Examination Paper: Hotel Management
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.100
Managing Hotel Operations
Section A: Objective Type (30 Marks)
• This section consists of Multiple Choice Questions and Short notes type Questions.
• Answer all the questions.
• Part one carry 1 mark each and Part two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Housekeeping is the responsibility of:
a. Hotel manager
b. Reservation manager
c. Rooms manager
d. Executive assistant manager
2. Which of the following is not the method of minimizing the overbooking problem:
a. Increasing restrictive policy
b. Third party guaranty
c. Threat of legislation
d. Advance- deposit reservation
3. Which of the following is the channel of the traditional reservation:
a. The changing role of travel agent
b. In-house reservation
c. Central reservation center
d. All of these
4. The real component of “TQM” is?
a. Bedding
b. Cleanliness
c. Noise ,temperature and darkness
d. All of the above
5. Arrange the following into hotel organizational structure:
i. The room manager
ii. The general manager
iii. The hotel manager
iv. Manager of guest services.
Examination Paper: Hotel Management
IIBM Institute of Business Management 2
a. i, ii, iii, iv
b. ii, iv, i, iii
c. ii, iii ,i, iv
d. iv, ii, iii, i
6. Alphabetical list of the day’s expected arrival, individually and by group is:
a. Cancellation and change report
b. Daily analysis report
c. Arrival report
d. Central reservation report
7. Which is not the component of credit management :
a. Extending credit
b. Credit alert and skippers
c. Minimizing charge backs
d. None of these
8. Reservation contained following information during the procedure are design to improve the effectiveness of the front office:
a. Arriving and departure dates
b. Number of night
c. Number of person
d. All of the above
9. Bank card is the kind of?
a. Debit card
b. Smart card
c. Credit card
d. None of these
10. Segmentation comes under:
a. New product pattern
b. New market Pattern
c. New product segmentation
d. New management pattern
Part Two:
1. Explain the special characteristics of hotel business?
2. Differentiate between the marketing to the individual and marketing to the group?
Examination Paper: Hotel Management
IIBM Institute of Business Management 3
3. List the Information contained in reservation.
4. Explain the organizational structure of hotel management?
END OF SECTION A
END OF SECT
Section B: Caselets (40 Marks)
• This section consists of Caselets.
• Answer all the questions.
• Each Caselet carries 20 marks.
• Detailed information should form the part of your answer (Word limit 150 to 200 Words)
Caselet 1
The Benson Hotel, a mid-sized independent property required new leadership. Mike Schwartz, Vice- president of operations, pondered his next move as he reviewed last month’s financial statements. The Benson was an eighty-five-room three-star property with a full-service restaurant, lounge, banquet and health club facilities. The rapidly changing marketplace and new competition from well-established franchises had made Mike’s job and the Benson’s position more..
Questions:
1. Do you feel it was necessary for Mike to commission a consultant’s report on the Benson? Why or why not? How would you have approached the situation?
2. Identify and propose solutions for the supervisory challenges in the kitchen and dining areas of the Benson Hotel.
Caselet 2
The Rainbow Golf resort had something to celebrate. The 120- unit golf resort consisting of villas and condominiums had recently been “re-branded” from a franchise to an independent property. The new owner, Ken Okura, was reviewin,,
Ken assembled his new team to map out strategies to address the operational challenges and employee concerns.
Questions:
1. Identify and describe four short-term operational strategies Ken should implement immediately at
the Rainbow Golf Resort.
2. Which form of top-down communication would be most suitable for the Rainbow Golf Resort to achieve its objectives?
Section C: Applied Theory (30 Marks)
• This section consists of Applied Theory Questions.
• Answer all the questions.
• Each question carries 10 marks.
• Detailed information should form the part of your answer (Word limit 200 to 250 Words)
1. Explain the advantages and disadvantages of hotel technology?
2. Discuss how the room rates impact on guest demand?
3. Explain the traditional hotel industry?
END OF SECTION C
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.100
Managing Hotel Operations
Section A: Objective Type (30 Marks)
• This section consists of Multiple Choice Questions and Short notes type Questions.
