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Sunday, 24 February 2013

SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

(Winter/November 2012) 

Master of Business Administration - MBA Semester 3
“Supply Chain Management” Specialization
SC0001 – Supply Chain Management (4 credits)
(Book ID: B1542)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.
a. Explain with an example, the final step for achieving strategic fit

b. Explain the two trade-offs in transportation design
    5 marks
(150-200) words
5 marks
(150-200) words

Q2. Discuss the classification of strategic roles for different facilities in a large scale supply chain network.
    10 marks
(300-400) words

Q3. Why is the process of managing inventory important in supply chain management?
    10 marks
(300-400) words

Q4. How is information helpful in coordinating the systems in a supply chain?
    10 marks
(300-400) words

Q5.
a. Explain the different types of purchases.

b. Elaborate on the various constructs of SCM
    5 marks
(150-200) words
5 marks
(150-200) words

Q6. Define distribution strategy. Explain the different types of distribution strategies that are widely used.
    10 marks
(300-400) words


(Winter/November 2012) 

Master of Business Administration - MBA Semester 3
“Supply Chain Management” Specialization
SC0002 - Outsourcing
(4 credits)
(Book ID: B1543)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.
    a. What are the main barriers of outsourcing?

    b. Describe functional process outsourcing with an example     5 marks
(150-200) words
5 marks
(150-200) words

Q2. What are the four strategies for offshore outsourcing? Explain them with a diagram
    10 marks
(300-400) words

Q3. “Organisations need to consider outsourcing as another management discipline.” Justify.
    10 marks
(300-400) words

Q4. What is value chain? Bring out the differences between the value chain in a Product Company and Service Company using appropriate figures.
    10 marks
(300-400) words

Q5.
    a. How does an organisation see an outsourcing opportunity in process terms?
    b. What are the responsibilities of an outsourcing team?     5 marks
(150-200) words
5 marks
(150-200) words

Q6. What is the significance of creating a scorecard when you are planning to outsource a process? And, what does the scorecard include
    10 marks
(300-400) words


(Winter/November 2012) 

Master of Business Administration - MBA Semester 3
“Supply Chain Management” Specialization
SC0003 - Food Supply Chain Management
(4 credits)
(Book ID: B1544)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.
    a. The role of quality remains an influencing factor in the food supply chain. Substantiate
    b. Explain in detail the different types of buying decisions.     5 marks
(150-200) words
5 marks
(150-200) words

Q2. Explain the JIT approach. What is Total Quality Management (TQM) approach?
    10 marks
(300-400) words

Q3. What does the agricultural policy in India intend to attain? Explain briefly post harvest technology or management
    10 marks
(300-400) words

Q4. What are the challenges that suppliers face when managing commercial relationship for the small-scale company?
    10 marks
(300-400) words

Q5.
    a. Explain the psychological approach to the theories of perceived risks

    b. Discuss the features of the Indian poultry sector     5 marks
(150-200) words
5 marks
(150-200) words

Q6. Explain the critical issues to be researched in food supply chain. Explain the aspects that will have an impact on food retailing
    10 marks
(300-400) words


(Winter/November 2012) 

Master of Business Administration - MBA Semester 3
“Supply Chain Management” Specialization
SC0004 - Inventory Management
(4 credits)
(Book ID: B1545)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.
    a. Describe the force Content & Structure of People Management System
    b. Describe in brief the inventory carrying costs.     5 marks
(150-200) words
5 marks
(150-200) words

Q2. Explain any three types of business environment and provide their effects on the inventory management.
    10 marks
(300-400 words

Q3. What is an EOQ model? Explain
    10 marks
(300-400 words

Q4. Mention the types of locator system
    10 marks
(300-400 words

Q5.
    a. Explain the need for safety stock

    b. Discuss the various methods of disposing the obsolete stock     5 marks
(150-200) words
5 marks
(150-200) words

Q6. List and explain the various financial ratios important in financial statement analysis.
    10 marks
(300-400 words



Saturday, 23 February 2013

SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

Master of Business Administration – MBA Semester 3
PM0012 – Project Financing and Budgeting – 4 Credits (Book ID: 1238)
Assignment Set – 1 (60 Marks)
Note: Each question carries 10 marks. Answer all the questions.
Q1. Describe the types of tools and techniques used in cost management?
Q2. Describe various types of Financial Risks?
Q3. If there is an initial investment of rupees 2000 and 3 years of positive cash flow of rupees 700 each.
       The discount rate is 10%. What is the Present Value of each cash flow?
Year    Cash Flow
Y1    2000
Y2    700
Y3    700
Y4    700
    



