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ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE &
NAME
MA0036 &
FINANCIAL SYSTEM & COMMERCIAL BANKING
BK ID  B1770
CREDITS   4
MARKS  60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total
Marks
1  Elaborate the services offered by the Central Depositories Services Limited (CSDL)
A  Services  offered  by  the  Central  Depositories  Services  Limited
(CSDL)
10  10
2  Explain the importance of Call money and Treasury bills as short term money market
debt instruments.
“Debenture  instruments  are  important  as  relatively  long  term  corporate  debt
instruments” – Do you agree ? Justify your agreement/disagreement.
A  Importance of Call money and Treasury bills as short term debt
instruments
Importance of Debentures as relatively long term debt instruments
5
5
10
3  Illustrate the challenges faced by the financial service sector.
A  Challenges faced by the financial service sector   10 10
4
Explain  the  role  of  merchant  bankers.  What  are  the  guidelines  issued  by  Securities
and Exchange Board of India (SEBI) for merchant banking services ?
A  Role of merchant bankers.
Guidelines issued by SEBI for merchant banking services
5
5
10
5  “CRR  and  SLR  are  maintained  by  commercial  banks  as  percentage  based  on  net
demand and time liabilities (NTDL)”. Elucidate this statement.
A  “CRR  and  SLR  are  maintained  by  commercial  banks  as  a
percentage  based  on  net  demand  and  time  liabilities  (NTDL)”.
Elucidate this statement.
10  10
6  Explain  the  role  of  modern  technology  in  banking  giving  examples  and/or  citing
cases.
A  Role of modern technology in banking with examples and cases. 10  10
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE &
NAME
MA0037 &
BANKING RELATED LAWS AND PRACTICES
BK ID  B1618
CREDITS   4
MARKS  60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total
Marks
1  Differentiate between Promissory Notes and Bills of Exchange.
What are the types of endorsement of Negotiable instruments ?
A  Difference between Promissory Notes and Bills of Exchange
Types of endorsement of Negotiable instruments
6
4
10
2  Explain  the  provisions  of  Banking  Regulation  Act  as  well  as  RBI  Act  regarding
maintenance of minimum Cash and Liquid Reserve by a banking company.
A  Cash Reserve under Section 18 & 42 of RBI Act and
Liquid Reserve under Section 24 of the Banking Regulation Act
10 10
3  Explain the rights of parties to a contract of guarantee.
A  Rights of parties to a contract of guarantee  10 10
4  Explain how you will proceed to confiscate a property under equitable mortgage as per
Sarfaesi Act, 2002 in case of failure of loan repayment.
A  Enforcement of security as per Sarfaesi Act, 2002  10 10
5  Explain  the  procedure  for  redressal  of  grievances  under  banking  Ombudsman
Scheme 2006.
A  Redressal of grievances under banking Ombudsman Scheme  10 10
6  What do you understand by banking Codes and Rules ? How are the codes applied ?
Application of banking codes and rules 10  10
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE &
NAME
MA0038/MA0045 &
BANKING MANAGEMENT
BK ID  B1616
CREDITS   4
MARKS  60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total
Marks
1  How do the commercial banks assess business potential region-wise or location-wise ?
Explain the concept of transfer pricing between different business units or branches.
A  Assessment of business potential region-wise of location-wise
Transfer pricing between different business units or branches
5
5
10
2  Explain the applicability of marketing mix for banks in India.
A  Applicability of marketing mix in banks. 10  10
3
External Commercial Borrowing has  become a popular method of raising finance for
businesses in India. Do you agree ? Substantiate with facts.
A  Do  you  agree  that  External  Commercial  Borrowing  is  now  a
popular  method  of  raising  finance  for  businesses  in  India  ?
Substantiate with facts.
10  10
4
“The volume, mix and cost return of both liabilities and assets need to be planned and
monitored in order achieve the short term and long term goals of banks.”  Critically
explain this statement.
A  Asset and Liability Management Strategy 10  10
5  What  are  the  different  valuation  procedures  followed  by  the  acquiring  company  in
case  of  acquisition/merger  that  assists  in  arriving  at  different  benchmark  price
estimates ?
A  Valuation procedures to arrive at different benchmark price
estimates.
10  10
6  Illustrate the guidelines for FDI in banking sector in India.
Explain the procedure for opening of branches by foreign banks in India.
A  FDI in banking sector in India.
Procedure for opening branches by foreign banks in India
5
5
10
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE &
NAME
MA0039 &
RETAIL BANKING
BK ID  B1619
CREDITS   4
MARKS  60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total
Marks
1  Write notes on :
TDS on deposits
Order Nisi
Legal status enjoyed by nominee
Banker’s Lien and General Lien
A  Write Notes on :
TDS on deposits
Order Nisi
Legal status enjoyed by nominee
Banker’s Lien and General Lien
2.5
2.5
2.5
2.5
10
2  Draw a comparison of Cash Credit and Overdraft as retail asset products.
Differentiate between Indemnity and Guarantee as non-fund based products.
A  Similarities and differences between Cash credit and overdraft
Differences between Indemnity and Guarantee
6
4
10
3  “Money Laundering is a conversion of illegal money into white money”. Illustrate the
concept  and  explain  the  importance  of  prevention  of  money  laundering  legislation
initiated by the Govt. of India.
A  “Money Laundering is a conversion of illegal money into white
money”. Illustrate the concept.
Explain the legislative measures to prevent money laundering
5
5
10
4  Illustrate the concepts of :
a)  Marketing Mix and
b)  Market Segmentation
A  a)  Marketing Mix
b)  Market Segmentation
5
5 10
5  Explain the some of the new channels of banking operations.
Can you predict some more advancement in this directions ?
A  New channels of banking operations
Predict some more advancements in future
5
5
10
6  Describe the concept of Inter Bank Settlements. Give examples.
What do you understand by Intra Day Liquidity ? Give examples.
A  Explain Inter Bank Settlements with examples
Explain Intra Day Liquidity with examples
6
4
10

