Course: Management Theory and Practice
Internal Assignment Applicable for September 2017 Examination
Q 1. On account of the protectionist stands taken by some major countries the Global consulting Business of the IT giant IND
Solutions is hurt. The entire business strategy for the consulting business is being realigned. As a HR Specialist, you are
required to share the Organization structure and propose a new (organization structure). (10 Marks)
Q 2. You are the HR Manager in an organisation handling a regional profile and are aspirational and would want to be the
Chief People Officer. In the corporate world the completion is stiff and you need to have a good professional image.
Differences of opinions are common and needs to be handled carefully. How do you plan to handle conflicts effectively,
discuss your thoughts. (10 Marks)
Q 3. As the Chief Learning officer of the company. You are currently training the fresh batch of Management Trainees.
a. Explain with examples the different types of leaderships (min 5) and what situation these leadership styles can be used
effectively to get results (5 Marks)
b. Maslow’s theory on Hierarchy of Needs can be effectively used to understand human behavior. Explain it to the Management
Trainees with a simple example.
Course: Information System for Managers
Internal Assignment Applicable for September 2017 Examination
1. A public sector bank is currently striving to differentiate itself from the competition to private sector bank in the same
region. The customers at the public sector bank complain about the employees who are not informed about each customer's
needs, preferences, and interaction history. The bank has been unable to cultivate more profitable relationships with the
customers’ which has impacted its growth. Their inability to proactively identify risk – elevating customer behaviour has
attributed to further losses. As the Chief Information Officer (CIO) of the public sector bank, elaborate on your
understanding of customer relationship management and its importance. How you would acquire, retain and create lasting
relationships with the customers? How would creating these relationships help your bank? (10 Marks)
2. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic
health records, mobile health apps and wearable technologies this is poised to increase dramatically over the next few years.
This comprises of data being generated by patients in different forms such as the patient report’s generated by the
diagnostic labs, the data in the form of vital stats generated by the wearable devices and body patches, data from medical
insurance companies, to name a few. Explain data mining and its importance in the healthcare industry. With the help of a
suitable example elaborate how patient data can be used for preventive healthcare. Would you recommend the use of Data mining
in healthcare? (10 Marks)
3. a. As the Indian city of Chennai went under floodwaters following heavy rains, it became clear that the effects of a lack
of planning can be devastating for small companies. Reports suggest, as many as 40 to 60 percent of small businesses never
recover after being hit by natural disasters. Some companies looked on helplessly as systems went down. They found themselves
drowning in a flood of complaints from enraged customers’ as the water level rose on Chennai streets. Many enterprises
believe that they can survive any disaster if they put in place a robust physical infrastructure and technical expertise. But
floods in Chennai confirmed that technology companies need to do more to escape the ill-effects of natural disasters.
Organizations wanted to make sure that their data centers don’t shut down, and continue to function as usual. However this
was in vain. Explain BCP and its importance. What factors play an important role in the successful implementation of a BCP?
In your opinion, should small businesses invest in BCP? (5 Marks)
3. b. What are ERP systems and mention five benefits of using them. With the help of an example of any company with a failed
ERP implementation, highlight the main reasons companies experience failures in implementing ERP systems. What were the
lessons learnt to avoid the same mistakes in future?
Course: Corporate Social Responsibility
Internal Assignment Applicable for September 2017 Examination
Case Study:
M/s Sun Shine is in the manufacturing of best quality ISO certified Solar Panels. The company is known for the durable solar
panels having best features. The government provides subsidy to the customers buying solar panels under the Jawaharlal Nehru
National Solar Mission in the country. The company has been doing well consistently over the period of years. The awareness
for usage of Solar as a source of energy is increasing day by day. The company sells solar panels at the lowest possible
price. The company’s vision is to light every house in the rural India.
Q1. The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of “Go Global” Initiative. Explain the
benefits and demerits of Globalization for M/s Sun Shine (10 Marks)
Q2. The company plans to do CSR activity in rural India and hires you as a consultant to advice the organization for at least
five CSR activities. Which one activity among the suggested five activities you would select for M/s Sun Shine. Explain the
same with reason. (10 Marks)
Q3. From the case above:
a) Assume you plan to implement one of the CSR activity, explain the process that you would follow for its implementation in
the organization. (5 Marks)
b) Explain any three voluntary codes in CSR that you would apply for the organization. Explain the benefits of the same for
M/s Sun Shine.
