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Examination Paper of Strategic Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Subject Code-B108 Strategic Management
Section A: Objective Type & Short Questions (30 marks)
• This section consists of multiple choice & Short Notes type questions.
• Answer all the questions.
• Part one questions carry 1 mark each & Part two questions carry 5 marks each.
Part One:
Multiple choices:
1. A plan of action designed to achieve a particular goal is:
a. Tactic
b. Strategy
c. Financial benefits
d. None of the above
2. It is important to develop mission statement for:
a. Allocating organizational resources
b. Provide useful criteria
c. Company creed
d. Customer orientation

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Examination Paper of Quality Management
7
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Quality Control
Section A: Objective Type & Short Questions (30 marks)
•This section consists of Multiple Choice Type & Short Notes type questions.
•Answer all the questions.
•Part One carries 1 mark each & Part Two carries 5 marks each.
Part One:
Multiple Choices:
1. A curve that shows the amount inspected by both the consumer and the producer for different
percent nonconforming values.
a. ASN curve
b. ATI curve
c. AOQ curve
d. None of the above
2. The producer‟s risk is represented by the symbols
a. Alpha
b. Beta
c. Gamma
d. None of the above
3. The International Committee of Weights and Measures revised the metric system in
a. 1970
b. 1960
c. 1950
d. 1999
4. ASRS stands for___________
5. A recent survey of retail customers by the___________
6. A cause-and-effect diagram was developed by____________
7. Variables that exhibit gaps are called_______________
8. How many techniques used to discard data.
a. One
b. Two
c. Three
d. None of the above
9. Deviation charts are also called_________

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Examination Paper of Quality Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Total Quality Management
Section A: Objective Type & Short Questions (30 Marks)
•This section consists of Multiple Choice & Short Notes type questions.
•Answer all the questions.
•Part One carries 1 mark each & Part Two carries 4 marks each.
Part One:
Multiple Choices:
1. Which of the following techniques is used by quality Control Circles?
a. Brainstorming
b. Pareto Analysis
c. Check Sheets
d. All of the above
2. It is a means of getting a large number of ideas from a group of people in a very short time.
a. Brainstorming
b. Pareto Analysis
c. Check Sheets
d. None
3. Cause and effect diagram is an investigation tool. This is also called_____________
a. Ishikawa
b. Histogram
c. Both (a) & (b)
d. None
4. SPC stands for______________
a. Statistical Progress Control
b. Statistical Process Control
c. Statistical Planning Control
d. None
5. DMAIC stands for____________
6. It is a structured process to design products and services based on the customers‟ needs.
a. Quality Function Development
b. Quality Function deployment
c. Information
Examination Paper of Quality Management
2

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Attempt Only Four Case Studies


CASE – 1   Power for All: Myth or Reality?

The power sector in India is undergoing rapid changes especially for the last few years. The Government has promised “Power for All” by 2012. The growth of power sector in India has been consistent. From a humble beginning of 1,700 MW in 1950-51 to 1,18,400 MW in 2004-05, the development of power sector has traveled a long way. There has been quantum rise in thermal power generation in 1970-71, 1980-81 and 1990-91 and greater rise in hydro electric power production since 2000-01. The government is promoting clean source of energy, i.e. hydro electric power. The sectoral outlay for power in successive five year plans has consistently been increasing. However, it has increased at a faster rate from sixth five year plan, i.e., 1980-85 onwards.

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Semester 1 Examination paper

IIBM Institute of Business Management

Semester-1 Examination Paper MM.100

Managerial Economics


ALL ANSWERS IN BLUE  asdasdsad


Section A: Objective Type (30 marks)
This section consists of multiple choice questions and Short notes.
Answer all the questions.
Part one questions carry 1 mark each & Part Two questions carry 5 marks each.

Part one:
Multiple choices:
1) Economists have classified input as
a. Timeless
b. landless
c. labourless
d. all the above

2) ΣPi=………where Pi is the probability of certain task.
a. Not defined
b. 1
c. 0
d. It will depend on the number of Pi values we are taking for summation.

3) Slope at x=2 for the given curve y=3x3+2x be
a. 26
b. 38
c. 36
d. 18

4) For a vertical demand curve the elasticity will be
a. 0
b. 1
c. Between 0 and 1
d. ∞

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Attempt Only Four Case Studies


CASE – 1   Power for All: Myth or Reality?

