MH0056: “PR & Marketing for Healthcare Organizations

May 2012

Master of Business Administration - Semester 4

MH0056: “PR & Marketing for Healthcare Organizations”

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Discuss the factors that Attract Corporates to Healthcare.

2. Discuss the significance and justification of marketing of healthcare services.

3. What is the current scenario of healthcare marketing in India?

4. What are the factors that affect healthcare business strategies?

5. Explain in brief SWOT analysis with reference to a healthcare organization.

6. Social and economic characteristics affect the consumption and purchasing habits. Discuss

May 2012

Master of Business Administration - Semester 4

MH0056: “PR & Marketing for Healthcare Organizations”

(4 credits)

(Book ID: B1320)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks

1. Discuss the strategies that must be considered for marketing of healthcare organizations.

2. What are ethical principles in healthcare sector?

3. Public relations form an essential part of communication strategy of several business

including healthcare. Discuss.

4. What are the types of PR research?

5. What is medical tourism? Why is India emerging as a hub for it?

6. What is the need and importance of public relation in healthcare organization?

Spring / February 2012

Master of Business Administration- MBA Semester 4

MH0057 –Management of Healthcare Human Resources - 4 Credits

(Book ID: B1321)

Assignment Set- 1 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. Explain the importance of human resource in healthcare

Q2. Explain the different types of motivation.

Q3. What are the objectives of manpower planning?

Q4. What are the factors that affect wages and salary levels in a healthcare organisation?

Q5. What are the major objectives of conducting performance appraisal in a healthcare organisation?

Q6. Ms.Vani is an HR Senior Manager at a private hospital. The hospital installs two new machines that

can be used to aid the patients in the ICU. The existing nursing staffs were not well trained in using

them. Ms. Vani invites an expert and provides them with sufficient training. Explain how she can

evaluate the effectiveness of the training programme.

Spring / February 2012

Master of Business Administration- MBA Semester 4

MH0057 –Management of Healthcare Human Resources - 4 Credits

(Book ID: B1321)

Assignment Set- 2 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. What are the benefits and limitations of manpower planning?

Q2. What are the different types of training?

Q3. Explain the principles underlying wage and salary administration.

Q4. Explain the process of performance appraisal carried out in a healthcare organisation.

Q5. Explain the major issues of HRM in healthcare organisations.

Q6. Ms.Vani is an HR Senior Manager at a private hospital. Due to the growing demand for more nursing

staff by the in-patients, she decides to recruit ten experienced nurses. Explain the recruitment process

that she has to follow.

May 2012

Master of Business Administration - Semester 4

MH 0058: “Legal Aspects in Healthcare Administration”

(4 credits)

(Book ID: B1322)

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Is Health a Fundamental Right? Explain.

2. Compare Allopathy and Homoeopathy.

3. What are the disciplinary actions that can be taken against doctors guilty of

professional misconduct?

4. Write a note on Electronic Medical Records.

5. What is professional indemnity?

6. Write a note on the Drugs and Magic Remedies Act-1955.

May 2012

Master of Business Administration - Semester 4

MH 0058: “Legal Aspects in Healthcare Administration”

(4 credits)

(Book ID: B1322)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Explain the salient features of the Prenatal Diagnostic Techniques Act.

2. Write short notes on MTP.

3. Explain in detail about the patients’ rights and responsibilities.

4. What measure should be taken to protect medical professionals from lawsuits in

medical emergencies?

5. How is euthanasia classified?

6. Write about the regulatory frame work adopted in India in setting up a blood

bank

May 2012

Master of Business Administration - Semester 4

MH0059 – Quality Management in Healthcare Services (4 Credits)

(Book ID: B1323)

Assignment Set- 1

(Marks 60)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Write a brief note on the history of quality.

Q2. Explain in detail W. Edwards Deming philosophy on quality.

Q3. Explain in detail dimensions of quality management in healthcare.

Q.4. Explain in detail the seven quality tools.

Q5. Write a detailed note on the indicators of quality control in healthcare.

Q6. Arvind Healthcare Pvt. Ltd. is implementing quality assurance program in its 70 bedded

hospital in the suburb of Bangalore. Mr. Kaushik was spear heading the entire quality

assurance implementation program. Kaushik was aware of the challenges set before

him. Write a detailed note on the steps involved in the implementation of quality

assurance program.

May 2012

Master of Business Administration - Semester 4

MH0059 – Quality Management in Healthcare Services (4 Credits)

(Book ID: B1323)

Assignment Set- 1

(Marks 60)

Note: Each question carries 10 Marks. Answer all the questions.

Q1. Give a detailed note on NABH.

