NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Law
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. Rakesh had approached Lena Bank for a Home Loan, one of the conditions of
availing Home Loan was to obtain a Surety. Rakesh had for this purpose convinced
Mohan to act as a Surety for Rakesh. Mohan agreed to act as a Surety for Rakesh.
Can you explain what type of contract that Mohan will have to execute with the
Bank. Give the features of such type of contract? In event of default by Rakesh,
what steps can the bank take against Mohan? (10 Marks)
2. Please elucidate elaborately 2 practical instances where Right to Information Act,
2005 has increased transparency, accountability and better performance in the
working and administration of the public authorities. (10 Marks)
3. Arvind had purchased a 3-BHK flat in Mumbai from Goldfin Builders in 2015. He
had entered into a registered Agreement with the Builder towards the purchase.
Arvind was promised possession of the Flat on or before 30th September 2016. The
cost of the Flat was Rs. 4 crores, which Arvind had entirely paid for. However, theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Law
Internal Assignment Applicable for June 2017 Examination
Builder had not handed him over the possession till date. Mr. Arvind has the
following queries:
a) Which Forum he should approach for filing a claim against the Builder? What
reliefs should Arvind claim against the Builder? (5 Marks)
b) Can you help Arvind in identifying with at least 2 legal precedent (cases)
supporting his claim against the Builder? (5 Marks)
************************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Sixty per cent of students applying for admissions at NGASCE are female. 30
applications were received on a particular day. What is the probability that exactly
15 of the applications will be from females? What is the probability that fewer than
10 of the applications will be from females? Also, calculate the expected number and
variance of the number of applications from females? (10 marks)
2. The following data represent the number of Pen drives sold per day at a local
computer shop and their daily average sales prices after bargain. (10 marks)
Price of each pen drive
(x)
Units Sold
(y)
INR 340 3NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for June 2017 Examination
Develop a least-squares regression line and explain what the slope of the line
indicates. Compute the coefficient of determination and comment on the
strength of relationship between x and y.
3. The growth in bad-debt expense for Chadha and Chadha Company over the last 20
years is as follows.
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
0.11 0.09 0.08 0.08 0.1 0.11 0.12 0.1 0.07 0.09
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
0.08 0.05 0.04 0.08 0.5 0.01 0.4 0.03 0.11 0.13
a) With the help of different statistical tools discuss the financial health of the
company. (5 Marks)
b) Assume that you are a branch manager with a leading bank and if the Chadha
and Chadha Company’s Managing Director approaches you with a funding
request for its expansion plan, what will be your decision? Justify your
decision based on your statistical analysis. (5 Marks)
***************
360 4
320 6
350 5
300 9
380 2
400 1
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Essentials of HRM
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1
Rohan works as a Sr. Executive in HR department of a construction company. It has been a
practice in his organisation that whenever there is a shortfall of human resources a mail
would arrive from the SBU head expressing a need for immediate recruitment. Rohan detests
this kind of working and harps on Human Resource Planning. He has been asked by the
management to prepare benefits or advantages of HRP. What all benefits can be listed by
Rohan? (10 Marks)
Question 2
The world is changing and globalization has a big role to play in the same. Does this
changing world has also changed the way individuals are recruited and selected. Discuss,NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Essentials of HRM
Internal Assignment Applicable for June 2017 Examination
compare and contrast any two modern and two traditional recruitment and selection
methods. (10 Marks)
Question 3
POP Ltd. is a leading FMCG company where recently it has been discovered through an
initiative taken towards organisational development by the HR department with the help of
a third party survey that the employees are really demotivated. The employee morale has
also found to be very low. The third party has recommended to come up with job designs to
fight monotony and demotivation.
a) What approaches can be used in POP Ltd towards job design? List all the approaches
and discuss any two. (5 Marks)
b) What could be the disadvantages/challenges of the two job designs you have
selected? Discuss. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Financial Accounting & Analysis
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1
Income statement for the year ended 31st March 17, is as under (10 Marks)
(Rs in lacs)
Previous year
2016
Current Year
2017
Gross Sales
Less: Returns
1200
225
1500
300
Net sales
Less: Cost of goods sold
975
438.75
1200
600
Gross profit
Less: Selling and
distribution Exp.
536.25
140
600
180NMIMS Global Access
School for Continuing Education (NGA-SCE)
Financial Accounting & Analysis
Internal Assignment Applicable for June 2017 Examination
Operating Profit
Less: Interest expenses
396
101
420
126
Earnings before taxes
Less: Taxes
295
118
294
117.6
Earnings after taxes 177 176.4
Required:
Convert it into common size income statement.
Question 2
The matching concept of accounting suggests that in order to calculate accurate
amount of profit or loss for the period the expenses or revenues should be
recognized correctly. Thus, it is important to differentiate between the capital and
revenue items. Mr. Ramchandani purchased Shaper Jet 3D printer at Rs90000,
extra printer cartridges and ink for Rs10000 for his business. Discuss how the
expenditure will be treated while preparing the financial statements. Provided the
rate of depreciation on printer and related assets is 10 % p.a. (10 Marks)
Question 3
a) TCD Ltd provided Rs50 lacs for inventory obsolescence in 2013-14. In the
subsequent year, it was determined that 25 % of such stocks are usable. The
accounts manager of the company wants to adjust the same through prior period
adjustment account, as the provision was made in the earlier years. Give your
opinion whether the contention of the accounts manager is correct or not.
(5 Marks)
b) Rectify the following errors by passing Journal entry (5 Marks)
? Paid Rs15000 for advertisement debited to electricity expenses
? Received Rs250000 on account of cash sales to Jannaak omitted to
recorded in the books
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Assume that you are planning to buy the first new car for the family. What will be the
various stages involved in decision making process of a car? (10 Marks)
Case Study for (Q2 and Q3):
The demand for Green Tea has increased in the last few years. M/s ABC launches a new
brand of green tea called as “Green Chai” and wants to sell its product in the Indian
Market. “Green Chai” is available in tea bags with two flavours ie lemon and honey. Green
Chai is naturally rich in antioxidants. The antioxidants help to reduce the harmful effects
that stress and pollution may have on your body. The company wants to sell the green chai
at 4 rupees each tea bag. It will be available in the size of 10, 20, 30 and 50 units pack size.
The company is confused in finding the right market, right segments for “Green Chai”.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2017 Examination
Q2. You as marketing head of the organisation for Green Chai have been asked to prepare
the report on type segmentation for “Green Chai”. (10 Marks)
Q3. Answer on the basis of the case above:
a. Prepare the targeting and positioning strategy for “Green Chai”. (5 Marks)
b. Explain the promotion mix for “Green Chai”. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Select any multinational corporation of your choice and explain various strategy levels
of the same. Explain any two decisions taken at each level in an organisation. (10 Marks)
Case Study for Q2 and Q3
Q2. Assume you are starting a new company “Indian Tourister” which will deal with
manufacturing and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag,
Back packs, etc. The company will sell the bags of all sizes and will target male and
female. The bags will be available online as well as company owned retail outlets. Frame
the Vision, Mission, Goals, Objectives, Plans and Policies of the organisation “Indian
Tourister”. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for June 2017 Examination
Q3. From the case above answer the following question:
a. Explain the Mintzberg’s 5P strategy for “Indian Tourister” (5 Marks)
b. Prepare a SWOT analysis for “Indian Tourister” (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: e - Commerce and Cyber Laws
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Demonetization, in India led to a substantial rise in the volume of digital payments and
the use of instruments such as mobile wallets. There has been a substantial growth in the
number of electronic transactions. Reports suggest that, this transition towards digital
payments in the financial sector is slated to continue, and by 2020, the digital payments
industry will grow to over $500 billion and contribute 15% to the national GDP. Elaborate
on the technological vulnerabilities in the online transactions in the financial sector and the
measures that can be taken towards strengthening cybersecurity. (10 Marks)
Q2. Online travel in India dominates the country’s travel market. Online penetration in travel
and tourism bookings is estimated to increase from 41% in 2014 to 46% in 2017. ElaborateNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: e - Commerce and Cyber Laws
Internal Assignment Applicable for June 2017 Examination
on some of the reasons that boost the online travel market in India and identify some key
risks to making online reservations in this sector. (10 Marks)
Q3.a. E-commerce is transforming the consumer’s shopping experience. This sector has seen
unprecedented growth in India in the last few years. The adoption of technology is enabling
the e-commerce sector to be more reachable and efficient. Devices like smartphones, tablets
and technologies like 3G, 4G, Wi-Fi and high speed broadband is helping to increase the
number of online customers. Banks and other players in e-commerce ecosystem are
providing a secured online platform to pay effortlessly via payments gateways. Despite the
fact that the e-commerce sector is growing exponentially in India, it faces several challenges.
