NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business : Ethics, Governance &
Risk
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. Alok, a former employee of ABC Ltd has
taken the proprietary customer list of
the
company to his new company, XYZ Ltd.
According to you what are the moral
issues
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business : Ethics, Governance &
Risk
Internal Assignment Applicable for
December 2017 Examination
involved here for both ABC Ltd as well as
XYZ Ltd. What are the options available
to
his immediate boss at XYZ Ltd when Alok
offers this list. (10 Marks)
2. In this era of resources availability
crisis can ethical consumerism
influence/change
business? Do you think ethical
consumption is a moral choice? Evaluate
your answer
using any one ethical theory (10 Marks)
3. Ayesha is a successful Vice President,
Finance since last 3 years of a mid size
FMCG
company recognized as a highly motivated,
committed and capable executive across
the organization. When the CEO of the
company meets with an accident and is
paralyzed the Company Board chooses to
elevate Ayesha’s Junior, Nikhil, Vice
President Marketing, just one year old in
the company, as the next CEO. The
organization is now largely divided into
2 factions, each favoring either Ayesha
or
Nikhil. You are the Head of Human
Resources thinking of addressing this
issue of
gender discrimination.
a. According to you, which 5 factors
influence the attitude of an individual
towards
gender bias? How can this attitude be
changed/ overcome? (5 Marks)
b. Analyze and evaluate any three
internal processes and systems that you
think
would have prevented this situation from
happening. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Institutions and
Markets
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions
.
Q1. Mr. Rajiv Kumar, after completing his
MBA from a prestigious management
institute,
has joined the treasury department of a
leading Indian bank in Mumbai. He is
assigned to
the team responsible for managing the
day-to-day liquidity of the bank. Explain
in detail
the various options available to Mr.
Rajiv to manage the liquidity of the
bank. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Institutions and
Markets
Internal Assignment Applicable for
December 2017 Examination
Q2. Mr. Kripa Shankar wants to invest and
trade in stock market. However he is
completely unfamiliar how to go about it.
He approaches you, a wealth advisor in
the bank
Mr. Kripa Shankar has his savings
account, to seek guidance on:
i) various modes through which he can
participate in the stock market
ii) category of instruments that he can
invest in
iii) the basic formalities that he would
need to complete (basic pre-requisites),
in
order to participate in the stock market.
Provide answer in detail to his queries
mentioned in point (i), (ii) and (iii)
above.
(10 Marks)
Q.3 ABC Corp. Limited is engaged in
manufacturing garments in India since
1950. The
company has been catering to the Indian
market till now. As part of the company’s
growth
strategy, the company would like to
extend the markets for its products to
other countries.
However, the company’s promoters lack
awareness and expertise in understanding
and
managing the fluctuations related to
foreign currency.
Mr. Jiwan Kumar, the CFO of the company,
has been asked to make a presentation to
the
board specifying the following:
a. Key economic parameters/developments
that influence the movements in foreign
currency. (5 Marks)
b. Options available with ABC Corp. to
manage/mitigate the forex risks (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Finance
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
1. NIFTY of NSE touch 10,000 in August
2017, which external factors are
responsible for this level? What are the
different forms of investment by foreign
investors in Indian market? (10 Marks)
2. There is a tension between North Korea
and USA, both the countries are in state
of
war. What will be the impacts of this
event on foreign treasury of INDIA?
(10 Marks)
3. MUMBAI: In what could be a sign of
things to come with gushing liquidity
coupled with rising optimism about policy
reforms in the country after the Rajya
Sabha approval for bringing in the Goods
& Services Act, the Reserve Bank of
India intervened to temper the Indian's
Rupee's appreciation versus the US
dollar,NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Finance
Internal Assignment Applicable for
December 2017 Examination
said three currency dealers. Expectations
are rising that global investors starved
of
returns from fixed income investments may
raise their investments into the highest
yielding emerging market as government's
actions provides them the comfort of
prudent economic policies. "Depending on
the global risk sentiment we could see
fund flows into India continuing in the
coming months," said Brijen Puri,
managing
director, head of markets, JP Morgan
(India). "It would be an opportunity for
the
RBI to shore up our dollar reserves,
which could be used to moderate
volatility in
future" On Thursday, some state-owned
banks were buying dollars in early trades
on behalf of the central bank, when the
rupee opened stronger by 15 paisa to the
greenback. Later, it pared gains to close
at 66.92, up 0.10 per cent from 66.99 on
Wednesday. The rupee is now expected to
trade in the range of 66.50-67.50 per
dollar versus 67-68, seen a few weeks
ago, dealers said.
The implementation of GST from next
fiscal, though could be inflationary in
the
short term, may add to the gross domestic
product by as much as 2 percentage
point. That coupled with better tax
compliance and higher rates on services
could
bolster the government's finances. The
perennial fear of government's fiscal
being
dodgy could also end. "Unanimous decision
to amend the constitution to pave way
for introduction of GST is a big positive
and will renew optimism among foreign
investors," MS Gopikrishnan, head of FX,
rates and credit trading at Standard
Chartered Bank. "While the rupee market
had largely priced in the amendment,
higher inflows from overseas investors
should help the rupee to appreciate."
Source: Business World
Q3. A. One Tax One Nation – GST
introduced by government in July 2017,
explain its impact on the currency Indian
currency value. What are the advantages
and disadvantages of GST to exporter? (5
Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Finance
Internal Assignment Applicable for
December 2017 Examination
Q3. B. How GST will help India to
increase foreign capital? Why it is said
in
paragraph “GST could be inflationary in
short term”? How inflow of FOREX will
increase due to GST? (5 Marks)
*********************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Project Management
Internal Assignment applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. What are the various methods for
selecting a project? Assume that you are
the Managing
Director of a manufacturing company that
is currently challenged by low-cost
competition.
Come up with a list of criteria by which
you would select and prioritize projects
for your
company. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Project Management
Internal Assignment applicable for
December 2017 Examination
2. Who are stakeholders in a project?
Describe the responsibilities of each of
the following:
Directors of a project, project manager,
consultants and steering committee with
reference
to any “metro rail project” in India. (10
Marks)
3. Assume that you are the project
manager for an “Indian railways new
railway line”
project and the project is in the
finishing stage. But, it is apparent that
one of the
project’s deliverables will not be
completed before the project is wrapped
up.
a. Explain what options do you have as
the project manager for the uncompleted
deliverable? (5 Marks)
b. Discuss how you can use P-D-C-A cycle
to control and correct the project
gap. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
Q.1. Mr. Das is a CFO of ABC Ltd. The
Company proposes to establish overseas
subsidiaries in European countries to
expand its business. However before any
final
decision, Mr. Das has to make detailed
report on following points
(a) Tax implication exchange gain & loss
and capital investment
(b) Incentive available for export
business
(c) Other important tax related matters
Prepare brief note on the above three (3)
points. (10 Marks)
Q.2. Action Investor LLP, is a Private
Equity (PE) firm with 46% stake in OPS
Ltd. Along
with the stake, the PE firm also has a
board seat and veto power on major
financial
decision of the Company. The performance
of OPS Ltd is far below expectation over
pastNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for
December 2017 Examination
two years & the PE firm believes that
there is need to look at various
restructuring steps.
What are different types of restructuring
that PE firm can propose in board
meeting?