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ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE &
NAME
MB 0051
LEGAL ASPECTS OF BUSINESS
BK ID  B1725
CREDIT   4
MARKS  60
Note:  Answer  all  questions.  Kindly  note  that  answers  for  10  marks  questions  should  be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Question  Marks  Total Marks
1  a)  Indicate the sources of Indian Law.
b)  Write notes on :
i)  Ignorance of Law
ii)  Lex Mercantoria
A  a)  Sources of Indian Law
b)  Write notes on :
i)  Ignorance of Law
ii)  Lex Mercantoria
4
3
3
10
2  Narrate the facts and judgement in the case :
i.  Harvey Vs. Facey
ii.  Peek Vs. Gurney
iii.  Ranganayakamma Vs. Alwar Setty
A  Narrate the facts and judgement in the case :
i.  Harvey Vs. Facey
ii.  Peek Vs. Gurney
iii.  Ranganayakamma Vs. Alwar Setty
4
4
2
10
3  “A  negotiable  instrument  may  be  dishonoured  either  by  non-acceptance  or  by  nonpayment” Enumerate referring to the rules as laid down in the Act.
A  Modes of dishonour of a negotiable instrument as
laid down in the Act. 10
10
4  Who is an unpaid seller ? What are the rights of an unpaid seller under extant provisions
of law ?
A  Who is an unpaid seller ?
What are the rights of an unpaid seller under extant
provisions of law ?
2
8 10
5  Describe  the jurisdictions of District Forum, State Council, National council and Supreme
Court of India as per Consumer Protection Act, 1986.
A  Jurisdictions  of  District  Forum,  State  Council,
National council and Supreme Court of India as per
Consumer Protection Act, 1986.
10 10
6  Enumerate the steps to float a limited company.
The company being an artificial person, how are the affairs of a company managed ?
A  Procedure for floating a limited company
Procedure of company management
5
5 10
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA– SEM 3
SUBJECT CODE &
NAME
MB0050
RESEARCH METHODOLOGY
BK ID  B1700
CREDITS  4
MARKS  60
Note:   Answer   all   questions.   Kindly   note   that   answers   for   10   marks   questions   should   be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No  Questions  Marks  Total
Marks
1  Define business research and explain the process of research?
Definition of Research
Explanation of the steps in a research study
2
8
10
2  Discuss Descriptive Research designs? Explain the different kinds of descriptive research
designs.
Meaning of Descriptive Research designs
Kinds of Descriptive research designs
5
5
10
3  Discuss four types of measurements scales with appropriate examples.
Nominal
Ordinal
Interval
Ratio
2.5
2.5
2.5
2.5
10
4  Differentiate between the Stratified random sampling and Systematic sampling.
a.    stratified random sampling
b.  systematic sampling
5
5
10
5  Distinguish between coding closed-ended structured questions and coding open-ended
structured questions
Coding Closed-ended
Coding Open-ended
5
5
10
6  Explain  the  Structure  of  the  Research  Report.  What  are  the  guidelines  for  effective
report writing?
Explanation of the Structure of the Research Report
Guidelines for effective report writing
5
5
10
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE & NAME  PM 0010 – INTRODUCTION TO PROJECT MANAGEMENT
BK ID  B1936
CREDIT & MARKS  4 CREDITS & 60 MARKS
Q.
No
Questions  Marks  Total
Marks
1  Define project and also elaborate different characteristics of a project?
What  do  you  understand  by  Project  Management  and  also  discuss  its
objectives?
10
Definition of a Project and its characteristics
Meaning of Project Management(PM) and objectives of PM
5
5
2  Explain in detail the stages of Project Management Lifecycle with
examples?
10
Stages of Project Management Lifecycle  10
3  Explain the various types of project plans?
Write a short note on Financial Feasibility of a Project?
10
Types of project plans
Financial Feasibility of a Project
5
5
4  Discuss any two types of Capital Budgeting Techniques in Project
selection?
What are the activities performed by procurement management?
10
Capital Budgeting Techniques in Project selection
Concept of Procurement Management
6
4
5  Discuss the concept and objectives of project evaluation?
Briefly explain the Planning-Monitoring-Controlling (PMC) Cycle?
10
Concept of Project evaluation
Explanation of Planning-Monitoring-Controlling (PMC)Cycle
5
5
6  Discuss the importance of controlling and types of control?
Explain the different types of Project Termination?
10
Importance of Controlling and types of control
Types of Project Termination(Fig. 15.1)
5
5
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE & NAME  PM 0012 – PROJECT FINANCE AND BUDGETING
BK ID  B1938
CREDIT AND MARKS  4 CREDITS AND 60 MARKS
Q.No  Criteria  Marks  Total Marks
1    Explain different requirement of resources in a project. Identify the resources that may
be required in a telecommunication project.
?  requirement of resources in a project
?  resources that may be required in a
telecommunication project
5
5
10
2
Answer the following questions:
1.  What is a Letter of Intent (LOI)? What is its purpose?
2.  What  are  the  basic  features  of  EPC  (Engineering,  Procurement  and
Construction)  contracts?  Give  any  4  advantages  of  entering  into  a  EPC
contract?
Define LOI
List any 4 purposes of LOI
Briefly explain the 3 basic features
of EPC contracts
List any 4 advantages of entering
into EPC contracts
2
3
3
2
10
3  Explain the different key project documents.
Description of key project documents.
10   10
4  Write short notes on:
?  Developments in financing of construction projects in India.
?  Importance of cost of capital in project selection.
?  Principles employed by organisations to manage working capital.
?  Developments in financing of
construction projects in India.
?  Importance of cost of capital in project
3
3
10
selection.
?  Principles employed by organisations to
manage working capital.
4
5
What are the problems associated with BOOT projects.
Explanation  of  the  main  problems  associated
with BOOT projects
10 10
6  What is project risk? List some risks associated with a construction project and a
telecom project. Discuss the similarities and the differences.
?  project risk
?  risks  associated  with  a  construction  project
& telecom project
?  similarities and the differences between risks
associated  with  a  construction  project  &
telecom project
2
4
4
10
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
***********
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE & NAME  PM 0013 – MANAGING HUMAN RESOURCES IN
PROJECTS
BK ID  B1939
CREDIT AND MARKS  4 CREDITS AND 60 MARKS
Q.No  Criteria  Marks  Total Marks
1   Write short notes on:
?  Project resources
?  Need for human resource management
?  Project manager
A  ?  Project resources
?  Need for human resource management
?  Project manager
3
3
4
10
2  What are the major challenges in developing an efficient project team?
A  List the major challenges in developing an
efficient project team
Briefly explain the 9 major challenges in
developing an efficient project team
1
9 (1 mark each)
10
3
Write short notes on
?  Skills required by a project manager
?  Delphi technique of estimating manpower requirements of projects
?  Importance of leadership in project management
?  Goal setting theory
A
?  Skills required by a project manager
?  Delphi  technique  of  estimating