Identify these challenges and elaborate on them. (5 Marks)
Q3.b. 702 million smartphone users in India will account for 85% of mobile data traffic by
2020. Wireless devices have become increasingly ingrained into our daily lives. These
devices open the door to heightened security risks. Not only do such devices become points
of access for cybercriminals, but they also may be more easily breached than personal
computers since many consumers do not secure their smartphones or tablets with antivirus
software or take simple precautions such as enabling password protection. What are the
ways in which cybercriminals take over smartphones and cause potential damage?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communications
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Case Study:
A popular spice manufacturing company “Fire Spice” plans to do promotion in the Indian
Market. The company has never spent enough money on advertisements. The company
now plans to give competition to MDH Masala, Badshah Masala and Everest Masala. The
company appoints you as the Marketing Head of the organisation.
Q1. How will you promote the brand “Fire Spice” in the Indian Market? Explain at least
five promotion mix techniques with detailed explanation. (10 Marks)
Q2. The “Fire Spice” company plans to launch its brand in the USA market. What are the
challenges that a company will face when they enter international market? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communications
Internal Assignment Applicable for June 2017 Examination
Q3. Answer the following question:
a) Radio is more effective than TV in metro as well as rural area” – Explain your
view on the statement with minimum five examples. (5 Marks)
b) “Ethical Advertising doesn’t increases sale for the product”- Explain your view on
the statement with minimum five examples. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Internet Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. You have recently joined as Digital Head of a B2B Government of India held
Company which is into Steel Manufacturing. The company does not have a web
presence at all. Explain in detail the process of setting up a website. Explain atleast
2 innovative approaches that would form part of your B2B website (10 Marks)
2. You are the Chief Marketing Officer of a newly opened 4 star hotel in Mumbai by
the name of “Cosmopolitan”. What Online Media tools will you deploy via your
hotel website to generate traffic to your website? (10 Marks)
3. You have decided to become an entrepreneur by setting up your own Chinese fast
food outlet with a facility to make food bookings online via your websiteNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Internet Marketing
Internal Assignment Applicable for June 2017 Examination
a. What will be your approach towards Social Media Marketing? Explain (5 Marks)
b. How do you plan to leverage mobile marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Social Media Marketing & Web Analytics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. You have been appointed as an external consultant to help a recently opened
Management Institute in Mumbai which has launched its own knowledge portal
website. What Segmentation, Targeting & Positioning strategies will you adopt to
build awareness amongst the student community? (10 Marks)
2. You are a leading FMCG company in India. Recently the FSSAI has charged your
instant ready-to-eat snacks category as unhealthy containing unwanted nutrients.
As Chief Marketing officer, entail atleast 5 steps or ideas that you will undertake to
ensure that this claim is false & rebutted including on Social Media & Web based
Platforms (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Social Media Marketing & Web Analytics
Internal Assignment Applicable for June 2017 Examination
3. You have decided to become an Entrepreneur & have decided to foray into the
business of Online travel bookings in Mumbai & your website is called as
TravelComfort.com.
a. Which tool will you use to track your website traffic & how will you associate the
tool with your website? (5 Marks)
b. Once you have shortlisted the online tool, what types of online metrics will you
use to assess the performance of your website TravelComfort.com. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. 8th November, 2016 is considered as very important day for Indian Economy. What
happened on that day? What were the impacts of that incident on USD: INR value?
(10 Marks)
2. There are many Indian Companies listed in international stock market rather than
Indian stock market. What are the advantages and disadvantages of listing in
International stock market? Explain the procedure for the same. (10 Marks)
3. CASE STUDY
India's foreign exchange reserves went up $1.3 bn to touch $ 367.2bn as of the week
ended August 19 said the Reserve Bank of India in its weekly statisticalNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for June 2017 Examination
report. According to market sources after two weeks of remaining flat the reserves went
up supported by strong capital inflow which has given the chance to RBI to mop up
more dollars to prepare for the FCNR(B) outflows that are expected to begin next
month.India's forex reserves have been steadily climbing up to a record high, only with
occassional hiccups in the event of international issues like Brexit, impending Fed rate
hike and even uncertainty in the Chinese economy. The stability of the Indian markets
have also caused net inflows to the tune of Rs 5397 crore in the month of August thereby
taking the total inflow into Indian equities and debt markets to Rs 32,452 crore this year
shows data released by NSDL.
Source: The Economic Times, Aug 26, 2016
a. What is the meaning of BREXIT? What is the relation between India’s foreign
exchange and BREXIT? (5 Marks)
b. Why most of the investors prefer to invest in Indian Market? Explain with the help
of above paragraph. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. Madras Rubber Factory, popularly known as MRF, the first Indian company to
export tyres to USA is looking forward for entering into partnership with renowned
toy brands all over the world. The company is planning to access foreign funds
from the international market. Discuss any four methods which can be employed
by the company to raise fund from the international market. (10 Marks)
2. Dell is the best example of a turnaround strategy. A Turnaround strategy is
adopted by business entities when the entity’s management feels that that the
decision made earlier is wrong, need to be rectified before it damages the
profitability of the company. Today, dell is identified as the second largest
computer retailer in the world. Almost a decade back in 2007; Dell withdrew itsNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for June 2017 Examination
direct selling strategy and started selling its computers through the retail outlets.
What can be the reasons for any corporate to adopt this strategy for survival. Also,
discuss its types. If, any. (10 Marks)
3. A) TCS has following capital structure. From the information provided find out the
Weighted Average Cost of Capital ( 5 Marks)
Components of capital structure Market value
(Rs in crores )
After tax cost
of capital
Equity share capital 1050 12
Preference share capital 225 18
Retained earnings 150 10
Long term debentures 1250 6
Total 2675 WACC ?
3. B) Aesha Motors is considering a proposal to install new machine. The initial
expenses will be 31 lacs. The cost of capital being 15 %. The expected cash inflows
from the operations will be as underyear Cash inflows
1 3
2 5
3 7
4 10
5 11
Calculate the NPV of the proposal. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. “Sampling is usually preferable over a census method of conducting research”. Give
your views on this statement by giving supporting reasons for your views. Also discuss
the same with reference to the various sampling methods employed by Research firms
to conduct any Research/ Survey. (10 Marks)
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales
Promotion, giving a relevant example where a Sales Promotion program has boosted a
Brand’s value/equity (10 Marks)
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city
to find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
youthNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
a. Design the objective of research & Design the questionnaire for the research.
(5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing
the various options that you have decided for data collection? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing.
What will you do so as to create a USP? Also what will be the advertising strategy
for the same?
Note: Assumptions should be supported with relevant justification (10 Marks)
2. Develop a Service Blue print with the diagram for any organisation in organized
retail industry (10 Marks)
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been a
regular visitor to Moti Restaurant and had developed loyalty for this place famousNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
for South Indian food. Most of his friends were from the South, so he preferred to
treat them at Moti. Another reason for his selection was that the patron of Moti, Raj
Kumar knew him well. Since he was regular visitor, he was quite confident that
this dinner would be a success. Three days before the scheduled get-together dinner
Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked
busy but informed Amol it would be quite in order and he looked forward to seeing
Amol and party later that week. As per programme's, all Amol’s friends met at his
residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for
Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight
difficulty, they located parking place at three different locations for the four cars in
which they were traveling. The guests arrived at the restaurant on time and Amol
was taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one comer
of the dining room. Amol reminded Raj Kumar of his earlier conversation which he
had with him three days ago. He asked him to recollect that the booking had been
increased from 12 to 16, and suggested that it may be an oversight that he had
forgotten to set the table for 16 people. Amol then asked him to reset the table
immediately for 16 people to avoid any embarrassment to him and his guest. To
Amol's great amazement and embarrassment Raj Kumar denied that Amol has
asked for a booking for 16 people. He, rather, told Amol that he had not phoned
him at all this week to make amendments in the booking. "You must have been
mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj
Kumar was too rigid and continued to take a stand that he had not received any
such call and that the booking was for 12 people only. The restaurant was full and
Amol asked Raj Kumar to resolve the matter as his guests had been standing for
more than ten minutes. Raj Kumar expressed his helplessness and said there was
nothing he could do at the moment. At such time, Amol knew that there wasNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
nowhere else they could go at this time. Amol and his wife along with another
couple opted to wait and let 12 members of the group seat themselves. It was after
a long wait that they could be accommodated with the group. This could happen
only when the guests sitting next to them left after their meal. All of them settled
for the dinner but discussions mostly centered around the service provided by the
restaurant. At the end of the dinner Amol checked the bill and did not leave any tip
for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and
explained him that he would not be visiting him again. Raj Kumar admitted that he
may have been hasty but thought Amol was being unreasonable as it was his
busiest evening and he could make allowances. Amol never visited the restaurant
again and his friends too stayed away. They narrated this incident to many people.
