Examination paper: Event Management
5
IIBM Institute of Business Management
Examination Paper MM.100
Event Marketing
Section A: Objective Type (30 marks)
•This section consists of Multiple Choices & short notes type questions.
•Answer all the questions.
•Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Management of ____________ events is estimated to be growing at 100% annually as the
middle & upper classes have higher disposable incomes & less time.
a. Sports
b. Festival
c. Personal
d. Corporate
2. Who is responsible for organizing the event?
a. Organizer
b. Invitees
c. Sponsors
d. Delegates
3. It is an automated extension of the web which can share and reuse data with tremendous
reach & functionality:
a. Disruptive technology
b. Semantic technology
c. Synergetic combination of technologies
d. None of the above
4. An online web based solution providers for meetings of industry associations, corporate
meetings, hotels & trade shows
a. E-meetings online
b. Aptify event management
c. Reg online
d. Click software
5. A Significant portion of this document is dedicated to sales strategies & outbound
marketing activities.
a. Business plan
b. Development plan
c. Launch plan
d. None of the above
Examination paper: Event Management
6
6. It is the official holder of all worldwide broadcasts & coverage rights for all the matches
being played during the football world cup.
a. FIFA
b. ICC
c. Red Eyes
d. IPL
7. When a company signs a sponsorship contracts for an event and its near rival hijacks the
mind of its customer through the usage of various media & creates a strong association
with the event despite not being the official sponsor ,is called:
a. Target marketing
b. Ambush marketing
c. Positioning
d. Segmentation
8. It is a part of revenue generation method during the Event Management.
a. Merchandising
b. Event Revenue
c. Event Budgeting
d. None of the above
9. ____________ provides a forecast on the event about the variable cost & fixed cost of the
event.
a. Budget planning
b. Event Budgeting
c. Event Management
d. Event Costs
10. Servers, workstations with printers & scanners networks devices like modem, routers are
called:
a. General
b. Hardware
c. Software
d. Affordability
Part Two:
1. What are the different budgeting tools of Event Management?
2. Explain the concept of Target Marketing.
3. What is the purpose of holding the Event?
4. What is Sponsorship? Explain its process.
END OF SECTION A
Examination paper: Event Management
7
Section B: Caselets (40 Marks)
•This section consists of Caselets.
•Answer all the questions.
•Each case let carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
Case let 1
You are organizing a race for 20,000 runners. The biggest logistical problem you will face will be
at the end of the race. At this time, runners crossing the finish line are exhausted and don’t want
to run or walk another step. Media members wanting to take photographs and to interview front
runners compound this problem. Enthusiastic supporters wishing to congratulate those who finish
only add to it. All runners need to get across the line without hold-ups; otherwise, their times will
be affected.
You need to make plans to ensure that all runners cross the line, that they are advised of their
times, and that they receive free sponsor products, retrieve, their belongings, and attend the prizegiving
ceremony. Some participants and spectators will not wait for the final ceremony and will
wish to take the transportation provided back to the race starting point and go home.
Question:
1. Develop detailed operational plans for the end of the race, using estimates of finish times
and crowd-flow patterns for participants and spectators.
Case let 2
The Gold Mining Company is a night club venue that is popular during the months of November,
December, and January for its Friday night dance events. The staff working at this venue is all
temporary workers, and the turnover is high. During a conversation, two of the staff, Jason and
Mark, fined out that they have both been mugged on their way home from work in the early hours
of the morning, but on different Friday nights.
In both cases, the perpetrators waited in a nearby alley and threatened them with knives. Jason
lost his wallet and $200, and mark broke his ankle trying to run away. Candice, an other
employee, has been harassed by patrons and was once burned deliberately with a cigarette by a
particular drunk and obnoxious customer. Management gave her some cash to get medical
attention.
Questions:
1. Discuss the occupational safety and health issues of the staff concerned.
2. What are the responsibilities of the management in this case?
END OF SECTION B
Examination paper: Event Management
8
Section C: Applied Theory (30 Marks)
•This section consists of Applied Theory Questions.
•Answer all the questions.
•Each question carries 15 marks.
•Detailed information should from the part of your answer (Word limit 200 to 250 words).
1. Event management systems must be efficient & at the same time affordable too. So, in
the basis of this statement state the qualities & essential features of a good event
management system.
