Spring 2012
Master of
Business Administration
MB0052 –
Strategic Management and Business Policy – 4 Credits
(Book ID:
B1314)
Assignment
Set - 1
(60 Marks)
Note: Each Question carries
10 marks. Answer all the questions.
1. What is meant by ‘Strategy’? Differentiate between
goals and objectives.
2. Define the term “Strategic Management”. What are
the types of strategies?
3. Describe Porter’s five forces Model.
4. What is strategic formulation and what are its
processes?
5. Explain strategic evaluation and its significance.
6. Define the term “Business policy”. Explain its
importance.
Spring 2012
Master of Business
Administration MB0052
– Strategic Management and Business Policy – 4 Credits (Book ID: B1314) Assignment
Set - 2 (60 Marks) Note: Each Question carries 10 marks. Answer all the
questions. 1.
What is meant by “Business Continuity Plan” (BCP)? Discuss the steps involved
in BCP. 2. What is meant by “Business plan”? Describe the strategies to create
a business plan. 3. What are the benefits of MNCs? 4. Define the term
“Strategic Alliance”. Differentiate between Joint ventures and Mergers. 5. What
do you mean by ‘innovation’? What are the types of innovation? 6. Describe
Corporate Social Responsibility.
Spring 2012
Master of Business Administration
- Semester 4
MB0053: “International Business Management”
(4 credits)
(Book ID: B1315)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
What is globalisation and what are its benefits?
2.
Discuss in brief the Absolute and comparative cost advantage theories.
3.
How is culture an integral part of international business. What are its
elements?
4.
Describe the tools and methods of country risk analysis.
5.
Write short notes on:
a. Spot and forward contracts
b. Foreign currency derivatives
6.
Discuss the importance of transfer pricing for MNCs.
Spring 2012
Master of Business
Administration - Semester 4
MB0053: “International Business Management”
(4 credits)
(Book ID: B1315)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks
1.
Write a note on strategic objectives.
2.
Discuss in brief the role of WTO in promoting international business.
3. Write a note on various export promotion
schemes by GOI.
4.
What do you understand by regional integration? List its types.
5.
What are the challenges faced by Indian businesses in global market?
6.
Discuss the various e- business models.
Spring/ February 2012
Master of Business
Administration- MBA Semester 4
MU0015 –Compensation
Benefits - 4 Credits
(Book ID:1336)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
What are the factors to
be taken into account to ensure an optimum compensation package for
executives?
|
|
Q2.
|
How is employee benefit
and labour market linked?
|
|
Q3.
|
What are the factors
that have to be determined before preparing the salary structure?
|
|
Q4.
|
Describe Mintzberg 5 P’s
of strategy.
|
|
Q5.
|
How does compensation
effect employee satisfaction?
|
|
Q6.
|
Ms.Deepa Mehra is the
VP-HR of Induslink Network. She is assigned the task of finding a new CEO for
the company and fixing the compensation. What are the trends that she will
have to look into before finalizing the compensation package for the CEO?
|
Spring/ February 2012
Master of Business
Administration- MBA Semester 4
MU0015 –Compensation
Benefits - 4 Credits
(Book ID:1336)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
What is CTC? What are
the components of CTC?
|
|
Q2.
|
What are the elements of
compensation?
|
|
Q3.
|
Define internal equity
and explain its importance.
|
|
Q4.
|
What are the major
issues related to repatriation?
|
|
Q5.
|
Describe flexible
workforce in detail.
|
|
Q6.
|
Mr.Senthil is the HR
Manager of First Source Pvt. Ltd. He found that many of the employees have
been doing the same work for a long period of time. He decided to enrich some
of their jobs. List some of the strategies which can be used by Mr.Senthil to
enrich jobs in organisations.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MU0016 –Performance
Management and Appraisal- 4 Credits
(Book ID: B1337)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
State the four essential
components of 360 degree appraisal.
|
|
Q2.
|
State the components of
a performance management system.
|
|
Q3.
|
Explain the traditional
methods of performance appraisal in detail.
|
|
Q4.
|
What are the aims of
performance management?
|
|
Q5.
|
What are the major
errors that may occur during performance evaluation?
|
|
Q6.
