NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: e ‐ Commerce and Cyber Laws
Internal Assignment Applicable for June
2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
Q1. Demonetization, in India led to a
substantial rise in the volume of digital
payments and
the use of instruments such as mobile
wallets. There has been a substantial
growth in the
number of electronic transactions.
Reports suggest that, this transition
towards digital
payments in the financial sector is
slated to continue, and by 2020, the
digital payments
industry will grow to over $500 billion
and contribute 15% to the national GDP.
Elaborate
on the technological vulnerabilities in
the online transactions in the financial
sector and the
measures that can be taken towards
strengthening cybersecurity. (10 Marks)
Q2. Online travel in India dominates the
country’s travel market. Online
penetration in travel
and tourism bookings is estimated to
increase from 41% in 2014 to 46% in 2017.
ElaborateNMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: e ‐ Commerce and Cyber Laws
Internal Assignment Applicable for June
2017 Examination
on some of the reasons that boost the
online travel market in India and
identify some key
risks to making online reservations in
this sector. (10 Marks)
Q3.a. E-commerce is transforming the
consumer’s shopping experience. This
sector has seen
unprecedented growth in India in the last
few years. The adoption of technology is
enabling
the e-commerce sector to be more
reachable and efficient. Devices like
smartphones, tablets
and technologies like 3G, 4G, Wi-Fi and
high speed broadband is helping to
increase the
number of online customers. Banks and
other players in e-commerce ecosystem are
providing a secured online platform to
pay effortlessly via payments gateways.
Despite the
fact that the e-commerce sector is
growing exponentially in India, it faces
several challenges.
Identify these challenges and elaborate
on them. (5 Marks)
Q3.b. 702 million smartphone users in
India will account for 85% of mobile data
traffic by
2020. Wireless devices have become
increasingly ingrained into our daily
lives. These
devices open the door to heightened
security risks. Not only do such devices
become points
of access for cybercriminals, but they
also may be more easily breached than
personal
computers since many consumers do not
secure their smartphones or tablets with
antivirus
software or take simple precautions such
as enabling password protection. What are
the
ways in which cybercriminals take over
smartphones and cause potential damage?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Integrated Marketing
Communications
Internal Assignment Applicable for June
2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
Case Study:
A popular spice manufacturing company
“Fire Spice” plans to do promotion in the
Indian
Market. The company has never spent
enough money on advertisements. The
company
now plans to give competition to MDH
Masala, Badshah Masala and Everest
Masala. The
company appoints you as the Marketing
Head of the organisation.
Q1. How will you promote the brand “Fire
Spice” in the Indian Market? Explain at
least
five promotion mix techniques with
detailed explanation. (10 Marks)
Q2. The “Fire Spice” company plans to
launch its brand in the USA market. What
are the
challenges that a company will face when
they enter international market? (10
Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Integrated Marketing
Communications
Internal Assignment Applicable for June
2017 Examination
Q3. Answer the following question:
a) Radio is more effective than TV in
metro as well as rural area” – Explain
your
view on the statement with minimum five
examples. (5 Marks)
b) “Ethical Advertising doesn’t increases
sale for the product”- Explain your view
on
the statement with minimum five examples.
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for June
2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
1. You have recently joined as Digital
Head of a B2B Government of India held
Company which is into Steel
Manufacturing. The company does not have
a web
presence at all. Explain in detail the
process of setting up a website. Explain
atleast
2 innovative approaches that would form
part of your B2B website (10 Marks)
2. You are the Chief Marketing Officer of
a newly opened 4 star hotel in Mumbai by
the name of “Cosmopolitan”. What Online
Media tools will you deploy via your
hotel website to generate traffic to your
website? (10 Marks)
3. You have decided to become an
entrepreneur by setting up your own
Chinese fast
food outlet with a facility to make food
bookings online via your websiteNMIMS
Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for June
2017 Examination
a. What will be your approach towards
Social Media Marketing? Explain (5 Marks)
b. How do you plan to leverage mobile
marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Social Media Marketing & Web
Analytics
Internal Assignment Applicable for June
2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
1. You have been appointed as an external
consultant to help a recently opened
Management Institute in Mumbai which has
launched its own knowledge portal
website. What Segmentation, Targeting &
Positioning strategies will you adopt to
build awareness amongst the student
community? (10 Marks)
2. You are a leading FMCG company in
India. Recently the FSSAI has charged
your
instant ready-to-eat snacks category as
unhealthy containing unwanted nutrients.
As Chief Marketing officer, entail
atleast 5 steps or ideas that you will
undertake to
ensure that this claim is false &
rebutted including on Social Media & Web
based
Platforms (10 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Social Media Marketing & Web
Analytics
Internal Assignment Applicable for June
2017 Examination
3. You have decided to become an
Entrepreneur & have decided to foray into
the
business of Online travel bookings in
Mumbai & your website is called as
TravelComfort.com.
a. Which tool will you use to track your
website traffic & how will you associate
the
tool with your website? (5 Marks)
b. Once you have shortlisted the online
tool, what types of online metrics will
you
use to assess the performance of your
website TravelComfort.com. (5 Marks)
***************
School for Continuing Education (NGA‐SCE)
Course: e ‐ Commerce and Cyber Laws
Internal Assignment Applicable for June
2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for attempting
their assignments, but are not allowed to
copy the matter as it is from the source
of
reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
Q1. Demonetization, in India led to a
substantial rise in the volume of digital
payments and
the use of instruments such as mobile
wallets. There has been a substantial
growth in the
number of electronic transactions.