(10 Marks)
Q.3 a) SFL Ltd. is considering launching
of new product to supplement its existing
range
of product. As per the projection done by
the finance team, there will be initial
capital
investment of Rs. 70 lakhs in current
year. After that the first year will need
capital
infusion of Rs. 1 Crs. Below are the
after tax cash inflow projection;
Year 2: Rs. 25 lakhs
Year 3: Rs. 30 lakhs
Year 4: Rs. 35 lakhs
From 5th year onwards the cash inflow
will be Rs. 40 lakhs through out till end
of 10th
year.
The Company expects the new product shelf
life to be of 10 years.
Assuming 15% discount rate what will be
the NPV of this new project . Based on
your
NPV calculation, whether launching of
this new product line is acceptable or
not?
(5 Marks)
Q.3. b) MNP Ltd has recorded earnings
before interest and tax (EBIT) of Rs. 50
Crs for
FY17. The Company has outstanding debt of
Rs. 10 Crs and pays 10% interest on its
debt.
Applicable tax rate for the Company is
30%. What is the valuation of MNP Ltd if
the
expected return on its equity shares is
at 18%? (5 Marks)
************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words
for each subsection. Use relevant
examples, illustrations as far as
possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
Q1. Maruti has finally gained tremendous
success in the luxury Sedan segment after
the
launch of a separate brand Nexa. Owing to
this Hyundai, the other major player in
the small
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for
December 2017 Examination
car segment is feeling the jitters. It
feels that it too should follow the same
strategy as it is
more known for small cars and except the
Verna, all its other luxury sedans have
failed.
Some analysts are even against the idea.
Can you guide them on the same? (10
Marks)
Q2. Flipkart after receiving the latest
funding from Soft Bank, now wants to
extend its brand
in other areas as well. The first new
segment it wants to target is the car
buying and selling
segment. It wants to come out with an
extension called “Flipkarz” by end of
2017. Analyst
are skeptical about the same. Is it a
good decision? What steps should Flipkart
follow to
make it a success? (10 Marks)
Q3. Analyze the below given Case study
and answer the questions below:
Snapchat is both a messaging platform and
a social network. It can't be used from
the regular
we and exists only as a mobile app on
your iPhone or Android smartphone. Users
can “chat”
with their friends by sending them
photos, short videos up to 10 seconds
long. You can sort
of think of it to be like texting with
pictures or videos. Text chats and video
calls are two
other features that were added more
recently to the app. One of the most
unique things about
Snapchat is the ephemeral components of
all the content that gets shared on it.
Photos and
videos essentially disappear a few
seconds after they've been viewed by
their recipients.
Average revenue per user was 90 cents in
the first quarter, Snap said, up from 32
cents the
same quarter a year earlier but below the
$1.05 per user in the fourth quarter of
2016.Snap's net loss widened to $2.21
billion, or $2.31 per share, in the first
quarter, from
$104.6 million, or 14 cents per share,
due to stock-based compensation related
to the IPO.
Facebook once failed to buy Snapchat;
ever since, it's tried to copy it, mostly
without
success. Until now. Facebook's Instagram
Stories, a clear Snapchat clone, has more
daily
users than Snapchat itself - and parent
company Snap Inc. should be very worried.
Snap's
latest earnings report isn't helping
either. On Thursday, the company said
user growth forNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for
December 2017 Examination
the April-June period was a paltry 4
percent from the previous quarter. Snap's
stock, already
down 44 percent since its initial public
offering in May, declined 14 percent, to
$11.90, in
extended trading after the results came
out. That's less than half of the $24.48
closing price
on its first trading day. While the doom
doesn't spell imminent death, it's a sign
that Snapchat
could be relegated to the side-lines as a
niche app for young people - or worse, a
passing fad
- rather than a major competitor for
digital ad dollars like Facebook and yes,
even the
struggling Twitter.
BY THE NUMBERS
Instagram recently disclosed that
Stories, which lets people share videos
and snapshots in a
continuous 24-hour loop, has amassed 250
million daily users in the year since it
launched.
Snapchat, in comparison, had 173 million
in the second quarter - and that's all of
Snapchat,
not just its version of Stories.
Instagram in its entirety, meanwhile, had
more than 400
million daily users as of February 2017,
the last official count.
TO GROW OR NOT TO GROW
Facebook sends notifications for all
sorts of things, such as a friend doing a
live video or
another friend posting something after an
extended absence. Another might be on a
new
item for sale in the service's
"marketplace" section. These
notifications - which primarily
appear in the Facebook app but can also
be pushed to the phone's home screen -
can
conceivably keep people returning day
after day. While Snapchat sends fewer
notifications,
it encourages daily use through Snap
streak, which calls out streaks in which
two friends
send each other snaps at least once for
more than three consecutive days. But it
isn't working
too well, as daily use hasn't grown much.
RIVALS UPON RIVALS
Rivals don't always succeed. Facebook
recently shut down Life stage, which lets
those 21
and under share photos, selfies and
videos with classmates. Life stage was
aimed at high
schoolers - a big chunk of Snapchat's
audience. Before that, Facebook killed
Slingshot,
another Snapchat clone for sending
disappearing messages. In turn, that
followed the demiseNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for
December 2017 Examination
of Poke, which also let people send
photos and videos. All that followed
Snapchat's decision
to rebuff Facebook's $3 billion offer for
the service in 2013.But Facebook and
others kept
trying and trying, until Facebook
succeeded with Instagram Stories. Easy to
use and
piggybacking on Instagram's existing
popularity, Stories expanded Snapchat's
idea to a
broader range of users. While Snapchat's
audience is mostly teens and young
people, on
Instagram, anyone might send a "story."
Other messaging apps are looking to clone
Snapchat, too. Google is reportedly
working on Stamp, which The Wall Street
Journal
compared to Snapchat's Discover feature
for letting people find photo and video-
heavy news
items. While Google isn't commenting on
Stamp, published reports say the company
is in
talks with the likes of Vox Media and
Time Inc. to create such content.
a. What according to you is wrong with
Snapchat? (5 Marks)
b. What strategies can it undertake to
revive? (5 Marks)
*******************
JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. Enlist key reasons why you feel that
some domestically well established Indian
companies have gone International.
Explain the complexity of International
Management with reference to strategic
disposition of any firm of your choice.
(10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for
December 2017 Examination
2. Describe the Concept Orientation
options for international markets. Can
international firms be segmented on this
basis. Which option would you choose for
MNC firm and Global firm and why. (10
Marks)
3. It is said that the importance of
International marketing today is shaped
by the
dynamic interplay of several driving and
restraining forces.
a. Identify and justify driving forces (5
Marks)
b. Identify and justify the restraining
forces, stating your comments and making
your
suggesting for each. (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
Q1. Shubiksha, started out as the
cheapest supermarket cum superstore in
town but today
it has become an irrelevant brand. Lot of
efforts are on to revive the same. Can
you suggest
some strategies for the same? (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for
December 2017 Examination
Q2. Hindustan Times has started charging
for its weekend magazine Brunch as it
feels it is
not able to reap the benefits by giving
it free of cost. This is in stark
contrast to Times of
India which gives at least one newspaper
free with its daily paper. Can you
compare these
strategies? (10 Marks)
Q3. Hotstar is owned by Novi Digital
Entertainment Private Limited, a wholly
owned
subsidiary of Star India which was
launched in January 2015. But star
officially launched
the domain and the mobile app in February
2015, just before the ICC cricket world
cup
2015. It has expanded its offering with
35,000 hours of content, spread across 8
languages
from the entertainment, movie and sports
channels.