Questions:
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery
strategy? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q 1) What are the major blunders that you have seen speakers commit while addressing an
audience? As a proficient public speaker, what advice would you like to share with these
speakers to improve their delivery? (10 Marks)
Q 2) Under what circumstances, would you recommend your team to employ surveys,
interviews and focus groups. Which medium have you used the most to gather information
in your career and why? (10 Marks)
Q 3). Shreyansh was heading the team meeting at ABC Corporation. He seemed to have left
home in a hurry for his appearance. He seemed stressed and his voice was shaky too. He did
not seem to be in the best of his element which was unlike his usual confident self. His teamNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Internal Assignment Applicable for June 2017 Examination
which is always very attentive could not focus on the point that he was making despite their
best efforts.
a) Which aspect is most important according to you – sound, appearance or body language?
(5 Marks)
b) In what ways can non-verbal communication complement verbal communication?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Analyse various factors influencing the demand for a commodity. Which of these
factors will particularly influence demand for the following commodities? Why?
a) Ice-cream b) Sugar c) Pen d) Designer Jean (10 Marks)
2. What do you mean by Monopolistic competition as a common type of market?
Discuss two important features of monopolistically competitive market – product
differentiation and selling cost by taking real world cases. Also discuss how these
two features have an influence over the demand for products under monopolistic
competition. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for June 2017 Examination
3. Read the paragraph below and answer the question given at the end of the
paragraph.
a. According to a study of a rental market for VCDs, the price elasticity of demand
for VCDs rental is 0.7. It means, 10% increase in the price of rentals, leads to 7%
fall in the demand. This further means, the demand for VCD’s on rental is price
inelastic. Mr. Jagjit, who is in the business of VCD rentals, increases the rentals by
25% on the basis of the information made available by the study, with expectation
of raising the revenue. But contrary to his expectation, his revenue in fact has
decreased. What is the mystery? (5 Marks)
b. Business cartels are the unique feature of oligopoly. Explain the nature and
working of cartels with the help of an example of OPEC as an international cartel.
(5 Marks)
********************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Case Study:
M/s Ujala deals with manufacturing and selling of Consumer Durables in the Indian
Market. The largest selling items for company are TV, Washing Machine, Refrigerators,
Tablets and Mobile Phones. The company is well known for exchange offers. The
company has been positively involved into recycling of old products and also has a brand
that sells refurbished products. The company board has keen interest towards free digital
education for the poor.
The company has appointed you as the Social Responsibility Head. Your task will be to
manage all the CSR activities of this organisation.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2017 Examination
Q1. You have been asked to identify all the stakeholders and list down the responsibility of
an organisation towards each stakeholder. (10 Marks)
Q2. Identify any five CSR activities for M/s Ujala that will be helpful to the society and is
in line with current business operations. Explain each activity in detail with reason.
(10 Marks)
Q3. Relate the given below theories of CSR with M/s Ujala. How will you apply the
learning’s from these theories in your organisation?
a) Social Contract Theory (5 Marks)
b) Gandhiji’s Trusteeship Theory (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Mangers
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q 1. A company designs and manufactures modular microwave communication systems and
exports them to the USA, Europe, and Mainland China. On the one hand, the existing system
limited the company’s operating efficiency, caused much duplication of effort, and confused
the business processes. On the other hand, the sales cycle of export and the need to maintain
good customer service in the highly dynamic business environment put increasingly heavy
pressure on the company. In order to maintain its competitiveness, the top management
announced the launch of a series of projects including the adoption of an ERP system and
the re-engineering of the complex business process to enhance the effectiveness of its global
logistics and provide quick responses to customer demands. You have been appointed as aNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Mangers
Internal Assignment Applicable for June 2017 Examination
consultant to this company. How will you try to ensure smooth implementation of such an
ERP software and what criteria will you keep in mind during the selection of the ERP vendor
for this company? (10 Marks)
Q 2. The use of information technology (IT) is considered a prerequisite for the effective
control of today's complex supply chains. With the help of an example, explain how a
company like Apple or Mc Donald’s manages its global supply chain with the help of
Information systems. (10 Marks)
Q 3.
a. Retailer’s build long lasting relationship with their customers to ensure repeat store
visits, brand loyalty and ultimately sales conversions. With an example from the retail
sector, explain how information systems play an important role in managing your
customers. (5 Marks)
b. Data mining is the process of extracting maximum information from a data set and
converting it into meaningful observation for further application. With the help of an
example, explain how data mining is used by a bank to its benefit. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Shyam’s spare parts business was doing very well. He was looking to expand into
Asian countries like Japan and South Korea. Both these countries have great management
practices and culture. As his close confidant he connected with you, he believed that
management functions are not universal; they differ from types of company and country to
country. What advise will you give him? Explain with reasons. (10 Marks)
Q2. The head of Sales for XYZ has just joined the company. He comes from a large
organization and has a tendency to compare the existing processes and culture to the
previous company. He is a senior resource and this behavior was beginning to impact the
morale of the sales team negatively You being the head of HR of the company felt theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for June 2017 Examination
need to have a counseling session with him in an attempt to explain that corporate culture
is unique to every organization. Discuss this with him by giving at least 2 examples
(10 Marks)
Q3a. Snap Deal is currently undergoing crises. The owners Rohit Bansal & Kunal Bahl
met Mr Ajay Singh (the Co-Founder of Spice Jet), to understand how he turned around
Spicejet from an almost certain closure. You are part of Ajay’s team, Ajay has explained to
them the importance of having an organization structure that responds to the market
situation. As an expert in organization structure Ajay asks them to meet you and
understand this better. Explain this with examples (5 Marks)
Q3b. Your CEO has called you and asked you to ensure that the new joiners in the
company are well introduced to Effective Communication skills. You have a 30 min time
slot to do it for the current batch. What aspects will you explain to the new joiners
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Rajesh works as a Manager-(Employee relations & wellbeing) in a leading
organisation. He deals with all the behavioral issues in the workplace.Varun his
colleague in marketing department always mocks at him saying that with the kind of
profile he has in which he needs to look after the organisational behaviour overall
does not call for much work. He also tells him (Rajesh) that marketing department
has to face a lot of challenges which people from his domain cannot fathom. Rajesh
then smirks and lists down all the challenges to Varun. What all challenges could
Rajesh face in terms of organisational behaviour? Discuss (10 Marks)
2. Consider any leader of your choice and discuss his traits as a leader with the help of
any one leadership theory. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for June 2017 Examination
3. Rohit works as a designer in a décor company but since past few months he is not
happy with the kind of work he has been doing. He wants to go back to fashion
industry from where he originally hails. He is really not able to concentrate in his
current work and it shows in his behaviour as he snaps at people at the drop of a hat.
He is thinking of consulting his colleague and best friend Ajit in order to resolve this
kind of behaviour. Keeping this scenario in mind, explain:
a. What kind of conflict Rohit is facing here? Explain. (5 Marks)
b. What can Ajit suggest Rohit for resolving such conflict? Discuss (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Commercial Banking System and Role of RBI
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. What do you understand by black money? What is demonetization? How it helps to
destroy black money? What are the pros and cons of demonetization in the light of
recent demonetization of Rs 500 and Rs 1000 notes in India? - (10 Marks)
2. Compare the digital wallets of 1. Paytm, 2. Free charge 3 SBI’s Buddy? How these
wallet companies are making money? Are they a threat to banking system?
(10 Marks)
3. Plastic money usage is surging. In this light, describe how the following entities
make money?
