Master of Business
Administration - Semester 4
MH0047: “PR
& Marketing for Healthcare Organizations”
(2 credits)
(Book ID: B0895)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Do you think the health care sector is commercialized or it is justifying its
cause?
2.
Explain briefly the core concepts of marketing for hospitals.
3.
Explain the role of SWOT analysis for a company.
4.
Analyse the PR function from 4 different dimensions.
5.
Define attitude and analyse how it influences the process of opinion
formations.
6.
Name the different types of public Opinion Research Methods. Discuss the areas
where each of them is applied.
Spring 2012
Master of Business
Administration - Semester 4
MH0047: “PR
& Marketing for Healthcare Organizations”
(2 credits)
(Book ID: B0895)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Compare and contrast the two functions of Management namely, Public Relations
and Advertising.
2.
Every organization should have a strategic plan to manage issues that could
harm the image of the organization. Discuss.
3.
Highlight the reasons that have triggered the growth of medial tourism in
India.
4.
What is the need and importance of PR in a hospital?
5.
Write a note on three steps of a PR campaign.
6.
Discuss the steps to manage PR events.
Spring
/ February 2012
Master of Business
Administration- MBA Semester 4
MH0048 –Management of
Healthcare Human Resources - 4 Credits
(Book ID: B0933)
Assignment Set- 1 (30
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
Explain the scope of
HRM.
|
|
Q2.
|
Write a short note on
induction training.
|
|
Q3.
|
Suppose you are the HR
Manager at hospital in Mumbai and would like to fix the wages and salary of
the employees. What are the factors that you would consider while preparing
the wages and salary structure?
|
Master of Business
Administration- MBA Semester 4
MH0048 –Management of
Healthcare Human Resources - 4 Credits
(Book ID: B0933)
Assignment Set- 2 (30
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
Explain the importance
of human resource in healthcare
|
|
Q2.
|
Explain industrial
relation and its relevance to human resource management in detail.
|
|
Q3.
|
Suppose you are the HR
Manager at hospital in Chennai and there is vacant position of a
Neurosurgeon. What are the various sources of recruitment that you can make
use of for recruiting a capable neurosurgeon?
|
Spring 2012
Master of
Business Administration - Semester 4
MH 0049: “Legal Aspects in Healthcare
Administration”
(2 credits)
(Book ID: B
0896)
ASSIGNMENT- Set 1
Marks 30
Note: Each Question carries 10 marks. Answer all the questions.
1.
What are the merits and demerits of Allopathy.
2.
Discuss the important documents that guide doctors in ethical codes.
3.
What is “duty of care”?
Spring 2012
Master of
Business Administration - Semester 4
MH 0049: “Legal Aspects in Healthcare
Administration”
(2 credits)
(Book ID: B
0896)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Explain the salient features of the Prenatal
Diagnostic Techniques Act
2. Describe the Indian scenario with respect to
euthanasia
3. Write on the code of practice and legal issues
concerned in running an ART clinic.
Spring 2012
Master of
Business Administration - Semester 4
MH 0049: “Legal Aspects in Healthcare
Administration”
(2 credits)
(Book ID: B
0896)
ASSIGNMENT- Set 2
Marks 30
Note: Each Question carries 10 marks
1. Explain the salient features of the Prenatal
Diagnostic Techniques Act
2. Describe the Indian scenario with respect to
euthanasia
3. Write on the code of practice and legal issues
concerned in running an ART clinic.
Feb / Spring 2012
Master of
Business Administration in Healthcare Services
Semester 4
MH0050 –
Quality Management in Healthcare services (2 Credits)
(Book ID:
B0897)
Assignment
Set- 2 (Marks 30)
Note: Each question carries
10 Marks. Answer all the questions.
Q.1 Explain
the steps for process improvement. [10 Marks]
Q.2 Write
short notes on:
a. Purpose of
accreditation [5 Marks]
b. Six Sigma
[3 Marks]
c. Lean [2
Marks]
Q.3. Explain
the principles of TQM. [10 Marks]
