NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communication
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. You are the owner of a Fashion Jewellery store. You have planned an end of season sale.
How would you use sales promotion tool to make the sale a success? (10 Marks)
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communication
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. You are the owner of a Fashion Jewellery store. You have planned an end of season sale.
How would you use sales promotion tool to make the sale a success? (10 Marks)
2. You are the brand manager of an FMCG Hair company and your company is launching a new
hair oil which is good for colored hair. Explain the Integrated Marketing process you will use
to launch the product? (10 Marks)
3. Case Study
Alia Bhatt – Brand Ambassador Uber Eats
You are Brand Manager for Uber Eats. You have tied up with Alia Bhatt as the Brand
ambassador.
a) Think of an interesting active integration of Uber Eats in the next Alia film. (5 Marks)
b) How would you leverage Alia Bhatt to promote your brand? (5 Marks)
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