The power sector in India is undergoing rapid changes especially for the last few years. The Government has promised “Power for All” by 2012. The growth of power sector in India has been consistent. From a humble beginning of 1,700 MW in 1950-51 to 1,18,400 MW in 2004-05, the development of power sector has traveled a long way. ………………..
power and attract investments, leading to poor quality supply even to the remunerative consumers, resulting in these consumers moving away from the grid. It has resulted in a further deepening of the financial crisis and its concomitant result of poorer quality of supply.

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Note:
1.    All questions are compulsory.
2.    Use analytical description where required.
3.    Cite references used if any while proposing solution to any question.

Case 1
HOW GENERAL MOTORS IS COLLABORATING ONLINE

The Problem
Designing a car is a complex and lengthy task. Take, for example, General Motors (GM). Each model created needs to go through a frontal crash test. So the company builds prototypes that cost about one million dollars for each car and tests how they react to frontal crash. GM crashes these cars, …..
All this has translated into profit. Despite the economic show down. GM’s revenues increased more than 6 percent in 2002. while its earnings in the second quarter of 2002 doubled that of 2001.

Questions:

1. Why did it take GM over four years to design a new car?
2. Who collaborated with whom to reduce the time-to-market?
3. How has IT helped to cut the time-to-market? 

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Note: Solve any 4 Cases Study’s

CASE: I    ARROW AND THE APPAREL INDUSTRY

Ten years ago, Arvind Clothing Ltd., a subsidiary of Arvind Brands Ltd., a member of the Ahmedabad based Lalbhai Group, signed up with the 150- year old Arrow Company, a division of Cluett Peabody & Co. Inc., US, for licensed manufacture of Arrow shirts in India. What this brought to India was not just another premium dress shirt brand but a new manufacturing philosophy to its garment industry which combined high productivity, stringent in-line quality control, and a conducive factory ambience.
Arrow’s first plant, with a 55,000 sq. ft. area and capacity to make 3,000 to 4,000 shirts a day, was

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ATTEMPT ONLY FOUR CASE SUDY

Case 1:
Want to be More Efficient, Spread Risk, and Learn and Innovate at the same Time? Try Building a “World Car”
Japanese car companies like Toyota and Honda Motor Company are pioneering the auto industries truly global manufacturing system. The companies aim is to perfect a cars design and production in one place and then churn out thousands of “world” cars each year that can be made in one place and sold worldwide.

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Note: Solve any 4 Cases


CASE: I    UNFAIR PROTECTION OR VALID DEFENSE?

Mexico Widens Anti-dumping Measure…Steel at the Core of US-Japan Trade Tensions…Competitors in Other Countries Are Destroying an American Success Story…It Must Be Stopped”, scream headlines around the world.

International trade theories argue that nations should open their doors to trade. Conventional free trade wisdom says that by trading with others, ………………
charged with dumping causes international competitors to keep their prices higher in a target market than would other wise be the case. This would allow domestic companies to charge higher prices and not lost marketshare—forcing consumers to pay more for their goods.

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Masters Program in Business Administration (MBA)


CASE I
A GLOBAL PLAYER?

This is one game that India has permanently lost to its arch-rival Pakistan - manufacturing and exporting sports goods. Historically, when India and Pakistan were one before 1947, Sialkot, now in Pakistan, used to be the world's largest production centre for badminton, hockey, football, volleyball, basketball, and cricket equipment. After the creation of Pakistan, Jalandhar became the second centre after Hindus in the trade migrated to India. Soon Jalandhar overtook Sialkot and till the early 1980s it remained so. However when the face of the trade began to change in the 1980s and import of ………………………..

    With nearly 2000 skilled workforce; quality certification from ISO 9001:2000 and ISO 14001: 2004; and having spread to more than 40 countries, Mayor and Company is obviously sitting pretty.
Questions

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Examination Paper of Information Technology
1
IIBM Institute Of Management
IIBM Institute of Business Management
Examination Paper MM.100
Subject Code-E1009 Information Technology
Section A: Objective type (10 marks)
•This section consists of Multiple Choice Questions.
•Attempt all questions.
•Each question carries 1 mark.
Multiple Choices:
1) Which of the following managers make structured decisions?
a) Operational managers
b) Middle managers
c) Senior managers
d) None
2) Which of the following information is used for decision making?
a) Strategic information
b) Tactical information
c) Operational information
d) All of the above
……………………………
10) Organizational hierarchy involves__________
a) Operational level
b) Management level

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CASE – 1   Dartmouth College Goes Wireless

Dartmouth College, one of the oldest in the United States (founded in 1769), was one of the first to embrace the wireless revolution. Operating and maintaining a campuswide information system with wires is difficult, since there are 161 buildings with more than 1,000 rooms on campus. In 2000, the college introduced a campuswide wireless network that includes more than 500 Wi-Fi (wireless fidelity) systems. By the end of 2002, the entire campus became a fully wireless, always-connected community—a microcosm that provides a peek at what neighborhood and organizational life may look like for the general population in just a few years.