manpower requirements of projects
?  Importance  of  leadership  in  project
management
?  Goal setting theory
10 (2.5 marks each)  10
4  What measures would you follow to deal with poor performers?  
A  List the measures you would follow to deal with
poor performers
Explain the reason why you choose these
measures
Explain the various measures you would follow
to deal with poor performers and
Analyse how these measures will improve the
performance
1
1
4
4
10
5   Explain various types of collective bargaining.
A  Explanation of four types of collective
bargaining
10 (2.5 marks each)  10
6  Safety Issues in K.P. Metals
K.P.  Metals  is  a  leading  automotive  part  manufacturing  organisation  based  out  of
Manesar. It deals in manufacturing of automotive spare parts and supplies these parts to
leading  automotive organisations in India. There is a dedicated HR/IR department that
takes care of all employee issues including safety issues. The number of accidents at
the work-place of K.P. Metals showed a considerable increase in last 3 months. As a
result there has been an increase not only in the cost but also in the legal suits against
the organisation and also. This baffled management. hired a safety consultant to contain
the increasing number of accidents. The safety consultant conducted organisation wide
study  of  the  safety  policy,  types  of  past  accidents  and  also  interviewed  some  of  the
employees to understand their perspective on the safety-policy.
After  collating  the  data,  the  consultant  found  that  the  safety  policy  was  drafted  in  a
standard format and was not in accordance with the nature of job the employees were
doing.  The  safety  policy  clearly  mentioned  that  the  wet  floor  should  have  a  signage
board  with  “Wet  floor,  Mind  your  steps”  clearly  mentioned  on  it.  There  was  no  such
signage board in the work floor. The safety policy also clearly mentioned that no worker
should be allowed to enter the workplace without the helmet even if the worker is not
working on the machine. There were many workers who were working without helmets
on dangerous machines.  The safety consultant with help of HR/IR department, project
managers, inputs from the employees drafted a new customised safety policy and used
different inside-marketing tools to communicate the same across organisation. The new
safety policy categorically mentioned the rewards and punishments for not abiding by
the safety norms. It also made the supervisors responsible for any nonadherence to the
safety norms by workers. There was a subsequent decrease in the number of accidents
as soon as the new safety policy was introduced.
Discussion questions:
1.  Read the case and discuss what else could be incorporated in the safety policy
to ensure a safe work environment.
2.  What were the flaws in the previous safety policy and how the new safety policy
addressed those flaws?
A  ?  Read  the  case  and  discuss  what  else
could  be  incorporated  in  the  safety
policy  to  ensure  a  safe  work
5 10
environment What details does an issue
log contain
?  What  were  the  flaws  in  the  previous
safety  policy  and  how  the  new  safety
policy addressed those flaws?
5
*A-Answer
***********
ASSIGNMENT
DRIVE  SPRING 2016
PROGRAM  MBA
SEMESTER  III
SUBJECT CODE & NAME  PM0011 – PROJECT PLANNING AND SCHEDULING
BK ID  B1937
CREDIT AND MARKS  4 CREDITS AND 60 MARKS
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No    Criteria    Marks  Total Marks
1   Write short notes on:
?   Hierarchy of organisational objectives
?  Porter model a tool for identifying investment opportunities
?  Design phase of project management life cycle
?  Scope change
?  Hierarchy of organisational objectives
?  Porter  model  a  tool  for  identifying
investment opportunities
?  Design  phase  of  project  management
life cycle
?  Scope change
10 (2.5 marks each)
10
2  Budget Estimation of ABC Company Ltd.
ABC Company Ltd., established in 1985, is engaged in the manufacturing of leather
accessories. Over the years, the company, which started out as a local firm,has made
its mark as an international corporation. However, the company is still working as a
traditional set up.
The  high  quality  and  durability  of  products  have  increased  the  demand  of  the
products in the market. As the production of the organisation is being increased to
meet the demand, the traditional set up is creating hurdles in the production process.
Organisation  conflicts  have  arisen  among  the  team  members  because  of  the
unorganised hierarchical structure of the company, which is affecting the output of
the organisation. Now that the management has decided to  expand the business and
opened  up  branches  abroad,  the  company  is  facing  two  more  problems.  The  first
problem  is  in  budgeting  as  the  company  is  unfamiliar  with  international  market
conditions, strategy, and business policy while the second problem is conflicts at the
time of team formation due to lack of experience of and exposure to multinational
work
culture, which has further affected the output of the company.
The  company  can  estimate  the  budget  through  two  methods,  the  bottom  -  up
approach  and  the  top  -  down  approach.  The  bottom  -up  approach  is  generally
followed by the MNCs as it is more accurate and reliable.
Mr.Parag has been appointed as the country head of the company and he has also
been assigned the responsibility of incorporating the advanced project set up in the
organisation.
Questions:
1.  Which project estimation approach should be used by the company and why
2.  What type of project organisation structure should be used by the company
and why?
1.  Argue  the  pros  and  cons  of  each
project estimation approach
Recommend the project estimation
approach that best suits the company
List the reasons for your decision by
mentioning the data from the case
2.  Describe  the  existing  organisation
structure
List the disadvantages of this structure
Recommend  the  project  organisation
structure  that  should  be  used  by  the
company.
Give  you  reasons  for  recommending
this structure based on the data given in
the  case  and  your  knowledge  on  the
FIVE organizational structures.
2
1
2
1
1
1
2
10
3  What  is  the  importance  of  operational  feasibility?  Explain  the  factors  that  affect
operational feasibility.
Mention the importance of operational
feasibility
Discuss the FOUR factors that affect
operational feasibility
2
8
10
4  Write short notes on:
?  Crashing
?  Precedence diagramming method
?  Resource allocation
?  Scope creep
?  Crashing
?  Precedence diagramming method
?  Resource allocation
?  Scope creep
10( 2.5 marks each)  10
5   What do you understand by cost of quality? Elaborate on various types of  costs of
quality associated with a project.
Write the meaning of cost of quality
Briefly explain each types of costs of quality
associated with a project
4
6
10
6  What do you understand by project scope? What are the various components of
project scope? What is scope creep? Explain various reasons for scope creep.
?  What  do  you  understand  by  project
scope
?  components of project scope
?  What is scope creep
?  reasons for scope creep.
2.5 marks each 10
***********

