IIBM Exam papers/ Case studies: contact us for answers at assignmentssolution@gmail.com

Note: Solve any 4 Cases Study’s

CASE: I    Pushing Paper Can Be Fun

A large city government was putting on a number of seminars for managers of various departments throughout the city. At one of these sessions the topic discussed was motivation—how to motivate public servants to do a good job. The plight of a police captain became the central focus of the discussion:
I’ve got a real problem with my officers. They come on the force as young, inexperienced rookies, and we send them out on the street, either in cars or on a beat. They seem to like the contact they have with the public, the action involved in crime prevention, and the apprehension of criminals. They also like helping people out at fires, accidents, and other emergencies.
The problem occurs when they get back …


Question:

1.    What performance problems is the captain trying to correct?
2.    Use the MARS model of individual behavior and performance to diagnose the possible causes of the unacceptable behavior.
3.    Has the captain considered all possible solutions to the problem? If not, what else might be done?

CASE: II    How Did I Get Here?

Something was not right. John Breckenridge opened his eyes, saw the nurse’s face, and closed them once more. Cobwebs slowly cleared from his brain as he woke up from his brain as he woke up from the operation. He felt a hard tube in his nostril, and tried to lift his hand to pull it out, but it was strapped down to the bed. John tried to speak but could make only a …
much and had worked far too hard. Midmorning he had been felled by a massive heart attack.
All of this history passed through John Breckenridge’s mind as he woke after the operation. It was time for a change.




Question:

1.    Identify the stressors in John Breckenridge’s life. Which ones could he have prevented?

2.    What were the results of the stress? Would you consider these to be typical to stress situations and lifestyle choices John made, or was John Breckenridge unlucky?

3.    Assume you are a career coach retained by John Breckenridge to guide him through his next decisions. How would you recommend that John modify his lifestyle and behavior to reduce stress? Should he change jobs? Do you believe he is capable of reducing his stress alone? If not, where should he seek help?



CASE: III    The Shipping Industry Accounting Team

For the past five years I have been working at McKay, Sanderson, and Smith Associates, a mid-sized accounting firm in Boston that specializes in commercial accounting and audits. My particular specialty in accounting practices for shipping …
ould be quite happy to work somewhere that did not require any of these long-distance team headaches.

Question:

1.    What type of team was formed here? Was it necessary, in your opinion?

2.    Use the team effectiveness model in Chapter 9 and related information in this chapter to identify the strengths and weaknesses of this team’s environment, design, and processes.

3.    Assuming that these four people must continue to work as a team, recommend ways to improve the team’s effectiveness.























CASE: IV    Conflict In Close Quarters
A team of psychologists at Moscow’s Institute for Biomedical Problems (IBMP) wanted to learn more about the dynamics of long-term isolation in space. This knowledge would be applied to the International Space Station, a joint project of several countries that would send people into space for more than six months. It would eventually include a trip to Mars taking up to three years.
IBMP set up a replica of the Mir space station in Moscow. They then arranged for three international researchers from Japan, Canada, and Austria 110 days isolated in a chamber the size of a train car. This chamber joined a smaller …
with the Russian interpretation of events. “They’re trying to protect themselves,” he says. “They’re trying to put the fault on others. But this is not a cultural issue. If a woman doesn’t want to be kissed, it is not acceptable.”











Question:

1.    Identify the different conflict episodes that exist in this case. Who was in conflict with whom?

2.    What are the sources of conflict for these conflict incidents?

3.    What conflict management style(s) did Lapierre, the international team, and Gushin use to resolve these conflicts? What style(s) would have worked best in the situation?




CASE: V   Hillton’s Transformation 

Twenty years ago Hillton was a small city (about 70,000 residents) that served as an outer to a large Midwest metropolitan area. The city treated employees like family and gave them a great deal of autonomy in their work. Everyone in the organization (including the two labor unions representing employees) implicitly agreed that the leaders and supervisors of the organization should rise through the ranks based on their experience. Few people were ever hired from the outside into middle or senior positions. The rule of employment at Hillton was to learn the job skills, maintain a reasonably good work record, and wait your turn for promotion.
Hillton had grown rapidly since the mid-1970s. As the population grew, so did the municipality’s workforce to keep pace with the increasing demand for municipal services. This meant that employees were promoted fairly quickly and were almost guaranteed employment. In fact, until recently Hillton had never laid off any employee. The organization’s culture could be described as one of entitlement and comfort. Neither the elected city council members nor the city manager bothered the department managers about their work. There were few costs controls because rapid growth forced emphasis on keeping up with the population expansion. The public became somewhat more critical of the city’s poor services, including road construction at inconvenient times and the apparent lack of respect some employees showed towards taxpayers.
During these expansion years Hillton put most of its money into “outside” (also called “hard”) municipal services such as road building, utility construction and maintenance, fire and police protection, recreational facilities, and land use control. This emphasis occurred because an expanding population demanded more of these services, and most of Hillton’s senior people came from the outside services group. For example, Hillton’s city manager for many years was a road development engineer. The “inside” workers (taxation, …
guarantees, whereas the union representing inside workers focused more on improving wages and benefits. Leaders of the outside union made several statements in the local media that the city had “lost its heart” and that the public would suffer from the actions of the new professionals.


Question:

1.    Contrast Hillton’s earlier corporate culture with the emerging set of cultural values.

2.    Considering the difficulty in changing organizational culture, why did Hillton’s management seem to be successful at this transformation?

3.    Identify two other strategies that the city might consider to reinforce the new set of corporate values.

IIBM Exam papers/ Case studies: contact us for answers at assignmentssolution@gmail.com

Note: Solve any 4 Case Studies

Case 1: The Chinese Dragon and a New Organization Structure

    Since the reform initiative in 1979, the Chinese government has promoted an aggressive policy of export-led growth that has resulted in an annual average of double-digit growth rate. The transition of the Chinese economy from an administratively controlled regime to a market oriented one was under the


Questions:

1.    On reading the news about accession of China to WTO, your organization, an internationally well-known name in manufacturing of bicycles, who had just two years ago started operations in India, decided to relocate its manufacturing base to China, while retaining other service and corporate support in India. Discuss what should be the likely structure of your organization. (To help you understand the bicycle manufacturing and support services of the company, a brief outline of the product and process oriented activities is given below).



Bicycle Project


2.    Explain the logic behind your suggested structure. What advantage can be reaped out of this move? What are the likely problems your organization may encounter in such a move?





















Case 2: Conflict Management at Supreme India

    Supreme India in New Delhi is a software development company and it has a turnover of Rs 2000 crore. It employs 400 persons. The company is professionally managed. A young dynamic managing director heads the management team. He expects performance of a high order at every level and more so at the supervisory and managerial levels.

.

Questions:

1.    Where did things go wrong?

2.    Who is responsible for this episode? Is Mr Jain to be blamed?

3.    Should the training manager have conceded to his demand for appropriate placement?





Case 3: Korean Management

    The Korean economy came to be widely regarded as a possible ‘role model’ to be followed by other newly industrializing economies. The 1997 Asian Crisis shattered this image. The economy faced a competitive squeeze between lower cost and rapidly growing economies such as China on the one hand, and higher knowledge/technology based economies such as Japan on the other hand.
Questions:

1.    Study this case carefully. In India we have two major Korean consumer electronics conglomerates. While both the companies have achieved tremendous market growth, they have started encountering the problem of losing their key people. Track such reasons to the typical Korean culture and suggest how such Korean companies can best adopt the theory Z model.

Case 4: Innovative Customer Service at EMC Corporation

When customers believe in you, they’ll stick with you almost no matter what.
-    Mike Ruettgers, EMC Corp.

In 1979, EMC was founded at Hopkinton, Massachusetts. Today, it is recognized as the world leader in customer service. Mike Ruettgers, after joining the EMC Group as Vice President (Operations and Customer Service), ……………….
unit; it is implanted in the company’s DNA; it is a continuous innovation.

Questions:

1.    Read the case and suggest as an organizational behaviour professional, what type of managerial interventions can ease the problem of customer service in a competitive, technology-intensive market?

2.    Related the TQM concept in this case with customer retention.

Case 5: T-Mobile – Intensifying the Learning Gain

    T-Mobile, US, is a part of T-Mobile international, one of the top three global wireless carriers and a proud subsidiary of Deutsche Telekom AG. ‘In a world full of busy and fragmented lives…wireless ……………….
    On-going evaluation – The new approach will continue to be evaluated in order to ensure that it successfully meets the company’s needs, develops new skills, and enhances performance, whilst fostering a motivation to learn among the staff.


