IIBM Institute of Business Management
Examination Paper MM.100
Global Marketing Management
Section A: Objective Type & Short Questions
Part One:
Multiple Choice
1. All the ethnocentric
orientations are collectively called______________
2. Which of the following comes
under benefits of Global marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
3. The Polycentric orientation
is the opposite of ethnocentrism. (T/F)
4. NAFTA stands for____________
5. ______________refers to the
ability of the product and the company from that of the competitors
a. Positioning
b. Differentiation
c. Customer value
d. None
6. CAT stands for
_______________
7. Cave dwellers
are______________
8. LIFO stands for life in fire
option.(T/F)
9. Starbursts are
_______________
10. _____________is an
advantage over competitors gained by offering consumers greater value
Part Two:
1. What are the implications of
tariffs in the Global Marketing?
2. Write a short note on
“Diffusion Theory”.
3. Discuss the concept of
competitive marketing strategies.
4. Discuss the importance of
marketing mix.
END OF SECTION A
Section B: Caselets (40 marks)
· This section consists of Caselets.
· Answer all the questions.
· Each caselet carries 20 marks.
· Detailed information should form the part of your answer
(Word limit 200 to 250 words).
Caselet 1
The competitive advantage of
nations and the competitiveness of locations have become important
topics in economic policy.
Competitiveness is productivity; competitiveness is what the world
economic forum defines as the
set of institutions and policies that determine the level of productivity.
There is no single determinant
of competitiveness, there‟s no single determinant of productivity.
Things that matter for example
are the macroeconomic stability of a country, the soundness of
institutions whether the
judiciary for example is independent or favors particular sectors or
businesses,
whether the government acts in
efficient ways or in sectarian ways, other determinants of
competitiveness involve market
efficiency, labour market flexibility, and financial market flexibility.
The whole growth
competitiveness index that is the index that has been used over the least five
or six
years by the world economic
forum captures the three big concepts: macroeconomic stability,
government institutions and
innovations.
1. What are the indicators of
global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
In this new millennium, few
business houses can afford a turn a blind eye to global business
opportunities. According to the
latest Mckinsey Global Survey, top global executives believe that the
growing number of consumers in
emerging markets will be the most important trend for global business
during the next five years. On
15th
April
1994, trade ministers of 123 countries signed the final Act of
the GATT Uruguay Round of
negotiations at Marrakech, bringing the WTO into being on 1st January
1995.
The object of the Act is the
liberalization of world trade. By it member countries undertake to apply fair
trade rules covering
commodities, services and intellectual property. It provides for the lowering
of
tariffs on industrial goods and
tropical products; the abolition of import duties on a variety of items; the
progressive abolition of quotas
on garments and textiles; the gradual reduction of trade distorting
subsidies and import barriers,
and agreements on intellectual property and trade in services.
1. Discuss the provisions of
world Trade Organization (WTO). What are implications of WTO,
agreements on international
business?
END OF SECTION B
Section C: Applied Theory (30 marks)
· This section consists of Long Questions.
· Answer all the questions.
· Each question carries 15 marks.
· Detailed information should form the part of your answer
(Word limit 150 to 200 words).
1. By marketing in a foreign
country must a firm automatically utilize geographic segmentation or
some other segmentation basis
discuss.
2. Distinguish between direct
and indirect selling channels. What are the advantages and
disadvantages of each?
END OF SECTION C
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