Course: Business Economics
Internal Assignment Applicable for September 2017 Examination
1. State how the ordinal utility approach to consumer behaviour is different from the cardinal utility approach by Marshall.
In the context of indifference curve (IC) technique using ordinal utility approach, explain whether following two statements
are true. - “IC slopes downwards because if the quantity of one product is reduced, the quantity of other product must also
be decreased” and “Slope of indifference curve indicates the rate at which individuals are ready to substitute one commodity
by the other”. Substantiate your view on each of the statements separately (10 Marks).
2. With the help of the concept of production function, explain the difference between Law of Variable Proportions and Law of
Returns to Scale. Elaborate your answer by citing real world examples. (10 Marks)
3. a) Discuss product differentiation as an important feature of Monopolistically Competitive market. Explain the statement
“Price flexibility under monopolistic competition depends on the degree of product differentiation”, by referring to the case
of any FMCG industry. (5 Marks)
3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in various snack foods. Over half
of its current profits come from non-soft drink products. What, in your opinion, is the economic principle behind it?
Course: Business Communication & Etiquette
Internal Assignment Applicable for September 2017 Examination
Q 1) The sales professionals of your organization are impatient and unwilling to listen to their clients. What is the
importance of listening? How can you help them develop listening as a behavior? What is the one advice that you would like to
give them to improve their trait.
Q 2) As a manager of a growing organization, it is your responsibility to set a high benchmark for ethical communication for
your team members. Elaborate on ethical communication and its importance. What key areas would you focus on to ensure the
same?
Q 3) The sales team of Zenith Global has a proven track record of success with customers when it comes to giving a
presentation or participating in meetings. Despite this the conversions of prospects into customers has been surprisingly
low. On deeper analysis it was found that the team struggled with their written communication. Every meeting / sales
presentation needs to be followed up with a sales letter to clinch the deal.
a) What should the team bear in mind while writing letters to clients they have interacted with in the past and who have
shown interest in their offerings?
b) What approach would work best to convert a neutral customer who is not aware about your products or offerings?
Course: Organisational Behaviour
Internal Assignment Applicable for September 2017 Examination
1. Why do we do what we do? Motivation is the word which explains why one individual is absorbed about a particular objective
or action plan while the other one would be totally disoriented about it? Alia and Aarti are colleagues working in a software
firm. Alia comes from a very affluent family and is she is very much involved in the workplace politics whereas Aarti comes
from a very humble background and works really hard to achieve her aspirations. Aarti is always involved in her work and
shrugs off any kind of political agenda. Discuss the given scenario of Alia and Aarti with the help of McClelland Needs
Theory? Explain why both the colleagues so differently oriented? (10 Marks)
2. Karan and Sanjay are Team leaders of team A and B respectively. Karan is very open to feedback and does not let his
perception rule his decision. He takes action based on facts and figures whereas Sanjay get carried away with his perception.
Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B.
Sanjay takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self-
analysis he understood that all this while he was working totally under the influence of his perception. Sanjay decides to
take a plunge and modify his behaviour. Discuss any three managerial implications of perception and what could have made
Sanjay change his way of behaving? Discuss (10 Marks)
3. Deepak, Mohsin, Kiara and Kashyap have recently joined Infinity Infotech. In the first few days of Induction they are all
made to form a group which will work on a project given by the management. Initially it went good for some time but after
fifteen days rift could be seen between the group members. The management gave them a timeline for the completion of the
project. They appointed Kiara as their leader and followed the norms set by the group. Within the given time frame by the
management they completed the project and got appreciated for the same. After the completion of this project these four group
members were again assigned a new group.
a. Explain the process for formation of a group in Infinity Infotech. (5 Marks)
b. List down all the theories of group formation (all the theories need not to be discussed). Discuss the theory which you
will the most apt in case of Infinity Infotech
Course: Essentials of HRM
Internal Assignment Applicable for September 2017 Examination
1. Kaya & Kaya is a skincare product manufacturing company. The company has been in the market from past 10 years and it’s
been noted that because of the change in size, growth, work assignments, job duties and responsibilities the existing jobs
have changed and new jobs have been established. You have been hired as a consultant to help determine the various ways of
establishing job analysis. Discuss the different method of job analysis which could be used in this company. Conclude by
choosing the best method of job analysis for Kaya & Kaya.
