NMIMS December 2018 Assignments: Contact us for solutions at assignmentssolution@gmail.com

Corporate Social Responsibility
1. Climate change is the current focus of business community globally and businesses worldwide are including climate change related considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any two climate change policies /actions to reduce their negative climate change impacts and why do they look at climate change as part of risk management?(refer to the sustainability report of the chosen company)
2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 benefits that will accrue to business as well as society due to this regulation.
3. Child labour is a violation of human rights. India is sadly the home to the largest number of child labourers in the world. Children are engaged as household servants and are also employed by hotels, service stations, food stalls, workshops, construction sites, carpet industries, etc. They are even employed in hazardous and unhygienic forms of labour in textile, leather and cracker industries, depriving the children of their childhood, and harming their mental, emotional and physical development & well-being.
a. What according to you are five compelling reasons for the existence of child labour in India?
b. Suggest four strategies/action plan that can be adopted by business to make child labour unattractive and non viable.

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CASE – 1    MANAGING HINDUSTAN UNILEVER STRATEGICALLY

Unilever is one of the world’s oldest multinational companies. Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good, and get more out of life’. The corporate strategy is of focusing on bore businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of € 39.6 billion and net profit of € 3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organisation with its top management coming from 24 nations. Internationalisation is based on the principle of local roots with global scale aimed at becoming a ‘multi-local multinational’.
…………..food products introduced in the market have yet to pick up. All this while, in one market segment after another, a competitor pushes ahead. In a company of such a big size and over-powering presence, these might still be minor events developments in a long history that needs to be taken in stride. But, pessimistically, they could also be pointers to what may come.

Questions:

1.    State the strategy of Hindustan Unilever in your own words.
2.    At what different levels is strategy formulated in HUL?
3.    Comment on the strategic decision-making at HUL.
4.    Give your opinion on whether the shift in strategic decision-making from India to Unilever’s headquarters could prove to be advantageous to HUL or not.


CASE: 2    THE STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA

The Reserve Bank of India (RBI) is India’s central bank or ‘the bank of the bankers’. It was established on April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1935. The Central Office of the RBI, initially set up at Kolkata, is at Mumbai. The RBI is fully owned by the Government of India.
The history of RBI is closely aligned with the economic and financial history of India. Most central banks around the world were established around the beginning of the twentieth century. The Bank was established on the basis of the Hilton Young Commission. It began its operations by taking over from the Government the functions so far being performed by the Controller of Currency and from the Imperial Bank of India, the management of Government accounts and public debt. After independence, RBI gradually strengthened its institution-building capabilities and evolved in terms of functions from central banking to that of development. There have been several attempts at reorganisation, restructuring and creation of specialised institutions to cater to emerging needs.
………….e and build-up of momentum to achieve goals.
Historically, the RBI adopted the time-tested technique of responding to external environment in a pragmatic manner and making piecemeal changes. The dilemma in adoption of a comprehensive strategic plan was the risk of trading off the flexibility of the pragmatic approach to creating rigidity imposed by a set model of planning.

Questions:

1.    Consider the vision and mission statements of the Reserve Bank of India. Comment on the quality of both these statements.
2.    Should the RBI go for a systematic and comprehensive strategic plan in place of its earlier pragmatic approach of responding to environmental events as and when they occur? Why?









