NMIMS
Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for April 2022 Examination
1.
Netflix adopted an aggressive growth strategy to establish itself as a global
force in the video streaming industry Is Netflix a global brand. Discuss its
brand strategy to appeal to the Indian audience. (10 Marks)
2.
Using macroeconomic environment analysis discuss suitable go to market
strategies for Aquafresh to deepen its presence in the Indian market. You could
suggest 3 key strategies.
(10 Marks)
3.
Tanish a strong Indian jewelry brand founded in 1994. The brand would like to
diversify to the Gulf Region and appeal to the millennials. The brand does have
presence in Dubai but is not performing as expected. The brand faces tough
competition from Damas, Malabar and Kalyan Jewellers.
a. How
can Tanish benefit from market research insights? (5 Marks)
b.
Suggest a suitable communication strategy to build awareness and customer base
in the marketplace. (5 Marks)
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