|
Mr.Samuel D’Costa is the
HR executive at Evergreen Solutions Pvt.Ltd. He found that the performance of
the marketing team has been decreasing over the past four months. Suggest
measures that he can take up to improve the team performance of the marketing
team.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MU0016 –Performance
Management and Appraisal- 4 Credits
(Book ID: B1337)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
Explain the
‘Plan-Do-Review-Revise’ cycle of performance management.
|
|
Q2.
|
What are the features of
a Performance management framework?
|
|
Q3.
|
Explain the two psychosomatic
approaches of the reward system within an organisation.
|
|
Q4.
|
Explain career planning
in detail.
|
|
Q5.
|
What are the steps to be
followed while building an ethical organisational culture?
|
|
Q6.
|
The HR department of a
software company reviewed the performance of the employees. The HR Manager
wants to provide feedback of the performance review to the employees.
Describe the factors that have to be looked into while providing performance
review feedback.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MU0017 –Talent
Management - 4 Credits
(Book ID: B1338)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
State some of the
practical steps that can be taken to improve the talent acquisition.
|
|
Q2.
|
The talent selection
consists of five selection processes. List them.
|
|
Q3.
|
What are the retention
strategies adopted by organisations?
|
|
Q4.
|
What are the four major
keys involved in promotion of ethical behaviour in the workplace?
|
|
Q5.
|
What are the steps to be
followed while doing an assessment of an organisation?
|
|
Q6.
|
Explain the methods
adopted to control recruitment and hiring process.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MU0017 –Talent
Management - 4 Credits
(Book ID: B1338)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
Describe the five stage
approach for building a competency model.
|
|
Q2.
|
What is the importance of
talent management?
|
|
Q3.
|
What are the top 10
talent management challenges faced by an HR?
|
|
Q4.
|
List the key elements of
talent management system.
|
|
Q5.
|
India as nation stands
out for it entrepreneurial and well educated talent base. Justify.
|
|
Q6.
|
What is the role of an
HR in talent management?
|
Spring /February 2012
Master of Business
Administration- MBA Semester 4
MU0018 –Change
Management - 4 Credits
(Book ID: B1339)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
Explain the Greiner's
Growth Model of organizational growth in detail.
|
|
Q2.
|
Explain any two Process
based change models.
|
|
Q3.
|
Describe in detail
transformation through McKinsey’s plan.
|
|
Q4.
|
What are the skills and
ability required for the role of change agent?
|
|
Q5.
|
Describe managing change
during turbulent times and setting clear expectations.
|
|
Q6.
|
What are the five
disciplines associated with the organisational learning?
|
Spring /February 2012
Master of Business Administration-
MBA Semester 4
MU0018 –Change
Management - 4 Credits
(Book ID: B1339)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
What are the three
dimensions of organisational structure?
|
|
Q2.
|
Describe the role of
leaders in managing change.
|
|
Q3.
|
What are the challenges
that managers face in implementing successful change?
|
|
Q4.
|
What are the
requirements for making organisational change?
|
|
Q5.
|
How do change managers
recognize resistance of employees to change?
|
|
Q6.
|
Change management plays
an important role in any organisation, as the task of managing change is not
an easy one. Justify.
|
Spring 2012
Master of
Business Administration - Semester 4
Quantitative
Methods in Project Management - PM0015
4 Credits
(Book ID:
1344)
Assignment Set - 1
60 Marks
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Discuss
the advantages of Decision Tree.
Q2. Describe
network analysis in project management.
Q3. Describe
the Project Evaluation and Review Technique (PERT).
Q4. Describe
how you can display data using Gantt chart and Network Diagram Chart
Q5. List the
steps involved in Steps involved in Autoregressive Model
Q6. Write a
short note on project crashing using network analysis.
Spring 2012
Master of
Business Administration - Semester 4
Quantitative
Methods in Project Management - PM0015
4 Credits
(Book ID:
1344)
Assignment Set - 2
(60 Marks)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Explain
Relationship between PERT & CPM. Also describe the framework required for
PERT & CPM.
Q2. Describe
Time-Cost optimization Algorithm.
Q3. Explain
the importance of business forecasting.