CASE: 3    THE INTERNATIONALISATION OF KALYANI GROUP

The Kalyani Group is a large family-business group of India, employing more than 10000 employees. It has diverse businesses in engineering, steel, forgings, auto components, non-conventional energy and specialty chemicals. The annual turnover of the Group is over US$2.1 billion. The Group is known for its impressive internationalisation achievements. It has nine manufacturing locations spread over six countries. Over the years, it has established joint ventures with many global companies such as ArvinMeritor, USA, Carpenter Technology Corporation, USA, Hayes Lemmerz, USA and FAW Corporation, China.
The flagship company of the Group is Bharat Forge Limited that is claimed to be the second largest forging company in the world and the largest nationally, with about 80 per cent share in axle and engine components. The other major companies of the Group are Kalyani Steels, Kalyani Carpenter Special Steels, Kalyani Lemmerz, Automotive Axles, Kalyani Thermal Systems, BF Utilities, Hikal Limited, Epicenter and Synise Technologies
The emphasis on internationalisation is reflected in the vision statement of the Group where two of the five points relate to the Group trying to be a world-class organisation and achieving growth aggressively by accessing global markets. The Group is led by Mr. B.N. Kalyani, who is considered to be the major force behind the Group’s aggressive internationalisation drive. Mr. Kalyani joined the Group in 1972 when it was a small-scale diesel engine component business.
……………Recent strategic moves include Kalyani Steels, a Group company, entering into a joint venture agreement in may 2007, with Gerdau S.A. Brazil for installation of rolling mills. An attempt to move out of the mainstream forging business was made when the Group strengthened its position in the prospective business of wind energy through 100 per cent acquisition of RSBconsult GmbH (RSB) of Germany. Prior to the acquisition, the Group was just a wind farm operator and supplier of components.



Questions:

1.    What is the motive for internationalisation by the Kalyani Group? Discuss.

2.    Which type of international strategy is Kalyani Group adopting? Explain.





























CASE 4:     THE STORY OF SYNERGOS UNFOLDS

Synergos is a young management and strategy consulting firm based at Mumbai. It was established in 1992 at a time when there were a lot of expectations among the industry people from the liberalisation policies that were started the previous year by the Government of India.
The consulting firm is an entrepreneurial venture started by Urmish Patel, a dynamic person who worked with a multinational consulting firm at the time. He left his comfortable position there to venture into the management consultancy industry. The motivation was to be ‘the master of his own destiny’ rather than being an employee working for others. Urmish comes from an upper middle-class Gujarati family, settled in a small town in Rajasthan. His father was a government servant who retired with a meagre pension. His mother is a housewife. His other siblings are all educated and well-settled in their respective careers and professions. Urmish is a creative individual, uncomfortable with the status-quo. ………….
Urmish is a strong proponent of the emergent strategy and is not in favour of tying Synergos to a fixed strategic posture. So are the other founder members, though at times they do talk about deciding on a niche such as SME organisations as clients and enterprise solutions as the core competence. In the highly fragmented consultancy industry where it is possible for even one person to set up an office in a commercial area and leverage connections to secure projects, Synergos is open to opportunities as they emerge, while trying to maintain the flexibility that has made it successful till now.





Questions:

1.    Identify the type of organisation structure being used at Synergos and explain how it works. What are the benefits of using this type of structure? What are the pitfalls?

2.    Express your opinion about whether the structure is in line with the recruitments of the strategy that Synergos is implementing.

3.    Based on the information related to the information, control and reward systems available in the case, examine whether these systems are appropriate for the type of strategy being implemented.




































CASE: 5    EXERCISING STRATEGIC AND OPERATIONAL CONTROLS AT iGATE GLOBAL SOLUTIONS

The Bangalore-based iGATE Global Solutions is the flagship company of iGATE Corporation, a NASDAQ-listed US-based corporation. Known earlier as Mascot Systems, it was set up in India in 1993, to offer staffing services. It acquired business process outsourcing (BPO) and contact centre businesses in 2003, making it an end-to-end IT and ITES service provider. Its service portfolio includes consulting, IT services, data analytics, enterprise systems, BPO/BSP, contact centre and infrastructure management services. iGATE has over 100 active clients and centres based in Canada, China, Malaysia, India, the UK and the US. Chairman, Ashok Trivedi and CEO Phaneesh Murthy, an ex-Infosys IT professional and their partners hold a major stake, with some participation by institutional and public investors. The revenues for 2006-2007 are over Rs. 805 crore and net profits, Rs. 49.6 crore.
……………due. The company, though, is an average paymaster, which disadvantage it tries to trade-off offering a more challenging work environment, quicker promotions and chances for practising innovation.
Critics say that that iGATE lacks the big-brand appeal of the larger players such as Infosys and Wipro, cannot compete on scale and is still under the shadow of its original business of body-shopping IT personnel.


Questions:

1.    Analyse the iGATE case to highlight how it could apply some of the strategic controls such as premise control, implementation control, strategic surveillance and special alert control.

2.    Analyse and describe the process of setting of standards at iGATE.

3.    Give your opinion on the effectiveness of the role of reward system in exercising HR performance management at iGATE and suggest what improvements are possible, given the environmental conditions in the IT/ITES industry in India at present.

