SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

Master of Business Administration- MBA Semester 3
MK0010 – Sales, Distribution and Supply Chain Management - 4 Credits
(Book ID: B 1220)
Assignment Set - 1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the classification of retailer in detail. 10 marks
(350-400 words)
Q2. Describe the four principal component of Physical Distribution management. 10 marks
(350-400 words)
Q3. Discuss the formulation of Sales strategy in brief. 10 marks
(350-400 words)
Q4. Compare and contrast the various types of sales organization structures. 10 marks
(350-400 words)
Q5. Explain the formulation of Sales organization. 10 marks
(350-400 words)
Q6. Describe the types of sales strategies. 10 marks
(350-400 words)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
(Book ID: B 1221)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the tri-component attitude model. 10 marks
(350-400 words)
Q2. Briefly discuss the consumer Research process. 10 marks
(350-400 words)
Q3. Explain the VALS(Value and Lifestyle) framework. 10 marks
(350-400 words)
Q4. Discuss Pavlov’s Classical conditioning theory 10 marks
(350-400 words)
Q5. Describe three types of motivational conflict. 10 marks
(350-400 words)
Q6. A. What are needs? What are the various types of needs? Discuss their
features.
B. What are different consumer needs, as described by Maslow? Give
proper examples to explain each of them.
5 + 5 = 10 Marks
(200 - 250 words
each)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
(Book ID: B1222)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. List the various techniques used for consumer promotions. 10 marks
(350-400 words)
Q2. What are the different types of retail store locations? What are their pros and
cons?
10 marks
(350-400 words)
Q3. Discuss the strategic retail planning process in brief. 10 marks
(350-400 words)
Q4. What do you mean by store layout? Discuss various types of layouts. 10 marks
(350-400 words)
Q5. Discuss the different types of store based retailers. Give examples for each. 10 marks
(350-400 words)
Q6. Discuss the stages in retail environment analysis. 10 marks
(350-400 words)
Master of Business Administration- MBA Semester 3
MK0013 –Marketing Research - 4 Credits
(Book ID: B 1223)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the marketing audit in detail. 10 marks
(350-400 words)
Q2. Describe consumer research process in detail. 10 marks
(350-400 words)
Q3. What do you mean by data collection? Also explain the various types of data
collection techniques.
10 marks
(350-400 words)
Q4. What do you mean by Marketing Decision Support System(MDSS)? Also
explain the various components of MDSS.
10 marks
(350-400 words)
Q5. Write a short notes on:
A. Projective techniques of qualitative research
B. Latest techniques of qualitative research
5 + 5 = 10 Marks
(200 - 250 words
each)
Q6. Explain the methodology of primary data collection. 10 marks
(350-400 words)