refers to the ability of the product and the company from that of the competitors
a. Positioning
b. Differentiation
c. Customer value
d. None
6. CAT stands for _______________
7. Cave dwellers are______________
8. LIFO stands for life in fire option.(T/F)
9. Starbursts are _______________
10. _____________is an advantage over competitors gained by offering consumers greater value
Part Two:
1. What are the implications of tariffs in the Global Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
4. Discuss the importance of marketing mix.
END OF SECTION A
Section B: Caselets (40 marks)
•?This section consists of Caselets.
•?Answer all the questions.
•?Each caselet carries 20 marks.
•?Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
The competitive advantage of nations and the competitiveness of locations have become important
topics in economic policy. Competitiveness is productivity; competitiveness is what the world
economic forum defines as the set of institutions and policies that determine the level of productivity.
There is no single determinant of competitiveness, there?s no single determinant of productivity.
Things that matter for example are the macroeconomic stability of a country, the soundness of
institutions whether the judiciary for example is independent or favors particular sectors or businesses,
whether the government acts in efficient ways or in sectarian ways, other determinants of
competitiveness involve market efficiency, labour market flexibility, and financial market flexibility.
The whole growth competitiveness index that is the index that has been used over the least five or six
years by the world economic forum captures the three big concepts: macroeconomic stability,
government institutions and innovations.
1. What are the indicators of global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
In this new millennium, few business houses can afford a turn a blind eye to global business
opportunities. According to the latest Mckinsey Global Survey, top global executives believe that the
growing number of consumers in emerging markets will be the most important trend for global business
during the next five years. On 15th April 1994, trade ministers of 123 countries signed the final Act of
the GATT Uruguay Round of negotiations at Marrakech, bringing the WTO into being on 1st January
1995.
The object of the Act is the liberalization of world trade. By it member countries undertake to apply fair
trade rules covering commodities, services and intellectual property. It provides for the lowering of
tariffs on industrial goods and tropical products; the abolition of import duties on a variety of items; the
progressive abolition of quotas on garments and textiles; the gradual reduction of trade distorting
subsidies and import barriers, and agreements on intellectual property and trade in services.
1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO,
agreements on international business?
END OF SECTION B
Section C: Applied Theory (30 marks)
•?This section consists of Long Questions.
•?Answer all the questions.
•?Each question carries 15 marks.
•?Detailed information should form the part of your answer (Word limit 150 to 200 words).
1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or
some other segmentation basis discuss.
2. Distinguish between direct and indirect selling channels. What are the advantages and
disadvantages of each?
END OF SECTION C
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