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Training (and education) is using these general concepts to specific learning situation. These concepts should allow you to plan an excellent program, deliver it efficiently and evaluate it afterwards. This can be a report on the concepts we're analyzing:

1 Feedback

2 Active Learning

3 Reinforcement

4 Significant Material

5 Multiple Sense Learning

6 Overlearning

7 Primary And Recency

Feedback

This principle states: Learning proceeds better when both instructor and student give feedback to each other.

The teacher needs feedback to tell him how a student is progressing as well as the student needs feedback within the instructor on quality of performance.

Rules for your training room:

a Encourage trainees to ask about questions

b Test frequently

c Maintain eye-to-eye-to-eye contact - this is often a most critical communication funnel

d Discuss and proper errors don't criticise them

e Give trainees knowledge of results as quickly as you can

Active Learning

This principle states: Trainees learn more quickly and effectively when they are positively mixed up in learning process.

The simplest expression from the idea is: We overcome doing. This really is relevant equally to all or any kinds of training.

Rules for your training room:

a Inquire to stimulate thought

b Request exercises and tests in sessions

c Use projects and assignments to supplement training

d Use discussion methods from time to time

e Provide plenty of practical work

Warning

Look out for taking notes as a type of Active Learning - the student's fingers may be active - while not their brains.

Reinforcement

This principle states: Learning that's rewarded is much more vulnerable to be retained.

Obviously this is where we train our pets in addition to our children.

Rules for your training room:

a Each time a student supplies a right answer - be sure he understands so

b Offer early success to learn a completely new subject

c Prevent trainees from making mistakes whenever you can

NB: We'll go through this principle in depth late inside the course.

Significant Material

This principle states: Trainees understand (and so learn) material only if it's connected using their existing understanding.

Students could possibly recall details, etc., they has focused on memory (by overlearning). If however you just want him to know the material fully you need to supply him with a frame of reference into that they'll fit these isolated products of knowledge to make sure that a design develops within the mind.

Rules for your training room:

a Pitch your sessions within the students level, not yours

b Present the topic in the definite form or sequence

c Use plenty of examples, illustrations, analogies, and anecdotes

d Always vary from the know for the unknown that's, begin with just what the student already knows or practical understanding.

Don't increase the risk for mistake which author has known as follows:

'Many teachers plunge ahead right from the start point that numerous their students haven't showed up at plus linked with emotions . educate the unknown through the incomprehensible'.

Pressey, Robinson & Horrocks -

'Psychology in Education'.

Make your material as concrete as you can, avoid abstractions. Uncover what your trainees know and also have experienced before

Multiple Sense Learning

The important thing states: Presentation methods involving several senses are superior to one sense only.

China proverb 'one picture will probably be worth single,000 words', is a means of stating this principle. It appears that the key senses for information and theory learning are SIGHT and HEARING. Keep in mind others - particularly if you're teaching a real skill.

Rules for your training room:

a Combine telling and showing - don't depend on one only

b Provide audiovisual aids for every session you permit

c Make certain that you simply along with your aids might be, and so are, easily been sent

d For individuals who've one amongst your aids, permit the trainees handle it too as notice and pay attention to you discuss it

Overlearning

This principle states: Negelecting is reduced significantly by frequent attempts at recall of learned material.

We have discussed how quickly negelecting begins, and illustrates how frequent revision may help trainees to retain bigger amounts of what they have learned. This really is relevant particularly for the learning of factual material or 'information'.

NB. Repeating material with the trainer is not overlearning. The trainees should get the job done with this particular principle to operate.

Rules for your training room

a Ask frequent questions

b Provide exercises which pressure trainees to recall previous learning

c At the outset of each session, ask trainees to summarise briefly the last session

d Include review periods within your timetable

e Train your trainees to utilize overlearning in their private study

f Supply summaries of session material

Primacy And Recency

This principle states: Trainees can recall well individuals things they learn first and last in sequence.

'First impressions are lasting' covers the important thing of Primacy the important thing of Recency is almost axiomatic.

Warning

These concepts aren't true under all conditions and frequently they act against one another, for instance when our newest impressions change or blot out our first impressions.