Q2. Write a brief note on the functions of six sigma in healthcare.

Q3. Write a detailed note on the strategic importance of TQM in healthcare.

Q4. Write a detailed note on the Structure of ISO 9001:2000 standards.

Q5. Write a detailed note on the importance of teams in healthcare.

Q6. Mr. Rani Kumar has taken over as the manager of the OPD and accident and

emergency department of Kitty paediatric hospital.

a. What are the quality parameters for OPD?

b. What are the quality parameters for accident and emergency department?

Summer/ May 2012

Master of Business Administration- MBA Semester 4

MU0015 –Compensation Benefits - 4 Credits

(Book ID:1336)

Assignment Set- 1 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. Describe flexible workforce in detail.

Q2. Define internal equity and explain its importance.

Q3. What are the major issues related to repatriation?

Q4. What are the factors to be taken into account to ensure an optimum compensation package for

executives?

Q5. How does compensation effect employee satisfaction?

Q6. Ms.Deepa Mehra is the VP-HR of Induslink Network. She is assigned the task of finding a new CEO

for the company and fixing the compensation. What are the trends that she will have to look into

before finalizing the compensation package for the CEO?

Summer/ May 2012

Master of Business Administration- MBA Semester 4

MU0015 –Compensation Benefits - 4 Credits

(Book ID:1336)

Assignment Set- 2 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. What is CTC? What are the components of CTC?

Q2. What are the elements of compensation?

Q3. Describe Mintzberg 5 P’s of strategy.

Q4. How is employee benefit and labour market linked?

Q5. What are the factors that have to be determined before preparing the salary structure?

Q6. Mr.Senthil is the HR Manager of First Source Pvt. Ltd. He found that many of the employees have

been doing the same work for a long period of time. He decided to enrich some of their jobs. List

some of the strategies which can be used by Mr.Senthil to enrich jobs in organisations.

Summer / May 2012

Master of Business Administration- MBA Semester 4

MU0016 –Performance Management and Appraisal- 4 Credits

(Book ID: B1337)

Assignment Set- 1 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. What are the features of a Performance management framework?

Q2. What are the aims of performance management?

Q3. Explain the two psychosomatic approaches of the reward system within an organisation.

Q4. Explain the ‘Plan-Do-Review-Revise’ cycle of performance management.

Q5. What are the major errors that may occur during performance evaluation?

Q6. Mr.Samuel D’Costa is the HR executive at Evergreen Solutions Pvt.Ltd. He found that the

performance of the marketing team has been decreasing over the past four months. Suggest

measures that he can take up to improve the team performance of the marketing team.

Summer / May 2012

Master of Business Administration- MBA Semester 4

MU0016 –Performance Management and Appraisal- 4 Credits

(Book ID: B1337)

Assignment Set- 2 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. State the components of a performance management system.

Q2. Explain career planning in detail.

Q3. Explain the traditional methods of performance appraisal in detail.

Q4. State the four essential components of 360 degree appraisal.

Q5. What are the steps to be followed while building an ethical organisational culture?

Q6. The HR department of a software company reviewed the performance of the employees. The HR

Manager wants to provide feedback of the performance review to the employees. Describe the factors

that have to be looked into while providing performance review feedback.

Summer / May 2012

Master of Business Administration- MBA Semester 4

MU0017 –Talent Management - 4 Credits

(Book ID: B1338)

Assignment Set- 1 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. List the key elements of talent management system.

Q2. The talent selection consists of five selection processes. List them.

Q3. What are the retention strategies adopted by organisations?

Q4. What is the importance of talent management?

Q5. What are the top 10 talent management challenges faced by an HR?

Q6. State some of the practical steps that can be taken to improve the talent acquisition.

Summer / May 2012

Master of Business Administration- MBA Semester 4

MU0017 –Talent Management - 4 Credits

(Book ID: B1338)

Assignment Set- 2 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. Explain the methods adopted to control recruitment and hiring process.

Q2. What is the role of an HR in talent management?

Q3. What are the steps to be followed while doing an assessment of an organisation?

Q4. Describe the five stage approach for building a competency model.

Q5. India as nation stands out for it entrepreneurial and well educated talent base. Justify.

Q6. What are the four major keys involved in promotion of ethical behaviour in the workplace?

Summer /May 2012

Master of Business Administration- MBA Semester 4

MU0018 –Change Management - 4 Credits

(Book ID: B1339)

Assignment Set- 1 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. How do change managers recognize resistance of employees to change?

Q2. Explain any two Process based change models.

Q3. Describe in detail transformation through McKinsey’s plan.

