NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2022 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Students should follow the following parameter for answering the assignment questions
NOTE: This assignment is application based, you have to apply what you have learnt in
this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers
| For Theoretical Answer | |
| Assessment Parameter | Weightage |
| Introduction | 20% |
| Concepts and Application related to the question | 60% |
| Conclusion | 20% |
| For Numerical Answer | |
| Assessment Parameter | Weightage |
| Understanding and usage of the formula | 20% |
| Procedure / Steps | 60% |
| Correct Answer & Interpretation | 20% |
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2022 Examination
appear directly in the textbook chapters but are based on the content in the chapters,
directly or indirectly.
1. As a product manager you are responsible for a new hand sanitizer launched recently by
your company, Health and Hygiene Ltd. Most of your business is offline through
channel partners. You are considering a hybrid model of offline as well as online
distribution channels (ecommerce platform). Prepare a note for your Marketing Head
identifying five financial and five operational risk involved and classify them as high,
medium and low, so that the reputation and stated values of your company are
protected. (10 Marks)
2. Select any one popular TV advertisement for any product/service that you find ethically
wrong/inappropriate/ offensive. Using any one ethical decision making model (three
models covered in class during session1, chapter 2, or any other model) analyse and
explain the ethical issues involved and why they are wrong /inappropriate /offensive,
from the perspective of any three relevant stakeholders eg consumers, company/brand,
section of society involved or targeted eg women, children etc. (10 Marks)
3. Intelligent Services, your employer, prides itself on hiring minorities. One candidate
fully fits the job requirements for an open position in your division. However, your boss
is concerned that some of your customers will not understand the candidate’s limited
command of the English language. You are the manager to whom this candidate will
report, if selected.
a. What decision will you take and how will you explain/justify it to your boss? (5 Marks)
b. Which two programs and/or processes will you introduce in your division to be able to
successfully deploy many more such candidates in future? (5 Marks)
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