A) An issuer bank, (5 Marks)
b) An acquirer bank (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. State with reason whether the following transaction will result in an increase or
decrease of working capital or do not affect working capital (10 Marks)
? A company issued debentures for Rs 50 lacs
? Stock of Rs 50000 sold for Rs 75000
? Brokerage paid Rs 125000
? Long term Investment worth Rs 25000 sold for Rs 20000
? Building purchased for Rs 25 Lacs
2. Calculate the value of share according to Gordon’s Model for Case P & Q and
Interpret the results when r>Ke, r= Ke (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for April 2017 Examination
3. A) The following detail is available for Leo Limited. It produces a special kind of
cement which is sold in the bags of 20 kgs .The revenue and cost patterns were as
follows-
? Selling price per bag Rs 50
? Variable cost per bag Rs 30
? Fixed cost Rs1.5 lac
? Quantity 15000 bags
Calculate the Break even quantity. Assuming a 10 % increase in the production volume,
calculate the percentage change in profit. (5 Marks)
3. B) Capital rationing is a strategy adopted by an organization so as to limit the cost of
its own investments. Apart from this, there are certain other benefits of the same. As a
financial manager of HDT Limited discuss the types and benefits of capital rationing.
(5 Marks)
*****************
Case
P
Case Q
Cost of capital 0.20 0.20
Internal rate of return .30 .20
Earnings per share 5 5
Retention ratio 40%. 40%.
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Cost & Management Accounting
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Mr. Albert the owner of Raghullila, a manufacturing company is puzzled about
how to put a check on the materials in and out and for that he decides to maintain
periodic accounts. Discuss which method of accounting for material control he
should adopt? Give sufficient reasons to support your answer. (10 Marks )
2. You being on the board of advisory of Simplex Ltd are of the opinion that in order
to evaluate the performance of our company management accounting is as
important as financial accounting. Support your views by explaining the nature and
objectives of management accounting. (10 Marks )NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Cost & Management Accounting
Internal Assignment Applicable for April 2017 Examination
3. A) A manufacturing concern which has adopted standard costing furnishes
following
Information: Standard Material for 70 kg of Finished Products 100 kg
? Price of Materials @1 per per Kg
? Actual: Output 2,10,000 Kg
? Materials used 2,80,000 Kg
? Cost of materials ` 2,52,000
Calculate (a) Material Usage Variance (b) Material Price Variance (c) Material Cost
Variance (5 Marks)
3. B) A worker takes 6 hours to complete a job under a scheme of payment by results.
The standard time allowed for the job is 9 hours. His wage rate is Rs.15 per hour.
Material cost of the job is Rs.120 and the overheads are recovered at 15% of the
total direct wages. Calculate the wages under
A] Rowan and
B] Halsey system of incentive system. (5 Marks )
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing of Financial Services
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. As interest rates in India are expected to fall, a 30 year old client who has the ability to
take medium to high risk has requested for an alternate Tax Saving investment avenue
instead of Public Provident Fund (PPF). Discuss all the pros and cons of the
investment alternative. (10 Marks)
2. Develop a Service Marketing Mix (using 8 Ps) for a Private Life Insurance company
of your choice. (10 Marks)
3. You are a Financial Planner. Your client Ashwin Motwani aged 35 years, married
with 2 children requires your help to make some financial decisions. (Give
justification and reasoning for the option you would suggest to your client. You can
make any assumptions to further build up your case.)
a. Investments: lump sum mutual fund investments or mutual fund SIPs ( 5 Marks)
b. Life Insurance: term plan or an endowment plan ( 5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. Discuss in brief the top retail banking products which you or your family members/
peers have employed for investments/ financial transactions with reference to any one
public sector bank or private bank. ( 10 Marks)
2. What are the various marketing strategies adopted by banks to attract customers. Also
discuss points on how banks offer various distribution channels for customer so as to
serve them in an efficient manner ( 10 Marks)
3. In the wake of the current Demonetization process/directives initiated by the
Government of India there has been a lot of views/arguments/counter arguments from
several quarters. Give your views on the following aspects of the implementation
process adopted by the authoritiesNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Internal Assignment Applicable for April 2017 Examination
a. Discuss your viewpoint on the possible reasons for the Demonetization directive
issued by the Government of India, with reference to the risks faced by banks and the
economic machinery of the country? ( 5 Marks)
b. There have been several reports of problems faced by the people due to the
Demonetization exercise, despite the efforts put in by all banks in general (working
overtime, working on holidays, etc). Why do you think the customers faced these
problems and what could banks have done to service their customers in a better way
( 5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1 (10 Marks)
Mrs. Davidee, not being a person of Indian origin, comes to visit India for the first time on
April 15, 2010. She plans to visit all the historical palaces in India. Determine her
residential status for the Assessment year 2015-16 given during the financial years she is
in India for following days-
2010-11 130
2011-12 80
2012-13 13
2013-14 210
2014-15 75NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment Applicable for April 2017 Examination
Question 2
“Indirect tax is an umbrella term which not only includes Excise Duty or Custom Duty but
certain other taxes, with different statutes governing them. Discuss in detail the different
taxes. (10 Marks)
Question 3
A) Determine the amount of disallowances for the cases given below (5 Marks )
i. Generally Mr Ravil pays salary to his employees by account payee cheques. But
salary for the month of March 2015, is paid to Mr. X, Mr. Y , Mr. Z by bearer
cheques (payment being Rs.20000, Rs.25000,Rs20200, respectively
ii. Daisy Ltd purchased raw material on credit from Mr. Navneet on credit who hold
20 % of equity share capital in Daisy Ltd(the amount of the bill being Rs.38800
however the market price of the goods was Rs.19460) the same is paid in cash on
June 25,2016
B) On April 2014, the depreciated value of a block of asset is Rs.80000 (rate of
depreciation being 12 %). It consists of Plants P & Q. The assessee being Mr. Ammar
purchased one more plant C (rate of depreciation being 12 %), during the previous
year 2014-15 for Rs.50000 and sells Plant P on April 5,2014 for Rs185000. Calculate
the amount of depreciation admissible for the assessment year 2015-16 and give
reasons for the computation done. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. “Sampling is usually preferable over a census method of conducting research”. Give
your views on this statement by giving supporting reasons for your views. Also discuss
the same with reference to the various sampling methods employed by Research firms
to conduct any Research/ Survey. (10 Marks)
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales
Promotion, giving a relevant example where a Sales Promotion program has boosted a
Brand’s value/equity (10 Marks)
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city
to find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
youthNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
a. Design the objective of research & Design the questionnaire for the research.
(5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing
the various options that you have decided for data collection? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing.
What will you do so as to create a USP? Also what will be the advertising strategy
for the same?
Note: Assumptions should be supported with relevant justification (10 Marks)
2. Develop a Service Blue print with the diagram for any organisation in organized
retail industry (10 Marks)
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been a
regular visitor to Moti Restaurant and had developed loyalty for this place famousNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
for South Indian food. Most of his friends were from the South, so he preferred to
treat them at Moti. Another reason for his selection was that the patron of Moti, Raj
Kumar knew him well. Since he was regular visitor, he was quite confident that
this dinner would be a success. Three days before the scheduled get-together dinner
Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked
busy but informed Amol it would be quite in order and he looked forward to seeing
Amol and party later that week. As per programme's, all Amol’s friends met at his
residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for
Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight
difficulty, they located parking place at three different locations for the four cars in
which they were traveling. The guests arrived at the restaurant on time and Amol
was taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one comer
of the dining room. Amol reminded Raj Kumar of his earlier conversation which he
had with him three days ago. He asked him to recollect that the booking had been
increased from 12 to 16, and suggested that it may be an oversight that he had
forgotten to set the table for 16 people. Amol then asked him to reset the table
immediately for 16 people to avoid any embarrassment to him and his guest. To
Amol's great amazement and embarrassment Raj Kumar denied that Amol has
asked for a booking for 16 people. He, rather, told Amol that he had not phoned
him at all this week to make amendments in the booking. "You must have been
mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj
Kumar was too rigid and continued to take a stand that he had not received any
such call and that the booking was for 12 people only. The restaurant was full and
Amol asked Raj Kumar to resolve the matter as his guests had been standing for
more than ten minutes. Raj Kumar expressed his helplessness and said there was
nothing he could do at the moment. At such time, Amol knew that there wasNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
nowhere else they could go at this time. Amol and his wife along with another
couple opted to wait and let 12 members of the group seat themselves. It was after
a long wait that they could be accommodated with the group. This could happen
only when the guests sitting next to them left after their meal. All of them settled
for the dinner but discussions mostly centered around the service provided by the
restaurant. At the end of the dinner Amol checked the bill and did not leave any tip
for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and
explained him that he would not be visiting him again. Raj Kumar admitted that he
may have been hasty but thought Amol was being unreasonable as it was his
busiest evening and he could make allowances. Amol never visited the restaurant
again and his friends too stayed away. They narrated this incident to many people.