Objectives of Launching Hotstar:
In India, the internet speed is a
problem. So, the initial aim for the
developers to make the
platform to operate even at as low as
50kbps. So, great video experience on any
bandwidth
– even on 2G! It was developed such a way
so the application can run on as many as
7,000
operating systems any screen sizes.
According to a survey, more than 78% of
the 152 million Indian internet users are
mobile
and the average spending on mobile
internet is Rs. 235 per month. So, surely
Star has seen
some potential in Hotstar to be a game
changer. STAR INDIA is expecting that the
platform will contribute around 20-25% to
the overall revenue for the company in
the next
4 years.
Approach/ Strategy Adopted:
In case of watching videos, everybody
prefers YouTube, but in case of latest
movies and
television shows YouTube cannot satisfy
users’ expectations. And here comes the
Hotstar
app. The Daily Soaps are not the only
thing that you can watch on this app, it
even lets you
stream live telecast of nearly every
international sport on your Phone that
has been
broadcasted on any of the Star Sports
channel. With 10 million downloads in the
40 days
since its launch, Star India’s mobile
application Hotstar is undoubtedly the
hottest digital
media product today.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for
December 2017 Examination
There are about 20,000 advertisers on
television for this newly launched
platform across
all TV channels. Whereas there are
500,000 advertisers on digital marketing
platforms.
Digital media is expected to grow at 37%
in 2015, compared with an average rate of
35%
over the last two years, so star India
will open a large scale of advertising in
this country. It
approaches to a larger and valuable
target audience, the younger generation
and those in
the 25-and-above age bracket, wanting to
consume content on the go.
Moreover, Hotstar has done brilliant job
when it comes to optimizing the search
engines.
More than 12% of their visitors come from
search engines like Google, Bing, MSN and
Yahoo. The investment on this platform by
Star stands around Rs 1,200 crore over
five
years.
Top Features of Hotstar:
1. You can share any content on Hotstar
with your friends on Facebook & Twitter.
2. You can watch movies which are
available in the library for free.
3. A lot of popular old shows like The
Great Indian Laughter Challenge, Khichdi
&
Sarabhai vs. Sarabhai are available with
all episodes.
4. TV Channels (shows from which are
available) include Asia net, Channel V,
Life
OK, MAA, Star Jalsha, Star Plus, Star
Pravah, Star Utsav, Star Vijay, Star
World &
Suvarna.
5. You can add that video to your
playlist and watch them later.
6. You can even download many shows to
watch them offline.
Accomplishments:
It was launched on 1st of February and
became the fastest to cross one million
download
marks in six days. It outdid apps like
Facebook (10 months), Instagram (2.5
months) and
Twitter (one year), the app has managed
to achieve an average TSV (time spent per
viewer) of 24 minutes a day.
According to ALEXA, Hotstar is now ranked
123 among all websites in India, and the
global rank is 1997, which is improving
day by day. It is the most reached online
sports
platform according to the Tele Web
Audience Measurement system.NMIMS Global
Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for
December 2017 Examination
a. What strategies seem working for
Hotstar? (5 Marks)
b. What strategies should competitors
apply to compete with Hotstar? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. The famous herbal company in India
known for its herbal food supplements,
decided
to get into more specific segment of
metabolic disorder viz Diabetes, they
formulated
herbal food supplement for Diabetic
patients. As a sales director of the
company
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for
December 2017 Examination
how will you work on your geographical
spread and what is your plan of action to
reach to your target audience. ( 10
Marks)
2. A well-established and famous fast
food Company from Bangalore who are
already
well known in Indian market for their
ready to cook Indian food items and
masala.
Now as a strategy, to expand their
business they enter into ready to serve
Indian
breakfast food like Upma, Poha etc. in 3
minutes. According to you, does this
product directly compete with famous
brand of noodle, where they do talk about
3
minutes noodle or they are creating a new
segment for themselves, discuss in
detail.
(10 Marks)
3. One of the largest consumer electronic
company in India well anchored in the
urban
market, realized that they have almost
reached saturation in their growth in
urban
markets, as a strategy to trigger sales
growth, they have decided to enter rural
market:
a. Do you think the decision of the
company was right or it is a disaster to
enter
rural market to trigger sales growth;
give your point of view with logical
reasoning? (5 Marks)
b. As a head of Sales what will be your
strategy as far as sales force deployment
without affecting current coverage of
urban market and without going for new
recruitment for new rural market
coverage. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. You must have seen several
advertisements of various brands of tooth
paste in TV and
Print Media, while some of these brands
having endorsement of Dentist, or by
Indian
Dental Association (IDA)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for
December 2017 Examination
Discuss the ethical aspect of the
endorsement by IDA or by a Dentist and
secondly
discuss how will this endorsement by IDA
or by a Dentist impact the decision
making
process of customers to buy particular
brand of toothpaste. (10 Marks)
2. Top Indian MNC pharmaceutical company
as their strategy to expand their
business
base, they decided to enter Middle
Eastern countries; looking in to their
specific culture
in these countries, how far this culture
will act as a business barrier for the
pharmaceutical products. (10 Marks)
3. Once upon a time Nokia was top cell
phone brand in India it was known for its
best
quality, however the brand lost its
ground in the Indian market completely;
a. What are the major possible reasons
why Nokia lost the market grip suddenly
and
how they could have avoided this
situation? Discuss the same. (5 Marks)
b. Assume that they want to re-enter
Indian market once again, in that
scenarios what
are your top recommendations for Re-Entry
to Indian market, Product Positioning,
Pricing and Distribution. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Corporate Finance
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions
Question 1
Lakme India is planning to launch a new
product as “Lakme fair Skin Natural
Mousse –
Hydrating”. The company is planning to
import machinery costing Rs100 lacs from
Japan.
The expected life of the machinery will
be 10 years. The selling price per unit
will be Rs
1250 and variable cost per unit will be
Rs850. Further the company will have to
pay
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Corporate Finance
Internal Assignment Applicable for
December 2017 Examination
Rs25lacs as fixed cost per annum. The
fixed cost includes Rs10 lacs as
depreciation. The
company expects to sale 150000 units of
the produced per year. Tax rate
applicable is 50
%. The management of the company wants to
know the cash flow associated with the
equipment, as the CEO of the company
emphasis that it is necessary to evaluate
capital
budgeting decisions. Do you agree? Give
reasons supporting your answer and
determine
the cash flow generated (that is profit
after tax+ depreciation) by the
equipment.
(10 Marks)
Question 2
If you want to run your business
smoothly, you should be capable enough to
manage the
working capital requirements of the
business in an efficient manner. “Several
companies
like Dabur, Dell computers, Cadbury India
realized the need of maintain an adequate
level
of working capital. Further they also
have to identify the different types of
working capital
needed in their business at different
points of time”.
This is the statement of CEO of M-Mart
Ltd who is interviewing you for the
position of
finance manager. Do you agree with the
statement of the CEO? Give reasons and
conclude
the same in an effective manner. (10
Marks)
Question 3
Miss Kavvya is a successful entrepreneur
of GEMS Pharma Ltd. The entrepreneur is
looking to launch a new sunscreen cream
in the market at a selling price of Rs275
per unit.