Rules for your training room:

a Give a preview in the session

b Summarise information in the session within the finish

c Prepare carefully what you should say and do through the initial few minutes in the session

d Help help remind trainees from time to time in the sequence they have discovered a topic

CONCLUSION

You will probably have noted that numerous these concepts possess a inclination to overlap one another, eg, Active Learning and Overlearning. This can be quite true. For just about any good understanding of Learning, you need to produce a apparent picture in the interrelationships which hold these concepts together. With the finish from the course you will have produced a correctly integrated theory of learning which to create your ways of training.

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Note: Both the Sections are compulsory

Section 1: Solve both the Case Studies (2 * 20 Marks)

Case 1:

Each SAP system has its own history. This history grows over years. New processes and modules get added, the system upgrades to newer releases. Employees come and go and more and more programs emerge that are no longer completely understood by the staff. Some typical problems develop:

……………………
The employees don’t take seriously the time that passes while the computer is showing the sand glass. IT specialists know however that this time, multiplied by the number of users of a system holds a considerable cost saving potential.

Questions:

1.    What is the solution for these problems?






Case 2: A Day in the Life of an SAP Manager: Providing User-Friendly Solutions          

After so many years (dozens of years should I say) in IT I am still surprised to notice how difficult are the relationships between the users and the IT departments. Whatever technology, and how “high” this “tech” is it is strange to see the same behaviors from IT people against this very-difficult-to-control population of users.

……………………
At the end they will have two false impressions:
•    One is that they do a good job since nobody is complaining
•    Second is that the users have no real need for some task simplifications
And the whole company loses thousands of days of productivity that could be used in more interesting tasks.

Questions:

1.    Comment on the relevance of this article in today's times. Cite an example to support your comments.

2.    Write in not more than 500 words your ability to create wealth in the community/company you work in. Wealth may not necessarily be in terms of money. It may refer to your ability to contribute to the wealth of your organization. Write in the context of above article.

linkages of strategic planning to HRD-training, development and organization development (OD).

All organizations, regardless of how small or large, have three critical sources that must definitely be used effectively for that organization to become effective. These critical sources are:

• the technology which is used to produce the merchandise or provide the service

• the finances the business uses to cover whatever it takes and,

• the people whose skills and skills are employed to perform the work that is required.

The primary driver in using its resource may be the mission and vision from the organization these identify the reason behind using the resource. Effective organizations have proper and strategic business plans which are specific to how these 3 critical sources are managed and utilized.

We've Got The Technology Resource

We've got the technology resource refers back to the tools or objects accustomed to create and/or deliver an organization’s service or product. This resource may be as simple like a pen accustomed to write invoices or as sophisticated like a computer which is used to create an item. The management team inside an organization identifies the right technology that is required to offer the mission from the organization. The kind and quantity of technology is dependent upon the amount of services or products the business really wants to create or deliver. A sum is recognized by the goals outlined within the vision statement from the organization as well as in the proper plan. The kind is recognized by what's presently used in the market and just what could be best for that organization and it is mission.

You will find three places that strategies are produced for we've got the technology resource. We've got the technology proper plan's the program that identifies how you can: have the technology keep up with the technology and adapt we've got the technology. When the type and quantity of technologies are identified, intentions of where you can get them or build options are developed. Once acquired, this resource should be maintained to supply optimum performance. Being an organization competes available on the market, services and products change. Additionally new methods are produced which are more effective. To effectively manage these new needs, some technology might need to be adapted to provide the service or product within the new way. If adaptation from the technology doesn't sufficiently address the necessity, organizations may turn to acquiring new technology.

The Finance Resource

The finance resource refers back to the money or capital which is used to cover or fund all of the organization’s activities. This resource includes money that's generated by sales, loans, grants, or donations. Additionally, it includes any capital assets that may be offered or utilized as collateral toward further loans or grants. Similar to the technology resource, you will find three places that actions are identified for that finance resource. The finance proper plan's an agenda that identifies how you can effectively: create the money manage the cash and, forecast the revenue and expenses.

How much money needed to effectively run a company is calculated through the managers because they determine their demands for successfully achieving their departments’ objectives and goals. This typically includes identifying the expense of running the company and creating a plan for the continuing expenses from the department. These expenses include all individuals needed for getting, maintaining and adapting technology and paying all employees for that time spent working.