2. Why Event Management has companies started mushrooming all over the country?
S-2-210311
END OF SECTION C
5
IIBM Institute of Business Management
Examination Paper MM.100
Event Marketing
Section A: Objective Type (30 marks)
•This section consists of Multiple Choices & short notes type questions.
•Answer all the questions.
•Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Management of ____________ events is estimated to be growing at 100% annually as the
middle & upper classes have higher disposable incomes & less time.
a. Sports
b. Festival
c. Personal
d. Corporate
2. Who is responsible for organizing the event?
a. Organizer
b. Invitees
c. Sponsors
d. Delegates
3. It is an automated extension of the web which can share and reuse data with tremendous
reach & functionality:
a. Disruptive technology
b. Semantic technology
c. Synergetic combination of technologies
d. None of the above
4. An online web based solution providers for meetings of industry associations, corporate
meetings, hotels & trade shows
a. E-meetings online
b. Aptify event management
c. Reg online
d. Click software
5. A Significant portion of this document is dedicated to sales strategies & outbound
marketing activities.
a. Business plan
b. Development plan
c. Launch plan
d. None of the above
Examination paper: Event Management
6
6. It is the official holder of all worldwide broadcasts & coverage rights for all the matches
being played during the football world cup.
a. FIFA
b. ICC
c. Red Eyes
d. IPL
7. When a company signs a sponsorship contracts for an event and its near rival hijacks the
mind of its customer through the usage of various media & creates a strong association
with the event despite not being the official sponsor ,is called:
a. Target marketing
b. Ambush marketing
c. Positioning
d. Segmentation
8. It is a part of revenue generation method during the Event Management.
a. Merchandising
b. Event Revenue
c. Event Budgeting
d. None of the above
9. ____________ provides a forecast on the event about the variable cost & fixed cost of the
event.
a. Budget planning
b. Event Budgeting
c. Event Management
d. Event Costs
10. Servers, workstations with printers & scanners networks devices like modem, routers are
called:
a. General
b. Hardware
c. Software
d. Affordability
Part Two:
1. What are the different budgeting tools of Event Management?
2. Explain the concept of Target Marketing.
3. What is the purpose of holding the Event?
4. What is Sponsorship? Explain its process.
END OF SECTION A
Examination paper: Event Management
7
Section B: Caselets (40 Marks)
•This section consists of Caselets.
•Answer all the questions.
•Each case let carries 20 marks.
•Detailed information should form the part of your answer (Word limit 150 to 200 words).
Case let 1
You are organizing a race for 20,000 runners. The biggest logistical problem you will face will be
at the end of the race. At this time, runners crossing the finish line are exhausted and don’t want
to run or walk another step. Media members wanting to take photographs and to interview front
runners compound this problem. Enthusiastic supporters wishing to congratulate those who finish
only add to it. All runners need to get across the line without hold-ups; otherwise, their times will
be affected.
You need to make plans to ensure that all runners cross the line, that they are advised of their
times, and that they receive free sponsor products, retrieve, their belongings, and attend the prizegiving
ceremony. Some participants and spectators will not wait for the final ceremony and will
wish to take the transportation provided back to the race starting point and go home.
Question:
1. Develop detailed operational plans for the end of the race, using estimates of finish times
and crowd-flow patterns for participants and spectators.
Case let 2
The Gold Mining Company is a night club venue that is popular during the months of November,
December, and January for its Friday night dance events. The staff working at this venue is all
temporary workers, and the turnover is high. During a conversation, two of the staff, Jason and
Mark, fined out that they have both been mugged on their way home from work in the early hours
of the morning, but on different Friday nights.
In both cases, the perpetrators waited in a nearby alley and threatened them with knives. Jason
lost his wallet and $200, and mark broke his ankle trying to run away. Candice, an other
employee, has been harassed by patrons and was once burned deliberately with a cigarette by a
particular drunk and obnoxious customer. Management gave her some cash to get medical
attention.
Questions:
1. Discuss the occupational safety and health issues of the staff concerned.
2. What are the responsibilities of the management in this case?
END OF SECTION B
Examination paper: Event Management
8
Section C: Applied Theory (30 Marks)
•This section consists of Applied Theory Questions.
•Answer all the questions.
•Each question carries 15 marks.
•Detailed information should from the part of your answer (Word limit 200 to 250 words).
1. Event management systems must be efficient & at the same time affordable too. So, in
the basis of this statement state the qualities & essential features of a good event
management system.
2. Why Event Management has companies started mushrooming all over the country?
S-2-210311
END OF SECTION C
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