Questions:

1.    Discuss critically the T-Mobile case and explain the learning culture prevalent in the organization.

2.    Can you outline the learning module in T-mobile? Highlight various learning organization qualities in any Indian corporate office.

NMIMS Assignments/Projects Jun 2017 : Contact us for the answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30

1. Calculate the following: (10 Marks)
Quantity     Total Fixed
Cost    Total Variable
Cost    Total
Cost    Average
Cost    Marginal
Cost
10     10     15     ?     ?     ?
11     10     18     ?     ?     ?
12     10     21     ?     ?     ?
13     10     24     ?     ?     ?

2. Determine the market equilibrium price for the following demand and supply
equation:
D = 9p + 6
S = 10p – 5
Determine the equilibrium quantity if price is the same as above
D = 3p – 3q
S = 8q – 3p (10 Marks)

3. Calculate the following:

a) Assume that a business firm sells a product at the price of Rs. 500. The firm has decided to reduce the price of the product to Rs. 350. Consequently, the demand for the product is raised from 30,000 units to 35,000 units. In this case calculate the price elasticity of demand. (5 Marks)

b) Suppose the monthly income of an individual increases from Rs. 6,000 to Rs. 11,000. Now, his demand for clothes increases from 30 units to 60 units.
Calculate the income elasticity of demand. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30

1. Businesses are trying to get closer to the customer by using information and
communication technology (ICT) so that they can create long-term relationships and gain
more knowledge from and about the customers. The airline industry is no exception to
this. It has reached a crossroad. While on one hand fuel and labour costs continue to be
key issues, the phenomenal growth in passenger traffic has created new opportunities for growth. With the help of an example from the airlines industry such as Emirates, explain how airlines use customer relationship management (CRM) for improving their customer service? (10 Marks)

2. Discuss the role of information systems in managing the supply chain of an organization with the help of an example from the retail industry. (10 Marks)

3. A) The e-commerce giants in India offer exclusive sales during the festive season and
have people visiting their websites in huge numbers such that they run out of stocks for
a few coveted products in just a few minutes. Keeping in mind the traffic volume that
visits these websites, each e-tailer wants to ensure the performance of the system is not
compromised on at any cost, the transactions are safe and secure and customers are
attracted to the new design layout for the festive design. As a developer of such a system, what tests will you perform during SDLC, to ensure the smooth functioning of these websites? (5 Marks)

3. B) Maggster Co., a publishing house is making a transition to using an enterprise-wide system, an ERP software, to streamline the operations. You have been appointed as  consultant to Maggster, how will you try to ensure smooth implementation of such an ERP software? (5 Marks)

***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practices
Internal Assignment Applicable for April 2016 Examination
Assignment Marks: 30

1. Markets evolve on a continuous basis and the challenge is not just to stay relevant
but lead the change rather than be a victim of change. Companies like Blackberry,
Apple & Kodak have had their opportunities and threat with change. Discuss any
of these 2 companies and their ways of handling change and comment upon them.
Your comments must include your understanding of where they failed / succeeded
with reference to the change management process and factors that resist Change.
Give examples (10 Marks)

2. You have recently joined ANB Company as their Operations Head. You are
required to deliver the KRAs from the very first quarter. The pressure is high but so
it the opportunity. Peak and consistent performance can be delivered by motivated
employees. You have recently completed your Management studies, and have
learnt about Motivational theories. Using the Traditional models (any 2), explain
how will you motivate your team to perform to their best. (10 Marks)

3. Leadership styles differ from leader to leader, however it is observed that there is
no one leadership style that they limit themselves to.
Discuss the leadership styles with examples (5 Marks)

Why, in your opinion leaders change their style, give examples (5 marks)

***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30

1. Shritika is an entrepreneur, she has her own HR consultancy firm. In her work
Shritika gets to meet a lot of client which she really enjoys. Whenever she is stressed
because of her work, she goes out with her friends or family and then resumes work
with new enthusiasm and energy. She is one such boss that whenever the employees
face any problem they do not hesitate to share with her. At times when the client is
annoyed and loses his cool Shritika still maintains her composure and tries to solve
his concerns. Based on all the above narration discuss Shritika’s personality on the
basis of Big Five. (10 Marks)

2. Tony recently joined as an Assistant Manager Purchase in a real estate firm. He
observes that his manager who is his immediate boss talks very politely and patiently
with the vendors, clients and other department colleagues. Tony also noticed that his
manager also gets his work done on time. Now when the Boss is out for his yearly
vacation, Tony is dealing with everyone in the same way. To his surprise he is able
to pull off the job well and hence he is very much interested to apply this
behaviour/approach in his personal life as well. Which theory of learning would
apply here? Discuss. (10 Marks)

3. Rohan is sales head for a pharmaceutical company. He has a team of 12 individuals
under him. Rohan feels very sad to state that it isn’t a team but a group of individuals
working under him as they do not show any team spirit. Akhil who is Rohan’s best
friend also happens to be the HR manager. When Rohan shared his concerns with
Akhil he asked Rohan to
a. Analyze the problems he (Rohan) is facing in teamwork (5 Marks)

b. Also, what all methods Akhil can suggest Rohan for creating effective team
in his department? Discuss (5 Marks)

***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Case:
M/s Shine & Shine is one of the largest manufacturers of shoes in India. They don’t use
leather as raw material as it leads to killing of innocent animals and trading of their skins. The company has always been involved into fair trade practices and observance of ethical and legal rules. The company is listed on Stock exchange and the stocks have given good returns to all the shareholders. The customers prefer their brand as it deals with environment friendly raw material and economical price. You have been appointed as a CSR head in the organisation.

1. You have been asked to prepare the types of stakeholders of the organisation as per the theory proposed by Mitchell, Agle and Wood. Explain each of the stakeholders of M/s Shine and Shine in detail. (10 Marks)


2. M/s Shine and Shine wants to conduct 5 CSR activities in the year 2016-17 and you
have been asked for the suggestion. Explain five activities and its benefit to the
stakeholder. (10 Marks)


3. A) Assume all the activities that you suggested were successfully implemented in the
year 2016-17. Now you have been asked to prepare a detailed report of the conducted
CSR activities with assumptions on Cost and Benefit for each activity. (5 Marks)

3. B) How will you promote your CSR activities with Internal and External
Stakeholders? (5 Marks)

***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication & Etiquette
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30


1. When you are called upon to deliver a public speech, what should you bear in mind
to garner an applause? Share the technique that one should follow to ensure that your
speech is well received. (10 Marks)

2. The most important thing in communication is to hear what is not being said – Peter
Drucker. What does this statement highlight? Explain with examples. (10 Marks)

3. You are the manager of a dynamic team at ABC Corporation. It is appraisal time and
you have to discuss ratings with your team members. Raj has always been dedicated
to the team goals and has time and again proven that he is ready for the next level.
Samira who is a steady performer on the other hand is senior to Raj and next in line
for promotion due to her seniority and experience in the organization. It is a close
call and all eyes are on you.

a. Whom will you choose for promotion during the current appraisal cycle and why?
(5 Marks)

b. How will you communicate your decision to the person who has been passed over
for promotion? (5 Marks)

***************

IIBM Exam papers/ Case studies: contact us for answers at assignmentssolution@gmail.com

MASTER’S PROGRAM IN BUSINESS ADMINISTRATION


CASE I

A DIAMOND PERSONALITY

Ask Suraj bhai about the dot-com burst and he may grin at you as if to say, ``What burst?’’ Suraj bhai, a 38-year-old entrepreneur, owns an Internet business that sells loose diamonds to various buyers. Business is becoming for Suraj bhai. In 2004, he had sales of INR 3,500 million. Needless to say, Suraj bhai is optimistic about his business venture.
    The future wasn’t always to bright for Suraj bhai, however. In 1985, Suraj bhai moved from his native town Suraj, to New Delhi, with little ability to speak English. There, he attended language courses and worked at the local mall to support himself. After graduation, his roommate’s girlfriend suggested that he work at a local jeweler. ``I thought she was crazy. I didn’t know anything about jewelry,’’ says Suraj bhai, who took her advice. Though he worked hard and received his Diamonds and Diamonds Grading certification from the Gemological Institute, he wasn’t satisfied with his progress. ….
in INR 25 million a year. I am not in debt, and the business is breaking ever. I care about the company. I want to keep everything even until we take off, and then it may be another ball game.’’