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    Assignments and Case Study Project of One Year MBA Program

Semester - II  

    Students are requested to go through the instructions carefully.
    The Assignment is a part of the internal assessment.
    Marks will be awarded for each Assignment, which will be added to the total marks. Assignments carry equal marks.
    Assignments should submit in your 'portal' on/before the 'completion date' mentioned.
    Case study project is based on the elective subject selected.

Please submit your case study also in the portal on the 'completion date' of second semester assignments.

                         Assignments                Total Marks :100

    International Law

What are your perceptions on the Universal Declaration of Human Rights? Would you like to amend any of the articles or add a new article to the declaration?

2. Strategic Management

Select an appropriate generic strategy to position your printing business unit in its competitive environment (map the environment primarily as a pattern of competitive pressures from rivals, suppliers, buyers, entrants and substitutes).

3. Business English

Write a letter to the Chief Election Commissioner, expressing your views on the disqualification of party candidates exempted from fighting elections. Express your views on the moral code of the candidates. How criminals or other offenders can be kept out of the pulling fray. What should be done to amend the laws on this by the parliament? (Your letter will belong to which category of communication)

4. Management Information System

How will you plan a Management Information System in marketing information system taking into account the actions of antecedents or consequences of consumers, competitors, employers, institutions, suppliers, wholesalers, retailers, govt. bodies and NGO’s(Note you must also take into account the physical, technological, economic factors, beside legal and social taboos) (Take an example of your choice).                


National Institute of Business Management



    Assignments of One Year MBA

Semester - I 
Total Marks :100

    Students are requested to go through the instructions carefully.
    The Assignment is a part of the internal assessment.
    Marks will be awarded for each Assignment, which will be added to the total marks. Assignments carry equal marks.
    Assignments should submit in your 'portal' on/before the 'completion date' mentioned.



    Principles and Practices of Management

How will you influence people to strive willingly for group objectives in your organization (target based industry)? Apply your interpersonal influence through communication process towards attaining your specialized goals?

2. Human Resources Management

The present state of recession in the IT Industry - as a Human Resource Manager how are you going to undertake Human Resource Planning at Macro Level to tide over this crisis?

    Financial Management

What will your outlook towards maintenance of liquid assets to ensure that the firm has adequate cash in hand to meet its obligations at all times?