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SECTION I                                                                                                          

All questions are compulsory

1.                                                                                                                Marks: 40

What do you understand by “investment appraisal”? Explain the following methods of project appraisal. What do you understand by “cash flow forecasting”?. What neat sketches, explain the uses of S – curve.

                                                                                 

(i)            Return – on capital employed

(ii)           Pay back method

(iii)          Discount cash flow method

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Atempt Any  Eight Questions :
1. System modification-is  it  required? Who will modify it ? When ?
2. If an Employee is called upon to perform work that he or she considers hazardous and the employee is not properly protected, what options does the employee have?
3. Write process of Safety and Disaster  preparedness ?
4. Write a note on structured Exercises in Safety management in your own words ?
5. Write a note on Safeguarding against common potential hazards ?
6. What is Ergonomics ? What are facets of Ergonomics & affected Industries ?
7. How any one should control environment safety & noise pollution from different industries ?
8. What are flammable & explosive materials ? Explain
9. Write a Explanation on Materials handling and storage of industry ?

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Note: Solve any 4 Cases Study’s

CASE: I    Conceptualise and Get Sacked

HSS Ltd. is a leader in high-end textiles having headquarters in Bangalore.
The company records a turnover of Rs 1,000 cr. Plus a year. A year back, HSS set up a unit at Hassan (250 km away from Bangalore) to spin home textiles. The firm hired Maniyam as GM-HR and asked him to operationalise the Hassan unit.
Maniyam has a vision. Being a firm believer in affirmative actions, he plans to reach out to the rural areas and tap the potentials of teenaged girls with plus two educational background. Having completed their 12th standard, these girls are sitting at homes, idling their time, watching TV serials endlessly and probably

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Masters Program in Business Administration (MBA )

Specializations :- Human Resource Management


Case 1 :-
Meeting the Challenge of Sexual Harassment
At an office of Goldman, Sachs and Company in Boston, some male employees allegedly pasted photos of bare-breasted women on company newsletters, next to biographies of new female employees (suggesting that the photos were pictures of the new staff members). Copies of the newsletters were circulated around the office. Sexist literature such as “The Smart Man’s Creed or Why Beer Is Better Than Women” (“After you’ve had a beer, ………………..
courts have yet to establish consistent record concerning the issue of “hostile environment” as illegal harassment. For example, a federal district court in Michigan dismissed a claim by Vivienne Rabidue that sexual posters and obscene language in her office at Osceola Refining Co. constituted illegal sexual

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Semester 1 Examination Paper
IIBM Institute of Business Management

Semester-1 Examination Paper MM.100

Human Resource Management



Section A: Objective Type (30 marks)
This section consists of Multiple Choices & Short Notes type questions
Answer all the questions.
Part one questions carry 1 mark each & Part Two questions carry 5 marks each.

Part One:

Multiple choices:

1) Name the program which makes supervisor more alert, as it is his responsibility to rate his Subordinates
1. Periodic appraisal
2. Yearly appraisal
3. Monthly appraisal
4. Weekly appraisal

2) The HRD programmes fail due
1. Crime factor
2. Social justice
3. Inflation
4. Poverty

3) Name the recruitment process which is said to be a costly affair
1. Internal
2. External
3. International

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Note: Solve any 4 Case Study’s

CASE: I    Enterprise Builds On People

When most people think of car-rental firms, the names of Hertz and Avis usually come to mind. But in the last few years, Enterprise Rent-A-Car has overtaken both of these industry giants, and today it stands as both the largest and the most profitable business in the car-rental industry. In 2001, for instance, the firm had sales in excess of $6.3 billion and employed over 50,000 people.
Jack Taylor started Enterprise in St. Louis in 1957. Taylor had a unique strategy in mind for Enterprise, and that strategy played a key role in the firm’s initial success. Most car-rental firms like Hertz and Avis base

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CASE I

EMPLOYEE MOTIVATION IN A GOVERNMENT ORGANIZATION"

Bhumika Services Ltd., one of the largest public sector companies of India, was serving more than 31 million customers. Along with its vast customer base, BSNL's financial and asset bases too were vast and strong. Changing regulations, converging markets, competition and ever demanding customers had generated challenges for BSNL. The Indore division of BSNL was the first in the country, which faced competition in basic telecom services from 1998. In spite of being a government department, Indore telephones had to face the competition, and relentless efforts were put in to improve the services and provide world¬class telecom services to its customers. Among the various services offered by Indore Telecom, 197 and 183 were two

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              N. B.:     1)    Attempt all Cases.
                2)    All Cases carry equal marks.