Questions:

1. What factors do you think attributed to Suraj bhai’s success? Was he merely ``in the right place at the right time’’, or are there characteristics about him that contribute to his success?
2. How do you believe Suraj bhai would score on the Big Five dimensions of personality (extroversion, agreeableness, conscientiousness, emotional stability, openness to experience)? Which ones would he score high on? Which ones might he score low on?
3. Do you believe that Suraj bhai is high or low on core self-evaluations? On what information did you base your decision?
4. What information about Suraj bhai suggests that he has a proactive personality?






CASE II

BULLYING BOSSES

It got to where I was twitching, literally, on the way into work,’’ states Carrie Clark, a 52-year-old retired teacher and administrator. After enduring 10 months of repeated insults and mistreatment from her supervisor, she finally quit her job. ``I had to take care of my health.’’
    Though many individuals recall bullies from their elementary school days, some are realizing that bullies can exist in the workplace as well. And these bullies do not just pick on the weakest in the group, rather, any subordinate in their path may fall prey to their torment, according to Dr. Gary Namie, director of the Workplace Bullying and Trauma Institute. Dr. Namie further says workplace bullies are not limited to men-women are at least as likely to be bullies. However, gender discrepancies are found in victims of bullying, as women are more likely to be targets.
    What motivates a boss to be a bully? Dr. Harvey Hornstein, a retired professor from Teachers College at Columbia University, suggests that ….
bully’s grip. `stick with the substance, not the process, and often it won’t escalate,’’ he states. Of course, that is easier said than done.  

Questions:
1)    Of the three types of organizational justice, which one does workplace bullying most closely resemble?
2)    What aspects of motivation might workplace bullying reduce? For example, are there likely to be effects on an employee’s self-efficacy? If so, what might those effects be?
3)    If you were a victim of workplace bullying, what steps would you take to try to reduce its occurrence? What strategies would be most effective? What strategies might be ineffective? What would you do if one of your colleagues was a victim of an abusive supervisor?
4)    What factors do you believe contribute to workplace bullying? Are bullies a product of the situation, or are they flawed personalities? What situations and what personality factors might contribute to the presence of bullies?




CASE III

THANKS FOR NOTHING

Thought it may seem fairly obvious that receiving praise and recognition from one’s company is a motivating experience, sadly many companies are failing miserably when it comes to saying ``thanks’’ to their employees. According to curt Coffman global practice leader at Gallup, 71 percent of U.S. workers are ``disengaged’’, essentially meaning that they could care less about their organization. Coffman states. ``We’re operating at one-quarter of the capacity in terms of managing human capital. It’s alarming.’’ Employee recognition programs, which became more popular as the U.S. economy shifted from industrial to knowledge-based, can be an effective way to motivate employees and make them feel valued. In many cases, however, recognition programs are doing ``more harm than good’’ according to Coffman.
    Take Ko, a 50-year-old former employee of a dot-com in California. Her company proudly instituted a rewards program designed to motivate employees. What were the rewards for a job well-done? Employees would receive a badge which read ``U Done Good’’ and, each year, would receive a T-shirt as a means of annual recognition. Once an employee received 10 ``U Done Good’’ badges, he or she could trade them in …
when praising employees for a job well-done, managers need to ensure that the praise is given in conjunction with the specific accomplishment. In this way, employees may not only feel valued by their organization but will also know what actions to take to be rewarded in the future.

Questions
1)    If praising employees for doing a good job seems to be a fairly easy and obvious motivational tools, why do you think companies and managers don’t often do it?
2)    As a manager, what steps would you take to motivate your employees after observing them perform well?
3)    Are there any downsides to giving employees too much verbal praise? What might these downsides be and how could you alleviate them as a manager?
4)    As a manager, how would you ensure that recognition given to employees is distributed fairly and justly?




CASE IV

WILL GEORGE W. BUSH BE A GREAT PRESIDENT?

What does it take to be a great U.S. president? A survey of 78 history, political science, and law scholars rated the U.S. presidents from George Washington to Bill Clinton. Here are the presidents who were rated ``Great’’ and ``Near Great.’’
    Great
    George Washington
    Abraham Lincoln
    Franklin D. Roosevelt (FDR)

    Near Great
    Thomas Jefferson
    Andrew Jackson
    James Polk
    Theodore Roosevelt
    Harry Truman
    Dwight Eisenhower
    Ronald Reagan
Among recent presidents, Presidents Nixon, Ford, and Carter were ranked ``Below Average’’ and Presidents G. H. W. Bush (the first President Bush) and Clinton were ranked ``Average’’.
    So what explains these ratings? The following are some qualities of presidents who have stood the test of time.
1.    Great presidents are transformational leaders who engender strong emotions – that is, you either love them or you hate them (it’s hard to hate someone who made little difference). And great presidents enact a vision that may not respond to popular opinion. Lincoln and FDR were beloved, and hated, by millions.
2.    Great presidents are bold and take risks, and almost all great presidents emerge successfully from a crisis. A great president is perceived as ``being there’’ when a crisis emerges and taking bold action to lead the nation out of the crisis – for example, Lincoln in the Civil War and Roosevelt in WWII.
3.    Great presidents are associated with a vision. Most people, for example, are able to associate the great presidents with defining moment where a clear set of principles was articulated – for example, FDR’s speech ….
of the 2004 election (Bush received 51 percent of the vote and Kerry received 48 percent) suggests that Bush may not have overwhelming support.

Questions
1.    How would you rate President George W. Bush on the four characteristics outlined at the beginning of the case? How would you contrast his reaction to Hurricane Katrina with his reaction to the terrorist attacks of September 11, 2001? What do you think his handling of these two events says about his leadership?
2.    Do you think leaders in other contexts (business’, sports, religious) exhibit the same qualities of great or near-great U.S. presidents?
3.    Do you think being in the right place at the right time could influence presidential greatness?



Case V
A UNIQUE TRAINING PROGRAM AT UPS

Mark Colvard, a United Parcel manager in San Ramon, California, recently faced a difficult decision. One of his drivers asked for 2 weeks off  to help an ailing family member. But company rules said this driver wasn’t eligible. If Colvard went by the book, the driver would probably take the days off anyway and be fired. On the other hand, Colvard was likely to be criticized by other drivers if he bent the rules. Colvard chose to give the driver the time off. Although he took some heat for the decision, he also kept a valuable employee.
    Had Colvard been faced with this decision 6 months earlier, he says he would have gone the other way. What changed his thinking was a month he spent living in McAllen, Texas. It was part of a UPS management training experience called the Community Internship Program (CIP). During his month in McAllen, Colvard built housing for the poor, collected clothing for the Salvation Army, and worked in a drug rehab center. Colvard gives the program credit for helping him empathize with employees facing cries back home. And he says that CIP has made him a better manager. ``My goal was to make the numbers, and in some cases that meant not looking at the individual but looking the bottom line. After that 1-month stay, I immediately started reaching out to people in a different way.’’
    CIP was established by UPS in the late 1960s to help open the eyes of the company’s predominantly white managers to the poverty and inequality in many cities. Today, the program takes 50 of the company’s most promising executives each summer and brings them to cities around the country. There they deal with a variety of problems- from transportation to housing, education, and health care. The company’s goal is to awaken these managers to the challenges that many of their employees face, bridging the cultural divide that separates a white manager from an African American driver or an upper-income suburbanite from a worker raised in the rural South.
Questions
1.    Do you think individuals can learn empathy from something like a 1-month CIP experience? Explain why or why not.
2.    How could UPS’s CIP help the organization better manage work-life conflicts?
3.    How could UPS’s CIP help the organization improve its response to diversity?
4.    What negatives, if any, can you envision resulting from CIP?
5.    UPS has 2,400 managers. CIP includes only 50 each year. How can the program make a difference if it includes only 2 percent of all managers? Does this suggest that the program is more public relations than management training?
6.    How can UPS justify the cost of a program like CIP if competitors like FedEx, DHL, and the U.S. Postal Service don’t offer such programs? Does the program increase costs or reduce UPS profits?

NMIMS Assignments/Projects Jun 2017 : Contact us for the answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30

1. Calculate the following: (10 Marks)
Quantity     Total Fixed
Cost    Total Variable
Cost    Total
Cost    Average
Cost    Marginal
Cost
10     10     15     ?     ?     ?
11     10     18     ?     ?     ?
12     10     21     ?     ?     ?
13     10     24     ?     ?     ?