Q4. What is Credit Risk Appraisal? Explain the 5C’s of Credit Analysis?
Q5. Classify projects based on the ways they influence investment decision process?
Q6. List the advantages and disadvantages of Project Finance?
Assignment Set -2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q1. Explain Break-even analysis?
Q2. Write short note on:    a. Payback period         b. Discounted cash flow.
Q3. List the various criterions to be considered before identifying a project for investment?
Q4. A firm’s market value of liability is 400 Rs. And the market value of equity is 600 Rs. Cost of liability is
7% and corporate tax 30% & cost of equity is 15%. What will be the weighted average cost of capital?
Q5. Explain & compare Finance & Budget concept?
Q6. Total cost of project is 250,000Cr. Expected return of project amount is 42,000 Cr. What is the shortest payback period?

SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

(Winter/November 2012)
Master of Business Administration - MBA Semester 3
“Project Management” Specialization
PM 0010 – Introduction to Project Management (4 credits)
(Book ID: B1236)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.
a. Discuss the resources required to implement a project.
b. Illustrate the functions of a project manager
5 marks
(150-200) words
5 marks
(150-200) words
Q2. List the project management processes involved in the planning process
group.
10 marks
(300-400 words
Q3. Describe the approaches that are used to screen projects
10 marks
(300-400 words
Q4. What are the various factors to be considered while acquiring a project
team?
10 marks
(300-400 words
Q5.
a. Explain the steps that the project manager has to take to manage people.
b. Describe the strategy planning tool of Ansoff matrix.
5 marks
(150-200) words
5 marks
(150-200) words
Q6. Write notes on the various discounting and non-discounting techniques
applied in financial analysis of projects
10 marks
(300-400 words
(Winter/November 2012)
Master of Business Administration - MBA Semester 3
“Project Management” Specialization
PM 0011 – Project Planning (4 credits)
(Book ID: B1237)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.
a. Explain the mechanism of control carried out in project
Q2. List the need of project plan
5 marks
(150-200) words
5 marks
(150-200) words
Q3. What are the factors need to be considered while developing WBS?.
10 marks
(300-400 words
Q4. Explain the concept of a Project Charter? What are the elements to be
included in the same?
10 marks
(300-400 words
Q5. Explain what CPA calculates? Mention any five advantaged and
disadvantages of CPM
10 marks
(300-400 words
Q6.
a. Explain the output of the schedule development process?.
b. What are the three major constraints in project control?
5 marks
(150-200) words
5 marks
(150-200) words
Q7. Explain make-or-buy analysis
10 marks
(300-400 words
(Winter/November 2012)
Master of Business Administration - MBA Semester 3
“Project Management” Specialization
PM 0012 – Project Finance (4 credits)
(Book ID: B1238)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.
a. Analyse the benefits one would get from project financing
b. Explain the different evaluation methods of project funding.
5 marks
(150-200) words
5 marks
(150-200) words
Q2. Explain Quantitative and Qualitative techniques in project financing 10 marks
(300-400 words
Q3. How will you identify the right technology for a project??
10 marks
(300-400 words
Q4. What are the measures that are considered for assessing the profitability of
a project?
10 marks
(300-400 words
Q5.
a. Analyse the entity risk control matrix
b. What is the importance of project financing/budgeting?
5 marks
(150-200) words
5 marks
(150-200) words
Q6. Explain the principles followed in designing the financial plan. 10 marks
(300-400 words
(Winter/November 2012)
Master of Business Administration - MBA Semester 3
“Project Management” Specialization
PM 0013 – Managing Human Resources in Projects (4 credits)
(Book ID: B1239)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.
a. Describe the force Content & Structure of People Management System
b. Explain the process for acquiring a project team.
5 marks
(150-200) words
5 marks
(150-200) words
Q2. What are some of the areas of project management in which the Manager is
required to apply his knowledge and competence?
10 marks
(300-400 words
Q3. How do human interactions affect teamwork? What are the areas where
human interactions are important?
10 marks
(300-400 words
Q4. Staffing management plan, a part of human resources plan. Discuss
10 marks
(300-400 words
Q5.
a. What are the leadership competencies required for leading a project?
b. Why is the competence of Human Resources Management important for
Project Management?
5 marks
(150-200) words
5 marks
(150-200) words
Q6. What are the different styles of conflict resolution and what are the possible
roles for the project manager in such conflict situations?
10 marks
(300-400 words

SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

(Winter/November 2012)
Master of Business Administration - MBA Semester 4
“Project Management” Specialization
PM 0015 – Quantitative methods in Project Management (4 credits)
(Book ID: B1344)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.
a. Describe the Scoring Method for project selection
b. Discuss the algorithm for solving the shortest-route problem
5 marks
(150-200) words
5 marks
(150-200) words
Q2. Describe the rules for network construction. Discuss PERT technique of
project planning
10 marks
(300-400 words
Q3. What do you mean by crash duration? Describe the Time-Cost Optimization
algorithm.
10 marks
(300-400 words
Q4. Describe how you can choose an appropriate forecasting model.
10 marks
(300-400 words
Q5.
a. Write a note on Graphical Evaluation & Review Technique
b. Describe the time-series smoothing
5 marks
(150-200) words
5 marks
(150-200) words
Q6. Discuss how you can forecast project cost at completion 10 marks
(300-400 words
(Winter/November 2012)
Master of Business Administration - MBA Semester 4
“Project Management” Specialization
PM 0016 –Project Risk Management (4 credits)
(Book ID: B1345)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.
a. What are the steps involved for effective management of risk in an
organisation?
b. What are the steps involved for effective management of risk in an
organisation?
5 marks
(150-200) words
5 marks
(150-200) words
Q2. What are the basic principles followed by the GMP guideline?
10 marks
(300-400 words
Q3. Explain the various inputs and outputs of the Qualitative risk analysis
process.
10 marks
(300-400 words
Q4. Give a brief explanation of Monte Carlo Simulation
10 marks
(300-400 words
Q5.
a. What are the data sources required to prepare risk document?
b. What are the major outputs of risk monitoring and control?
Q6. What are the steps involved in strategic risk response planning?
5 marks
(150-200) words
5 marks
(150-200) words
10 marks
(300-400 words
(Winter/November 2012)
Master of Business Administration - MBA Semester 4
“Project Management” Specialization
PM 0017 –Project Quality Management (4 credits)
(Book ID: B1346)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.
a. What are the benefits of project quality management?
b. Describe the quality assurance process
5 marks
(150-200) words
5 marks
(150-200) words
Q2. What are the different types of responsibility or roles in project
management?
10 marks
(300-400 words
Q3. Discuss the central theme that is common to all quality definitions. . Explain
the various costs of quality
10 marks
(300-400 words
Q4. Explain the seven Baldrige criteria
10 marks
(300-400 words
Q5.
a. What is the role of inspection?
b. How to cultivate communities of practice?
5 marks
(150-200) words
5 marks
(150-200) words
Q6. Explain the necessary steps to be taken while developing a project
management structure
10 marks
(300-400 words
(Winter/November 2012)
Master of Business Administration - MBA Semester 4
“Project Management” Specialization
PM 0018 –Contracts Management in Projects (4 credits)
(Book ID: B1347)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.
a. Why do we need a Law of Contract?
b. Explain the close procurement project process
5 marks
(150-200) words
5 marks
(150-200) words
Q2. Explain the typical reimbursable cost elements and the non-reimbursable
cost elements in cost-reimbursable contracts.
10 marks
(300-400 words
Q3. Explain the outputs of Conduct Procurement process and Administer
procurement process
10 marks
(300-400 words
Q4. How is bill of material useful?Explain the steps involved in Triangle Talk
10 marks
(300-400 words
Q5.
a. Describe performance based contracts
b. Explain where force account is best suited and list out the
requirements for the same.
5 marks
(150-200) words
5 marks
(150-200) words
Q6. List the features of Item Rate contracts and demonstrate how they are
different from Lump Sum contracts.
10 marks
(300-400 words

Friday, 22 February 2013

SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

(Winter/November 2012) 

Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0010 - Operations Management (4 credits)
(Book ID:B1232 )
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1. Explain the role of operations in an Organisation.
    10 marks
(300-400 words)

