NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. “Sampling is usually preferable over a census method of conducting research”. Give
your views on this statement by giving supporting reasons for your views. Also discuss
the same with reference to the various sampling methods employed by Research firms
to conduct any Research/ Survey. (10 Marks)
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales
Promotion, giving a relevant example where a Sales Promotion program has boosted a
Brand’s value/equity (10 Marks)
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city
to find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
youthNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
a. Design the objective of research & Design the questionnaire for the research.
(5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing
the various options that you have decided for data collection? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing.
What will you do so as to create a USP? Also what will be the advertising strategy
for the same?
Note: Assumptions should be supported with relevant justification (10 Marks)
2. Develop a Service Blue print with the diagram for any organisation in organized
retail industry (10 Marks)
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been a
regular visitor to Moti Restaurant and had developed loyalty for this place famousNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
for South Indian food. Most of his friends were from the South, so he preferred to
treat them at Moti. Another reason for his selection was that the patron of Moti, Raj
Kumar knew him well. Since he was regular visitor, he was quite confident that
this dinner would be a success. Three days before the scheduled get-together dinner
Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked
busy but informed Amol it would be quite in order and he looked forward to seeing
Amol and party later that week. As per programme's, all Amol’s friends met at his
residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for
Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight
difficulty, they located parking place at three different locations for the four cars in
which they were traveling. The guests arrived at the restaurant on time and Amol
was taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one comer
of the dining room. Amol reminded Raj Kumar of his earlier conversation which he
had with him three days ago. He asked him to recollect that the booking had been
increased from 12 to 16, and suggested that it may be an oversight that he had
forgotten to set the table for 16 people. Amol then asked him to reset the table
immediately for 16 people to avoid any embarrassment to him and his guest. To
Amol's great amazement and embarrassment Raj Kumar denied that Amol has
asked for a booking for 16 people. He, rather, told Amol that he had not phoned
him at all this week to make amendments in the booking. "You must have been
mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj
Kumar was too rigid and continued to take a stand that he had not received any
such call and that the booking was for 12 people only. The restaurant was full and
Amol asked Raj Kumar to resolve the matter as his guests had been standing for
more than ten minutes. Raj Kumar expressed his helplessness and said there was
nothing he could do at the moment. At such time, Amol knew that there wasNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
nowhere else they could go at this time. Amol and his wife along with another
couple opted to wait and let 12 members of the group seat themselves. It was after
a long wait that they could be accommodated with the group. This could happen
only when the guests sitting next to them left after their meal. All of them settled
for the dinner but discussions mostly centered around the service provided by the
restaurant. At the end of the dinner Amol checked the bill and did not leave any tip
for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and
explained him that he would not be visiting him again. Raj Kumar admitted that he
may have been hasty but thought Amol was being unreasonable as it was his
busiest evening and he could make allowances. Amol never visited the restaurant
again and his friends too stayed away. They narrated this incident to many people.
Questions:
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery
strategy? (5 Marks)
***************
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the
compulsions of achieving the goals. It then becomes difficult to practice integrity and
to stay in touch with reality. Success means you fly and cannot keep your feet
grounded. What do you understand by business ambition. Is it a moral quality? When
does success define good business? (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business: Ethics, Governance & Risk
Internal Assignment Applicable for June 2017 Examination
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made
to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get
much publicity, but the way it works is quietly making sense to the consumers. How
can ethical consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and
mind. These companies would like to build a good reputation and present themselves as
most ethical. In this manner they build a good corporate culture. What brings ‘good’ in
the corporate culture, elaborate? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to make
presentation to the Board of the Company on various anomalies/ events that have impact
on stock price movements? Also explain in brief the EMH concept. (10 Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and
method of listing of the shares in the stock market. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Financial Institutions and Market
Internal Assignment Applicable for June 2017 Examination
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April
2017. As a CFO you have to guide the management to hedge the financial exchange risk.
Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start
up, briefly explain various financial services/ payment options that you can offer to all
your customers? (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
Students should write the assignment in their own words. Copying of assignments from other
students is not allowed
1. “Sampling is usually preferable over a census method of conducting research”. Give
your views on this statement by giving supporting reasons for your views. Also discuss
the same with reference to the various sampling methods employed by Research firms
to conduct any Research/ Survey. (10 Marks)
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales
Promotion, giving a relevant example where a Sales Promotion program has boosted a
Brand’s value/equity (10 Marks)
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city
to find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
youthNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Research
Internal Assignment Applicable for June 2017 Examination
a. Design the objective of research & Design the questionnaire for the research.