Questions:
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery
strategy? (5 Marks)
***************
***************
School for Continuing Education (NGA-SCE)
Course: Business Law
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. Rakesh had approached Lena Bank for a Home Loan, one of the conditions of
availing Home Loan was to obtain a Surety. Rakesh had for this purpose convinced
Mohan to act as a Surety for Rakesh. Mohan agreed to act as a Surety for Rakesh.
Can you explain what type of contract that Mohan will have to execute with the
Bank. Give the features of such type of contract? In event of default by Rakesh,
what steps can the bank take against Mohan? (10 Marks)
2. Please elucidate elaborately 2 practical instances where Right to Information Act,
2005 has increased transparency, accountability and better performance in the
working and administration of the public authorities. (10 Marks)
3. Arvind had purchased a 3-BHK flat in Mumbai from Goldfin Builders in 2015. He
had entered into a registered Agreement with the Builder towards the purchase.
Arvind was promised possession of the Flat on or before 30th September 2016. The
cost of the Flat was Rs. 4 crores, which Arvind had entirely paid for. However, theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Law
Internal Assignment Applicable for June 2017 Examination
Builder had not handed him over the possession till date. Mr. Arvind has the
following queries:
a) Which Forum he should approach for filing a claim against the Builder? What
reliefs should Arvind claim against the Builder? (5 Marks)
b) Can you help Arvind in identifying with at least 2 legal precedent (cases)
supporting his claim against the Builder? (5 Marks)
************************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Sixty per cent of students applying for admissions at NGASCE are female. 30
applications were received on a particular day. What is the probability that exactly
15 of the applications will be from females? What is the probability that fewer than
10 of the applications will be from females? Also, calculate the expected number and
variance of the number of applications from females? (10 marks)
2. The following data represent the number of Pen drives sold per day at a local
computer shop and their daily average sales prices after bargain. (10 marks)
Price of each pen drive
(x)
Units Sold
(y)
INR 340 3NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for June 2017 Examination
Develop a least-squares regression line and explain what the slope of the line
indicates. Compute the coefficient of determination and comment on the
strength of relationship between x and y.
3. The growth in bad-debt expense for Chadha and Chadha Company over the last 20
years is as follows.
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
0.11 0.09 0.08 0.08 0.1 0.11 0.12 0.1 0.07 0.09
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
0.08 0.05 0.04 0.08 0.5 0.01 0.4 0.03 0.11 0.13
a) With the help of different statistical tools discuss the financial health of the
company. (5 Marks)
b) Assume that you are a branch manager with a leading bank and if the Chadha
and Chadha Company’s Managing Director approaches you with a funding
request for its expansion plan, what will be your decision? Justify your
decision based on your statistical analysis. (5 Marks)
***************
360 4
320 6
350 5
300 9
380 2
400 1
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Essentials of HRM
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1
Rohan works as a Sr. Executive in HR department of a construction company. It has been a
practice in his organisation that whenever there is a shortfall of human resources a mail
would arrive from the SBU head expressing a need for immediate recruitment. Rohan detests
this kind of working and harps on Human Resource Planning. He has been asked by the
management to prepare benefits or advantages of HRP. What all benefits can be listed by
Rohan? (10 Marks)
Question 2
The world is changing and globalization has a big role to play in the same. Does this
changing world has also changed the way individuals are recruited and selected. Discuss,NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Essentials of HRM
Internal Assignment Applicable for June 2017 Examination
compare and contrast any two modern and two traditional recruitment and selection
methods. (10 Marks)
Question 3
POP Ltd. is a leading FMCG company where recently it has been discovered through an
initiative taken towards organisational development by the HR department with the help of
a third party survey that the employees are really demotivated. The employee morale has
also found to be very low. The third party has recommended to come up with job designs to
fight monotony and demotivation.
a) What approaches can be used in POP Ltd towards job design? List all the approaches
and discuss any two. (5 Marks)
b) What could be the disadvantages/challenges of the two job designs you have
selected? Discuss. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Financial Accounting & Analysis
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1
Income statement for the year ended 31st March 17, is as under (10 Marks)
(Rs in lacs)
Previous year
2016
Current Year
2017
Gross Sales
Less: Returns
1200
225
1500
300
Net sales
Less: Cost of goods sold
975
438.75
1200
600
Gross profit
Less: Selling and
distribution Exp.
536.25
140
600
180NMIMS Global Access
School for Continuing Education (NGA-SCE)
Financial Accounting & Analysis
Internal Assignment Applicable for June 2017 Examination
Operating Profit
Less: Interest expenses
396
101
420
126
Earnings before taxes
Less: Taxes
295
118
294
117.6
Earnings after taxes 177 176.4
Required:
Convert it into common size income statement.
Question 2
The matching concept of accounting suggests that in order to calculate accurate
amount of profit or loss for the period the expenses or revenues should be
recognized correctly. Thus, it is important to differentiate between the capital and
revenue items. Mr. Ramchandani purchased Shaper Jet 3D printer at Rs90000,
extra printer cartridges and ink for Rs10000 for his business. Discuss how the
expenditure will be treated while preparing the financial statements. Provided the
rate of depreciation on printer and related assets is 10 % p.a. (10 Marks)
Question 3
a) TCD Ltd provided Rs50 lacs for inventory obsolescence in 2013-14. In the
subsequent year, it was determined that 25 % of such stocks are usable. The
accounts manager of the company wants to adjust the same through prior period
adjustment account, as the provision was made in the earlier years. Give your
opinion whether the contention of the accounts manager is correct or not.
(5 Marks)
b) Rectify the following errors by passing Journal entry (5 Marks)
? Paid Rs15000 for advertisement debited to electricity expenses
? Received Rs250000 on account of cash sales to Jannaak omitted to
recorded in the books
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Assume that you are planning to buy the first new car for the family. What will be the
various stages involved in decision making process of a car? (10 Marks)
Case Study for (Q2 and Q3):
The demand for Green Tea has increased in the last few years. M/s ABC launches a new
brand of green tea called as “Green Chai” and wants to sell its product in the Indian
Market. “Green Chai” is available in tea bags with two flavours ie lemon and honey. Green
Chai is naturally rich in antioxidants. The antioxidants help to reduce the harmful effects
that stress and pollution may have on your body. The company wants to sell the green chai
at 4 rupees each tea bag. It will be available in the size of 10, 20, 30 and 50 units pack size.
The company is confused in finding the right market, right segments for “Green Chai”.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2017 Examination
Q2. You as marketing head of the organisation for Green Chai have been asked to prepare
the report on type segmentation for “Green Chai”. (10 Marks)
Q3. Answer on the basis of the case above:
a. Prepare the targeting and positioning strategy for “Green Chai”. (5 Marks)
b. Explain the promotion mix for “Green Chai”. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Select any multinational corporation of your choice and explain various strategy levels
of the same. Explain any two decisions taken at each level in an organisation. (10 Marks)
Case Study for Q2 and Q3
Q2. Assume you are starting a new company “Indian Tourister” which will deal with
manufacturing and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag,
Back packs, etc. The company will sell the bags of all sizes and will target male and
female. The bags will be available online as well as company owned retail outlets. Frame
the Vision, Mission, Goals, Objectives, Plans and Policies of the organisation “Indian
Tourister”. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for June 2017 Examination
Q3. From the case above answer the following question:
a. Explain the Mintzberg’s 5P strategy for “Indian Tourister” (5 Marks)
b. Prepare a SWOT analysis for “Indian Tourister” (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: e - Commerce and Cyber Laws
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Demonetization, in India led to a substantial rise in the volume of digital payments and
the use of instruments such as mobile wallets. There has been a substantial growth in the
number of electronic transactions. Reports suggest that, this transition towards digital
payments in the financial sector is slated to continue, and by 2020, the digital payments
industry will grow to over $500 billion and contribute 15% to the national GDP. Elaborate
on the technological vulnerabilities in the online transactions in the financial sector and the
measures that can be taken towards strengthening cybersecurity. (10 Marks)
Q2. Online travel in India dominates the country’s travel market. Online penetration in travel
and tourism bookings is estimated to increase from 41% in 2014 to 46% in 2017. ElaborateNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: e - Commerce and Cyber Laws
Internal Assignment Applicable for June 2017 Examination
on some of the reasons that boost the online travel market in India and identify some key
risks to making online reservations in this sector. (10 Marks)
Q3.a. E-commerce is transforming the consumer’s shopping experience. This sector has seen
unprecedented growth in India in the last few years. The adoption of technology is enabling
the e-commerce sector to be more reachable and efficient. Devices like smartphones, tablets
and technologies like 3G, 4G, Wi-Fi and high speed broadband is helping to increase the
number of online customers. Banks and other players in e-commerce ecosystem are
providing a secured online platform to pay effortlessly via payments gateways. Despite the
fact that the e-commerce sector is growing exponentially in India, it faces several challenges.