The fixed cost determined for producing
the product is Rs55700. The variable cost
of
producing the product is Rs165 per unit.
Miss Kavvya wants to perform the cost
volume
profit analysis.
a) Discuss and explain the relevant tool,
formula of CVP analysis applicable in the
above mentioned case and how the cost
will be broken down for performing such
analysis. (5 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Corporate Finance
Internal Assignment Applicable for
December 2017 Examination
b) If the sales are 800 units then what
will be the profit generated by the
business?
What would be your advice, if the fixed
cost is Rs95000 instead of Rs55700?
(5 Marks)
****************
JSRK
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Business
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. What do you understand by business
ethics in International business. How can
a firm
maintain a balance and display
international business ethics practices
of highest order
without compromising on profit
maximization. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%JSRK
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Business
Internal Assignment Applicable for
December 2017 Examination
2. Can you classify Dell Vostro1740
laptop as a global product? What is the
concept of a
global product ? What are the different
product strategies organizations can use
and
which strategy would you choose, say as
marketing in charge at Dell. (10 Marks)
3. A) Can a firm trade in every and all
types of goods, products and services in
international
markets? Explain the concept of Export
Restrictions. What is the difference
between
prohibited goods and restricted goods. (5
Marks)
3. B) What are the common export/import
documents required for those goods,
products
and services which are freely tradable.
Why are these documents required in the
first
place? What are four ways to obtain
export license ? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Operations Management
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. What is the need of a good facility
layout planning? Select any automotive
company
of your choice, and do a detailed study
of its facility layout. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Operations Management
Internal Assignment Applicable for
December 2017 Examination
2. Discuss the transportation methods for
solving physical distribution and
transportation problems. Solve the
following Transportation Problem and find
the
total transportation Cost. (10 Marks)
Plants /
Warehouses W1 W2 W3 Supply
P1 33 26 24 550
P2 21 28 31 350
P3 25 24 29 600
Demand 400 600 500
3. In October 2005, Walmart announced
plans to transform itself into one of the
greenest corporations in the world.
Then-CEO Lee Scott called sustainability
“essential to our future success as a
retailer.” The company has been
especially vocal
about shrinking its environmental
footprint in China, its manufacturing
hub.
(Source: Andy Kroll, Are Walmart’s
Chinese Factories as Bad as Apple’s?
Mother
Jones, March/April2012 issue)
a. Discuss the major environmental
aspects of production and its impact.
(5 Marks)
b. What is environment protection act and
how is it related to sustainability.
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organizational Theory, Structure
and Design
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
Students are expected to include the
following parameters such as
introduction,
application of the concepts related to
the question asked, conclusion/inference
for each
question being answered
Q 1. A large IT company is currently
going through a leadership crisis. The
CEO has
just resigned and the dispute between the
board and the CEO has left the top
management team rudderless and divided.
You have been appointed as the interim
CEO and are tasked with getting the top
leadership team in the company back on
focused on the company objectives.
Analyze the political environment (make
reasonable assumptions) and discuss the
Power Structure that would be prevalent
in
the company and discuss your way forward.
(Marks 10)
Q 2. Rivigo is a young start up that is
establishing itself in the surface
transport
business. The main USP is that they
promise and have successfully delivered
97%
“On Time” performance and 95% “Zero
Damage to Goods” to the customer.
TheyNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organizational Theory, Structure
and Design
Internal Assignment Applicable for
December 2017 Examination
are now looking to scale up the business
and you have been made in charge of the
same. Analyze the different structures
that are available to you and recommend a
suitable organization structure given the
business requirement (10 Marks)
Q 3. Work culture and Diversity is a
critical to the new age business. Discuss
the
following in the context of new age
business like ecommerce business or a FM
radio business.
a. Discuss how will you assess the
current work culture in the company (5
Marks)
b. Discuss the approaches to Managing
Diversity (5 Marks)
****************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
Question 1 (10 Marks)
Mr. Chattur, is a citizen of Germany came
to India as a tourist in the previous
year 2016-
17 and stayed in India for a period of
162 days. He liked the south east part of
the country
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for
December 2017 Examination
and decided to explore all the tourist
places there so he stayed in India
throughout the year
2015-16. However, in the year 2013-14,
2014-15 he visited India in two
International
Conferences and his period of stay was 26
days and 18 days respectively. Discuss in
the
light of the various applicable
provisions of Income Tax Act-
His residential status for AY2017-18
and the necessity to determine his
residential
status.
Question 2 (10 Marks)
Mr. Thakkar aged 38 years furnishes the
following details with regard to his
options
exercised for tax planning purpose for
the year ending as on 31.03.2017
a) Has taken Life insurance policy as on
30.4.2016 from Bajaj Alliance for a
capital
sum assured Rs.2.5 lacs, premium paid for
the same Rs75000
b) Contribution made by a bearer cheque
towards Public Provident Fund account of
his father Rs20000
c) Paid Rs85000 to a friend towards
housing loan on a property taken, the
property is
situated at Ratlam.
d) Subscription to units of mutual fund
referred under section 10(23D) for
Rs130000.
e) Contribution made towards Public
Provident Fund account of his spouse
Rs90000.
He wants to know about the gross total
amount which he can claim as deduction
while
computing his total income. Are there any
provisions available under the Indian
Income
Tax Act for the same?If yes, then discuss
how the relevant provision will be
helpful, give
adequate reasons supporting the answer
and also calculate the amount eligible
for
deduction under section 80 C.
Question 3
The Assessing officer in the decided case
(GE Energy Parts Inc vs. ADIT, ITAT
Delhi)
examined the taxability of income of GE
Overseas under the Act as well as the
Double
Taxation Avoidance Agreement. He did not
accept the contention of the assessee
that theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for
December 2017 Examination
sale consideration was not taxable in
India as the title in respect of the
equipment’s was
transferred outside India and the
payments were also received outside
India. He held that a
lot of activities relating to marketing
and sales took place in India. Further,
the
negotiations of prices also took place in
India. These facts, in the opinion of the
AO, were
clear indicators of the GE India securing
orders for GE Overseas. He further found
that GE
Overseas, by remotely sitting in foreign
countries, could not make any sales,
without the
active involvement of GE India. This was
held to be a business connection of GE
Overseas
in India in terms of section 9 of the
Act. The AO, therefore, held that all the
profits did not
accrue or arise to the assessee in the
foreign soil, but part of such profits
arising in India,
corresponding to the activities carried
out in India, was chargeable to tax under
the Act.
Such income accruing or arising was held
to be liable to tax as per the provisions
of
section 5(2) of the Act. Simply put, the
AO has made out a case that the GE
overseas
entities were having business connection
under the Act as well as permanent
establishment
under the DTAA in India in all the years
under consideration.
(link:
http://itatonline.org/archives/ge-
energy-parts-inc-vs-adit-itat-delhi-
permanentestablishment-entire-law-
explained-on-whether-the-deputation-of-
personnel-by-a-foreigncompany-to-assist-
the-indian-subsidiaries-in-negotiations-
mark/)
a) In the context of above mentioned
cases, discuss what can be the objectives
and
importance of framing rules with respect
to taxation of a business concern which
operates in more than one nation from
taxation perspective? (5 Marks)
b) Elaborate, why the assessing officer
is of the contention to treat GE India as
a
permanent establishment in the given
case? (5 Marks)
***************
School for Continuing Education (NGA-SCE)
Course: Business : Ethics, Governance &
Risk
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. Alok, a former employee of ABC Ltd has
taken the proprietary customer list of
the
company to his new company, XYZ Ltd.