4. Marketing Management

If you are working in a super market, what techniques/ tools you will use in data collection. How are you going to analysis the data and make inferences? How will you finally apply your market research to improve sales and win over customers?

5. Organizational Behaviour

If you are made the campaign leader for a particular political party. How will you use your leadership skills to motivate your party men to ensure success of the party nominee in the elections? (Focus on the individual, motivate and apply leadership style).

6. Principles of Economics

Suppose the price elasticity of demand for text books is two and the price of the text book is increased by 10%. By how much does the quantity demand fall? Inter the result and discuss reasons for the fall in quantity demand?

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Section – A


1.    “Kurt Lewin’s three stage model is a powerful tool for understanding change.” Comment.


2.    What are various challenges being faced by the companies while implementing OD  and how to overcome such challenges

3.    :Choose 2 organizations where any major change has been occurred. (one organization must be with success story, one with failure). Give your recommendation for the failure.


Section – B

The Five Phases of Resistance to Change in Action

Phase 1

In the 1970s the environmental movement began to grow. The first Earth Day was held in 1970. Wide spread interest in environmental concerns subsided during the 1980s. Some political officials neglected environmental concerns, and environmentalists were often portrayed as extremists and radicals. The forces for change were small, but pressure for change persisted through court actions, elected officials and group actions.

Phase 2

Environmental supporters and opponents became more identifiable in the 1980s. Secretary of the Interior James Watt was perhaps the most vocal and visible opponent of environmental concerns and served as a “lightning rod” for pro-environmental forces like the Sierra Club and Wilderness Society. As time passed, educational efforts by environmental groups increasingly delivered their message. The public now had information and scientific data that enabled it to understand the problem.

Phase 3

The Clean Air Act passed by Congress in 1990 represented the culmination of years of confrontation between pro and anti-environmental forces. The bill was passed several months after national and worldwide Earth day events. Corporations criticized for contributing to environmental problems took out large newspaper and television ads to explain how they were reducing pollution and cleaning up the environment. The “greening” of corporations became very popular.



Phase 4

One example is the confrontation between Green peace (an environmental group) and Shell Oil. The Green peace group had been campaigning for weeks to block the Royall Dutch/Shell group from disposing of the towering Brent Spar oil-storage rig by sinking it deep in the Atlantic Ocean. As a small helicopter sought to land Green peace protesters on the rig’s deck, Shell blasted high-powered water cannons to fend off the aircraft. This was all captured on film and shown on TV around the world. Four days after the incident, Shell executives made a humiliating about-face; they agreed to comply with Greenpeace requests and dispose of the Brent Spar on land. This incident, like the Exxon Valdez oil spill, shows how high-profit cases can ignite worldwide public interest.

Phase 5

Much of the world now sees environmentally responsible behaviour as a necessity. Near-zero automobile emissions are moving closer to a reality. Recycling has become a natural part of everyday life for many people. But new ways to be environmentally responsible are still being sought.

Case Questions:
a)    Do you agree that the environmental movement has moved into the fifth phase?

b)    Where do you see the environmental movement going? Stronger of weaker legislative action?

c)    Will the environmental movement be worldwide or regional? Will developed nations have different responsibilities than developing nations?

d)    Will there be corporate support?

EVEN ROLL NO.


Section – A

1.    Explain the six phases/steps in the process of ‘Grid Organization Development’.

2.    Discuss the roles, skills, and strategies of “change agents” in managing organizational changes.

3.    Choose 2 organizations which outsourced its process of reengineering or restructuring to an OD consultant; one being successful and other a failure. Enlist the causes of success and failure in each. What could be your suggestions in each case to both improve the outsourced process and make it a success?


Section – B

OD In Practice: Diagnosis for Kodak – The Digital Revolution

Eastman Kodak Co. recently announced plans to cut its workforce by as much as 21 percent by the end of 2006. This amount to 12,000 to 15,000 jobs, on top of a reduction in its world-wide workforce by 30,000 jobs back in the late 1990s.

Kodak is betting heavily that it can transform itself from a slow-changing company into operating on the cutting edge of the digital revolution. The Kodak vision is to turn itself into the leader of the electronic age. That could be a major challenge. In the film business, Kodak had virtually no competition for about a century until Fuji came along in the 1980s. In the electronic industry, however, there are a host of international companies like Sony, HP, Canon, Panasonic, Fuji, Nikon, and Minolta ready to slug it out for the digital-imaging market.

DATA COLLECTION AND ANALYSIS

Kodak polled a widening corps of its managers and called in outside consultants. McKinsey & Co. even conducted “trap teams,” where managers were invited to test out scenarios that might cause problems. Finally, in the late 1990s Kodak’s core photo businesses were reshuffled into 17 entrepreneurial units. Such a measured approach to change reflects the very essence of Kodak, a company that has raised careful deliberation – some would say procrastination – to a high art. But the restructuring was of little benefit. In the last several decades, Kodak dragged its feet while competitors ran away with new markets like instant photography, 35 mm cameras, video cameras, video recorders, and copying machines. And for over a decade Kodak has struggled to transition to digital – disheartening, considering era technology.