Reports suggest that, this transition
towards digital
payments in the financial sector is
slated to continue, and by 2020, the
digital payments
industry will grow to over $500 billion
and contribute 15% to the national GDP.
Elaborate
on the technological vulnerabilities in
the online transactions in the financial
sector and the
measures that can be taken towards
strengthening cybersecurity. (10 Marks)
Q2. Online travel in India dominates the
country’s travel market. Online
penetration in travel
and tourism bookings is estimated to
increase from 41% in 2014 to 46% in 2017.
ElaborateNMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: e ‐ Commerce and Cyber Laws
Internal Assignment Applicable for June
2017 Examination
on some of the reasons that boost the
online travel market in India and
identify some key
risks to making online reservations in
this sector. (10 Marks)
Q3.a. E-commerce is transforming the
consumer’s shopping experience. This
sector has seen
unprecedented growth in India in the last
few years. The adoption of technology is
enabling
the e-commerce sector to be more
reachable and efficient. Devices like
smartphones, tablets
and technologies like 3G, 4G, Wi-Fi and
high speed broadband is helping to
increase the
number of online customers. Banks and
other players in e-commerce ecosystem are
providing a secured online platform to
pay effortlessly via payments gateways.
Despite the
fact that the e-commerce sector is
growing exponentially in India, it faces
several challenges.
Identify these challenges and elaborate
on them. (5 Marks)
Q3.b. 702 million smartphone users in
India will account for 85% of mobile data
traffic by
2020. Wireless devices have become
increasingly ingrained into our daily
lives. These
devices open the door to heightened
security risks. Not only do such devices
become points
of access for cybercriminals, but they
also may be more easily breached than
personal
computers since many consumers do not
secure their smartphones or tablets with
antivirus
software or take simple precautions such
as enabling password protection. What are
the
ways in which cybercriminals take over
smartphones and cause potential damage?
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Integrated Marketing
Communications
Internal Assignment Applicable for June
2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
Case Study:
A popular spice manufacturing company
“Fire Spice” plans to do promotion in the
Indian
Market. The company has never spent
enough money on advertisements. The
company
now plans to give competition to MDH
Masala, Badshah Masala and Everest
Masala. The
company appoints you as the Marketing
Head of the organisation.
Q1. How will you promote the brand “Fire
Spice” in the Indian Market? Explain at
least
five promotion mix techniques with
detailed explanation. (10 Marks)
Q2. The “Fire Spice” company plans to
launch its brand in the USA market. What
are the
challenges that a company will face when
they enter international market? (10
Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Integrated Marketing
Communications
Internal Assignment Applicable for June
2017 Examination
Q3. Answer the following question:
a) Radio is more effective than TV in
metro as well as rural area” – Explain
your
view on the statement with minimum five
examples. (5 Marks)
b) “Ethical Advertising doesn’t increases
sale for the product”- Explain your view
on
the statement with minimum five examples.
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for June
2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
1. You have recently joined as Digital
Head of a B2B Government of India held
Company which is into Steel
Manufacturing. The company does not have
a web
presence at all. Explain in detail the
process of setting up a website. Explain
atleast
2 innovative approaches that would form
part of your B2B website (10 Marks)
2. You are the Chief Marketing Officer of
a newly opened 4 star hotel in Mumbai by
the name of “Cosmopolitan”. What Online
Media tools will you deploy via your
hotel website to generate traffic to your
website? (10 Marks)
3. You have decided to become an
entrepreneur by setting up your own
Chinese fast
food outlet with a facility to make food
bookings online via your websiteNMIMS
Global Access
School for Continuing Education (NGA‐SCE)
Course: Internet Marketing
Internal Assignment Applicable for June
2017 Examination
a. What will be your approach towards
Social Media Marketing? Explain (5 Marks)
b. How do you plan to leverage mobile
marketing platforms? Suggest innovative
approaches. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Social Media Marketing & Web
Analytics
Internal Assignment Applicable for June
2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually.
Discussion and group work is not
advisable.
Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed
1. You have been appointed as an external
consultant to help a recently opened
Management Institute in Mumbai which has
launched its own knowledge portal
website. What Segmentation, Targeting &
Positioning strategies will you adopt to
build awareness amongst the student
community? (10 Marks)
2. You are a leading FMCG company in
India. Recently the FSSAI has charged
your
instant ready-to-eat snacks category as
unhealthy containing unwanted nutrients.
As Chief Marketing officer, entail
atleast 5 steps or ideas that you will
undertake to
ensure that this claim is false &
rebutted including on Social Media & Web
based
Platforms (10 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Social Media Marketing & Web
Analytics
Internal Assignment Applicable for June
2017 Examination
3. You have decided to become an
Entrepreneur & have decided to foray into
the
business of Online travel bookings in
Mumbai & your website is called as
TravelComfort.com.
a. Which tool will you use to track your
website traffic & how will you associate
the
tool with your website? (5 Marks)
b. Once you have shortlisted the online
tool, what types of online metrics will
you
use to assess the performance of your
website TravelComfort.com. (5 Marks)
***************
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