According to you what are the moral
issues
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business : Ethics, Governance &
Risk
Internal Assignment Applicable for
December 2017 Examination
involved here for both ABC Ltd as well as
XYZ Ltd. What are the options available
to
his immediate boss at XYZ Ltd when Alok
offers this list. (10 Marks)
2. In this era of resources availability
crisis can ethical consumerism
influence/change
business? Do you think ethical
consumption is a moral choice? Evaluate
your answer
using any one ethical theory (10 Marks)
3. Ayesha is a successful Vice President,
Finance since last 3 years of a mid size
FMCG
company recognized as a highly motivated,
committed and capable executive across
the organization. When the CEO of the
company meets with an accident and is
paralyzed the Company Board chooses to
elevate Ayesha’s Junior, Nikhil, Vice
President Marketing, just one year old in
the company, as the next CEO. The
organization is now largely divided into
2 factions, each favoring either Ayesha
or
Nikhil. You are the Head of Human
Resources thinking of addressing this
issue of
gender discrimination.
a. According to you, which 5 factors
influence the attitude of an individual
towards
gender bias? How can this attitude be
changed/ overcome? (5 Marks)
b. Analyze and evaluate any three
internal processes and systems that you
think
would have prevented this situation from
happening. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Institutions and
Markets
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions
.
Q1. Mr. Rajiv Kumar, after completing his
MBA from a prestigious management
institute,
has joined the treasury department of a
leading Indian bank in Mumbai. He is
assigned to
the team responsible for managing the
day-to-day liquidity of the bank. Explain
in detail
the various options available to Mr.
Rajiv to manage the liquidity of the
bank. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Institutions and
Markets
Internal Assignment Applicable for
December 2017 Examination
Q2. Mr. Kripa Shankar wants to invest and
trade in stock market. However he is
completely unfamiliar how to go about it.
He approaches you, a wealth advisor in
the bank
Mr. Kripa Shankar has his savings
account, to seek guidance on:
i) various modes through which he can
participate in the stock market
ii) category of instruments that he can
invest in
iii) the basic formalities that he would
need to complete (basic pre-requisites),
in
order to participate in the stock market.
Provide answer in detail to his queries
mentioned in point (i), (ii) and (iii)
above.
(10 Marks)
Q.3 ABC Corp. Limited is engaged in
manufacturing garments in India since
1950. The
company has been catering to the Indian
market till now. As part of the company’s
growth
strategy, the company would like to
extend the markets for its products to
other countries.
However, the company’s promoters lack
awareness and expertise in understanding
and
managing the fluctuations related to
foreign currency.
Mr. Jiwan Kumar, the CFO of the company,
has been asked to make a presentation to
the
board specifying the following:
a. Key economic parameters/developments
that influence the movements in foreign
currency. (5 Marks)
b. Options available with ABC Corp. to
manage/mitigate the forex risks (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Finance
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
1. NIFTY of NSE touch 10,000 in August
2017, which external factors are
responsible for this level? What are the
different forms of investment by foreign
investors in Indian market? (10 Marks)
2. There is a tension between North Korea
and USA, both the countries are in state
of
war. What will be the impacts of this
event on foreign treasury of INDIA?
(10 Marks)
3. MUMBAI: In what could be a sign of
things to come with gushing liquidity
coupled with rising optimism about policy
reforms in the country after the Rajya
Sabha approval for bringing in the Goods
& Services Act, the Reserve Bank of
India intervened to temper the Indian's
Rupee's appreciation versus the US
dollar,NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Finance
Internal Assignment Applicable for
December 2017 Examination
said three currency dealers. Expectations
are rising that global investors starved
of
returns from fixed income investments may
raise their investments into the highest
yielding emerging market as government's
actions provides them the comfort of
prudent economic policies. "Depending on
the global risk sentiment we could see
fund flows into India continuing in the
coming months," said Brijen Puri,
managing
director, head of markets, JP Morgan
(India). "It would be an opportunity for
the
RBI to shore up our dollar reserves,
which could be used to moderate
volatility in
future" On Thursday, some state-owned
banks were buying dollars in early trades
on behalf of the central bank, when the
rupee opened stronger by 15 paisa to the
greenback. Later, it pared gains to close
at 66.92, up 0.10 per cent from 66.99 on
Wednesday. The rupee is now expected to
trade in the range of 66.50-67.50 per
dollar versus 67-68, seen a few weeks
ago, dealers said.
The implementation of GST from next
fiscal, though could be inflationary in
the
short term, may add to the gross domestic
product by as much as 2 percentage
point. That coupled with better tax
compliance and higher rates on services
could
bolster the government's finances. The
perennial fear of government's fiscal
being
dodgy could also end. "Unanimous decision
to amend the constitution to pave way
for introduction of GST is a big positive
and will renew optimism among foreign
investors," MS Gopikrishnan, head of FX,
rates and credit trading at Standard
Chartered Bank. "While the rupee market
had largely priced in the amendment,
higher inflows from overseas investors
should help the rupee to appreciate."
Source: Business World
Q3. A. One Tax One Nation – GST
introduced by government in July 2017,
explain its impact on the currency Indian
currency value. What are the advantages
and disadvantages of GST to exporter? (5
Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Finance
Internal Assignment Applicable for
December 2017 Examination
Q3. B. How GST will help India to
increase foreign capital? Why it is said
in
paragraph “GST could be inflationary in
short term”? How inflow of FOREX will
increase due to GST? (5 Marks)
*********************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Project Management
Internal Assignment applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. What are the various methods for
selecting a project? Assume that you are
the Managing
Director of a manufacturing company that
is currently challenged by low-cost
competition.
Come up with a list of criteria by which
you would select and prioritize projects
for your
company. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Project Management
Internal Assignment applicable for
December 2017 Examination
2. Who are stakeholders in a project?
Describe the responsibilities of each of
the following:
Directors of a project, project manager,
consultants and steering committee with
reference
to any “metro rail project” in India. (10
Marks)
3. Assume that you are the project
manager for an “Indian railways new
railway line”
project and the project is in the
finishing stage. But, it is apparent that
one of the
project’s deliverables will not be
completed before the project is wrapped
up.
a. Explain what options do you have as
the project manager for the uncompleted
deliverable? (5 Marks)
b. Discuss how you can use P-D-C-A cycle
to control and correct the project
gap. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
Q.1. Mr. Das is a CFO of ABC Ltd. The
Company proposes to establish overseas
subsidiaries in European countries to
expand its business. However before any
final
decision, Mr. Das has to make detailed
report on following points
(a) Tax implication exchange gain & loss
and capital investment
(b) Incentive available for export
business
(c) Other important tax related matters
Prepare brief note on the above three (3)
points. (10 Marks)
Q.2. Action Investor LLP, is a Private
Equity (PE) firm with 46% stake in OPS
Ltd. Along
with the stake, the PE firm also has a
board seat and veto power on major
financial
decision of the Company. The performance
of OPS Ltd is far below expectation over
pastNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for
December 2017 Examination
two years & the PE firm believes that
there is need to look at various
restructuring steps.
What are different types of restructuring
that PE firm can propose in board
meeting?