Case 1:

PROMOTING THE PROTÉGÉ

The die was cast.  Prem Nath Divan, executive chairman of Vertigo, the country’s largest engineering project organization, decided to switch tracks for a career in academics.  Divan was still six years short of the company’s retirement age of 65.  His premature exit was bound to create a flutter at the Vertigo board.  Having joined Vertigo as a management trainee soon after college, he had gradually risen through the hierarchy to take a board position as the marketing director of the firm at 32.  He had become …

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CASE 1

COMPANY BACKGROUND
The Bronson Insurance Group was originally founded in 1900 in Auxvasse, Missouri, by James Bronson. The Bronson Group owns a variety of companies that underwrite personal and commercial insurance policies. Annual sales of the Bronson Group are $100 million. In recent years, the company has suffered operating losses. In 1990, the company was heavily invested in computer hardware and software. One of the problems the Bronson Group faced (as well as many insurance companies) was a conflict …
would require underwriters to go to a single keyboard to request paper copies of files. The cost of a microfilm system was $5 million.

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Case I

PANDIT TO AFAUZI
The case is based on an actual incident which took place in an Army unit operationally deployed in a field area just a few months before the 1971 showdown with Pakistan. The opposing forces of India and Pakistan were taking their respective positions in a pre-war scenario. The clouds of showdown were looming large over the horizons of both the countries. The rumbling of own tanks and guns, the reconnaissance, leaders of different arms and services establishing liaison with one another in the process of formulating plans for both defence and attack, digging of main and contingency positions was in progress, complete war machinery was being mobilized, camouflaged, and concealed. Ammunition and other explosives were being unloaded and

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IIBM Institute of Business Management

Examination Paper MM.100

Global Marketing Management

Section A: Objective Type & Short Questions

Part One:

Multiple Choice

1. All the ethnocentric orientations are collectively called______________

2. Which of the following comes under benefits of Global marketing?

a. Endurance

b. Sales Promotion

c. Diversification

d. All of the above

3. The Polycentric orientation is the opposite of ethnocentrism. (T/F)

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MANAGEMENT PROBLEMS 1

Marsha Jackson is a recent MBA graduate with a degree in marketing. She has accepted a position with General America, a large firm selling a number of consumer products. Her first assignment is to conduct research on the sales of one of her company’s products versus sales of competing products.

    This division is responsible for sales of over-the-counter drugs such as headache remedies, indigestion cures, and similar products. In business school, Marsha had worked with a personal computer in her MBA program and was happy to see that General America had a local area network (LAN) for the marketing

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CASE: 1       GEORGE DAVID

George David has been CEO of United Technologies Corporation (UTC) for more than a decade. During that time he has received numerous accolades and awards for his performance as a CEO. Under his leadership UTC, a $343 billion conglomerate whose operating units include manufacturers of elevators (Otis Elevator), aerospace products (including Pratt & Whitney jet engines and Sikorsky helicopters), air conditioning systems, and fire and security systems, has seen earnings grow at 10–14 percent annually—impressive numbers for any company but particularly for a manufacturing enterprise.

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Case 1: Zip Zap Zoom Car Company

          

Zip Zap Zoom Company Ltd is into manufacturing cars in the small car (800 cc) segment.  It was set up 15 years back and since its establishment it has seen a phenomenal growth in both its market and profitability.  Its financial statements are shown in Exhibits 1 and 2 respectively.

            ……………..

            To maintain an annual dividend of 10 per cent, an additional Rs. 35 crore has to be kept aside.  Hence, the expected available net cash inflow is Rs. 185.27 crore (i.e. Rs. 220.27 – Rs. 35 crore)

Question:

Analyse the debt capacity of the company. 

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Case 1: Zip Zap Zoom Car Company
   
Zip Zap Zoom Company Ltd is into manufacturing cars in the small car (800 cc) segment.  It was set up 15 years back and since its establishment it has seen a phenomenal growth in both its market and profitability.  Its financial statements are shown in Exhibits 1 and 2 respectively.
   