Kodak faces several dilemmas: It must hold down prices on film or risk losing even more market share to Fuji and private-label brands. A t the same time, investors want improved returns now. Competition is especially fierce in the color-print film business, Kodak’s mainstay. Now it seems that the long-term future of photography is in digital imaging not film. Kodak has stopped selling reload able film cameras in the United States, Canada, and Europe. Growth is slowing in Kodak’s film products and Kodak says that film sales will drop at a 10 to 12 percent annual rate over the next three years. Worldwide film sales are expected to start declining for all wide film sales are expected to start declining for all manufacturers. Kodak is in the dubious position of fiercely competing for a shrinking market.

DIAGNOSIS AND CHANGE

The job of making Kodak more effective will require changing a 100-year-old culture that guaranteed employment but fostered complacency and resistance to change. In the past , Kodak was known to favour caution over risk-taking, which was feasible strategy when Kodak controlled the market. Kodak’s culture has been described as sclerotic.

What’s so tough about the job of remaking Kodak? First, it is a chemical company that must transform itself, at least in part, into an electronics company. The chemical business, silver halide photography, is mature and slow growing. The electronics business involves translating images into the digital language of computing so that they can be manipulated on computer screens and transported electronically. Until the mid-1990s, chemists traditionally managed Kodak. The two businesses are like an elephant and a mouse.

NEW PRODUCTS AND MARKETS

Managing its many new ventures will be one of Kodak’s greatest challenges, something it has muffed in the past. The company has been moving away from consumer electronics to focus its attention on non-consumer applications of electronics. The business and medical communities already see the need for digital imaging. Kodak’s digital laser writers and high-end scanners have been successful with banks and other business and government customers that move large volumes of paper and Kodak’s radiography is experiencing strong sales growth.

Virtually every current top manager has a proven track record in bringing new products to market. Now many young managers are being given authority over new product development. A former HP executive who has worked with Kodak says, “They know more about the science of imaging, photographs and what people want to do with them than any company in the world. They have great technical capabilities, but they’ve lacked focus and application.” The problem isn’t that Kodak has the wrong vision, but that it has waited until the sky was falling to embrace it.

But don’t count Kodak out. Its digital camera business is profitable; in a recent year it was number two of all manufacturers with over 17 percent market share. Kodak is taking advantage of long-standing ties with doctors and hospitals eager to replace X-rays with digital images. The health-imaging business makes more money than photography. Kodak intends to develop and buy companies in the health and commercial imaging and printing markets.



Will Kodak’s diagnosis of the problem and its vision bring about the desired changes, and will Kodak’s managers, after years in the old culture, be able to break out of the former ineffective patterns?

Case Questions:
a)    What data or information would be necessary to develop a change program at Kodak?

b)    What kind of performance gaps can you identify at Kodak?

c)    Why is it so important to use diagnosis before implementing a change program?