(5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing
the various options that you have decided for data collection? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. Assume that your company is planning to construct a chemical factory in Navi
Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a
precondition of the decision whether or not to follow through with such a plan? As
a Project manager how are going to negotiate with different stakeholders in the
project? (10 Marks)
2. Construct a WBS (Work break-down structure) for a project in which you plan an
event in your office/organization. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA‐SCE)
Course: Project Management
Internal Assignment Applicable for June 2017 Examination
3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail
in risk planning enough to plan for all major and minor risks.
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify
potential problems that could cause trouble for your project?
(5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from
the source of reference.
Students should write the assignment in their own words. Copying of assignments
from other students is not allowed
1. A reputed pizza company wants to make its foray in launching burgers. You have
been appointed as a Marketing Manager & have to develop the 7 P’s of Marketing.
What will you do so as to create a USP? Also what will be the advertising strategy
for the same?
Note: Assumptions should be supported with relevant justification (10 Marks)
2. Develop a Service Blue print with the diagram for any organisation in organized
retail industry (10 Marks)
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali
period to celebrate the festive season with his family and friends. He had been a
regular visitor to Moti Restaurant and had developed loyalty for this place famousNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
for South Indian food. Most of his friends were from the South, so he preferred to
treat them at Moti. Another reason for his selection was that the patron of Moti, Raj
Kumar knew him well. Since he was regular visitor, he was quite confident that
this dinner would be a success. Three days before the scheduled get-together dinner
Amol spoke to Raj Kumar and asked him to increase the booking to 16. He looked
busy but informed Amol it would be quite in order and he looked forward to seeing
Amol and party later that week. As per programme's, all Amol’s friends met at his
residence at 7.00 p.m. on the appointed day and after having a cup of coffee left for
Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight
difficulty, they located parking place at three different locations for the four cars in
which they were traveling. The guests arrived at the restaurant on time and Amol
was taken aback to find that the table has been set only for 12 persons. Raj Kumar
came over seeing a large group gathered around the small table laid in one comer
of the dining room. Amol reminded Raj Kumar of his earlier conversation which he
had with him three days ago. He asked him to recollect that the booking had been
increased from 12 to 16, and suggested that it may be an oversight that he had
forgotten to set the table for 16 people. Amol then asked him to reset the table
immediately for 16 people to avoid any embarrassment to him and his guest. To
Amol's great amazement and embarrassment Raj Kumar denied that Amol has
asked for a booking for 16 people. He, rather, told Amol that he had not phoned
him at all this week to make amendments in the booking. "You must have been
mistaken" said Raj Kumar. Amol tried to make him admit his mistake but Raj
Kumar was too rigid and continued to take a stand that he had not received any
such call and that the booking was for 12 people only. The restaurant was full and
Amol asked Raj Kumar to resolve the matter as his guests had been standing for
more than ten minutes. Raj Kumar expressed his helplessness and said there was
nothing he could do at the moment. At such time, Amol knew that there wasNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services Marketing
Internal Assignment Applicable for June 2017 Examination
nowhere else they could go at this time. Amol and his wife along with another
couple opted to wait and let 12 members of the group seat themselves. It was after
a long wait that they could be accommodated with the group. This could happen
only when the guests sitting next to them left after their meal. All of them settled
for the dinner but discussions mostly centered around the service provided by the
restaurant. At the end of the dinner Amol checked the bill and did not leave any tip
for the waiters. Before leaving the restaurant, Amol met Raj Kumar in private and
explained him that he would not be visiting him again. Raj Kumar admitted that he
may have been hasty but thought Amol was being unreasonable as it was his
busiest evening and he could make allowances. Amol never visited the restaurant
again and his friends too stayed away. They narrated this incident to many people.
Questions:
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery
strategy? (5 Marks)
***************
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