2. Determine the market equilibrium price for the following demand and supply
equation:
D = 9p + 6
S = 10p – 5
Determine the equilibrium quantity if price is the same as above
D = 3p – 3q
S = 8q – 3p (10 Marks)

3. Calculate the following:

a) Assume that a business firm sells a product at the price of Rs. 500. The firm has decided to reduce the price of the product to Rs. 350. Consequently, the demand for the product is raised from 30,000 units to 35,000 units. In this case calculate the price elasticity of demand. (5 Marks)

b) Suppose the monthly income of an individual increases from Rs. 6,000 to Rs. 11,000. Now, his demand for clothes increases from 30 units to 60 units.
Calculate the income elasticity of demand. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30

1. Businesses are trying to get closer to the customer by using information and
communication technology (ICT) so that they can create long-term relationships and gain
more knowledge from and about the customers. The airline industry is no exception to
this. It has reached a crossroad. While on one hand fuel and labour costs continue to be
key issues, the phenomenal growth in passenger traffic has created new opportunities for growth. With the help of an example from the airlines industry such as Emirates, explain how airlines use customer relationship management (CRM) for improving their customer service? (10 Marks)

2. Discuss the role of information systems in managing the supply chain of an organization with the help of an example from the retail industry. (10 Marks)

3. A) The e-commerce giants in India offer exclusive sales during the festive season and
have people visiting their websites in huge numbers such that they run out of stocks for
a few coveted products in just a few minutes. Keeping in mind the traffic volume that
visits these websites, each e-tailer wants to ensure the performance of the system is not
compromised on at any cost, the transactions are safe and secure and customers are
attracted to the new design layout for the festive design. As a developer of such a system, what tests will you perform during SDLC, to ensure the smooth functioning of these websites? (5 Marks)

3. B) Maggster Co., a publishing house is making a transition to using an enterprise-wide system, an ERP software, to streamline the operations. You have been appointed as  consultant to Maggster, how will you try to ensure smooth implementation of such an ERP software? (5 Marks)

***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practices
Internal Assignment Applicable for April 2016 Examination
Assignment Marks: 30

1. Markets evolve on a continuous basis and the challenge is not just to stay relevant
but lead the change rather than be a victim of change. Companies like Blackberry,
Apple & Kodak have had their opportunities and threat with change. Discuss any
of these 2 companies and their ways of handling change and comment upon them.
Your comments must include your understanding of where they failed / succeeded
with reference to the change management process and factors that resist Change.
Give examples (10 Marks)

2. You have recently joined ANB Company as their Operations Head. You are
required to deliver the KRAs from the very first quarter. The pressure is high but so
it the opportunity. Peak and consistent performance can be delivered by motivated
employees. You have recently completed your Management studies, and have
learnt about Motivational theories. Using the Traditional models (any 2), explain
how will you motivate your team to perform to their best. (10 Marks)

3. Leadership styles differ from leader to leader, however it is observed that there is
no one leadership style that they limit themselves to.
Discuss the leadership styles with examples (5 Marks)

Why, in your opinion leaders change their style, give examples (5 marks)

***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30

1. Shritika is an entrepreneur, she has her own HR consultancy firm. In her work
Shritika gets to meet a lot of client which she really enjoys. Whenever she is stressed
because of her work, she goes out with her friends or family and then resumes work
with new enthusiasm and energy. She is one such boss that whenever the employees
face any problem they do not hesitate to share with her. At times when the client is
annoyed and loses his cool Shritika still maintains her composure and tries to solve
his concerns. Based on all the above narration discuss Shritika’s personality on the
basis of Big Five. (10 Marks)

2. Tony recently joined as an Assistant Manager Purchase in a real estate firm. He
observes that his manager who is his immediate boss talks very politely and patiently
with the vendors, clients and other department colleagues. Tony also noticed that his
manager also gets his work done on time. Now when the Boss is out for his yearly
vacation, Tony is dealing with everyone in the same way. To his surprise he is able
to pull off the job well and hence he is very much interested to apply this
behaviour/approach in his personal life as well. Which theory of learning would
apply here? Discuss. (10 Marks)

3. Rohan is sales head for a pharmaceutical company. He has a team of 12 individuals
under him. Rohan feels very sad to state that it isn’t a team but a group of individuals
working under him as they do not show any team spirit. Akhil who is Rohan’s best
friend also happens to be the HR manager. When Rohan shared his concerns with
Akhil he asked Rohan to
a. Analyze the problems he (Rohan) is facing in teamwork (5 Marks)

b. Also, what all methods Akhil can suggest Rohan for creating effective team
in his department? Discuss (5 Marks)

***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Case:
M/s Shine & Shine is one of the largest manufacturers of shoes in India. They don’t use
leather as raw material as it leads to killing of innocent animals and trading of their skins. The company has always been involved into fair trade practices and observance of ethical and legal rules. The company is listed on Stock exchange and the stocks have given good returns to all the shareholders. The customers prefer their brand as it deals with environment friendly raw material and economical price. You have been appointed as a CSR head in the organisation.

1. You have been asked to prepare the types of stakeholders of the organisation as per the theory proposed by Mitchell, Agle and Wood. Explain each of the stakeholders of M/s Shine and Shine in detail. (10 Marks)


2. M/s Shine and Shine wants to conduct 5 CSR activities in the year 2016-17 and you
have been asked for the suggestion. Explain five activities and its benefit to the
stakeholder. (10 Marks)


3. A) Assume all the activities that you suggested were successfully implemented in the
year 2016-17. Now you have been asked to prepare a detailed report of the conducted
CSR activities with assumptions on Cost and Benefit for each activity. (5 Marks)

3. B) How will you promote your CSR activities with Internal and External
Stakeholders? (5 Marks)

***************

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication & Etiquette
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30


1. When you are called upon to deliver a public speech, what should you bear in mind
to garner an applause? Share the technique that one should follow to ensure that your
speech is well received. (10 Marks)

2. The most important thing in communication is to hear what is not being said – Peter
Drucker. What does this statement highlight? Explain with examples. (10 Marks)

3. You are the manager of a dynamic team at ABC Corporation. It is appraisal time and
you have to discuss ratings with your team members. Raj has always been dedicated
to the team goals and has time and again proven that he is ready for the next level.
Samira who is a steady performer on the other hand is senior to Raj and next in line
for promotion due to her seniority and experience in the organization. It is a close
call and all eyes are on you.

a. Whom will you choose for promotion during the current appraisal cycle and why?
(5 Marks)

b. How will you communicate your decision to the person who has been passed over
for promotion? (5 Marks)

***************

IIBM Exam papers/ Case studies: contact us for answers at assignmentssolution@gmail.com

Attempt All Question:-
1.    In your Opinion, where is India on the trajectory of the changing operations management function? Discuss.


2.    How are people important in an operations strategy? Discuss what needs to be done in your organization and in India, in general.


3.    Suppose the average cost of maintenance for a piece of equipment is related to its life as follows:

Period            Cost, Rs.        Period            Cost, Rs.
1            50            7            230
2            70            8            270
3            90            9            340   
4            120            10            410
5            150            11            480
6            190            12            560

If the purchase price of the new equipment is Rs.1,600, what is the optimal life of the equipment (when replacement with new equipment is done)?
(Assume that there is no salvage value. The firm uses 10% discount rate per period.)


4.    Read through the literature and find out what ‘Technology Assessment’ is? How is it useful to operations management?