A Persons Resource

A persons resource refers back to the people whose understanding, skills, and talents are employed to create and provide the service and product. This resource is regarded as an organization’s finest resource. It's because the truth that a company couldn't be managed or services and products produced and delivered without using the KSAs of individuals. Technology and cash will also be needed to offer the goals from the organization, however these sources can't be utilized without help from people.

You will find three places that plans are produced for effectively using the hr. A persons resource proper plan identifies how you can: attract the best types and figures of individuals get the understanding, abilities and skills of employees and, support the employees inside the organization.

Effective organizations possess the right types and number of individuals to do the needed responsibilities to offer the organizations’ objectives. Initially this requires choosing the best type and number of individuals on the market place. Once this type of person employed by the business, their KSAs have to be stored current for that technology they're using or even the clients that they're interacting. Money and time is allocated to regularly developing the KSAs. Since organizations don’t usually wish to lose an origin that they make a good investment, they develop and implement systems that retain this resource. Scalping strategies include identifying appropriate hr management strategies to motivate the performance from the employees.

Proper Planning

When developing proper plans, the management team helps to ensure that the plans for each one of the sources are developed along with one another. It's because the truth that the sources are interdependent of each other. The interdependence implies that caused by whatever is planned for and applied with one resource may have an affect on the plans of some other resource. The management team and also the HR professional must realize the hyperlink between your three sources and just how better to develop proper plans for every resource. Figure 1 shows a cake chart from the three critical sources. This picture implies that each resource is equal in importance and it is linked to each one of the other. The outdoors circles show are all driven by its very own operational plan which is driven through the organization’s proper plan that is driven through the organization’s mission and vision.

No matter which resource the management team starts to develop first. Each might be developed individually, before a proper plan's finalized there should be an identical from the needs of every to another. Business effectiveness is achieved when there's alignment between your technology, finance, and hr proper plans, which plans are focussed towards experienceing this mission. The management team is accountable towards the organization’s stakeholders to make use of and manage the 3 critical sources inside a responsible manner. Because the management team identifies the level that we've got the technology, the cash, or even the individuals will be utilized the outcome on each other is calculated. This impact analysis is incorporated in the introduction of the proper plans for every resource. The ultimate proper arrange for the business culminates within an integrative outcome.

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Tata Nano may be the first vehicle to become stated is the common man's vehicle. It's offered home based country India around Rs 1-lakh i.e roughly USD 2000. It's made by Tata Motor Limited, the biggest automobile company in India. It's Chairman, Mr Ratan Tata envisions that Tata Nano to become “People car” that is affordable by almost everyone. Tata Nano was initially launched in India on first April 2009 and expected to stay in Indian market by This summer 2009. Since launching, it's produced an enormous buzz throughout India. Inside the first couple of times of lunching, it's received 5500 booking. The s keep growing every single day because the launching.

Why is Tata Nano so cheap? Essentially, by looking into making things smaller sized, lighter, eliminate superficial parts and alter the types of materials whenever we can without compromising the security and ecological compliance. It's stated that Tata Nano has better millage than Toyota Prius and same gas emission like a scooter.

Tata Nano is going to be imported to Malaysia by Tata Industries in parts. It will likely be put together in the two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. You will find four distribution centres in Peninsular Malaysia i.e. in Kl, Penang, Johor Bahru and Kuantan. All Tata Nano cars is going to be distributed with these distribution centres only. Order can be created vide these distribution centres or its site.

You will find three kinds of Tata Nano vehicle available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, because of warm weather in Malaysia, only Nano CX is going to be introduced to Malaysia and will also be offered here. The selling cost of Nano CX in Malaysia is RM 13,704 per unit. It's believed that gross profit for that newbie would yield xxx, second year xxx and third year xxx. Believed monthly instalment payment is xxx for seven years period. With this particular cost, the prospective marketplace is very wide including individuals with earnings RM 2000 monthly, students, female workers and scooters' riders.