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A comparative study of bancassurance products in banks
A comparative study of direct tax code and income tax act
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Compensation Management: NSCC INTERNATIONAL LTD, KSA.
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Consumer Buying Behaviour & Satisfaction Level towards Company: HealthOne Nutritions
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Consumer perception and behavior on ban of gutka and there alternate shift
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Corporate social responsibilities of MNCs
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Cost of capital computation : A Cast study of Vodafone
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Customer Relationship Management: Future Group
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DOCUMENT MANAGEMENT SYSTEM - PRE IMPLEMENTATION STUDY FOR AN ORGANIZATION
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Effectiveness of Online Classified Website on the mind of Indian Consumer
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Emergence of Doorstep Banking – Merits and demerits
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EU FUNDING IN INDIA
EU FUNDING IN INDIA
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Globally recognised & motivational techniques in rubber industry
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helpdesk ticketing system
helpdesk ticketing system
Home Loans at Commercial Banks in India – A Gap Analysis
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Identifying Need of the Document management system in a School
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Identifying service quality gaps in banking sector : a comparison study between private and public banks (customer perspective)
Impact Of Currency Fluctuations On Small IT Companies
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Impact of HR practices on operational effeciency in MNCs
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Improvement & cost reduction through outsourcing of periodic and preventive maintenance works
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Indian Beer going Global and Understanding Indian Liquor Market
Indian Textile Entrepreneur
Innovation Management comaprison in two companies
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IT enablement in international business
IT enablement in international business
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JIT perspective on Inventory Management in Singh and Sons Industries
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Job satisfaction at State Bank Group
JOB SATISFACTION OF AIRTEL EMPLOYEES
Joint Hindu Family Business
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Legal and Tax Issues Affecting Mergers –Vodafone-Hutch Case
Level of deployment of IT in SMEs
Logistic Inventory control in Supply Chain Management: Unilever
Maintenance Management for effective operation management at Doha East Power Station
Maintenance Practices followed by Bhushan Power and steel Ltd.
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Medical Tourism In India
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Online Shopping in India: Pantaloon Retail India Limited
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Operation management in servicing of generators
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Organizational Development relevance for Service sector in India: Life Insurance Corporation of India (LIC)
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Pricing Strategy in Garment Export Industry
Private Equity in Real Estate in India
Private Equity in Real Estate in India : Blackstone
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Product Design Collaboration-Capturing Lost Supply Chain Value in the Apparel Industry
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RECOMMENDATION ON NEW APPROACHES FOR LOGISTICS AND FREIGHT MANAGEMENT
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Recruitment and Selection Practices in the Pharmaceutical Industries
Reducing Costs and Manage Risk in the Oil & Gas Industry with Enterprise Project Management Solutions
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Retail Asset loan of Axis Bank
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Rightfax implementation for standard chartered bank
Role of Business Intelligence in IT Sector.
Role of HRM in talent management
Role Of HRM In Talent Management : Hindustan Coca Cola Beverages Pvt. Ltd.
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SAP B1 ERP Implementation in maxwatt
SAP B1 ERP Implementation in maxwatt
SCM in Indian Food Industry
SCM in Pharmaceutical Industry
Scope and Growth of Software exports from India
Scope and Growth of Software exports from India
SOCIAL MEDIA RECRUITMENT (LAND CRAFT DEVELOPERS PVT. LTD.)
Social responsibility of MNCs
Staffing at Apollo Hospital
Study of attitude of the investor regarding Investment strategy & Portfolio Management
Study of attitude of the investor regarding Investment strategy & Portfolio Management
STUDY OF CHANGING ATTITUDE OF INDIAN CONSUMERS TOWARDS ONLINE SHOPPING
Study of financial market with special reference to Sharekhan  Ltd.
Study of growth of mutual fund and ETF industry
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Supply Chain Challenges at malls
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SWIFT - how it works : gains and risks
Systematic Investment Plan-SIP
Tax Planning for Various Assesses
technology transfer from R&D to Production in Food Industry
The moderating role of consumer and soure credibilty in celebrity endorsements
The relationship of consumer personality traits, brand personlaity and brand loyalty
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Total quality in managing human resource at Shamburg contracting & Trading LLC
Tourism in India
TQM -an Intergrated Approach to become world class with sp. reference to Alembic Pharmaceuticals Limited
TQM and organizational commitment: A comparative study of government and private sector
Trade Union Movement in India
Training and development in a hotel
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Transfer and Promotional Policies of NTPC
treasury management
Understanding business maturity and factors impacting customer experience in Software Industry
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Use of derivatives in Hedging
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Viral Marketing
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Total Quality Management
Internal Assignment Applicable for December, 2015 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? Answers to each assignment question to be explained in approximately 1500 words. Use
relevant examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not permissible.
? Students are free to refer to any books/reference material/website/internet for attempting
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Q.1. You are the head of Business Excellence cell of your organization. Explain the following
a. How will you go about implementing Quality Circle in the organization? 8 marks
b. What, in your opinion, can be the causes for its failure?
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8 marks
b. Explain how Deming’s 14 point can be applied to an education institute. 7 marks
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Supply Chain Management
Internal Assignment Applicable for December, 2015 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? Answers to each assignment question to be explained in approximately 1500 words. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not permissible.
? Students are free to refer to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of reference.
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Question 1: Give examples of three Indian companies that have successfully incorporated IT in
their Supply Chains, with regards to customer satisfaction, inventory management and strategy
development.
Question 2: How do transport companies benefit from a technology like Global Positioning
System (GPS?) Give three examples of certain companies that track their trucks on a real time
basis. Compare and contrast the vehicle routing in the following three applications:
a) Milk collection for a dairy co-operative
b) Courier company
c) Employee pickup for a call center
***************

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Logistics Management
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? Answers to each assignment question to be explained in approximately 1500 words. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not permissible.
? Students are free to refer to any books/reference material/website/internet for attempting their
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students is not allowed.
1) Designing a supply chain requires immense planning. As an expert, in the supply chain design
what are the factors that one must bear in mind while designing the supply chain for perishable
products like curd, ice cream and frozen peas? What is the role of operations in multimodal
transport management? Also identify the key areas which are included in operations of
multimodal transport function.
2) Why do certain firms keep stock close to the market while others keep stock in the component
form at their plants? How do these decisions affect performance? Justify your answer giving
suitable examples.
***************