Q2. Describe the six dimensions of competitiveness
    10 marks
(300-400 words

Q3. Describe the link of Operations Strategy with other strategies of the company
    10 marks
(300-400 words

Q4. How is Break-even Analysis significant to investment, as well as, operational decisions?
    10 marks
(300-400 words

Q5.
    a. List the factors that influence Operations Costs

    b. Explain the peculiarity of location selection in case of service operations.
    5 marks
(150-200) words
5 marks
(150-200) words

Q6. What are the common characteristics amongst the various forecasting techniques / methodologies?
    10 marks
(300-400 words)


(Winter/November 2012) 

Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0011 – Enterprise Resource Planning (4 credits)
(Book ID: B1233 )
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.
a. Explain how ERP systems can achieve business integration

b. What is business modeling?
    5 marks
(150-200) words
5 marks
(150-200) words

Q2.
    a. Write a note on OLAP?

    b. Briefly explain the key principles to a proper ERP system selection process
    5 marks
(150-200) words
5 marks
(150-200) words

Q3. Write a note on quality management.
    10 marks
(300-400) words

Q4. Explain JIT & Kanban .Mention the benefits of JIT.
    10 marks
(300-400) words

Q5. Briefly explain the functioning of a ERP purchase System
    10 marks
(300-400) words

Q6. What is web ERP? What are its benefits?
    10 marks
(300-400) words


(Winter/November 2012) 

Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0012 – Supply Chain Management (4 credits)
(Book ID:B1234)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.
a. What are the characteristics of a Supply Chain?

b. Explain the Logistics process with an example.
    5 marks
(150-200) words
5 marks
(150-200) words

Q2.
c. Explain the Concept of Integration with examples

d. How do Strategic Sources help long-term business process?
    5 marks
(150-200) words
5 marks
(150-200) words

Q3. Discuss origin of Collaborative Planning, Forecasting, and Replenishment (CPFR)
    10 marks
(300-400) words

Q4. Explain the factors influencing customer behaviour.
    10 marks
(300-400) words

Q5. Give a brief introduction on all steps involved in Procurement process?
    10 marks
(300-400) words

Q6. Write a note on assessment tool
    10 marks
(300-400) words


(Winter/November 2012) 

Master of Business Administration - MBA Semester 3
“Operations Management” Specialization
OM 0013 – Advanced Production (4 credits)
(Book ID: B1235)
ASSIGNMENT- Set 1
Marks 60
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.

Q1.
a. Explain the impact of product or service life cycle on operation strategy.

b. Explain the sources of competitive advantage.
    5 marks
(150-200) words
5 marks
(150-200) words

Q2.
    a. What are the different types of benchmarking?

    b. Explain the various automated systems for transfer of materials in the production plant?
    5 marks
(150-200) words
5 marks
(150-200) words

Q3. Explain the different types of stores layout
    10 marks
(300-400) words

Q4. Explain the ingredients of a business process
    10 marks
(300-400) words

Q5. What are the five process types. Explain any one in detail.
    10 marks
(300-400) words

Q6. Explain the impact of internet on new product development.
    10 marks
(300-400) words



SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

Master of Business Administration- MBA Semester 4
ML0015 – Service Marketing & Customer Relationship Management – 4 Credits
(Book ID: B1328)
Assignment Set - 1 (60 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
1. Explain the types of new service developments and its stages
2. Explain the concept of lack of inventory capability in managing supply and demand in service
3. What is the integrated marketing process model? Explain in brief
4. Define service sector in India and classify the major service sectors.
5. Mention the technical options in the service marketing.
6. What are the key benefits of CRM? What are the main difficulties involved in CRM?


Master of Business Administration- MBA Semester 4
ML0016 – Advertising Management & Sales Promotion – 4 Credits
(Book ID: B1329)
Assignment Set - 1 (60 Marks)
Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60
1. Explain why the three segments of the very young, the working women and the elders need different advertising strategies now
2. Explain the advantage of Direct Marketing. List all the methods and media used for it.
3. Describe DSS and its role in ad budgeting methods.
4. What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.
5. Explain why Best possible execution of a campaign is as important as the creative and media work.
6. Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to measure the return on investment of an advertising campaign?