2. Assessment centres were first used in early 1940s in United Kingdom for solving discipline and behavioural issues of war
officers and selecting the right candidate. Now, assessment centres have become a must tool for most of the organisations
.Critically analyse this statement as well as discuss that in which two areas of HRM assessment centres can be used? Conclude
by gauging the importance of assessment centres.
3. Sanjana joined a media company Showtimes Ltd. as Public Relationship officer. On the very day of her joining the office
she is assigned a lot of tasks, which made her feel very nervous and confused. Since it’s the first day of her work Sanjana
has lots of query but does not have any coach/ mentor/buddy who she can look up to for any help. For every single query she
has to approach the HR who every time assigns a different person to guide her. This continues for every single day. Within a
month of joining Sanjana is contemplating to resign from her services. It was then noted by the HR that the employee turnover
in their organisation is very high especially within the few months of joining. It also came up that the main reason behind
this was lack of Induction to employees
a. What could HR have done when Sanjana kept on approaching them for every single query she encountered during her first
month in Showtimes Ltd?
b. You have been hired by Showbiz ltd. as a consultant to come up with induction strategy as it has been proved that if not
inducted properly the attrition rates can be very high. Discuss the merits of Induction in general as well as for Showbiz Ltd
which you need to present in front of the management.
Course: Marketing Management
Internal Assignment Applicable for September 2017 Examination
Case
“Ayurvedic India” is a new company started by two young entrepreneurs Mr. Dharam and Mr. Raj. “Ayurvedic India” deals with
traditional Indian Ayurveda medicines. The company has already opened 10 stores across two cities namely Delhi and Mumbai in
India and it has a plan to open at least 50 more stores in less than a year time. All the stores will have an Ayurvedic
Doctor to provide free medical assistance. The company is known for its brands “Dant Rakshak” which is toothpaste, “Kesh
Rakshak” which is hair oil, “Chehra” which is a cosmetic cream, “Tez Chyawanprash” which is nutritive jam that helps in
boosting immunity. The stores have a huge space both for the patient treatment and a dedicated space for the retail counter.
The company plans to give competition to the market leaders i.e. Patanjali and Dabur.
Q1. The company hires you as a Marketing Manager and asks you to prepare the Segmentation and Targeting for “Ayurvedic
India”.
Q2. “Ayurvedic India” deals with the concept of treatment of patients and then selling them the medicine. You have been asked
to prepare the 7P’s of Marketing Mix for “Ayurvedic India”.
Q3. Answer on the basis of the case above:
a. Prepare the positioning strategy for “Ayurvedic India”.
b. Prepare a list of five celebrities who can act as a Brand Ambassador for “Ayurvedic India” Explain the selection of
celebrities with reason.
Course: Strategic Management
Internal Assignment Applicable for September 2017 Examination
Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The popular brand for male is “Raja” and for
the females is “Rani”. The company sells traditional wear for children popularly known as “Shaayad”. The company has 120
outlets in India. The competition in this industry has been constantly growing. The profit margins are going down. The
company has been profitable since the day of inception but there has been no growth. The company has remain stable from many
years as the directors believe that the stability is the best strategy. The company adds you into the board as a strategy
director and asks your view on Stability Strategy. You have been asked to prepare the pros and cons of Stability strategy for
M/s Divine Soul.
Q2. Assume that the directors of M/s Divine Soul agree with your view on the challenges of Stability Strategy. The director
asks you to suggest one corporate level strategy for the organization that will help them achieve growth for the
organization.
Q3. From the case above answer the following question:
a. Explain the strategic Management process that needs to be followed for M/s Divine Soul.
b. Prepare a Porters Five competitive forces for M/s Divine Soul.
INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2017 EXAMINATION
Financial Accounting & Analysis
Question 1
Calculate Net cash flow from operating activities and discuss how here the non-cash item and the non-operating items are to
be treated
Net profit for the year 155000
One of the machinery whose opening written down value is 120000/- depreciation charged on the same Rs 15000 is sold at
the year-end for Rs 95000.Loss on sale of machinery included in above.
Interest received included in above Rs2000
The opening balances of stock is Rs 50000/- and the closing is Rs 55000/-
The opening balances of creditors is Rs 75000/- and the closing is Rs 90000/-
Question 2
You being the account’s manager of JVP Ltd in the online grocery business. The account executive recognizes the income
arising from lease rentals on the basis of accounting standard -9 which talks about revenue recognition. You have a
difference of opinion with him as this Accounting standard is not applicable to income arising from lease agreement and other
income mentioned there. How will you make him understand what exactly AS-9 talks about?
Question 3
From the following information
Liabilities
Amount
Assets
Amount
Equity share Capital
225000
Fixed assets
(net depreciation)
226000
Reserves & Surplus
105000
Stock
48000
Bank Over draft
115000
Debtors
72000
Creditors
55000
Bank
154000
Total
500000
Total
500000
Calculate –
a. Cash ratio and interpret the results
b. Interpret how quick ratio is different from current ratio if computed in the above scenario
Business Law
1. Please list out the factors that affect “Free Consent” to enter into a contract. Give an example for each of the factors
that affect free consent to enter into a contract (10 Marks)
2. What are the Rights of the Consumer, explain atleast 2 real life instances where the rights of consumer have been upheld
and protected (10 Marks)
3. Vijay Singh is a leading filmmaker in India who plans to release his upcoming blockbuster romantic movie during the Diwali
festival weekend of 2016. However, he has learnt that a production house Mukesh Raj Films (MRF) has blocked the single
screens and multiplexes theaters (“Exhibitors”) only for screening of their film for the same Diwali festival weekend. In
fact Vijay Singh has also found out that MRF had earlier in the year during the Eid festival launched a blockbuster movie and
during the negotiation for screening the said Film imposed a condition that he would grant rights to screen the movie only if
he was provided with the exclusive rights to screen another movie during the Diwali Weekend. Therefore, MRF and Exhibitors
had entered into a tie-in arrangement for exclusive exhibition of the films in Eid and Diwali Festival Weekend respectively.
Thus, preventing Vijay Singh from exhibiting his film. Vijay Singh has now approached the Competition Commission of India for
relief
a) Does the tie in-arrangement between MRF and the Exhibitors amount to having “adverse appreciable effects on Competition”.
Please quote the relevant precedent to support your answer (5 Marks)
b) Please list out the penalties stated under the Competition Act, 2002 and atleast quote one instance where Competition
Commission India has imposed penalty alongwith the brief description of such instance
Business Statistics
1. The above chart shows the sales of toys over a period of one year. Identify the diagrammatic representation used and
derive meaningful conclusions about the sales of toys.
2. The following table shows the results of a survey conducted across the country, on 200 working professionals. The
professionals were asked to identify the location of their company and the type of industry of their company. The
professionals were allowed only to select one location and one industry.
Industry
Location
Total
North
South
East
West
Banking
24
10
08
14
56
Logistics
30
06
22
12
70
Telecom
28
18
12
16
74
Total
82
34
42
42
200
Suppose a professional is selected at random
a) Calculate the probability that the professional is from West
b) Calculate the probability that the professional is from Banking
c) Calculate the probability that the professional is from Logistics or from North?
d) Calculate the probability that the professional is from Telecom and South?
3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984, as a joint venture between the Tata
Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch
market, offering quartz technology with international styling. Leveraging its understanding of different segments in the
watch market, it launched a second brand, Sonata, as a value brand to those seeking to buy functionally-styled watches at
affordable prices. The company diversified into jewellery in 1995 under the brand name Tanishq after taking stock of the huge
opportunities and the large size of the jewellery business in India. Suppose, Titan has launched new jewellery designs under
the Tanishq brand for working Indian women. Past record indicates that the mean sale of this brand, from various showrooms
located across various towns is Rs. 20 million. If the distribution of the sales is normal with standard deviation of Rs.
50,000
a) What is the probability of obtaining sale greater than Rs. 45 million this year?
b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?