Identify these challenges and elaborate on them. (5 Marks)
Q3.b. 702 million smartphone users in India will account for 85% of mobile data traffic by
2020. Wireless devices have become increasingly ingrained into our daily lives. These
devices open the door to heightened security risks. Not only do such devices become points
of access for cybercriminals, but they also may be more easily breached than personal
computers since many consumers do not secure their smartphones or tablets with antivirus
software or take simple precautions such as enabling password protection. What are the
ways in which cybercriminals take over smartphones and cause potential damage?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communications
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Case Study:
A popular spice manufacturing company “Fire Spice” plans to do promotion in the Indian
Market. The company has never spent enough money on advertisements. The company
now plans to give competition to MDH Masala, Badshah Masala and Everest Masala. The
company appoints you as the Marketing Head of the organisation.
Q1. How will you promote the brand “Fire Spice” in the Indian Market? Explain at least
five promotion mix techniques with detailed explanation. (10 Marks)
Q2. The “Fire Spice” company plans to launch its brand in the USA market. What are the
challenges that a company will face when they enter international market? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communications
Internal Assignment Applicable for June 2017 Examination
Q3. Answer the following question:
a) Radio is more effective than TV in metro as well as rural area” – Explain your
view on the statement with minimum five examples. (5 Marks)
b) “Ethical Advertising doesn’t increases sale for the product”- Explain your view on
the statement with minimum five examples. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Internet Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. You have recently joined as Digital Head of a B2B Government of India held
Company which is into Steel Manufacturing. The company does not have a web
presence at all. Explain in detail the process of setting up a website. Explain atleast
2 innovative approaches that would form part of your B2B website (10 Marks)
2. You are the Chief Marketing Officer of a newly opened 4 star hotel in Mumbai by
the name of “Cosmopolitan”. What Online Media tools will you deploy via your
hotel website to generate traffic to your website? (10 Marks)
3. You have decided to become an entrepreneur by setting up your own Chinese fast
food outlet with a facility to make food bookings online via your websiteNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Internet Marketing
Internal Assignment Applicable for June 2017 Examination
a. What will be your approach towards Social Media Marketing? Explain (5 Marks)
b. How do you plan to leverage mobile marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Social Media Marketing & Web Analytics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. You have been appointed as an external consultant to help a recently opened
Management Institute in Mumbai which has launched its own knowledge portal
website. What Segmentation, Targeting & Positioning strategies will you adopt to
build awareness amongst the student community? (10 Marks)
2. You are a leading FMCG company in India. Recently the FSSAI has charged your
instant ready-to-eat snacks category as unhealthy containing unwanted nutrients.
As Chief Marketing officer, entail atleast 5 steps or ideas that you will undertake to
ensure that this claim is false & rebutted including on Social Media & Web based
Platforms (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Social Media Marketing & Web Analytics
Internal Assignment Applicable for June 2017 Examination
3. You have decided to become an Entrepreneur & have decided to foray into the
business of Online travel bookings in Mumbai & your website is called as
TravelComfort.com.
a. Which tool will you use to track your website traffic & how will you associate the
tool with your website? (5 Marks)
b. Once you have shortlisted the online tool, what types of online metrics will you
use to assess the performance of your website TravelComfort.com. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. 8th November, 2016 is considered as very important day for Indian Economy. What
happened on that day? What were the impacts of that incident on USD: INR value?
(10 Marks)
2. There are many Indian Companies listed in international stock market rather than
Indian stock market. What are the advantages and disadvantages of listing in
International stock market? Explain the procedure for the same. (10 Marks)
3. CASE STUDY
India's foreign exchange reserves went up $1.3 bn to touch $ 367.2bn as of the week
ended August 19 said the Reserve Bank of India in its weekly statisticalNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for June 2017 Examination
report. According to market sources after two weeks of remaining flat the reserves went
up supported by strong capital inflow which has given the chance to RBI to mop up
more dollars to prepare for the FCNR(B) outflows that are expected to begin next
month.India's forex reserves have been steadily climbing up to a record high, only with
occassional hiccups in the event of international issues like Brexit, impending Fed rate
hike and even uncertainty in the Chinese economy. The stability of the Indian markets
have also caused net inflows to the tune of Rs 5397 crore in the month of August thereby
taking the total inflow into Indian equities and debt markets to Rs 32,452 crore this year
shows data released by NSDL.
Source: The Economic Times, Aug 26, 2016
a. What is the meaning of BREXIT? What is the relation between India’s foreign
exchange and BREXIT? (5 Marks)
b. Why most of the investors prefer to invest in Indian Market? Explain with the help
of above paragraph. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. Madras Rubber Factory, popularly known as MRF, the first Indian company to
export tyres to USA is looking forward for entering into partnership with renowned
toy brands all over the world. The company is planning to access foreign funds
from the international market. Discuss any four methods which can be employed
by the company to raise fund from the international market. (10 Marks)
2. Dell is the best example of a turnaround strategy. A Turnaround strategy is
adopted by business entities when the entity’s management feels that that the
decision made earlier is wrong, need to be rectified before it damages the
profitability of the company. Today, dell is identified as the second largest
computer retailer in the world. Almost a decade back in 2007; Dell withdrew itsNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for June 2017 Examination
direct selling strategy and started selling its computers through the retail outlets.
What can be the reasons for any corporate to adopt this strategy for survival. Also,
discuss its types. If, any. (10 Marks)
3. A) TCS has following capital structure. From the information provided find out the
Weighted Average Cost of Capital ( 5 Marks)
Components of capital structure Market value
(Rs in crores )
After tax cost
of capital
Equity share capital 1050 12
Preference share capital 225 18
Retained earnings 150 10
Long term debentures 1250 6
Total 2675 WACC ?
3. B) Aesha Motors is considering a proposal to install new machine. The initial
expenses will be 31 lacs. The cost of capital being 15 %. The expected cash inflows
from the operations will be as underyear Cash inflows
1 3
2 5
3 7
4 10
5 11
Calculate the NPV of the proposal. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. “Sampling is usually preferable over a census method of conducting research”. Give
your views on this statement by giving supporting reasons for your views. Also discuss
the same with reference to the various sampling methods employed by Research firms
to conduct any Research/ Survey. (10 Marks)
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales
Promotion, giving a relevant example where a Sales Promotion program has boosted a
Brand’s value/equity (10 Marks)
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city
to find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
youthNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
a. Design the objective of research & Design the questionnaire for the research.
(5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing
the various options that you have decided for data collection? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing.
What will you do so as to create a USP? Also what will be the advertising strategy
for the same?
Note: Assumptions should be supported with relevant justification (10 Marks)
2. Develop a Service Blue print with the diagram for any organisation in organized
retail industry (10 Marks)
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been a
regular visitor to Moti Restaurant and had developed loyalty for this place famousNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
for South Indian food. Most of his friends were from the South, so he preferred to
treat them at Moti. Another reason for his selection was that the patron of Moti, Raj
Kumar knew him well. Since he was regular visitor, he was quite confident that
this dinner would be a success. Three days before the scheduled get-together dinner
Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked
busy but informed Amol it would be quite in order and he looked forward to seeing
Amol and party later that week. As per programme's, all Amol’s friends met at his
residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for
Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight
difficulty, they located parking place at three different locations for the four cars in
which they were traveling. The guests arrived at the restaurant on time and Amol
was taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one comer
of the dining room. Amol reminded Raj Kumar of his earlier conversation which he
had with him three days ago. He asked him to recollect that the booking had been
increased from 12 to 16, and suggested that it may be an oversight that he had
forgotten to set the table for 16 people. Amol then asked him to reset the table
immediately for 16 people to avoid any embarrassment to him and his guest. To
Amol's great amazement and embarrassment Raj Kumar denied that Amol has
asked for a booking for 16 people. He, rather, told Amol that he had not phoned
him at all this week to make amendments in the booking. "You must have been
mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj
Kumar was too rigid and continued to take a stand that he had not received any
such call and that the booking was for 12 people only. The restaurant was full and
Amol asked Raj Kumar to resolve the matter as his guests had been standing for
more than ten minutes. Raj Kumar expressed his helplessness and said there was
nothing he could do at the moment. At such time, Amol knew that there wasNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
nowhere else they could go at this time. Amol and his wife along with another
couple opted to wait and let 12 members of the group seat themselves. It was after
a long wait that they could be accommodated with the group. This could happen
only when the guests sitting next to them left after their meal. All of them settled
for the dinner but discussions mostly centered around the service provided by the
restaurant. At the end of the dinner Amol checked the bill and did not leave any tip
for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and
explained him that he would not be visiting him again. Raj Kumar admitted that he
may have been hasty but thought Amol was being unreasonable as it was his
busiest evening and he could make allowances. Amol never visited the restaurant
again and his friends too stayed away. They narrated this incident to many people.