(10 Marks)
Q.3 a) SFL Ltd. is considering launching
of new product to supplement its existing
range
of product. As per the projection done by
the finance team, there will be initial
capital
investment of Rs. 70 lakhs in current
year. After that the first year will need
capital
infusion of Rs. 1 Crs. Below are the
after tax cash inflow projection;
Year 2: Rs. 25 lakhs
Year 3: Rs. 30 lakhs
Year 4: Rs. 35 lakhs
From 5th year onwards the cash inflow
will be Rs. 40 lakhs through out till end
of 10th
year.
The Company expects the new product shelf
life to be of 10 years.
Assuming 15% discount rate what will be
the NPV of this new project . Based on
your
NPV calculation, whether launching of
this new product line is acceptable or
not?
(5 Marks)
Q.3. b) MNP Ltd has recorded earnings
before interest and tax (EBIT) of Rs. 50
Crs for
FY17. The Company has outstanding debt of
Rs. 10 Crs and pays 10% interest on its
debt.
Applicable tax rate for the Company is
30%. What is the valuation of MNP Ltd if
the
expected return on its equity shares is
at 18%? (5 Marks)
************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory.
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words
for each subsection. Use relevant
examples, illustrations as far as
possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
Q1. Maruti has finally gained tremendous
success in the luxury Sedan segment after
the
launch of a separate brand Nexa. Owing to
this Hyundai, the other major player in
the small
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for
December 2017 Examination
car segment is feeling the jitters. It
feels that it too should follow the same
strategy as it is
more known for small cars and except the
Verna, all its other luxury sedans have
failed.
Some analysts are even against the idea.
Can you guide them on the same? (10
Marks)
Q2. Flipkart after receiving the latest
funding from Soft Bank, now wants to
extend its brand
in other areas as well. The first new
segment it wants to target is the car
buying and selling
segment. It wants to come out with an
extension called “Flipkarz” by end of
2017. Analyst
are skeptical about the same. Is it a
good decision? What steps should Flipkart
follow to
make it a success? (10 Marks)
Q3. Analyze the below given Case study
and answer the questions below:
Snapchat is both a messaging platform and
a social network. It can't be used from
the regular
we and exists only as a mobile app on
your iPhone or Android smartphone. Users
can “chat”
with their friends by sending them
photos, short videos up to 10 seconds
long. You can sort
of think of it to be like texting with
pictures or videos. Text chats and video
calls are two
other features that were added more
recently to the app. One of the most
unique things about
Snapchat is the ephemeral components of
all the content that gets shared on it.
Photos and
videos essentially disappear a few
seconds after they've been viewed by
their recipients.
Average revenue per user was 90 cents in
the first quarter, Snap said, up from 32
cents the
same quarter a year earlier but below the
$1.05 per user in the fourth quarter of
2016.Snap's net loss widened to $2.21
billion, or $2.31 per share, in the first
quarter, from
$104.6 million, or 14 cents per share,
due to stock-based compensation related
to the IPO.
Facebook once failed to buy Snapchat;
ever since, it's tried to copy it, mostly
without
success. Until now. Facebook's Instagram
Stories, a clear Snapchat clone, has more
daily
users than Snapchat itself - and parent
company Snap Inc. should be very worried.
Snap's
latest earnings report isn't helping
either. On Thursday, the company said
user growth forNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for
December 2017 Examination
the April-June period was a paltry 4
percent from the previous quarter. Snap's
stock, already
down 44 percent since its initial public
offering in May, declined 14 percent, to
$11.90, in
extended trading after the results came
out. That's less than half of the $24.48
closing price
on its first trading day. While the doom
doesn't spell imminent death, it's a sign
that Snapchat
could be relegated to the side-lines as a
niche app for young people - or worse, a
passing fad
- rather than a major competitor for
digital ad dollars like Facebook and yes,
even the
struggling Twitter.
BY THE NUMBERS
Instagram recently disclosed that
Stories, which lets people share videos
and snapshots in a
continuous 24-hour loop, has amassed 250
million daily users in the year since it
launched.
Snapchat, in comparison, had 173 million
in the second quarter - and that's all of
Snapchat,
not just its version of Stories.
Instagram in its entirety, meanwhile, had
more than 400
million daily users as of February 2017,
the last official count.
TO GROW OR NOT TO GROW
Facebook sends notifications for all
sorts of things, such as a friend doing a
live video or
another friend posting something after an
extended absence. Another might be on a
new
item for sale in the service's
"marketplace" section. These
notifications - which primarily
appear in the Facebook app but can also
be pushed to the phone's home screen -
can
conceivably keep people returning day
after day. While Snapchat sends fewer
notifications,
it encourages daily use through Snap
streak, which calls out streaks in which
two friends
send each other snaps at least once for
more than three consecutive days. But it
isn't working
too well, as daily use hasn't grown much.
RIVALS UPON RIVALS
Rivals don't always succeed. Facebook
recently shut down Life stage, which lets
those 21
and under share photos, selfies and
videos with classmates. Life stage was
aimed at high
schoolers - a big chunk of Snapchat's
audience. Before that, Facebook killed
Slingshot,
another Snapchat clone for sending
disappearing messages. In turn, that
followed the demiseNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for
December 2017 Examination
of Poke, which also let people send
photos and videos. All that followed
Snapchat's decision
to rebuff Facebook's $3 billion offer for
the service in 2013.But Facebook and
others kept
trying and trying, until Facebook
succeeded with Instagram Stories. Easy to
use and
piggybacking on Instagram's existing
popularity, Stories expanded Snapchat's
idea to a
broader range of users. While Snapchat's
audience is mostly teens and young
people, on
Instagram, anyone might send a "story."
Other messaging apps are looking to clone
Snapchat, too. Google is reportedly
working on Stamp, which The Wall Street
Journal
compared to Snapchat's Discover feature
for letting people find photo and video-
heavy news
items. While Google isn't commenting on
Stamp, published reports say the company
is in
talks with the likes of Vox Media and
Time Inc. to create such content.
a. What according to you is wrong with
Snapchat? (5 Marks)
b. What strategies can it undertake to
revive? (5 Marks)
*******************
JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. Enlist key reasons why you feel that
some domestically well established Indian
companies have gone International.
Explain the complexity of International
Management with reference to strategic
disposition of any firm of your choice.
(10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for
December 2017 Examination
2. Describe the Concept Orientation
options for international markets. Can
international firms be segmented on this
basis. Which option would you choose for
MNC firm and Global firm and why. (10
Marks)
3. It is said that the importance of
International marketing today is shaped
by the
dynamic interplay of several driving and
restraining forces.
a. Identify and justify driving forces (5
Marks)
b. Identify and justify the restraining
forces, stating your comments and making
your
suggesting for each. (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
Q1. Shubiksha, started out as the
cheapest supermarket cum superstore in
town but today
it has become an irrelevant brand. Lot of
efforts are on to revive the same. Can
you suggest
some strategies for the same? (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for
December 2017 Examination
Q2. Hindustan Times has started charging
for its weekend magazine Brunch as it
feels it is
not able to reap the benefits by giving
it free of cost. This is in stark
contrast to Times of
India which gives at least one newspaper
free with its daily paper. Can you
compare these
strategies? (10 Marks)
Q3. Hotstar is owned by Novi Digital
Entertainment Private Limited, a wholly
owned
subsidiary of Star India which was
launched in January 2015. But star
officially launched
the domain and the mobile app in February
2015, just before the ICC cricket world
cup
2015. It has expanded its offering with
35,000 hours of content, spread across 8
languages
from the entertainment, movie and sports
channels.