5.    What is organizational learning? Is it important for quality? Discuss.


6.    How does one ensure that ‘job evaluation evaluates the job and not the man’?


7.    Discuss the importance of training in the context of job redesign.


8.    ‘Group Technology as applied to a operations system is a human relations technology.’ Would you agree with this statement? Discuss


9.    Should cost be the primary criterion in operations planning? Explain.


10.    What role for production and operations management do you foresee in another 15-20 years time in India?

NMIMS Assignments/Projects Jun 2017 : Contact us for the answers at assignmentssolution@gmail.com

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Law
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. Rakesh had approached Lena Bank for a Home Loan, one of the conditions of
availing Home Loan was to obtain a Surety. Rakesh had for this purpose convinced
Mohan to act as a Surety for Rakesh. Mohan agreed to act as a Surety for Rakesh.
Can you explain what type of contract that Mohan will have to execute with the
Bank. Give the features of such type of contract? In event of default by Rakesh,
what steps can the bank take against Mohan? (10 Marks)
2. Please elucidate elaborately 2 practical instances where Right to Information Act,
2005 has increased transparency, accountability and better performance in the
working and administration of the public authorities. (10 Marks)
3. Arvind had purchased a 3-BHK flat in Mumbai from Goldfin Builders in 2015. He
had entered into a registered Agreement with the Builder towards the purchase.
Arvind was promised possession of the Flat on or before 30th September 2016. The
cost of the Flat was Rs. 4 crores, which Arvind had entirely paid for. However, theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Law
Internal Assignment Applicable for June 2017 Examination
Builder had not handed him over the possession till date. Mr. Arvind has the
following queries:
a) Which Forum he should approach for filing a claim against the Builder? What
reliefs should Arvind claim against the Builder? (5 Marks)
b) Can you help Arvind in identifying with at least 2 legal precedent (cases)
supporting his claim against the Builder? (5 Marks)
************************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Sixty per cent of students applying for admissions at NGASCE are female. 30
applications were received on a particular day. What is the probability that exactly
15 of the applications will be from females? What is the probability that fewer than
10 of the applications will be from females? Also, calculate the expected number and
variance of the number of applications from females? (10 marks)
2. The following data represent the number of Pen drives sold per day at a local
computer shop and their daily average sales prices after bargain. (10 marks)
Price of each pen drive
(x)
Units Sold
(y)
INR 340 3NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Statistics
Internal Assignment Applicable for June 2017 Examination
Develop a least-squares regression line and explain what the slope of the line
indicates. Compute the coefficient of determination and comment on the
strength of relationship between x and y.
3. The growth in bad-debt expense for Chadha and Chadha Company over the last 20
years is as follows.
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
0.11 0.09 0.08 0.08 0.1 0.11 0.12 0.1 0.07 0.09
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
0.08 0.05 0.04 0.08 0.5 0.01 0.4 0.03 0.11 0.13
a) With the help of different statistical tools discuss the financial health of the
company. (5 Marks)
b) Assume that you are a branch manager with a leading bank and if the Chadha
and Chadha Company’s Managing Director approaches you with a funding
request for its expansion plan, what will be your decision? Justify your
decision based on your statistical analysis. (5 Marks)
***************
360 4
320 6
350 5
300 9
380 2
400 1
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Essentials of HRM
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1
Rohan works as a Sr. Executive in HR department of a construction company. It has been a
practice in his organisation that whenever there is a shortfall of human resources a mail
would arrive from the SBU head expressing a need for immediate recruitment. Rohan detests
this kind of working and harps on Human Resource Planning. He has been asked by the
management to prepare benefits or advantages of HRP. What all benefits can be listed by
Rohan? (10 Marks)
Question 2
The world is changing and globalization has a big role to play in the same. Does this
changing world has also changed the way individuals are recruited and selected. Discuss,NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Essentials of HRM
Internal Assignment Applicable for June 2017 Examination
compare and contrast any two modern and two traditional recruitment and selection
methods. (10 Marks)
Question 3
POP Ltd. is a leading FMCG company where recently it has been discovered through an
initiative taken towards organisational development by the HR department with the help of
a third party survey that the employees are really demotivated. The employee morale has
also found to be very low. The third party has recommended to come up with job designs to
fight monotony and demotivation.
a) What approaches can be used in POP Ltd towards job design? List all the approaches
and discuss any two. (5 Marks)
b) What could be the disadvantages/challenges of the two job designs you have
selected? Discuss. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Financial Accounting & Analysis
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1
Income statement for the year ended 31st March 17, is as under (10 Marks)
(Rs in lacs)
Previous year
2016
Current Year
2017
Gross Sales
Less: Returns
1200
225
1500
300
Net sales
Less: Cost of goods sold
975
438.75
1200
600
Gross profit
Less: Selling and
distribution Exp.
536.25
140
600
180NMIMS Global Access
School for Continuing Education (NGA-SCE)
Financial Accounting & Analysis
Internal Assignment Applicable for June 2017 Examination
Operating Profit
Less: Interest expenses
396
101
420
126
Earnings before taxes
Less: Taxes
295
118
294
117.6
Earnings after taxes 177 176.4
Required:
Convert it into common size income statement.
Question 2
The matching concept of accounting suggests that in order to calculate accurate
amount of profit or loss for the period the expenses or revenues should be
recognized correctly. Thus, it is important to differentiate between the capital and
revenue items. Mr. Ramchandani purchased Shaper Jet 3D printer at Rs90000,
extra printer cartridges and ink for Rs10000 for his business. Discuss how the
expenditure will be treated while preparing the financial statements. Provided the
rate of depreciation on printer and related assets is 10 % p.a. (10 Marks)
Question 3
a) TCD Ltd provided Rs50 lacs for inventory obsolescence in 2013-14. In the
subsequent year, it was determined that 25 % of such stocks are usable. The
accounts manager of the company wants to adjust the same through prior period
adjustment account, as the provision was made in the earlier years. Give your
opinion whether the contention of the accounts manager is correct or not.
(5 Marks)
b) Rectify the following errors by passing Journal entry (5 Marks)
? Paid Rs15000 for advertisement debited to electricity expenses
? Received Rs250000 on account of cash sales to Jannaak omitted to
recorded in the books
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Assume that you are planning to buy the first new car for the family. What will be the
various stages involved in decision making process of a car? (10 Marks)
Case Study for (Q2 and Q3):
The demand for Green Tea has increased in the last few years. M/s ABC launches a new
brand of green tea called as “Green Chai” and wants to sell its product in the Indian
Market. “Green Chai” is available in tea bags with two flavours ie lemon and honey. Green
Chai is naturally rich in antioxidants. The antioxidants help to reduce the harmful effects
that stress and pollution may have on your body. The company wants to sell the green chai
at 4 rupees each tea bag. It will be available in the size of 10, 20, 30 and 50 units pack size.
The company is confused in finding the right market, right segments for “Green Chai”.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management
Internal Assignment Applicable for June 2017 Examination
Q2. You as marketing head of the organisation for Green Chai have been asked to prepare
the report on type segmentation for “Green Chai”. (10 Marks)
Q3. Answer on the basis of the case above:
a. Prepare the targeting and positioning strategy for “Green Chai”. (5 Marks)
b. Explain the promotion mix for “Green Chai”. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Select any multinational corporation of your choice and explain various strategy levels
of the same. Explain any two decisions taken at each level in an organisation. (10 Marks)
Case Study for Q2 and Q3
Q2. Assume you are starting a new company “Indian Tourister” which will deal with
manufacturing and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag,
Back packs, etc. The company will sell the bags of all sizes and will target male and
female. The bags will be available online as well as company owned retail outlets. Frame
the Vision, Mission, Goals, Objectives, Plans and Policies of the organisation “Indian
Tourister”. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for June 2017 Examination
Q3. From the case above answer the following question:
a. Explain the Mintzberg’s 5P strategy for “Indian Tourister” (5 Marks)
b. Prepare a SWOT analysis for “Indian Tourister” (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: e - Commerce and Cyber Laws
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Demonetization, in India led to a substantial rise in the volume of digital payments and
the use of instruments such as mobile wallets. There has been a substantial growth in the
number of electronic transactions. Reports suggest that, this transition towards digital
payments in the financial sector is slated to continue, and by 2020, the digital payments
industry will grow to over $500 billion and contribute 15% to the national GDP. Elaborate
on the technological vulnerabilities in the online transactions in the financial sector and the
measures that can be taken towards strengthening cybersecurity. (10 Marks)
Q2. Online travel in India dominates the country’s travel market. Online penetration in travel
and tourism bookings is estimated to increase from 41% in 2014 to 46% in 2017. ElaborateNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: e - Commerce and Cyber Laws
Internal Assignment Applicable for June 2017 Examination
on some of the reasons that boost the online travel market in India and identify some key
risks to making online reservations in this sector. (10 Marks)
Q3.a. E-commerce is transforming the consumer’s shopping experience. This sector has seen
unprecedented growth in India in the last few years. The adoption of technology is enabling
the e-commerce sector to be more reachable and efficient. Devices like smartphones, tablets
and technologies like 3G, 4G, Wi-Fi and high speed broadband is helping to increase the
number of online customers. Banks and other players in e-commerce ecosystem are