Master of Business Administration- MBA Semester 4
MK0017 – e-Marketing - 4 Credits
(Book ID: B 1330)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.     What is an e-marketing plan? Mention the steps to develop it.     10 marks
(350-400 words)
Q2.     Describe E-mail marketing features, its merits and demerits.     10 marks
(350-400 words)
Q3.     Write a short note on:
A. e-Marketing for Business to Business (B2B) Markets
B. e-Marketing for Business to Consumer (B2C) Markets
    5 +5 = 10 marks
(200-250 words each)
Q4.     Determine the 4p’s in e-Marketing mix.     10 marks
(350-400 words)
Q5.     Mention the different techniques used while evaluating the performance of e-marketing activities.     10 marks
(350-400 words)
Q6.     Write a short note on:
A. e-functional models
B. Principles of e-Marketing
    5 +5 = 10 marks
(200-250 words each)


Master of Business Administration- MBA Semester 4
MK0018 – International Marketing -4 Credits
(Book ID: B1199)
Assignment (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1.     Discuss the EPRG orientations and give the differences between international and domestic marketing.     10 marks
(350-400 words)
Q2.     Discuss the importance of international business environment for an organization.     10 marks
(350-400 words)
Q3.     Write a short note on International Advertising. How is it important for international marketing?     10 marks
(350-400 words)
Q4.     Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and importer.     10 marks
(350-400 words)
Q5.     What are the factors that affect the pricing strategy of an international firm? What different pricing strategies can the firms adopt?     10 marks
(350-400 words)
Q6.     Write short notes on
(a) Licensing
(b) Joint venture     5 + 5 = 10 Marks
(200 - 250 words each)




SMU Assignments: Winter drive November 2012:May 2013 Exams: contact us for answers at assignmentssolution@gmail.com

Master of Business Administration- MBA Semester 3
MK0010 – Sales, Distribution and Supply Chain Management - 4 Credits
(Book ID: B 1220)
Assignment Set - 1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the classification of retailer in detail. 10 marks
(350-400 words)
Q2. Describe the four principal component of Physical Distribution management. 10 marks
(350-400 words)
Q3. Discuss the formulation of Sales strategy in brief. 10 marks
(350-400 words)
Q4. Compare and contrast the various types of sales organization structures. 10 marks
(350-400 words)
Q5. Explain the formulation of Sales organization. 10 marks
(350-400 words)
Q6. Describe the types of sales strategies. 10 marks
(350-400 words)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour - 4 Credits
(Book ID: B 1221)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the tri-component attitude model. 10 marks
(350-400 words)
Q2. Briefly discuss the consumer Research process. 10 marks
(350-400 words)
Q3. Explain the VALS(Value and Lifestyle) framework. 10 marks
(350-400 words)
Q4. Discuss Pavlov’s Classical conditioning theory 10 marks
(350-400 words)
Q5. Describe three types of motivational conflict. 10 marks
(350-400 words)
Q6. A. What are needs? What are the various types of needs? Discuss their
features.
B. What are different consumer needs, as described by Maslow? Give
proper examples to explain each of them.
5 + 5 = 10 Marks
(200 - 250 words
each)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing - 4 Credits
(Book ID: B1222)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. List the various techniques used for consumer promotions. 10 marks
(350-400 words)
Q2. What are the different types of retail store locations? What are their pros and
cons?
10 marks
(350-400 words)
Q3. Discuss the strategic retail planning process in brief. 10 marks
(350-400 words)
Q4. What do you mean by store layout? Discuss various types of layouts. 10 marks
(350-400 words)
Q5. Discuss the different types of store based retailers. Give examples for each. 10 marks
(350-400 words)
Q6. Discuss the stages in retail environment analysis. 10 marks
(350-400 words)
Master of Business Administration- MBA Semester 3
MK0013 –Marketing Research - 4 Credits
(Book ID: B 1223)
Assignment Set -1 (60 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
Q1. Explain the marketing audit in detail. 10 marks
(350-400 words)
Q2. Describe consumer research process in detail. 10 marks
(350-400 words)
Q3. What do you mean by data collection? Also explain the various types of data
collection techniques.
10 marks
(350-400 words)
Q4. What do you mean by Marketing Decision Support System(MDSS)? Also
explain the various components of MDSS.
10 marks
(350-400 words)
Q5. Write a short notes on:
A. Projective techniques of qualitative research
B. Latest techniques of qualitative research
5 + 5 = 10 Marks
(200 - 250 words
each)
Q6. Explain the methodology of primary data collection. 10 marks
(350-400 words)