    To maintain an annual dividend of 10 per cent, an additional Rs. 35 crore has to be kept aside.  Hence, the expected available net cash inflow is Rs. 185.27 crore (i.e. Rs. 220.27 – Rs. 35 crore)

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        N.B.: 1)    Attempt any Four Questions
             2)    All questions carry equal marks.
NO. 1
COOKING LPG LTD
DETERMINATION OF WORKING CAPTIAL
Introduction
Cooking LPG Ltd, Gurgaon, is a private sector firm dealing in the bottling and supply of domestic LPG for household consumption since 1995. The firm has a network of distributors in the districts of Gurgaon and Faridabad. The bottling plant of the firm is located on National Highway – 8 (New Delhi – Jaipur), approx. 12 kms from Gurgaon.  The firm has been consistently performing we.”  and plans to expand its market to include the whole National Capital Region.

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Case I
PROVIDE ADVICE TO AN ENTREPRENEUR ABOUT INTELLECTUAL PROPERTY PROTECTION

Locked doors and a security system protect your equipment, inventory and payroll. But what protects your business’s most valuable possessions? IP laws can protect your trade secrets, trademarks and product design, provided you take the proper steps. Chicago attorney Kara E.F. Cenar of Welsh and Katz, an IP firm, contends that businesses should start thinking about these issues earlier than most do. “Small businesses tend to delay securing IP protection because of the expense,” Cenar says. “They tend not to see the value of IP until a competitor infringes.” But a business that hasn’t applied for copyrights or patents and actively defended tem will likely have trouble making its case in court.

One reason many business owners don’t protect their intellectual property is that they don’t recognize the value of the intangibles they own. Cenar advises business owners to take their business plans to an experienced IP attorney and discuss how to deal with these issues. Spending money upfront for legal help can save a great deal later by giving you strong copyright or trademark rights, which can deter competitors from infringing and avoid litigation later.

Once you’ve figured out what’s worth protecting, you have to decide how to protect it. That isn’t always obvious. Traditionally, patents prohibit others from copying new devices and processes, while copyrights do the same for creative endeavors such as books, music and software. In many cases, though, the categories overlap. Likewise, trademark law now extends to such distinctive elements as a product’s color and shape. Trade dress laws concerns how the product is packaged and advertised. You might be able to choose what kind of protection to seek.
For instance, one of Welsh & Katz’s clients is Ty Inc., maker of plush toys. Before launching the Beanie Baby line, Cenar explains, the owners brought in business and marketing plans to discuss IP issues.

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N.B: 1} Attempt all the questions.
        2} All Questions Carries Equal Marks

1.    Explain how the Customer life time value can be calculated and the customer life cycle can be managed effectively?

2.    Explain about the performance of reporting tools and write down the advantages of the same in sales forecasting.


3.    Explain how the response management is effectively used in E-Marketing and compare the closed loop system with the traditional system.

4.    Discuss the necessity of requirement gathering phase during the implementation of CRM.


5.    What are the characteristics of BAT and how it is effectively used for personalization and retention of customers?

6.    What is customer knowledge management (CKM)?


7.    Write a note on successful CRM implementation in Indian Companies.

8.    Explain emerging impact of E-Commerce on CRM.

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MASTER’S PROGRAM IN BUSINESS ADMINISTRATION

Note: Solve any Five Case studies

No. 1
The slogan for the movie Godzilla was “Size does matter.”  Should this be the slogan for America as well?  Many marketers seem to believe so.  The average serving size for a fountain drink has gone from 12 ounces to 20 ounces.  An industry consultant explains that the 32 – ounce Big Gulp is so popular because “people like something large in their hands.  The large the better.”  Hardee’s Monster Burger, complete with two beef patties and five pieces of bacon, weighs in at 63 grams of fat and more than 900 calories.  Clothes have

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Executive Masters Program in Business Administration (E-MBA)
(Semester II )


Note :- Solve any 4 Case Study
             All Case Carry equal Marks.


CASE 1
Key to Buyers' Minds

Consumer buying research has turned a new leaf in India. The era of demographics seems to be on the backbench. Now, Marketing Research people are less likely to first ask you about your age, income, and education etc. Instead, there is a distinct shift towards inquiries about attitudes, …………………………………
(Prof Deepak Khanna, colleague, has developed these profiles based on his perceptions of certain personality types).