Questions:
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery
strategy? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q 1) What are the major blunders that you have seen speakers commit while addressing an
audience? As a proficient public speaker, what advice would you like to share with these
speakers to improve their delivery? (10 Marks)
Q 2) Under what circumstances, would you recommend your team to employ surveys,
interviews and focus groups. Which medium have you used the most to gather information
in your career and why? (10 Marks)
Q 3). Shreyansh was heading the team meeting at ABC Corporation. He seemed to have left
home in a hurry for his appearance. He seemed stressed and his voice was shaky too. He did
not seem to be in the best of his element which was unlike his usual confident self. His teamNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Internal Assignment Applicable for June 2017 Examination
which is always very attentive could not focus on the point that he was making despite their
best efforts.
a) Which aspect is most important according to you – sound, appearance or body language?
(5 Marks)
b) In what ways can non-verbal communication complement verbal communication?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Analyse various factors influencing the demand for a commodity. Which of these
factors will particularly influence demand for the following commodities? Why?
a) Ice-cream b) Sugar c) Pen d) Designer Jean (10 Marks)
2. What do you mean by Monopolistic competition as a common type of market?
Discuss two important features of monopolistically competitive market – product
differentiation and selling cost by taking real world cases. Also discuss how these
two features have an influence over the demand for products under monopolistic
competition. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for June 2017 Examination
3. Read the paragraph below and answer the question given at the end of the
paragraph.
a. According to a study of a rental market for VCDs, the price elasticity of demand
for VCDs rental is 0.7. It means, 10% increase in the price of rentals, leads to 7%
fall in the demand. This further means, the demand for VCD’s on rental is price
inelastic. Mr. Jagjit, who is in the business of VCD rentals, increases the rentals by
25% on the basis of the information made available by the study, with expectation
of raising the revenue. But contrary to his expectation, his revenue in fact has
decreased. What is the mystery? (5 Marks)
b. Business cartels are the unique feature of oligopoly. Explain the nature and
working of cartels with the help of an example of OPEC as an international cartel.
(5 Marks)
********************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Case Study:
M/s Ujala deals with manufacturing and selling of Consumer Durables in the Indian
Market. The largest selling items for company are TV, Washing Machine, Refrigerators,
Tablets and Mobile Phones. The company is well known for exchange offers. The
company has been positively involved into recycling of old products and also has a brand
that sells refurbished products. The company board has keen interest towards free digital
education for the poor.
The company has appointed you as the Social Responsibility Head. Your task will be to
manage all the CSR activities of this organisation.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2017 Examination
Q1. You have been asked to identify all the stakeholders and list down the responsibility of
an organisation towards each stakeholder. (10 Marks)
Q2. Identify any five CSR activities for M/s Ujala that will be helpful to the society and is
in line with current business operations. Explain each activity in detail with reason.
(10 Marks)
Q3. Relate the given below theories of CSR with M/s Ujala. How will you apply the
learning’s from these theories in your organisation?
a) Social Contract Theory (5 Marks)
b) Gandhiji’s Trusteeship Theory (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Mangers
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q 1. A company designs and manufactures modular microwave communication systems and
exports them to the USA, Europe, and Mainland China. On the one hand, the existing system
limited the company’s operating efficiency, caused much duplication of effort, and confused
the business processes. On the other hand, the sales cycle of export and the need to maintain
good customer service in the highly dynamic business environment put increasingly heavy
pressure on the company. In order to maintain its competitiveness, the top management
announced the launch of a series of projects including the adoption of an ERP system and
the re-engineering of the complex business process to enhance the effectiveness of its global
logistics and provide quick responses to customer demands. You have been appointed as aNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Mangers
Internal Assignment Applicable for June 2017 Examination
consultant to this company. How will you try to ensure smooth implementation of such an
ERP software and what criteria will you keep in mind during the selection of the ERP vendor
for this company? (10 Marks)
Q 2. The use of information technology (IT) is considered a prerequisite for the effective
control of today's complex supply chains. With the help of an example, explain how a
company like Apple or Mc Donald’s manages its global supply chain with the help of
Information systems. (10 Marks)
Q 3.
a. Retailer’s build long lasting relationship with their customers to ensure repeat store
visits, brand loyalty and ultimately sales conversions. With an example from the retail
sector, explain how information systems play an important role in managing your
customers. (5 Marks)
b. Data mining is the process of extracting maximum information from a data set and
converting it into meaningful observation for further application. With the help of an
example, explain how data mining is used by a bank to its benefit. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Shyam’s spare parts business was doing very well. He was looking to expand into
Asian countries like Japan and South Korea. Both these countries have great management
practices and culture. As his close confidant he connected with you, he believed that
management functions are not universal; they differ from types of company and country to
country. What advise will you give him? Explain with reasons. (10 Marks)
Q2. The head of Sales for XYZ has just joined the company. He comes from a large
organization and has a tendency to compare the existing processes and culture to the
previous company. He is a senior resource and this behavior was beginning to impact the
morale of the sales team negatively You being the head of HR of the company felt theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for June 2017 Examination
need to have a counseling session with him in an attempt to explain that corporate culture
is unique to every organization. Discuss this with him by giving at least 2 examples
(10 Marks)
Q3a. Snap Deal is currently undergoing crises. The owners Rohit Bansal & Kunal Bahl
met Mr Ajay Singh (the Co-Founder of Spice Jet), to understand how he turned around
Spicejet from an almost certain closure. You are part of Ajay’s team, Ajay has explained to
them the importance of having an organization structure that responds to the market
situation. As an expert in organization structure Ajay asks them to meet you and
understand this better. Explain this with examples (5 Marks)
Q3b. Your CEO has called you and asked you to ensure that the new joiners in the
company are well introduced to Effective Communication skills. You have a 30 min time
slot to do it for the current batch. What aspects will you explain to the new joiners
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Rajesh works as a Manager-(Employee relations & wellbeing) in a leading
organisation. He deals with all the behavioral issues in the workplace.Varun his
colleague in marketing department always mocks at him saying that with the kind of
profile he has in which he needs to look after the organisational behaviour overall
does not call for much work. He also tells him (Rajesh) that marketing department
has to face a lot of challenges which people from his domain cannot fathom. Rajesh
then smirks and lists down all the challenges to Varun. What all challenges could
Rajesh face in terms of organisational behaviour? Discuss (10 Marks)
2. Consider any leader of your choice and discuss his traits as a leader with the help of
any one leadership theory. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for June 2017 Examination
3. Rohit works as a designer in a décor company but since past few months he is not
happy with the kind of work he has been doing. He wants to go back to fashion
industry from where he originally hails. He is really not able to concentrate in his
current work and it shows in his behaviour as he snaps at people at the drop of a hat.
He is thinking of consulting his colleague and best friend Ajit in order to resolve this
kind of behaviour. Keeping this scenario in mind, explain:
a. What kind of conflict Rohit is facing here? Explain. (5 Marks)
b. What can Ajit suggest Rohit for resolving such conflict? Discuss (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Commercial Banking System and Role of RBI
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. What do you understand by black money? What is demonetization? How it helps to
destroy black money? What are the pros and cons of demonetization in the light of
recent demonetization of Rs 500 and Rs 1000 notes in India? - (10 Marks)
2. Compare the digital wallets of 1. Paytm, 2. Free charge 3 SBI’s Buddy? How these
wallet companies are making money? Are they a threat to banking system?
(10 Marks)
3. Plastic money usage is surging. In this light, describe how the following entities
make money?