Q4. What do
you understand by a decision tree? Write a short note on project crashing using
network analysis.
Q5. Describe
in brief the various pages of the task information form in the MS Project
software.
Q6. Describe
how you can change the duration of a project task.
Spring 2012
Master of
Business Administration - Semester 4
PM0016 -
Project Risk Management
4 Credits
(Book ID:
B1345)
Assignment Set - 1
(60 Marks)
Note: Each
question in total carries 10 Marks. Answer all the questions.
Q1. Define risk management.
Describe the five phases of risk management process.
Q2. Describe in brief the basic
principles followed by the GMP principles
Q3. Write short note on the
following risk categories:
a. Operational risks
b. Schedule risks
c. Budget risks
Q4. Describe Risk assessment
cycle.
Q5. Describe in brief the major
risk handling strategies.
Q6. Define change and the
various types of changes
Spring 2012
Master of
Business Administration - Semester 4
PM0016 -
Project Risk Management
4 Credits
(Book ID:
B1345)
Assignment Set - 2
(60 Marks)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Describe the seven step
risk management planning process.
Q2. Write advantages &
disadvantages of the following brainstorming.
Q3. Describe benchmarking, its
advantages & limitations.
Q4. List the steps in risk
analysis.
Q5. Define the major content of
a risk register
Q6. Explain the difference
between program and project in Business
Spring 2012
Master of
Business Administration - Semester 4
PM0017 -
Project Quality Management
4 Credits
(Book ID:
B1346)
Assignment Set - 1
(60 Marks)
Note: Each
question in total carries 10 Marks. Answer all the questions.
Q1. Define the term ‘quality’.
Explain in brief the project quality management.
Q2. Describe quality control
tools.
Q3. List the advantages of an
Enterprise Project management system (EPM)
Q4. Describe the techniques
used for Quality planning.
Q5. Describe the major inputs
of Quality Assurance Process.
Q6. Write short note on:
a. Brainstorming
b. Affinity
diagrams
Spring 2012
Master of
Business Administration - Semester 4
PM0017 -
Project Quality Management
4 Credits
(Book ID:
B1346)
Assignment Set - 2
(60 Marks)
Note: Each
question carries 10 Marks. Answer all the questions.
Q1. Describe in brief the three
major aspects of business processes.
Q2. Describe the organizational
change model.
Q3. List and describe in brief
the tools and techniques used for quality control.
Q4. Define the five elements of
the Six Sigma framework.
Q5. Write short note on the
characteristics of quality.
Q6. List the benefits of
Project Quality Management.
Spring 2012
Master of
Business Administration - Semester 4
PM0018 -
Contracts Management in Projects
4 Credits
(Book ID:
B1347)
Assignment
Set- 1
(60 Marks)
Note: Each question in total
carries 10 Marks. Answer all the questions.
Q1. Describe the four basic
elements of a contract
Q2. Describe the
characteristics and legal issues of Lump-Sum Turn Key type (LSTK) contract
Q3. Write short note on the
following bidding methods:
a. International/Global Competitive Bidding (ICB).
b. Limited International Competitive Bidding (LIB).
c. National Competitive Bidding (NCB).
Q4. List the advantages of
referring a dispute to arbitration.
Q5. Write a short note on the
following types of mergers:
a. Product extension merger.
b. Conglomeration.
c. Horizontal merger
Q6. Describe in brief the major
components of planning negotiation.
Spring 2012
Master of
Business Administration - Semester 4
PM0018 -
Contracts Management in Projects
4 Credits
(Book ID:
B1347)
Assignment
Set- 2
(60 Marks)
Note: Each question in total
carries 10 Marks. Answer all the questions.
Q1. Compare strategic level
analysis & Operational level analysis for Make or Buy decision.
Q2. Write short notes on the
following:
a) Design, Bid, Build (D-B-B) methodology
b) Design and Build ( D-B) methodology
Q3. List and describe in brief
the four types of consultancy contract.
Q4. List the advantages &
disadvantages of Mergers & Acquisitions.