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Note: Solve any 4 Cases Study’s


CASE: I  Toyota

Of all the slogans kicked around Toyota, the key one is kaizen, which means “continuous improvement” in Japanese. While many other companies strive for dramatic breakthrough, Toyota overtook Ford Motor Company to become the second largest automaker in the world. Ford had been the second largest since 1931.
    Toyota simply is tops in quality, production, and efficiency. From its factories pour a wide range of cars, built with unequaled  precision. Toyota turns out luxury sedans with Mercedes-Benz-like quality using one-sixth the labor Mercedes does. The company originated just-in-time production and remains its leading practitioner. It has close …
rivals reinvent the industry is like fiddling while Rome burns.” Competitive vitality can no longer be defined by continuous improvement alone.


Question:

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MASTER’S PROGRAM IN BUSINESS ADMINISTRATION

Note: Solve any Five Case studies

No. 1
The slogan for the movie Godzilla was “Size does matter.”  Should this be the slogan for America as well?  Many marketers seem to believe so.  The average serving size for a fountain drink has gone from 12 ounces to 20 ounces.  An industry consultant explains that the 32 – ounce Big Gulp is so popular because “people like something large in their hands.  The large the better.”  Hardee’s Monster Burger, complete with two beef patties and five pieces of bacon, weighs in at 63 grams of fat and more than 900 calories.  Clothes have ballooned as well: Kick wear makes women’s jeans with 40 – inch diameter legs.

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SECTION I                                                                                                          

Any four:                                                                                                             Marks: 20

1.    What a note on tender and tender notices.

2.    Discuss the different types of tenders?

3.    Write a note on EMD and SD.

4.    What are the procedures followed after the opening of a tender?

5.    Write a note on tender document.

Answer any two:                                                                                                Marks:40

1.    Explain the importance of organization in construction activities.

2.    Enumerate the general principles to be followed in forming an organization system.

3.    Under what situations, a functional organization is suitable for construction management?

Compulsory question:                                                                                        Marks: 40

4.    A multi-purpose river valley project across a major river is planned for construction. Irrigation, power development, fisheries and picnic development are all planned. Suggest a suitable organization structure for construction and maintenance of this project.

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Master Program in Business Administration (MBA)

Note :- Solve any 4 Case Study
             All Case Carry equal Marks.
CASE I

Sunder Singh
Sunder Singh had studied only up to high school. He was 32-years of age, lived alone in a rented room, and worked eight-hour shift at one petrol pump, then went to the other one for another eight-hour shift. He had a girl friend and was planning to marry.

One day when he returned from work, he got a note from his girl friend that she was getting married to someone else and he need not bother her. This was a terrible shock to Sunder Singh and he fell apart. He stopped going to work, spent sleepless nights, and was very depressed. After a month, he was running Iowan his savings and approached his earlier employers to get back his job, but they would not give him a second chance. He had to quit his rented room, and sold few things that he had. He would do some odd jobs at the railway station or the bus terminal.

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Case – 2 

In the mid 1990s piracy was endemic. So the game industry responded with “budget games” which were
priced at £1.99, making them hardly worth copying. However, this resulted in very thin operating margin
to the publishers.

  Bruce Everises was  in charge of marketing at a new publisher called Codemasters. The created a
brand  with  ……..

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Case Study-1
HERO CYCLES PVT. LIMITED

Hero Bicycles Pvt. Ltd. is a Ludhiana-based bicycle manufacturing company. Hero is one of the biggest bicycle manufacturing companies in the world. Basically, Hero has attained its present commanding heights after long years of struggle. It started as a sole proprietorship concern in 1950. Mr. C. L. Munjal who owned a bicycle repair shop in Ludhiana has four sons who joined hands with their father and established a partnership concern. Now, this company has developed into a Pvt. Ltd. Company. There are several companies at present in Hero Group which manufacture a wide range of products, viz., mopeds, motorcycles, shock-absorbers, bicycles, spare parts, textile fibres, etc. at present, Hero group has many professional managers working in their various companies which have
become public limited (widely held) companies but Hero Bicycle still remains a private limited
company (narrowly held). Lala type tendencies are very ostensively visible in the functioning of this
group as a whole and more particularly in the Hero Bicycles Pvt. Ltd. As a result, many employees of
this company and the group as a whole are not a highly satisfied lot. But still Hero Group and Hero
Cycles in particular are working as highly efficient and profit making unit in their business.
Lately, Hero started experiencing a cut-throat competition in the bicycle business in the home and
world markets. They have started experiencing some flatness in their sales and profit curves.
Recently, Hero Cycles Pvt. Ltd. recruited an M.B.A. Miss Anuradha Goswami. Miss Anuradha who
specialised in Marketing, was the first M.B.A. to be recruited from the outside as there was an
emphasis to recruit only technically equipped people like engineers, etc., without management
qualifications. But some of the sons of the four brothers of Hero Group are having technical as well as
management qualifications. Even some of these third generation, Hero Promoters and managers are
M.B.A.’s from some reputed universities. They have lot of management exposure in India as well as
abroad as they keep on touring domestic and international markets quite frequently. The chairman,
Mr. Ravinder Lall is also a very ambitious and dynamic man who talks of promoting a Hero culture
among Hero Group employees as a whole. He aspires to take bigger strides and make the group as