providing a secured online platform to pay effortlessly via payments gateways. Despite the
fact that the e-commerce sector is growing exponentially in India, it faces several challenges.
Identify these challenges and elaborate on them. (5 Marks)
Q3.b. 702 million smartphone users in India will account for 85% of mobile data traffic by
2020. Wireless devices have become increasingly ingrained into our daily lives. These
devices open the door to heightened security risks. Not only do such devices become points
of access for cybercriminals, but they also may be more easily breached than personal
computers since many consumers do not secure their smartphones or tablets with antivirus
software or take simple precautions such as enabling password protection. What are the
ways in which cybercriminals take over smartphones and cause potential damage?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communications
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Case Study:
A popular spice manufacturing company “Fire Spice” plans to do promotion in the Indian
Market. The company has never spent enough money on advertisements. The company
now plans to give competition to MDH Masala, Badshah Masala and Everest Masala. The
company appoints you as the Marketing Head of the organisation.
Q1. How will you promote the brand “Fire Spice” in the Indian Market? Explain at least
five promotion mix techniques with detailed explanation. (10 Marks)
Q2. The “Fire Spice” company plans to launch its brand in the USA market. What are the
challenges that a company will face when they enter international market? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Integrated Marketing Communications
Internal Assignment Applicable for June 2017 Examination
Q3. Answer the following question:
a) Radio is more effective than TV in metro as well as rural area” – Explain your
view on the statement with minimum five examples. (5 Marks)
b) “Ethical Advertising doesn’t increases sale for the product”- Explain your view on
the statement with minimum five examples. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Internet Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. You have recently joined as Digital Head of a B2B Government of India held
Company which is into Steel Manufacturing. The company does not have a web
presence at all. Explain in detail the process of setting up a website. Explain atleast
2 innovative approaches that would form part of your B2B website (10 Marks)
2. You are the Chief Marketing Officer of a newly opened 4 star hotel in Mumbai by
the name of “Cosmopolitan”. What Online Media tools will you deploy via your
hotel website to generate traffic to your website? (10 Marks)
3. You have decided to become an entrepreneur by setting up your own Chinese fast
food outlet with a facility to make food bookings online via your websiteNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Internet Marketing
Internal Assignment Applicable for June 2017 Examination
a. What will be your approach towards Social Media Marketing? Explain (5 Marks)
b. How do you plan to leverage mobile marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Social Media Marketing & Web Analytics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. You have been appointed as an external consultant to help a recently opened
Management Institute in Mumbai which has launched its own knowledge portal
website. What Segmentation, Targeting & Positioning strategies will you adopt to
build awareness amongst the student community? (10 Marks)
2. You are a leading FMCG company in India. Recently the FSSAI has charged your
instant ready-to-eat snacks category as unhealthy containing unwanted nutrients.
As Chief Marketing officer, entail atleast 5 steps or ideas that you will undertake to
ensure that this claim is false & rebutted including on Social Media & Web based
Platforms (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Social Media Marketing & Web Analytics
Internal Assignment Applicable for June 2017 Examination
3. You have decided to become an Entrepreneur & have decided to foray into the
business of Online travel bookings in Mumbai & your website is called as
TravelComfort.com.
a. Which tool will you use to track your website traffic & how will you associate the
tool with your website? (5 Marks)
b. Once you have shortlisted the online tool, what types of online metrics will you
use to assess the performance of your website TravelComfort.com. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. 8th November, 2016 is considered as very important day for Indian Economy. What
happened on that day? What were the impacts of that incident on USD: INR value?
(10 Marks)
2. There are many Indian Companies listed in international stock market rather than
Indian stock market. What are the advantages and disadvantages of listing in
International stock market? Explain the procedure for the same. (10 Marks)
3. CASE STUDY
India's foreign exchange reserves went up $1.3 bn to touch $ 367.2bn as of the week
ended August 19 said the Reserve Bank of India in its weekly statisticalNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for June 2017 Examination
report. According to market sources after two weeks of remaining flat the reserves went
up supported by strong capital inflow which has given the chance to RBI to mop up
more dollars to prepare for the FCNR(B) outflows that are expected to begin next
month.India's forex reserves have been steadily climbing up to a record high, only with
occassional hiccups in the event of international issues like Brexit, impending Fed rate
hike and even uncertainty in the Chinese economy. The stability of the Indian markets
have also caused net inflows to the tune of Rs 5397 crore in the month of August thereby
taking the total inflow into Indian equities and debt markets to Rs 32,452 crore this year
shows data released by NSDL.
Source: The Economic Times, Aug 26, 2016
a. What is the meaning of BREXIT? What is the relation between India’s foreign
exchange and BREXIT? (5 Marks)
b. Why most of the investors prefer to invest in Indian Market? Explain with the help
of above paragraph. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. Madras Rubber Factory, popularly known as MRF, the first Indian company to
export tyres to USA is looking forward for entering into partnership with renowned
toy brands all over the world. The company is planning to access foreign funds
from the international market. Discuss any four methods which can be employed
by the company to raise fund from the international market. (10 Marks)
2. Dell is the best example of a turnaround strategy. A Turnaround strategy is
adopted by business entities when the entity’s management feels that that the
decision made earlier is wrong, need to be rectified before it damages the
profitability of the company. Today, dell is identified as the second largest
computer retailer in the world. Almost a decade back in 2007; Dell withdrew itsNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for June 2017 Examination
direct selling strategy and started selling its computers through the retail outlets.
What can be the reasons for any corporate to adopt this strategy for survival. Also,
discuss its types. If, any. (10 Marks)
3. A) TCS has following capital structure. From the information provided find out the
Weighted Average Cost of Capital ( 5 Marks)
Components of capital structure Market value
(Rs in crores )
After tax cost
of capital
Equity share capital 1050 12
Preference share capital 225 18
Retained earnings 150 10
Long term debentures 1250 6
Total 2675 WACC ?
3. B) Aesha Motors is considering a proposal to install new machine. The initial
expenses will be 31 lacs. The cost of capital being 15 %. The expected cash inflows
from the operations will be as underyear Cash inflows
1 3
2 5
3 7
4 10
5 11
Calculate the NPV of the proposal. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. “Sampling is usually preferable over a census method of conducting research”. Give
your views on this statement by giving supporting reasons for your views. Also discuss
the same with reference to the various sampling methods employed by Research firms
to conduct any Research/ Survey. (10 Marks)
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales
Promotion, giving a relevant example where a Sales Promotion program has boosted a
Brand’s value/equity (10 Marks)
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city
to find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
youthNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
a. Design the objective of research & Design the questionnaire for the research.
(5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing
the various options that you have decided for data collection? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing.
What will you do so as to create a USP? Also what will be the advertising strategy
for the same?
Note: Assumptions should be supported with relevant justification (10 Marks)
2. Develop a Service Blue print with the diagram for any organisation in organized
retail industry (10 Marks)
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been a
regular visitor to Moti Restaurant and had developed loyalty for this place famousNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
for South Indian food. Most of his friends were from the South, so he preferred to
treat them at Moti. Another reason for his selection was that the patron of Moti, Raj
Kumar knew him well. Since he was regular visitor, he was quite confident that
this dinner would be a success. Three days before the scheduled get-together dinner
Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked
busy but informed Amol it would be quite in order and he looked forward to seeing
Amol and party later that week. As per programme's, all Amol’s friends met at his
residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for
Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight
difficulty, they located parking place at three different locations for the four cars in
which they were traveling. The guests arrived at the restaurant on time and Amol
was taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one comer
of the dining room. Amol reminded Raj Kumar of his earlier conversation which he
had with him three days ago. He asked him to recollect that the booking had been
increased from 12 to 16, and suggested that it may be an oversight that he had
forgotten to set the table for 16 people. Amol then asked him to reset the table
immediately for 16 people to avoid any embarrassment to him and his guest. To
Amol's great amazement and embarrassment Raj Kumar denied that Amol has
asked for a booking for 16 people. He, rather, told Amol that he had not phoned
him at all this week to make amendments in the booking. "You must have been
mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj
Kumar was too rigid and continued to take a stand that he had not received any
such call and that the booking was for 12 people only. The restaurant was full and
Amol asked Raj Kumar to resolve the matter as his guests had been standing for
more than ten minutes. Raj Kumar expressed his helplessness and said there was
nothing he could do at the moment. At such time, Amol knew that there wasNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