2. SITUATION ANALYSIS

Tata Motors Limited is India's largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It's the leader in commercial vehicles in every segment, using one of the very best three in passenger vehicles with winning products within the compact, midsize vehicle and utility vehicle segments. The organization may be the world's 4th largest truck manufacturer, and also the world's second largest bus manufacturer. In March 2008, Tata Motors acquired Ford's United kingdom based vehicle brands Jaguar and Land Rover (BBC News, 2008).

Based on Ratan Naval Tata (Chairman of Tata Group), the requirement for an innovation like Nano has to make a move for anyone asia and transport. Unavailability and low quality of mass transport is a very common condition in India. Inside a two wheeler, father driving with elder child waiting in front and wife behind holding an infant is norm within this country. Thus, this can be a relatively a hazardous mode of transporting a household. Thus, with this thought Tata Nano was produced like a safer type of transport.

Among its objectives would be to become an Indian business conglomerate operating in lots of countries, Tata Nano is going to be introduced in Malaysia.

2.1 Market Summary

It's believed that Malaysia has greater than 5 million motorcycles on the highway, when compared with over 4 million motorcars(ICE, 2001).Nearly all motorcycle buyers or users doesn't possess a vehicle and fit in with the low and middle-earnings group. A considerably bigger number of motorcycle users in Malaysia are male.

2.1.1 Target Markets

The organization is targeting lower earnings group with family, first-time buyers of vehicle (fresh graduates) and motorcycle proprietors.

2.1.2 Positioning

Tata Nano will position itself because the world least expensive vehicle but doesn't compromise the standard, safety and atmosphere. This positioning is going to be achieved by leveraging Tata Nano's edge against your competitors: industries experience in the parent company Tata Motor who has been around vehicles industries (commercial, passengers & utilities) since 1945. Tata motor has good supplier-manufacturer relationship using more than 100 components.

2.1.2 Census

Population , census, rural urban, vital statistics from Malaysian auto report.

2.1.4 Geographics

Tata Motors has targeted the urban area in Malaysia. This will probably be Kl and Johor Bahru. You will find 5 million motorcycle riders in Malaysia.

2.1.5 Distribution review

Much like in India, Tata Nano will appropriate place being an low-cost vehicle even just in foreign markets. ‘Easy-to-assemble kits' is going to be imported from Tata in India. The vehicle then is going to be put together at pre-defined locations. The suggested locations are Shah Alam, Selangor and Pasir Gudang, Johor Bahru. It will likely be then reassigned to showrooms that'll be setup according to region. 30 sales offices is going to be opened up throughout Malaysia.

2.2 SWOT Analysis

The next SWOT analysis investigates the Malaysian political, economic and business atmosphere. The next finding are adapted from Malaysian Auto Report 2009.

a. Malaysia Political SWOT

Strengths

Malaysia is really a effective illustration of a democratic Islamic condition. Despite murmurs of discontent among hard-line Muslims in certain states, multiracial Malaysia is not likely to abandon moderate Islam

Weaknesses

The Malay half of people holds a constitutionally enshrined special position in society, amounting to positive discrimination in not just jobs, but additionally wealth.

Possibilities

The weak performance through the ruling Barisan Nasional within the general elections held on March 8 2008, has led the way for that stalled reformist agenda -guaranteed by Pm Abdullah Ahmad Badawi in 2004 - to collect pace. This could assistance to open the nation's closed political system and improve transparency and accountability within key institutions.

Threats

Ethnic tension will stay a non-violent, but simmering, problem, as long as there remains a danger the influence of hardline Islam could revive. For the time being, however, the hardliners have forfeit a lot of their political clout. Poor people showing of Barisan Nasional in the 2008 general elections has put Pm Abdullah under intense pressure from both opposition parties and people of his U . s . Malays National Organization (UNMO) party, who blame him for that coalition's worst ever result.