Q4. What are the challenges that managers face in implementing successful change?

Q5. What are the requirements for making organisational change?

Q6. Explain the Greiner's Growth Model of organizational growth in detail.

Summer /May 2012

Master of Business Administration- MBA Semester 4

MU0018 –Change Management - 4 Credits

(Book ID: B1339)

Assignment Set- 2 (60 Marks)

Note: Each Question carries 10 marks. Answer all the questions.

Q1. What are the five disciplines associated with the organisational learning?

Q2. Describe the role of leaders in managing change.

Q3. What are the skills and ability required for the role of change agent?

Q4. Describe managing change during turbulent times and setting clear expectations.

Q5. What are the three dimensions of organisational structure?

Q6. Change management plays an important role in any organisation, as the task of managing change is

not an easy one. Justify.

MAY 2012

Master of Business Administration - Semester 4

IB0015: “Foreign Trade of India”

(4 credits)

(Book ID: B1144)

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Write a note on India and world trade.

2. Discuss the potential sources of disputes between MNCs and host country’s governments?

3. Write a note on Export Credit Guarantee Corporation (ECGC) with its benefits for

exporters.

4. Discuss the salient feature of foreign trade policy 2009-14.

5. Describe the changes in composition and direction of exports from India in the last five

decades.

6. What is the role of FDI in development of a country?

MAY 2012

Master of Business Administration - Semester 4

IB0015: “Foreign Trade of India”

(4 credits)

(Book ID: B1144)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks

1. Name the various thrust export products from India.

2. Write a note on Service export from India.

3. What is the support given to status holders by the government?

4. Write short notes on WTO and IMF

5. Discuss the types of currency risks.

6. Write short notes on:

a. EEFC account

b. Exchange control declaration

May 2012

Master of Business Administration - Semester 4

IB0016: “International Logistics & Distribution Management”

(4 credits)

(Book ID: B1146)

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. What is the significance of logistics in international business?

2. Explain the duties and obligations of the exporter under the Ex works, FOB and CFR terms.

3. Explain meaning of Quality Control. What are the objectives of quality control?

4. Discuss the role of Bill of Lading. Describe various types of Bill of Lading.

5. State the advantages of using intermediaries to handle the international distribution of

goods.

6. Discuss the various types of tramp chartering services.

May 2012

Master of Business Administration - Semester 4

IB0016: “International Logistics & Distribution Management”

(4 credits)

(Book ID: B1146)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks

1. What do you understand by inventory management?

2. Write a note on custom clearance of import and export.

3. Explain the meaning of packaging. What are the different types of packaging boxes?

4. What are the rights and liabilities of a multi-modal transport operator?

5. Explain atleast five types of containers.

6. What is distribution channel? List the main types of distribution channels.

May 2012

Master of Business Administration - Semester 4

IB0017: “International Business Environment and International law”

(4 credits)

(Book ID: B1414)

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Examine the scope of study of International business environment.

2. Discuss the benefits of establishing institutions like IMF and World Bank.

3. What are the basic principles of an international business contract?

4. Analyse the importance of transfer of property in Sale of Goods Act.

5. Explain the barriers of effective negotiation.

6. Discuss the Foreign exchange management Act.

May 2012

Master of Business Administration - Semester 4

IB0017: “International Business Environment and International law”

(4 credits)

(Book ID: B1414)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks

1. Explain the salient features of a company.

2. Explain the basic methods of payment in foreign trade.

3. Discuss the basic principles of WTO.

4. What are the different methods of technology transfer?

5. What do you mean by international taxation and double taxation? What are the vital

elements and principles of taxation?

6. Differentiate between arbitration, litigation and mediation.

MAY 2012

Master of Business Administration - Semester 4

IB0018: “Export-Import Finance”

(4 credits)

(Book ID: B1145)

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Discuss the methods used for payment in international trade. Explain one of them in detail.

2. Discuss the types of credits available under UCP.

3. What will be included in the collection Instruction by bank?

4. Explain import financing under foreign credits.

5. Discuss FEDAI rules regarding negotiation of documents under credit.

6. Write short notes on

a. Forfaiting

b. Factoring

MAY 2012

Master of Business Administration - Semester 4

IB0018: “Export-Import Finance”

(4 credits)

(Book ID: B1145)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks

1. Distinguish between pre-shipment finance and post shipment finance.

2. Explain various types of commercial invoice.

3. What are the RBI guidelines regarding packing credit finance?

4. Discuss the criteria for consideration of proposals for project exports by Working Group.

5. Describe the purpose of setting up EXIM Bank.

6. Explain Commercial and Political Risks covered under ECGC Policies.