nowhere else they could go at this time. Amol and his wife along with another
couple opted to wait and let 12 members of the group seat themselves. It was after
a long wait that they could be accommodated with the group. This could happen
only when the guests sitting next to them left after their meal. All of them settled
for the dinner but discussions mostly centered around the service provided by the
restaurant. At the end of the dinner Amol checked the bill and did not leave any tip
for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and
explained him that he would not be visiting him again. Raj Kumar admitted that he
may have been hasty but thought Amol was being unreasonable as it was his
busiest evening and he could make allowances. Amol never visited the restaurant
again and his friends too stayed away. They narrated this incident to many people.
Questions:
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery
strategy? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q 1) What are the major blunders that you have seen speakers commit while addressing an
audience? As a proficient public speaker, what advice would you like to share with these
speakers to improve their delivery? (10 Marks)
Q 2) Under what circumstances, would you recommend your team to employ surveys,
interviews and focus groups. Which medium have you used the most to gather information
in your career and why? (10 Marks)
Q 3). Shreyansh was heading the team meeting at ABC Corporation. He seemed to have left
home in a hurry for his appearance. He seemed stressed and his voice was shaky too. He did
not seem to be in the best of his element which was unlike his usual confident self. His teamNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Internal Assignment Applicable for June 2017 Examination
which is always very attentive could not focus on the point that he was making despite their
best efforts.
a) Which aspect is most important according to you – sound, appearance or body language?
(5 Marks)
b) In what ways can non-verbal communication complement verbal communication?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Analyse various factors influencing the demand for a commodity. Which of these
factors will particularly influence demand for the following commodities? Why?
a) Ice-cream b) Sugar c) Pen d) Designer Jean (10 Marks)
2. What do you mean by Monopolistic competition as a common type of market?
Discuss two important features of monopolistically competitive market – product
differentiation and selling cost by taking real world cases. Also discuss how these
two features have an influence over the demand for products under monopolistic
competition. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for June 2017 Examination
3. Read the paragraph below and answer the question given at the end of the
paragraph.
a. According to a study of a rental market for VCDs, the price elasticity of demand
for VCDs rental is 0.7. It means, 10% increase in the price of rentals, leads to 7%
fall in the demand. This further means, the demand for VCD’s on rental is price
inelastic. Mr. Jagjit, who is in the business of VCD rentals, increases the rentals by
25% on the basis of the information made available by the study, with expectation
of raising the revenue. But contrary to his expectation, his revenue in fact has
decreased. What is the mystery? (5 Marks)
b. Business cartels are the unique feature of oligopoly. Explain the nature and
working of cartels with the help of an example of OPEC as an international cartel.
(5 Marks)
********************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Case Study:
M/s Ujala deals with manufacturing and selling of Consumer Durables in the Indian
Market. The largest selling items for company are TV, Washing Machine, Refrigerators,
Tablets and Mobile Phones. The company is well known for exchange offers. The
company has been positively involved into recycling of old products and also has a brand
that sells refurbished products. The company board has keen interest towards free digital
education for the poor.
The company has appointed you as the Social Responsibility Head. Your task will be to
manage all the CSR activities of this organisation.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for June 2017 Examination
Q1. You have been asked to identify all the stakeholders and list down the responsibility of
an organisation towards each stakeholder. (10 Marks)
Q2. Identify any five CSR activities for M/s Ujala that will be helpful to the society and is
in line with current business operations. Explain each activity in detail with reason.
(10 Marks)
Q3. Relate the given below theories of CSR with M/s Ujala. How will you apply the
learning’s from these theories in your organisation?
a) Social Contract Theory (5 Marks)
b) Gandhiji’s Trusteeship Theory (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Mangers
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q 1. A company designs and manufactures modular microwave communication systems and
exports them to the USA, Europe, and Mainland China. On the one hand, the existing system
limited the company’s operating efficiency, caused much duplication of effort, and confused
the business processes. On the other hand, the sales cycle of export and the need to maintain
good customer service in the highly dynamic business environment put increasingly heavy
pressure on the company. In order to maintain its competitiveness, the top management
announced the launch of a series of projects including the adoption of an ERP system and
the re-engineering of the complex business process to enhance the effectiveness of its global
logistics and provide quick responses to customer demands. You have been appointed as aNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Mangers
Internal Assignment Applicable for June 2017 Examination
consultant to this company. How will you try to ensure smooth implementation of such an
ERP software and what criteria will you keep in mind during the selection of the ERP vendor
for this company? (10 Marks)
Q 2. The use of information technology (IT) is considered a prerequisite for the effective
control of today's complex supply chains. With the help of an example, explain how a
company like Apple or Mc Donald’s manages its global supply chain with the help of
Information systems. (10 Marks)
Q 3.
a. Retailer’s build long lasting relationship with their customers to ensure repeat store
visits, brand loyalty and ultimately sales conversions. With an example from the retail
sector, explain how information systems play an important role in managing your
customers. (5 Marks)
b. Data mining is the process of extracting maximum information from a data set and
converting it into meaningful observation for further application. With the help of an
example, explain how data mining is used by a bank to its benefit. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q1. Shyam’s spare parts business was doing very well. He was looking to expand into
Asian countries like Japan and South Korea. Both these countries have great management
practices and culture. As his close confidant he connected with you, he believed that
management functions are not universal; they differ from types of company and country to
country. What advise will you give him? Explain with reasons. (10 Marks)
Q2. The head of Sales for XYZ has just joined the company. He comes from a large
organization and has a tendency to compare the existing processes and culture to the
previous company. He is a senior resource and this behavior was beginning to impact the
morale of the sales team negatively You being the head of HR of the company felt theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Management Theory and Practice
Internal Assignment Applicable for June 2017 Examination
need to have a counseling session with him in an attempt to explain that corporate culture
is unique to every organization. Discuss this with him by giving at least 2 examples
(10 Marks)
Q3a. Snap Deal is currently undergoing crises. The owners Rohit Bansal & Kunal Bahl
met Mr Ajay Singh (the Co-Founder of Spice Jet), to understand how he turned around
Spicejet from an almost certain closure. You are part of Ajay’s team, Ajay has explained to
them the importance of having an organization structure that responds to the market
situation. As an expert in organization structure Ajay asks them to meet you and
understand this better. Explain this with examples (5 Marks)
Q3b. Your CEO has called you and asked you to ensure that the new joiners in the
company are well introduced to Effective Communication skills. You have a 30 min time
slot to do it for the current batch. What aspects will you explain to the new joiners
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Rajesh works as a Manager-(Employee relations & wellbeing) in a leading
organisation. He deals with all the behavioral issues in the workplace.Varun his
colleague in marketing department always mocks at him saying that with the kind of
profile he has in which he needs to look after the organisational behaviour overall
does not call for much work. He also tells him (Rajesh) that marketing department
has to face a lot of challenges which people from his domain cannot fathom. Rajesh
then smirks and lists down all the challenges to Varun. What all challenges could
Rajesh face in terms of organisational behaviour? Discuss (10 Marks)
2. Consider any leader of your choice and discuss his traits as a leader with the help of
any one leadership theory. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organisational Behaviour
Internal Assignment Applicable for June 2017 Examination
3. Rohit works as a designer in a décor company but since past few months he is not
happy with the kind of work he has been doing. He wants to go back to fashion
industry from where he originally hails. He is really not able to concentrate in his
current work and it shows in his behaviour as he snaps at people at the drop of a hat.
He is thinking of consulting his colleague and best friend Ajit in order to resolve this
kind of behaviour. Keeping this scenario in mind, explain:
a. What kind of conflict Rohit is facing here? Explain. (5 Marks)
b. What can Ajit suggest Rohit for resolving such conflict? Discuss (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Commercial Banking System and Role of RBI
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. What do you understand by black money? What is demonetization? How it helps to
destroy black money? What are the pros and cons of demonetization in the light of
recent demonetization of Rs 500 and Rs 1000 notes in India? - (10 Marks)
2. Compare the digital wallets of 1. Paytm, 2. Free charge 3 SBI’s Buddy? How these
wallet companies are making money? Are they a threat to banking system?
(10 Marks)
3. Plastic money usage is surging. In this light, describe how the following entities
make money?
A) An issuer bank, (5 Marks)
b) An acquirer bank (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. State with reason whether the following transaction will result in an increase or
decrease of working capital or do not affect working capital (10 Marks)
? A company issued debentures for Rs 50 lacs
? Stock of Rs 50000 sold for Rs 75000
? Brokerage paid Rs 125000
? Long term Investment worth Rs 25000 sold for Rs 20000