• Answer all the questions.
• Part one carry 1 mark each and Part two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Housekeeping is the responsibility of:
a. Hotel manager
b. Reservation manager
c. Rooms manager
d. Executive assistant manager
2. Which of the following is not the method of minimizing the overbooking problem:
a. Increasing restrictive policy
b. Third party guaranty
c. Threat of legislation
d. Advance- deposit reservation
3. Which of the following is the channel of the traditional reservation:
a. The changing role of travel agent
b. In-house reservation
c. Central reservation center
d. All of these
4. The real component of “TQM” is?
a. Bedding
b. Cleanliness
c. Noise ,temperature and darkness
d. All of the above
5. Arrange the following into hotel organizational structure:
i. The room manager
ii. The general manager
iii. The hotel manager
iv. Manager of guest services.
Examination Paper: Hotel Management
IIBM Institute of Business Management 2
a. i, ii, iii, iv
b. ii, iv, i, iii
c. ii, iii ,i, iv
d. iv, ii, iii, i
6. Alphabetical list of the day’s expected arrival, individually and by group is:
a. Cancellation and change report
b. Daily analysis report
c. Arrival report
d. Central reservation report
7. Which is not the component of credit management :
a. Extending credit
b. Credit alert and skippers
c. Minimizing charge backs
d. None of these
8. Reservation contained following information during the procedure are design to improve the effectiveness of the front office:
a. Arriving and departure dates
b. Number of night
c. Number of person
d. All of the above
9. Bank card is the kind of?
a. Debit card
b. Smart card
c. Credit card
d. None of these
10. Segmentation comes under:
a. New product pattern
b. New market Pattern
c. New product segmentation
d. New management pattern
Part Two:
1. Explain the special characteristics of hotel business?
2. Differentiate between the marketing to the individual and marketing to the group?
Examination Paper: Hotel Management
IIBM Institute of Business Management 3
3. List the Information contained in reservation.
4. Explain the organizational structure of hotel management?
END OF SECTION A
END OF SECT
Section B: Caselets (40 Marks)
• This section consists of Caselets.
• Answer all the questions.
• Each Caselet carries 20 marks.
• Detailed information should form the part of your answer (Word limit 150 to 200 Words)
Caselet 1
The Benson Hotel, a mid-sized independent property required new leadership. Mike Schwartz, Vice- president of operations, pondered his next move as he reviewed last month’s financial statements. The Benson was an eighty-five-room three-star property with a full-service restaurant, lounge, banquet and health club facilities. The rapidly changing marketplace and new competition from well-established franchises had made Mike’s job and the Benson’s position more..
Questions:
1. Do you feel it was necessary for Mike to commission a consultant’s report on the Benson? Why or why not? How would you have approached the situation?
2. Identify and propose solutions for the supervisory challenges in the kitchen and dining areas of the Benson Hotel.
Caselet 2
The Rainbow Golf resort had something to celebrate. The 120- unit golf resort consisting of villas and condominiums had recently been “re-branded” from a franchise to an independent property. The new owner, Ken Okura, was reviewin,,
Ken assembled his new team to map out strategies to address the operational challenges and employee concerns.
Questions:
1. Identify and describe four short-term operational strategies Ken should implement immediately at
the Rainbow Golf Resort.
2. Which form of top-down communication would be most suitable for the Rainbow Golf Resort to achieve its objectives?
Section C: Applied Theory (30 Marks)
• This section consists of Applied Theory Questions.
• Answer all the questions.
• Each question carries 10 marks.
• Detailed information should form the part of your answer (Word limit 200 to 250 Words)
1. Explain the advantages and disadvantages of hotel technology?
2. Discuss how the room rates impact on guest demand?
3. Explain the traditional hotel industry?
END OF SECTION C
No comments:
Post a Comment