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
?  All Questions carry equal marks.
?  All Questions are compulsory
?  Answers to  each assignment question to be explained in approximately 1500 words. Use
relevant examples, illustrations as far as possible.
?  All answers to be written individually. Discussion and group work is not permissible.
?  Students are free to refer to any books/reference material/website/internet for attempting
their  assignments,  but  are  not  allowed  to  copy  the  matter  as  it  is  from  the  source  of
reference.
?  Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Q 1: Suppose you are Marketing Manager (priority banking) in a bank. How  will  you consider
the behavior of consumer while deciding on the Marketing Mix for priority  customers?    Explain
all Marketing Mix Decisions taken by you on the basis of Consumer Behavior Research.
Q 2: As a Marketing Manager of organized Retail  Chain, how  you will decide about Marketing
Mix for Rural Customers? Answer on the basis of Consumer Behavior study.
********************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course:  Cost and Management Accounting
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
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?  All Questions carry equal marks.
?  All Questions are compulsory
?  Answers  to  each  assignment  question  to  be  explained  in  approximately  1500  words.  Use
relevant examples, illustrations as far as possible.
?  All answers to be written individually. Discussion and group work is not permissible.
?  Students are free to refer to any books/reference material/website/internet for attempting their
assignments, but are not allowed to copy the matter as it is from the source of reference.
?  Students should write the assignment  in their own words. Copying of assignments from other
students is not allowed.
Q1] Mr. Tilak established a factory for manufacturing chairs. But he does not know much about Cost
accounting. Also, he doesn’t know the importance of Cost accounting. Discuss, about Cost Accounting
and its Significance. Also explains how Cost Accounting is different than Financial Accounting?
Q2] A company had incurred fixed expenses of Rs. 450,000 with sales of Rs. 15,00,000/- and earned a
profit of Rs. 300,000/- during first half of year. In the second half, it suffered a loss of Rs. 150,000.
Calculate:
1)  The Profit-volume ratio, break-even point and Margin of Safety for the first half of year.
2)  Expected sales volume for the second half year assuming seeping price & fixed cost remained
unchanged in second half of year.
3)  The BEP (Break-even point) and MOS (Margin of Safety) for whole of year.
PS : Draw Necessary Graphs and Write Necessary Formulas wherever applicable.
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course:  Introduction to Retail
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
?  All Questions carry equal marks.
?  All Questions are compulsory
?  Answers to  each assignment question to be explained in approximately 1500 words. Use
relevant examples, illustrations as far as possible.
?  All answers to be written individually. Discussion and group work is not permissible.
?  Students are free to refer to any books/reference material/website/internet for attempting
their  assignments,  but  are  not  allowed  to  copy  the  matter  as  it  is  from  the  source  of
reference.
?  Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
Q  1:  Explain  Marketing  mix  of  your  choice  of  an  E  Retail  Company,  critically  analyze  this
company and suggest how they can improve in terms of their marketing mix.
Q 2: Analyze  Marketing mix of your choice of  an  organized Retail Company dealing in rural
area. Suggest untapped market for this company.
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course:  Merchandising Management
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
?  All Questions carry equal marks.
?  All Questions are compulsory
?  Answers to  each assignment question to be explained in approximately 1500 words. Use
relevant examples, illustrations as far as possible.
?  All answers to be written individually. Discussion and group work is not permissible.
?  Students are free to refer to any books/reference material/website/internet for attempting
their  assignments,  but  are  not  allowed  to  copy  the  matter  as  it  is  from  the  source  of
reference.
?  Students should write the assignment in their  own words. Copying of assignments from
other students is not allowed.
Case:
You have just started a retail store “Electro Mania” which sells all types of Electronic items that
include Television, Refrigerator, Microwave oven, Mobile, Water Filters, Washing Machine etc.
1.  Prepare a detailed visual merchandise strategy for your store. You can build your strategy
as per the points mentioned below:           
a.  Interior and Exterior Design
b.  Signs and Entrances
c.  Marquees
d.  Colour Presentation
e.  Styling
f.  Display calendar
g.  Mannequin
h.  Lighting
i.  Shelf management
j.  Props      (10 Marks)
2.  Your store  “Electro Mania”  has a huge window which faces the market. How will you
plan  your window display  for different times of the  year? Select any  five festivals and
suggest the window display during that time.        (10 Marks)
3.  Your store plans to launch its own manufactured Electro mania washing machine. How
will  you  place  the  product  in  the  store  to  increase  sales  of  product?  What  are  the
challenges that you will face while selling the private label of Washing Machines?
(10 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course:  Retail Store Design and Location
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
?  All Questions carry equal marks.
?  All Questions are compulsory
?  Answers to  each assignment question to be explained in approximately 1500 words. Use
relevant examples, illustrations as far as possible.
?  All answers to be written individually. Discussion and group work is not permissible.
?  Students are free to refer to any books/reference material/website/internet for attempting
their  assignments,  but  are  not  allowed  to  copy  the  matter  as  it  is  from  the  source  of
reference.
?  Students should write the assignment  in their own words. Copying of assignments from
other students is not allowed.
Q1.  Assume you are the owner of a shopping mall “Live it Now” and it  deals with the following
kind of product categories:
a)  Electronic Appliances
b)  Apparels
c)  Jewelry
d)  Toiletries
e)  Cosmetics
f)  Footwear
g)  Sportswear
h)  Toys
i)  Books
j)  3 Restaurants
k)  Music Devices and Accessories etc
a)  The  shopping mall is currently located opposite Phoenix Mill at Kurla,  in Mumbai. You
plan to open the  second  store in a new city, which location you will decide to open the
store? Give specific location [Example: Churchgate  (West) in Mumbai] and explain the
same with at least 10 reason to choose such a location?       (10 Marks)
b)  Design the layout of the new Shopping Mall “Live it Now –  2”. It’s a two  floor mall and
you are required to provide the layout for all the three floors (Ground + 2).  
(10 Marks)
c)  Explain  the  operation  of  your  shopping  Mall  with  reference  to  the  following  points
mentioned below:            (10 Marks)
i.  Mall Environment
ii.  In mall Entertainment
iii.  Security
iv.  In mall Festive celebrations
v.  Emergency planning in event of fire
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for December 2015 Examination
Assignment Marks: 30
Instructions:
?  All Questions carry equal marks.
?  All Questions are compulsory
?  Answers to  each assignment question to be explained in approximately 1500 words. Use
relevant examples, illustrations as far as possible.
?  All answers to be written individually. Discussion and group work is not permissible.
?  Students are free to refer to any books/reference material/website/internet for attempting
their  assignments,  but  are  not  allowed  to  copy  the  matter  as  it  is  from  the  source  of
reference.
?  Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
1.  Suppose  you  are  Sales  Manager  (priority  banking)  in  a  Bank  which  deals  with  key
account holders explain how you will?
a.  Recruit sales force
b.  Prepare the Job Description and Specification
c.  Design training program for them.      (Marks 15)
.
2.  Suppose  you  are  Sales  Manager  in  life  insurance  Company,  managing  team  of  fifteen
sales  executives.  How  you  will  use  sales  force  automation  to  improve  efficiency  and
effectiveness of sales operation?   (Marks 15)
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