? Building purchased for Rs 25 Lacs
2. Calculate the value of share according to Gordon’s Model for Case P & Q and
Interpret the results when r>Ke, r= Ke (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for April 2017 Examination
3. A) The following detail is available for Leo Limited. It produces a special kind of
cement which is sold in the bags of 20 kgs .The revenue and cost patterns were as
follows-
? Selling price per bag Rs 50
? Variable cost per bag Rs 30
? Fixed cost Rs1.5 lac
? Quantity 15000 bags
Calculate the Break even quantity. Assuming a 10 % increase in the production volume,
calculate the percentage change in profit. (5 Marks)
3. B) Capital rationing is a strategy adopted by an organization so as to limit the cost of
its own investments. Apart from this, there are certain other benefits of the same. As a
financial manager of HDT Limited discuss the types and benefits of capital rationing.
(5 Marks)
*****************
Case
P
Case Q
Cost of capital 0.20 0.20
Internal rate of return .30 .20
Earnings per share 5 5
Retention ratio 40%. 40%.
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Cost & Management Accounting
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Mr. Albert the owner of Raghullila, a manufacturing company is puzzled about
how to put a check on the materials in and out and for that he decides to maintain
periodic accounts. Discuss which method of accounting for material control he
should adopt? Give sufficient reasons to support your answer. (10 Marks )
2. You being on the board of advisory of Simplex Ltd are of the opinion that in order
to evaluate the performance of our company management accounting is as
important as financial accounting. Support your views by explaining the nature and
objectives of management accounting. (10 Marks )NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Cost & Management Accounting
Internal Assignment Applicable for April 2017 Examination
3. A) A manufacturing concern which has adopted standard costing furnishes
following
Information: Standard Material for 70 kg of Finished Products 100 kg
? Price of Materials @1 per per Kg
? Actual: Output 2,10,000 Kg
? Materials used 2,80,000 Kg
? Cost of materials ` 2,52,000
Calculate (a) Material Usage Variance (b) Material Price Variance (c) Material Cost
Variance (5 Marks)
3. B) A worker takes 6 hours to complete a job under a scheme of payment by results.
The standard time allowed for the job is 9 hours. His wage rate is Rs.15 per hour.
Material cost of the job is Rs.120 and the overheads are recovered at 15% of the
total direct wages. Calculate the wages under
A] Rowan and
B] Halsey system of incentive system. (5 Marks )
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing of Financial Services
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. As interest rates in India are expected to fall, a 30 year old client who has the ability to
take medium to high risk has requested for an alternate Tax Saving investment avenue
instead of Public Provident Fund (PPF). Discuss all the pros and cons of the
investment alternative. (10 Marks)
2. Develop a Service Marketing Mix (using 8 Ps) for a Private Life Insurance company
of your choice. (10 Marks)
3. You are a Financial Planner. Your client Ashwin Motwani aged 35 years, married
with 2 children requires your help to make some financial decisions. (Give
justification and reasoning for the option you would suggest to your client. You can
make any assumptions to further build up your case.)
a. Investments: lump sum mutual fund investments or mutual fund SIPs ( 5 Marks)
b. Life Insurance: term plan or an endowment plan ( 5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. Discuss in brief the top retail banking products which you or your family members/
peers have employed for investments/ financial transactions with reference to any one
public sector bank or private bank. ( 10 Marks)
2. What are the various marketing strategies adopted by banks to attract customers. Also
discuss points on how banks offer various distribution channels for customer so as to
serve them in an efficient manner ( 10 Marks)
3. In the wake of the current Demonetization process/directives initiated by the
Government of India there has been a lot of views/arguments/counter arguments from
several quarters. Give your views on the following aspects of the implementation
process adopted by the authoritiesNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Internal Assignment Applicable for April 2017 Examination
a. Discuss your viewpoint on the possible reasons for the Demonetization directive
issued by the Government of India, with reference to the risks faced by banks and the
economic machinery of the country? ( 5 Marks)
b. There have been several reports of problems faced by the people due to the
Demonetization exercise, despite the efforts put in by all banks in general (working
overtime, working on holidays, etc). Why do you think the customers faced these
problems and what could banks have done to service their customers in a better way
( 5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment Applicable for April 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Question 1 (10 Marks)
Mrs. Davidee, not being a person of Indian origin, comes to visit India for the first time on
April 15, 2010. She plans to visit all the historical palaces in India. Determine her
residential status for the Assessment year 2015-16 given during the financial years she is
in India for following days-
2010-11 130
2011-12 80
2012-13 13
2013-14 210
2014-15 75NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment Applicable for April 2017 Examination
Question 2
“Indirect tax is an umbrella term which not only includes Excise Duty or Custom Duty but
certain other taxes, with different statutes governing them. Discuss in detail the different
taxes. (10 Marks)
Question 3
A) Determine the amount of disallowances for the cases given below (5 Marks )
i. Generally Mr Ravil pays salary to his employees by account payee cheques. But
salary for the month of March 2015, is paid to Mr. X, Mr. Y , Mr. Z by bearer
cheques (payment being Rs.20000, Rs.25000,Rs20200, respectively
ii. Daisy Ltd purchased raw material on credit from Mr. Navneet on credit who hold
20 % of equity share capital in Daisy Ltd(the amount of the bill being Rs.38800
however the market price of the goods was Rs.19460) the same is paid in cash on
June 25,2016
B) On April 2014, the depreciated value of a block of asset is Rs.80000 (rate of
depreciation being 12 %). It consists of Plants P & Q. The assessee being Mr. Ammar
purchased one more plant C (rate of depreciation being 12 %), during the previous
year 2014-15 for Rs.50000 and sells Plant P on April 5,2014 for Rs185000. Calculate
the amount of depreciation admissible for the assessment year 2015-16 and give
reasons for the computation done. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
? Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. “Sampling is usually preferable over a census method of conducting research”. Give
your views on this statement by giving supporting reasons for your views. Also discuss
the same with reference to the various sampling methods employed by Research firms
to conduct any Research/ Survey. (10 Marks)
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales
Promotion, giving a relevant example where a Sales Promotion program has boosted a
Brand’s value/equity (10 Marks)
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city
to find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
youthNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
a. Design the objective of research & Design the questionnaire for the research.
(5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing
the various options that you have decided for data collection? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing.
What will you do so as to create a USP? Also what will be the advertising strategy
for the same?
Note: Assumptions should be supported with relevant justification (10 Marks)
2. Develop a Service Blue print with the diagram for any organisation in organized
retail industry (10 Marks)
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been a
regular visitor to Moti Restaurant and had developed loyalty for this place famousNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
for South Indian food. Most of his friends were from the South, so he preferred to
treat them at Moti. Another reason for his selection was that the patron of Moti, Raj
Kumar knew him well. Since he was regular visitor, he was quite confident that
this dinner would be a success. Three days before the scheduled get-together dinner
Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked
busy but informed Amol it would be quite in order and he looked forward to seeing
Amol and party later that week. As per programme's, all Amol’s friends met at his
residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for
Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight
difficulty, they located parking place at three different locations for the four cars in
which they were traveling. The guests arrived at the restaurant on time and Amol
was taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one comer
of the dining room. Amol reminded Raj Kumar of his earlier conversation which he
had with him three days ago. He asked him to recollect that the booking had been
increased from 12 to 16, and suggested that it may be an oversight that he had
forgotten to set the table for 16 people. Amol then asked him to reset the table
immediately for 16 people to avoid any embarrassment to him and his guest. To
Amol's great amazement and embarrassment Raj Kumar denied that Amol has
asked for a booking for 16 people. He, rather, told Amol that he had not phoned
him at all this week to make amendments in the booking. "You must have been
mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj
Kumar was too rigid and continued to take a stand that he had not received any
such call and that the booking was for 12 people only. The restaurant was full and
Amol asked Raj Kumar to resolve the matter as his guests had been standing for
more than ten minutes. Raj Kumar expressed his helplessness and said there was
nothing he could do at the moment. At such time, Amol knew that there wasNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
nowhere else they could go at this time. Amol and his wife along with another
couple opted to wait and let 12 members of the group seat themselves. It was after
a long wait that they could be accommodated with the group. This could happen
only when the guests sitting next to them left after their meal. All of them settled
for the dinner but discussions mostly centered around the service provided by the
restaurant. At the end of the dinner Amol checked the bill and did not leave any tip
for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and
explained him that he would not be visiting him again. Raj Kumar admitted that he
may have been hasty but thought Amol was being unreasonable as it was his
busiest evening and he could make allowances. Amol never visited the restaurant
again and his friends too stayed away. They narrated this incident to many people.
Questions:
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery
strategy? (5 Marks)
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