A) An issuer bank, (5 Marks)
b) An acquirer bank (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. State with reason whether the following transaction will result in an increase or
decrease of working capital or do not affect working capital (10 Marks)
? A company issued debentures for Rs 50 lacs
? Stock of Rs 50000 sold for Rs 75000
? Brokerage paid Rs 125000
? Long term Investment worth Rs 25000 sold for Rs 20000
? Building purchased for Rs 25 Lacs
2. Calculate the value of share according to Gordon’s Model for Case P & Q and
Interpret the results when r>Ke, r= Ke (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for April 2017 Examination
3. A) The following detail is available for Leo Limited. It produces a special kind of
cement which is sold in the bags of 20 kgs .The revenue and cost patterns were as
follows-
? Selling price per bag Rs 50
? Variable cost per bag Rs 30
? Fixed cost Rs1.5 lac
? Quantity 15000 bags
Calculate the Break even quantity. Assuming a 10 % increase in the production volume,
calculate the percentage change in profit. (5 Marks)
3. B) Capital rationing is a strategy adopted by an organization so as to limit the cost of
its own investments. Apart from this, there are certain other benefits of the same. As a
financial manager of HDT Limited discuss the types and benefits of capital rationing.
(5 Marks)
*****************
Case
P
Case Q
Cost of capital 0.20 0.20
Internal rate of return .30 .20
Earnings per share 5 5
Retention ratio 40%. 40%.
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Cost & Management Accounting
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Mr. Albert the owner of Raghullila, a manufacturing company is puzzled about
how to put a check on the materials in and out and for that he decides to maintain
periodic accounts. Discuss which method of accounting for material control he
should adopt? Give sufficient reasons to support your answer. (10 Marks )
2. You being on the board of advisory of Simplex Ltd are of the opinion that in order
to evaluate the performance of our company management accounting is as
important as financial accounting. Support your views by explaining the nature and
objectives of management accounting. (10 Marks )NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Cost & Management Accounting
Internal Assignment Applicable for April 2017 Examination
3. A) A manufacturing concern which has adopted standard costing furnishes
following
Information: Standard Material for 70 kg of Finished Products 100 kg
? Price of Materials @1 per per Kg
? Actual: Output 2,10,000 Kg
? Materials used 2,80,000 Kg
? Cost of materials ` 2,52,000
Calculate (a) Material Usage Variance (b) Material Price Variance (c) Material Cost
Variance (5 Marks)
3. B) A worker takes 6 hours to complete a job under a scheme of payment by results.
The standard time allowed for the job is 9 hours. His wage rate is Rs.15 per hour.
Material cost of the job is Rs.120 and the overheads are recovered at 15% of the
total direct wages. Calculate the wages under
A] Rowan and
B] Halsey system of incentive system. (5 Marks )
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing of Financial Services
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. As interest rates in India are expected to fall, a 30 year old client who has the ability to
take medium to high risk has requested for an alternate Tax Saving investment avenue
instead of Public Provident Fund (PPF). Discuss all the pros and cons of the
investment alternative. (10 Marks)
2. Develop a Service Marketing Mix (using 8 Ps) for a Private Life Insurance company
of your choice. (10 Marks)
3. You are a Financial Planner. Your client Ashwin Motwani aged 35 years, married
with 2 children requires your help to make some financial decisions. (Give
justification and reasoning for the option you would suggest to your client. You can
make any assumptions to further build up your case.)
a. Investments: lump sum mutual fund investments or mutual fund SIPs ( 5 Marks)
b. Life Insurance: term plan or an endowment plan ( 5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. Discuss in brief the top retail banking products which you or your family members/
peers have employed for investments/ financial transactions with reference to any one
public sector bank or private bank. ( 10 Marks)
2. What are the various marketing strategies adopted by banks to attract customers. Also
discuss points on how banks offer various distribution channels for customer so as to
serve them in an efficient manner ( 10 Marks)
3. In the wake of the current Demonetization process/directives initiated by the
Government of India there has been a lot of views/arguments/counter arguments from
several quarters. Give your views on the following aspects of the implementation
process adopted by the authoritiesNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Internal Assignment Applicable for April 2017 Examination
a. Discuss your viewpoint on the possible reasons for the Demonetization directive
issued by the Government of India, with reference to the risks faced by banks and the
economic machinery of the country? ( 5 Marks)
b. There have been several reports of problems faced by the people due to the
Demonetization exercise, despite the efforts put in by all banks in general (working
overtime, working on holidays, etc). Why do you think the customers faced these
problems and what could banks have done to service their customers in a better way
( 5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1 (10 Marks)
Mrs. Davidee, not being a person of Indian origin, comes to visit India for the first time on
April 15, 2010. She plans to visit all the historical palaces in India. Determine her
residential status for the Assessment year 2015-16 given during the financial years she is
in India for following days-
2010-11 130
2011-12 80
2012-13 13
2013-14 210
2014-15 75NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment Applicable for April 2017 Examination
Question 2
“Indirect tax is an umbrella term which not only includes Excise Duty or Custom Duty but
certain other taxes, with different statutes governing them. Discuss in detail the different
taxes. (10 Marks)
Question 3
A) Determine the amount of disallowances for the cases given below (5 Marks )
i. Generally Mr Ravil pays salary to his employees by account payee cheques. But
salary for the month of March 2015, is paid to Mr. X, Mr. Y , Mr. Z by bearer
cheques (payment being Rs.20000, Rs.25000,Rs20200, respectively
ii. Daisy Ltd purchased raw material on credit from Mr. Navneet on credit who hold
20 % of equity share capital in Daisy Ltd(the amount of the bill being Rs.38800
however the market price of the goods was Rs.19460) the same is paid in cash on
June 25,2016
B) On April 2014, the depreciated value of a block of asset is Rs.80000 (rate of
depreciation being 12 %). It consists of Plants P & Q. The assessee being Mr. Ammar
purchased one more plant C (rate of depreciation being 12 %), during the previous
year 2014-15 for Rs.50000 and sells Plant P on April 5,2014 for Rs185000. Calculate
the amount of depreciation admissible for the assessment year 2015-16 and give
reasons for the computation done. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. “Sampling is usually preferable over a census method of conducting research”. Give
your views on this statement by giving supporting reasons for your views. Also discuss
the same with reference to the various sampling methods employed by Research firms
to conduct any Research/ Survey. (10 Marks)
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales
Promotion, giving a relevant example where a Sales Promotion program has boosted a
Brand’s value/equity (10 Marks)
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city
to find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
youthNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
a. Design the objective of research & Design the questionnaire for the research.
(5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing
the various options that you have decided for data collection? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing.
What will you do so as to create a USP? Also what will be the advertising strategy
for the same?
Note: Assumptions should be supported with relevant justification (10 Marks)
2. Develop a Service Blue print with the diagram for any organisation in organized
retail industry (10 Marks)
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been a
regular visitor to Moti Restaurant and had developed loyalty for this place famousNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
for South Indian food. Most of his friends were from the South, so he preferred to
treat them at Moti. Another reason for his selection was that the patron of Moti, Raj
Kumar knew him well. Since he was regular visitor, he was quite confident that
this dinner would be a success. Three days before the scheduled get-together dinner
Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked
busy but informed Amol it would be quite in order and he looked forward to seeing
Amol and party later that week. As per programme's, all Amol’s friends met at his
residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for
Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight
difficulty, they located parking place at three different locations for the four cars in
which they were traveling. The guests arrived at the restaurant on time and Amol
was taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one comer
of the dining room. Amol reminded Raj Kumar of his earlier conversation which he
had with him three days ago. He asked him to recollect that the booking had been
increased from 12 to 16, and suggested that it may be an oversight that he had
forgotten to set the table for 16 people. Amol then asked him to reset the table
immediately for 16 people to avoid any embarrassment to him and his guest. To
Amol's great amazement and embarrassment Raj Kumar denied that Amol has
asked for a booking for 16 people. He, rather, told Amol that he had not phoned
him at all this week to make amendments in the booking. "You must have been
mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj
Kumar was too rigid and continued to take a stand that he had not received any
such call and that the booking was for 12 people only. The restaurant was full and
Amol asked Raj Kumar to resolve the matter as his guests had been standing for
more than ten minutes. Raj Kumar expressed his helplessness and said there was
nothing he could do at the moment. At such time, Amol knew that there wasNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
nowhere else they could go at this time. Amol and his wife along with another
couple opted to wait and let 12 members of the group seat themselves. It was after
a long wait that they could be accommodated with the group. This could happen
only when the guests sitting next to them left after their meal. All of them settled
for the dinner but discussions mostly centered around the service provided by the
restaurant. At the end of the dinner Amol checked the bill and did not leave any tip
for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and
explained him that he would not be visiting him again. Raj Kumar admitted that he
may have been hasty but thought Amol was being unreasonable as it was his
busiest evening and he could make allowances. Amol never visited the restaurant
again and his friends too stayed away. They narrated this incident to many people.
Questions:
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery
strategy? (5 Marks)
***************
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