Objectives of Launching Hotstar:
In India, the internet speed is a
problem. So, the initial aim for the
developers to make the
platform to operate even at as low as
50kbps. So, great video experience on any
bandwidth
– even on 2G! It was developed such a way
so the application can run on as many as
7,000
operating systems any screen sizes.
According to a survey, more than 78% of
the 152 million Indian internet users are
mobile
and the average spending on mobile
internet is Rs. 235 per month. So, surely
Star has seen
some potential in Hotstar to be a game
changer. STAR INDIA is expecting that the
platform will contribute around 20-25% to
the overall revenue for the company in
the next
4 years.
Approach/ Strategy Adopted:
In case of watching videos, everybody
prefers YouTube, but in case of latest
movies and
television shows YouTube cannot satisfy
users’ expectations. And here comes the
Hotstar
app. The Daily Soaps are not the only
thing that you can watch on this app, it
even lets you
stream live telecast of nearly every
international sport on your Phone that
has been
broadcasted on any of the Star Sports
channel. With 10 million downloads in the
40 days
since its launch, Star India’s mobile
application Hotstar is undoubtedly the
hottest digital
media product today.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for
December 2017 Examination
There are about 20,000 advertisers on
television for this newly launched
platform across
all TV channels. Whereas there are
500,000 advertisers on digital marketing
platforms.
Digital media is expected to grow at 37%
in 2015, compared with an average rate of
35%
over the last two years, so star India
will open a large scale of advertising in
this country. It
approaches to a larger and valuable
target audience, the younger generation
and those in
the 25-and-above age bracket, wanting to
consume content on the go.
Moreover, Hotstar has done brilliant job
when it comes to optimizing the search
engines.
More than 12% of their visitors come from
search engines like Google, Bing, MSN and
Yahoo. The investment on this platform by
Star stands around Rs 1,200 crore over
five
years.
Top Features of Hotstar:
1. You can share any content on Hotstar
with your friends on Facebook & Twitter.
2. You can watch movies which are
available in the library for free.
3. A lot of popular old shows like The
Great Indian Laughter Challenge, Khichdi
&
Sarabhai vs. Sarabhai are available with
all episodes.
4. TV Channels (shows from which are
available) include Asia net, Channel V,
Life
OK, MAA, Star Jalsha, Star Plus, Star
Pravah, Star Utsav, Star Vijay, Star
World &
Suvarna.
5. You can add that video to your
playlist and watch them later.
6. You can even download many shows to
watch them offline.
Accomplishments:
It was launched on 1st of February and
became the fastest to cross one million
download
marks in six days. It outdid apps like
Facebook (10 months), Instagram (2.5
months) and
Twitter (one year), the app has managed
to achieve an average TSV (time spent per
viewer) of 24 minutes a day.
According to ALEXA, Hotstar is now ranked
123 among all websites in India, and the
global rank is 1997, which is improving
day by day. It is the most reached online
sports
platform according to the Tele Web
Audience Measurement system.NMIMS Global
Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for
December 2017 Examination
a. What strategies seem working for
Hotstar? (5 Marks)
b. What strategies should competitors
apply to compete with Hotstar? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. The famous herbal company in India
known for its herbal food supplements,
decided
to get into more specific segment of
metabolic disorder viz Diabetes, they
formulated
herbal food supplement for Diabetic
patients. As a sales director of the
company
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for
December 2017 Examination
how will you work on your geographical
spread and what is your plan of action to
reach to your target audience. ( 10
Marks)
2. A well-established and famous fast
food Company from Bangalore who are
already
well known in Indian market for their
ready to cook Indian food items and
masala.
Now as a strategy, to expand their
business they enter into ready to serve
Indian
breakfast food like Upma, Poha etc. in 3
minutes. According to you, does this
product directly compete with famous
brand of noodle, where they do talk about
3
minutes noodle or they are creating a new
segment for themselves, discuss in
detail.
(10 Marks)
3. One of the largest consumer electronic
company in India well anchored in the
urban
market, realized that they have almost
reached saturation in their growth in
urban
markets, as a strategy to trigger sales
growth, they have decided to enter rural
market:
a. Do you think the decision of the
company was right or it is a disaster to
enter
rural market to trigger sales growth;
give your point of view with logical
reasoning? (5 Marks)
b. As a head of Sales what will be your
strategy as far as sales force deployment
without affecting current coverage of
urban market and without going for new
recruitment for new rural market
coverage. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. You must have seen several
advertisements of various brands of tooth
paste in TV and
Print Media, while some of these brands
having endorsement of Dentist, or by
Indian
Dental Association (IDA)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for
December 2017 Examination
Discuss the ethical aspect of the
endorsement by IDA or by a Dentist and
secondly
discuss how will this endorsement by IDA
or by a Dentist impact the decision
making
process of customers to buy particular
brand of toothpaste. (10 Marks)
2. Top Indian MNC pharmaceutical company
as their strategy to expand their
business
base, they decided to enter Middle
Eastern countries; looking in to their
specific culture
in these countries, how far this culture
will act as a business barrier for the
pharmaceutical products. (10 Marks)
3. Once upon a time Nokia was top cell
phone brand in India it was known for its
best
quality, however the brand lost its
ground in the Indian market completely;
a. What are the major possible reasons
why Nokia lost the market grip suddenly
and
how they could have avoided this
situation? Discuss the same. (5 Marks)
b. Assume that they want to re-enter
Indian market once again, in that
scenarios what
are your top recommendations for Re-Entry
to Indian market, Product Positioning,
Pricing and Distribution. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Corporate Finance
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions
Question 1
Lakme India is planning to launch a new
product as “Lakme fair Skin Natural
Mousse –
Hydrating”. The company is planning to
import machinery costing Rs100 lacs from
Japan.
The expected life of the machinery will
be 10 years. The selling price per unit
will be Rs
1250 and variable cost per unit will be
Rs850. Further the company will have to
pay
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Corporate Finance
Internal Assignment Applicable for
December 2017 Examination
Rs25lacs as fixed cost per annum. The
fixed cost includes Rs10 lacs as
depreciation. The
company expects to sale 150000 units of
the produced per year. Tax rate
applicable is 50
%. The management of the company wants to
know the cash flow associated with the
equipment, as the CEO of the company
emphasis that it is necessary to evaluate
capital
budgeting decisions. Do you agree? Give
reasons supporting your answer and
determine
the cash flow generated (that is profit
after tax+ depreciation) by the
equipment.
(10 Marks)
Question 2
If you want to run your business
smoothly, you should be capable enough to
manage the
working capital requirements of the
business in an efficient manner. “Several
companies
like Dabur, Dell computers, Cadbury India
realized the need of maintain an adequate
level
of working capital. Further they also
have to identify the different types of
working capital
needed in their business at different
points of time”.
This is the statement of CEO of M-Mart
Ltd who is interviewing you for the
position of
finance manager. Do you agree with the
statement of the CEO? Give reasons and
conclude
the same in an effective manner. (10
Marks)
Question 3
Miss Kavvya is a successful entrepreneur
of GEMS Pharma Ltd. The entrepreneur is
looking to launch a new sunscreen cream
in the market at a selling price of Rs275
per unit.
The fixed cost determined for producing
the product is Rs55700. The variable cost
of
producing the product is Rs165 per unit.