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Attempt All the case

Case - 1
GlaxoSmitbKine, Bristol – Myers Squibb, and AIDS in Africa 1

In 2004, the United Nations estimated that the previous year 5 million more people around the world had contracted the AIDS virus, 3 million had died, and a total of 40 million people were living with the infection. Seventy percent, or about 28 million of these, lived in sub – Saharan Africa, where the epidemic was at its worst. Sub – Saharan Africa consists of the 48 countries and 643 million people who reside south of the Saharan desert. In 16 of these countries, 10 percent are infected with the virus, in 6 other nation, 20 percent are infected. The UN predicted that in these 6 nations two – thirds of all 15 – year olds would eventually die of AIDS and in those where 10 percent were infected, half of all 15 – year – olds would die of AIDS.
        For the entire sub –Saharan region, the average level of infection among adults was 8.8 percent of Botswana’s population was infected, 34 percent of  Zimbabwe’s, 31 percent of Lesotho’s, and 33 percent

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CASE – 1: Where Do We Go from Here?

As one of the many seminars held to discuss the corporate response of family-owned business to liberalisation and globalisation, the keynote Mr Gurcharan Das concluded his speech by saying, “In the end, I would say that the success of …
mers and development of marketing skills have been neglected.”
The valedictory session of the Seminar attempted to bring out the issues clearly. It culminated in an agenda for reform by the family businesses. The points highlighted in the agenda are:
1.    Indian family-owned business organisations need to professionalise management,
2.    they need to curtail the diversified of their business groups and impart a sharper focus to their business activities, and
3.    they need to pay greater attention to the development of human capital.


Question

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Note:  Section [I] is compulsory.
             Sections [II] solve any six questions.
Section I
CASE STUDY:
 No Minor Offence
Census data reveals high level of under – age marriages
  Census statics are generally full of surprises. But this one is startling:  6.4 million Indians under the age of 18 are already married. That’s not all. As many as 1.3 lakh girls under 18 are widowed and another 56,000 are divorced or separated. The legal marriageable age for women is 18, for men 21. A century and a half after Ishwarchandra Vidyasagar’s crusade against child marriage, the practice persists. Obviously, the Child Marriage Restraint Act, 1929, exists only on paper and has not been able to deter parents from marrying off under –aged sons and daughters. The incidence is understandably higher in rural areas, but not low as

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Case I
THE STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA

The Reserve Bank of India (RBI) is India's central bank or 'the bank of the bankers'. It was established on April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1934. The Central Office of the RBI, initially set up at Kolkata, is at Mumbai. The RBI is fully owned by the Government of India.
    The history of the RBI is closely aligned with the economic and financial history of India. Most cen¬tral banks around the world were established around the beginning of the twentieth century. The Bank was established on the basis of the Hilton Young Commission. It began its operations by tak¬ing over from the Government the functions so far being performed by the Controller of Currency and from the Imperial Bank of India, the management of Government accounts and public debt. After inde¬pendence, RBI gradually strengthened its institu¬tion-building capabilities and evolved in terms of functions from central banking to that of develop¬ment. There have been several attempts at reor-ganisation, restructuring and creation of specialised institutions to cater to emerging needs.

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All the Questions are Compulsory:-


1. Discuss the various provisions WTO has made for the developing countries? Critically evaluate the impact of WTO on the India.

2. Discuss the present status of technology in India and Indian business organization. Discuss the role of technology in the development of India.

3. Briefly describe the process of formation of company according to the company law? Describe the various modes of winding up of companies.

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Note : Both the sections are compulsory.

Section I

CASE I    : BANKING ON RELATIONSHIP

The birth of ABC Bank took place after the RBI issued guidelines for the entry of new private sector banks in January 1993. Subsequently, the promoter of ABC Bank sought permission to establish a commercial bank and retained KPMG, a management consultant of international repute, to prepare the groundwork for establishing a commercial bank. The Reserve Bank of India conveyed its approval in principle to establish ABC Bank on February 11, 1994. Thereafter, the Bank was incorporated under The Companies Act in September 1994. The bank started its operations in November 1995. The ABC Bank was promoted by the tenth largest development bank in the world, which had a magnificent record of promoting world-class institutions in India. The promoter was a strategic investor in a plethora of institutions, which had revolutionized the Indian financial markets.