NMIMS assignment solutions December 2018: Avail solutions at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behavior
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
1. BMW, the luxury German car maker, stands for performance and luxury. The company
has grown its product line by targeting specific market segments. BMW’s full range of
cars includes 1 series, 3 series, 5 series, 6 series, 7 series, X3 SUV, X5 SUV, X6 SUV,

Z4 and M. The 7 series was targeted to a group of consumers who were traditional and
wealthy. They liked to be showy with flamboyant cars. They didn’t like sporty cars but
preferred comfort and luxury, so BMW added electronic features like window controls,
airflow, night vision, etc. The X5 was created to target a group of customers who
weren’t born in wealthy families but had achieved success recently. They had taken up
activities like biking and golf. These customers needed a bigger car for their active
lifestyles and big families. Discuss on what dimensions (geographic, psychographic,
demographic, behavioral) has BMW segmented and targeted customers for the 7 series
and X5 models. (10 Marks)
2. You are the advertising manager for a health food brand. Develop two different ad
themes to appeal the consumer on two different levels in the Maslow’s hierarchy for
the ad campaign. (10 Marks)
3. Enumerate the decision-making process you would go through in the following 2
purchase scenarios. Classify each of the scenarios into Nominal/Limited/Extended
Decision Making.
a. Buying your first car with the savings you have accumulated over the last year.
(5 Marks)
b. Buying a new pair of running shoes. (5 Marks)
***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
1. ABC Co. sells 10,000 units at a price of Rs. 10 per unit. ABC’s total fixed cost is
Rs. 20,000, Interest expense 10,000, and variable cost is Rs. 6 per unit. Find ABC’s
degree of operating leverage, degree of financial leverage and find degree of total
leverage.
ABC’s parent company has Rs. 2.5 million is assets that are currently financed by
100% equity. Its EBIT is Rs.600,000 and its tax rate is 30%. If ABC’s parent
changes its capital structure to include 40% debt, what is its ROE before and after
the change? Assume interest rate on debt is 10%. Comment why the ROE increases
after adding debt.
Assuming all other things remain same, how will the ROE change if interest on
debt is suddenly increased to 20% ? Elaborate on the same
(10 Marks)
2. Kuber Company has a target capital structure of 50% debt and 50% equity, with an
after tax cost of debt of 8%. Cost of retained earnings is 14%. Its profit after tax is
Rs, 250,000.
Kuber is considering the following projects to invest in
Project Size of project IRR of project
Project A 100,000 12.0%
Project B 120,000 11.5%
Project C 120,000 11.0%
Project D 120,000 10.5%
Project E 100,000 10.0%
Find the company’s weighted average cost of capital.
If the company accepts all the projects that it could invest in just from its profit after tax
and considering their IRRs, which projects should it take up? Give reason. What will be its
total investment in these projects?
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2018 Examination
Taking into account its target capital structure, how much of equity portion should the
company invest in these projects? If the company follows Irrelevance Approach
(Modigliani and Miller) or residual dividend policy, what will be its dividend payout ratio?
(10 Marks)
3. Hi-Tech company’s partial balance sheet for 2 years is given below

Current Assets (Rs. Lakhs)	Year 2017	Year 2018
Raw materials	20	30
Finished goods	15	15
Receivables	10	30
Other current assets	5	7
Current liabilities (Rs. Lakhs)
Creditors	25	35
Other current liabilities	15	20

Due to a new product launch, Hi-Tech’s sales grew at a faster pace in year 2018. HiTech’s working capital bank had been assessing its Maximum Permissible Bank
Finance (MPBF) under Method 1 till 2017, but due to a credit squeeze it suddenly
changed to Method 2 in year 2018.
a) What is the change in net working capital between 2018 and 2017? (5 Marks)
b) What is the change in MPBF limit assigned by the bank from year 2017 to 2018?
With this change in MPBF limit, will the working capital financing from the bank
increase or decrease? (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30

Q1. ABC Pharmaceuticals have developed a new composition to fight an epidemic originating in
Alaska. A lot of investment in terms of money, time & manpower has undergone for this

development. What are the various ways through which ABC Pharmaceuticals can protect itself
so that no other company can copy their product composition? (10 Marks)
Q2. XYZ is a well-known cosmetic brand in India. With the rapid industrialization, the company
wants to expand its business abroad. As a Strategic manager prepare a report for the board of
members citing the various reasons for which the company should enter into an international
market. (10 Marks)
Q3. XYZ footwear is a leading Footwear company in India. They want to expand their
operations into international market. You have being hired as a consultant to XYZ to draft their
strategy for entering into international market.
A) What are the different strategies you will discuss in front of the board? (5 Marks)
B) Also share the various choices for XYZ footwear to enter an international market (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Operations Management
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30
1. What is the need of Total productive maintenance (TPM) in a manufacturing
company? Select any manufacturing company of your choice, and do a detailed study
of its TPM process. (10 Marks)

