NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. An Indian company is into the business of ice cream and is a strong brand. The company
is exploring international opportunities for which they have orders for their products in the
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30
1. An Indian company is into the business of ice cream and is a strong brand. The company
is exploring international opportunities for which they have orders for their products in the
European countries. Explain the strategic
approach of the company for successful order
execution and brand building activities with the customers internationally. (10 Marks)
2. The company Relax foods is into confectionary business without the use of sugar and
want to set up the company business outside India by launching its products in potential
countries. What is the strategic approach the company would employ for the successful
launch? Develop an entry plan and analyze the right logistics and SCM strategies which
can enhance the service quality with on time availability and generating good market share
of the company. (10 Marks)
3. A food company named Eat Right is in the Indian market for about 8 years. The
company now is in the domestic market and has gained good brand recognition by its
innovative designs and multiple products. It has orders from Europe. The order types differ
as per seasons ranging from Full Container Load (FCL) to Less than Container Load
(LCL).
a. Work out a logistics plan and routes how it must ship the products and what elements of
importance it should consider while doing so like containers and packaging. (5 Marks)
b. What kind of production planning and pricing patterns it needs to implement and what
are the supply chain strategies that need to be followed? (5 Marks)
**********
execution and brand building activities with the customers internationally. (10 Marks)
2. The company Relax foods is into confectionary business without the use of sugar and
want to set up the company business outside India by launching its products in potential
countries. What is the strategic approach the company would employ for the successful
launch? Develop an entry plan and analyze the right logistics and SCM strategies which
can enhance the service quality with on time availability and generating good market share
of the company. (10 Marks)
3. A food company named Eat Right is in the Indian market for about 8 years. The
company now is in the domestic market and has gained good brand recognition by its
innovative designs and multiple products. It has orders from Europe. The order types differ
as per seasons ranging from Full Container Load (FCL) to Less than Container Load
(LCL).
a. Work out a logistics plan and routes how it must ship the products and what elements of
importance it should consider while doing so like containers and packaging. (5 Marks)
b. What kind of production planning and pricing patterns it needs to implement and what
are the supply chain strategies that need to be followed? (5 Marks)
**********
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