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Note: Solve any 8 Questions out of 10

1.    Explain in detail Methods or Modes of Transportation? Also comment on Importance of International Transportation


2.    Comment on Aviation is an “Economics” or a “Management”


3.    Explain in brief about “New Generation Aircraft A-380” in your words?


4.    Write Short Notes on:
a.    Economic Importance of Aviation Industry
b.    Benefits of Air Transport
c.    Air Transport and Foreign Direct Investment


5.    Explain in detail “Steps in preparing Airport Master Plan” with examples?

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Advance Diploma (ADTTM)


Note :
(i) Attempt all four Cases
(ii) All Cases carry equal marks.

CASE I
A Reply Sent to an Erring Customer
Dear Sir,
Your letter of the 23rd, with a cheque for Rs. 25,000/- on account, is to hand.
We note what you say as to the difficulty you experience in collecting your outstanding accounts, but we are compelled to remark that we do not think you are treating us with the consideration we have a right to expect.

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CASE I
A CASE OF ALPHA TELENET LIMITED

Alpha Telecom Ltd., a part of Alpha Group was established in 1976 by its visionary Chairman and Managing Director, A. S. Verma. The company started with manufacturing of Electronic Push Button Telephones (EPBT) and Cordless phones in 1985 in Allahabad. On July 7, 1995 Alpha Tele-Ventures Limited was incorporated. A mobile service called 'Web-Tel' was launched in Kochin, which eventually expanded its operations in Andhra Pradesh in 1996.

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CASE   01:   TOTAL INDUSTRIES

Abhinav Kumar was totally unprepared for the news.  And what surprised the 34 year old scion of the Kumar family – which had interests in a range of industries including batteries, consumer durables, soaps and oils, and switchgears – was that if was his 36 year-old Wharton School classmate, Rakesh Bhatia, who gave him the scoop  over their dinner meeting.  Bhatia headed a small engineering company in Phoenix, Arizona (US), but was remarkably networked in the industry.

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CASE-I: MAKING MAGIC THE MULTIPLEX WAY

The middle class of India, a virtual nonexistent entity on Independence, has gradually become more sensible, educated and demanding. The overall growth of the economy has given a tremendous thrust to the middle class, expected to grow by 5 to 10 percent annually. It has grown over 57 million by 2001-02 and is expected to cross 153 million by 2009-10.

The average household income in urban India has grown at a CAGR of 5 per cent over the last decade, not only is this, but the age profile of the INDIAN spenders is also undergoing a sea of changes. NCAER has identified five categories of household on basis of income which is summarised in Table 1 below:

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CASE – 1   Your Job and Your Passion—You Can Pursue Both!

The 21st century offers many challenges to every one of us. As more firms go global, as more economies interconnect, and as the Web blasts away boundaries to communication, we become more informed citizens. This interconnectedness means that the organizations you work for will require you to develop both general and specialized knowledge—such as speaking multiple languages, using various software applications, or understanding details of financial transactions. You will have to develop general management skills to foster your ability to be self-reliant and thrive in a changing market-place. And here’s the exciting part: As you build both types of knowledge, you may be able to integrate your growing expertise with the causes or activities you care most ….
dislike, what you know and what you want to learn, what you fear and what you dream. Then try the following exercise.

Questions

1.    Create a three-column chart in which the first column lists nonmanagement skills you have. Are you good at travel? Do you know how to build furniture? Are you a whiz at sports statistics? Are you an innovative cook? Do you play video games for hours? In the second column, list the causes or activities about which you are passionate. These may dovetail with the first list, but they might not.

2.    Once you have you two columns complete, draw lines between entries that seem compatible. If you are good at building furniture, you might have also listed a concern about families who are homeless. Remember that not all entries will find a match—the idea is to begin finding some connections.

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NOTE: Attempt any Four Questions. All questions carry equal marks.

Case: 1:  TRI – STATE TELEPHONE

John Godwin, Chief executive of Tri – State Telephone, leaned back in his chair and looked at the ceiling.  How was he ever going to get out of this mess?  At last night’s public hearing.  150 angry customers had marched in to protest Tri – State’s latest rate request.  After the rancorous shouting was over and the acrimonious signs put away, the protesters had presented state regulators with some sophisticated economic analyses in support of their case.  Additionally, there were a number of ………………………….