2. Michael Porter in 1985 in his book, "Competitive Advantage: Creating and
Sustaining Superior Performance" proposed three generic strategies of cost
leadership, differentiation, and focus. Select any Indian company and explain how it
has implemented the Porter’s generic strategies. (10 Marks)

3. Activity-based costing (ABC) has helped many companies for decades gain a true
understanding of their costs to produce and distribute products to customers. ABC
provides a precise, accurate view of costs at very granular levels—namely, at the
individual product, service and customer level. Successes during the 1980s in
applying ABC methods to manufacturing prompted an eventual expansion of this
methodology to other key components of the supply chain (e.g., distribution).
Manufacturers such as Proctor & Gamble and Warner-Lambert began using ABC
models to determine their overall costs to serve individual customers (e.g., Walmart),
and to evaluate the costs of offering different individual services to customers (e.g.,
services such as vendor-managed inventory and advanced shipment notices, or
ASNs). (Source: Miller, B. T. The ABCs of Activity-Based Costing for Logistics.)
a. What is ABC and how is it different from the traditional costing methods?
(5 Marks)
b. Using suitable examples, explain the important factors for selecting the cost
drivers in ABC. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Theory, Structure and Design
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30

1. Pyramid cements is a Cement manufacturing firm with a Pan India presence. Started
by two friends in 1974, this company has a market share of around 12 % today and aspires
to be one of the top 6 cement manufacturing and distribution company of India. The
management has been advised that the company needs to move away from the family run
nature to a greater level of professionalism. The promoters have planned to adopt fully
automated systems for business operations, propose change in performance management
systems and are looking at hiring fresh talent from outside. These changes have created
disharmony in the existing set of employees. What kind of resistance is the management
likely to face? What are the various reasons for individual employees that will lead to
resistance in this case? What will be the outcome of such resistance? (10 Marks)
2. Organizations such as HUL, SAP, Microsoft and many more are committed towards
encouraging diversity in the workforce. What would be some of the factors that they
would consider while promoting diversity? Would you recommend that organizations
should invest in creating diverse workforce? What are the benefits associated with this
decision? Would companies face certain challenges while promoting diversity?
(10 Marks)
3. As a consultant, you are approached by an upcoming e-tailer who is into online sale of
women apparel. They want your advice on creating an effective organizational structure.
A) Explain any 4 main principles that you will follow while giving your suggestions?
(5 Marks)
B) How does departmentalization and span of management affect Organizational
Structure? (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment Applicable for December 2018 Examination
Assignment Marks: 30

Question 1
Miss Nihali recently joined Accenture as Head IT. Her CTC amounts to 24 lacs. There is
formal procedure which every company’s accounts department follows while processing
the salaries payment to the employees for any financial year. You being the accounts

manager of the company,a discuss on the points to be taken care of while charging tax
under the head income from salary for the employees. (10 Marks)

Question 2
Mr. Abhishek recently passed the MBBS exams and started practicing as a doctor. On the
occasion of his birthday, he received a cash gift worth 51000 from one of his father’s
friend. Further, one of his patients also gifted him a plot of land, as an appreciation for his
personal qualities and dedication towards his work. Discuss with suitable reasons, whether
the receipts are taxable or not and if yes, then the head of income under which the receipts
are taxable. (10 Marks)

Question 3
Mr. Arman has a gross total income of Rs 1350000 for the Assessment year 2018-19. He
made following payments during the year

PPF amount paid (Sum insured on account of LIC is Rs150000.)	75000
LIC premium paid	30000
Medical insurance premium for self and wife	10000
Repayment of housing loan to Bank Of Baroda	125000
Medical premium paid for his mother (aged 85 years)	25000

a. Compute the eligible amount of deduction under Chapter VI-A for the
Assessment Year 2018-19 (5 Marks)

b. What if, in addition to this he also contributed in certain work of literacy and
earned a royalty income amounting Rs15 lacs, as a lump sum consideration
by authoring certain books. Compute the additional eligible amount of
deduction explaining the relevant provision. (5 Marks)
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