Miss Kavvya wants to perform the cost
volume
profit analysis.
a) Discuss and explain the relevant tool,
formula of CVP analysis applicable in the
above mentioned case and how the cost
will be broken down for performing such
analysis. (5 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Corporate Finance
Internal Assignment Applicable for
December 2017 Examination
b) If the sales are 800 units then what
will be the profit generated by the
business?
What would be your advice, if the fixed
cost is Rs95000 instead of Rs55700?
(5 Marks)
****************
JSRK
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Business
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. What do you understand by business
ethics in International business. How can
a firm
maintain a balance and display
international business ethics practices
of highest order
without compromising on profit
maximization. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%JSRK
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: International Business
Internal Assignment Applicable for
December 2017 Examination
2. Can you classify Dell Vostro1740
laptop as a global product? What is the
concept of a
global product ? What are the different
product strategies organizations can use
and
which strategy would you choose, say as
marketing in charge at Dell. (10 Marks)
3. A) Can a firm trade in every and all
types of goods, products and services in
international
markets? Explain the concept of Export
Restrictions. What is the difference
between
prohibited goods and restricted goods. (5
Marks)
3. B) What are the common export/import
documents required for those goods,
products
and services which are freely tradable.
Why are these documents required in the
first
place? What are four ways to obtain
export license ? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Operations Management
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
1. What is the need of a good facility
layout planning? Select any automotive
company
of your choice, and do a detailed study
of its facility layout. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Operations Management
Internal Assignment Applicable for
December 2017 Examination
2. Discuss the transportation methods for
solving physical distribution and
transportation problems. Solve the
following Transportation Problem and find
the
total transportation Cost. (10 Marks)
Plants /
Warehouses W1 W2 W3 Supply
P1 33 26 24 550
P2 21 28 31 350
P3 25 24 29 600
Demand 400 600 500
3. In October 2005, Walmart announced
plans to transform itself into one of the
greenest corporations in the world.
Then-CEO Lee Scott called sustainability
“essential to our future success as a
retailer.” The company has been
especially vocal
about shrinking its environmental
footprint in China, its manufacturing
hub.
(Source: Andy Kroll, Are Walmart’s
Chinese Factories as Bad as Apple’s?
Mother
Jones, March/April2012 issue)
a. Discuss the major environmental
aspects of production and its impact.
(5 Marks)
b. What is environment protection act and
how is it related to sustainability.
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organizational Theory, Structure
and Design
Internal Assignment Applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
Students are expected to include the
following parameters such as
introduction,
application of the concepts related to
the question asked, conclusion/inference
for each
question being answered
Q 1. A large IT company is currently
going through a leadership crisis. The
CEO has
just resigned and the dispute between the
board and the CEO has left the top
management team rudderless and divided.
You have been appointed as the interim
CEO and are tasked with getting the top
leadership team in the company back on
focused on the company objectives.
Analyze the political environment (make
reasonable assumptions) and discuss the
Power Structure that would be prevalent
in
the company and discuss your way forward.
(Marks 10)
Q 2. Rivigo is a young start up that is
establishing itself in the surface
transport
business. The main USP is that they
promise and have successfully delivered
97%
“On Time” performance and 95% “Zero
Damage to Goods” to the customer.
TheyNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organizational Theory, Structure
and Design
Internal Assignment Applicable for
December 2017 Examination
are now looking to scale up the business
and you have been made in charge of the
same. Analyze the different structures
that are available to you and recommend a
suitable organization structure given the
business requirement (10 Marks)
Q 3. Work culture and Diversity is a
critical to the new age business. Discuss
the
following in the context of new age
business like ecommerce business or a FM
radio business.
a. Discuss how will you assess the
current work culture in the company (5
Marks)
b. Discuss the approaches to Managing
Diversity (5 Marks)
****************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for
December 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
Students should follow the following
parameter for answering the assignment
questions.
Question 1 (10 Marks)
Mr. Chattur, is a citizen of Germany came
to India as a tourist in the previous
year 2016-
17 and stayed in India for a period of
162 days. He liked the south east part of
the country
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for
December 2017 Examination
and decided to explore all the tourist
places there so he stayed in India
throughout the year
2015-16. However, in the year 2013-14,
2014-15 he visited India in two
International
Conferences and his period of stay was 26
days and 18 days respectively. Discuss in
the
light of the various applicable
provisions of Income Tax Act-
His residential status for AY2017-18
and the necessity to determine his
residential
status.
Question 2 (10 Marks)
Mr. Thakkar aged 38 years furnishes the
following details with regard to his
options
exercised for tax planning purpose for
the year ending as on 31.03.2017
a) Has taken Life insurance policy as on
30.4.2016 from Bajaj Alliance for a
capital
sum assured Rs.2.5 lacs, premium paid for
the same Rs75000
b) Contribution made by a bearer cheque
towards Public Provident Fund account of
his father Rs20000
c) Paid Rs85000 to a friend towards
housing loan on a property taken, the
property is
situated at Ratlam.
d) Subscription to units of mutual fund
referred under section 10(23D) for
Rs130000.
e) Contribution made towards Public
Provident Fund account of his spouse
Rs90000.
He wants to know about the gross total
amount which he can claim as deduction
while
computing his total income. Are there any
provisions available under the Indian
Income
Tax Act for the same?If yes, then discuss
how the relevant provision will be
helpful, give
adequate reasons supporting the answer
and also calculate the amount eligible
for
deduction under section 80 C.
Question 3
The Assessing officer in the decided case
(GE Energy Parts Inc vs. ADIT, ITAT
Delhi)
examined the taxability of income of GE
Overseas under the Act as well as the
Double
Taxation Avoidance Agreement. He did not
accept the contention of the assessee
that theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for
December 2017 Examination
sale consideration was not taxable in
India as the title in respect of the
equipment’s was
transferred outside India and the
payments were also received outside
India. He held that a
lot of activities relating to marketing
and sales took place in India. Further,
the
negotiations of prices also took place in
India. These facts, in the opinion of the
AO, were
clear indicators of the GE India securing
orders for GE Overseas. He further found
that GE
Overseas, by remotely sitting in foreign
countries, could not make any sales,
without the
active involvement of GE India. This was
held to be a business connection of GE
Overseas
in India in terms of section 9 of the
Act. The AO, therefore, held that all the
profits did not
accrue or arise to the assessee in the
foreign soil, but part of such profits
arising in India,
corresponding to the activities carried
out in India, was chargeable to tax under
the Act.
Such income accruing or arising was held
to be liable to tax as per the provisions
of
section 5(2) of the Act. Simply put, the
AO has made out a case that the GE
overseas
entities were having business connection
under the Act as well as permanent
establishment
under the DTAA in India in all the years
under consideration.
(link:
http://itatonline.org/archives/ge-
energy-parts-inc-vs-adit-itat-delhi-
permanentestablishment-entire-law-
explained-on-whether-the-deputation-of-
personnel-by-a-foreigncompany-to-assist-
the-indian-subsidiaries-in-negotiations-
mark/)
a) In the context of above mentioned
cases, discuss what can be the objectives
and
importance of framing rules with respect
to taxation of a business concern which
operates in more than one nation from
taxation perspective? (5 Marks)
b) Elaborate, why the assessing officer
is of the contention to treat GE India as
a
permanent establishment in the given
case? (5 Marks)
***************
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