Q5. Explain the following:
a) Indian Contract Act
b) Codes, Manuals for Works and Goods
Q6. Describe the actions that
can be used to minimize the causes of disputes and claims in contracts
Spring 2012
Master of
Business Administration - Semester 4
MA 0041:
“Merchant Banking and Financial Services”
(4 credits)
(Book ID:
B1318)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Describe issue management in merchant banking.
2.
Explain the IPO issuance process
3.
Discuss the difference between asset and fee based financial services.
4.
Describe consumer credit
5.
Explain the Insurance Act, 1938.
6.
Write short notes on the following:
A.
Credit rating
B.
Leasing
Spring 2012
Master of
Business Administration - Semester 4
MA 0041:
“Merchant Banking and Financial Services”
(4 credits)
(Book ID:
B1318)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Describe Merchant Banking and list its functions
2.
Explain the post- issue obligations of a merchant banker.
3.
Describe consumer credit
4.
Discuss the role of SEBI in the regulation of mutual funds.
5.
Describe the different types of bills.
6.
Write short notes on the following:
a.
Factoring and Forfaiting
b.
Hire-purchase
Spring 2012
Master of
Business Administration - Semester 4
MA 0042:
“Treasury Management”
(4 credits)
(Book ID:
B1311)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain treasury management, its need and benefits and
treasury exposure.
2. What are the features of ADRs and GDRs?
3. Define the role of RBI in exchange management
4. Explain the framework for measuring and managing the
liquidity risks.
5. Discuss the interest rate management using FRAs and swaps .
6. Write short notes on the following:
a. VaR
b. Back testing
Spring 2012
Master of
Business Administration - Semester 4
MA 0042:
“Treasury Management”
(4 credits)
(Book ID:
B1311)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What are the benefits of future commodity markets.?
2. What are the objectives of working capital management?
3. Describe the concept of foreign exchange risk management?
4. Explain the process of risk management and various tools
involved in managing risks
5. What are treasury management practices?
6. Write short notes on the following:
a. Asset Liability Management
b. Exchange Rate mechanism
Spring 2012
Master of
Business Administration - Semester 4
MA 0043:
“Corporate Banking”
(4 credits)
(Book ID:
B1312)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Write a detailed note on
evolution of corporate banking.
2. What are the key features of
recovery management.
3. Write a detailed note on the
various accounting concepts.
4. Explain in detail how a
balance sheet should be analysed.
5. Explain the role of DRTs and
DRATs in resolution of loan recovery issues.
6. Write short notes on the
following:
a. Assignment
b. Lien
Spring 2012
Master of
Business Administration - Semester 4
MA 0043:
“Corporate Banking”
(4 credits)
(Book ID:
B1312)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Write a detailed note on advancing against document of
title to goods.
2. Why do documents need registration?. Which are the
documents to be necessarily registered?
3. What are priority sector advances? How can such advances be
classified?
4. Explain the concept of off-shore banking and how it is
different from international banking.
5. Write a note on the various tools available for credit risk
management in banks.
6. Write short notes on the following
a. NPA
b. CDR
Spring 2012
Master of
Business Administration - Semester 4
MA 0044:
“Institutional Banking”
(4 credits)
(Book ID:
B1313)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. What/who are financial intermediaries? Explain their role
in the growth of the economy?
2. Discuss the role of NABARD in the development of
microfinance sector?
3. Write a note on the institutions handling finance in India.
4. What are HFCs? Discuss the performance of some prominent
HFCs in the country.
5. Write a detailed notes on RTGS and NEFT facilities.
6. Write short notes on the following:
a. Securitization
b. Depository
Spring 2012
Master of
Business Administration - Semester 4
MA 0044:
“Institutional Banking”
(4 credits)
(Book ID:
B1313)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Discuss the concept of Universal Banking.
2. What do you think are the key strengths and challenges
faced by the microfinance sector?
3. NABARD is a refinance institution. Explain this role of
NABARD in detail.
4. What is your understanding of the concept of cash
management services by banks?
5. What are the measures to be taken for monitoring a term
loan?
6. Write short notes on the following terms:
a. SARFAESI Act
b. National Electronic Funds Transfer
Spring 2012
Master of
Business Administration - Semester 4
OM0015 –
Maintenance Management - 4 Credits
(Book ID:
B1340)
Assignment
Set- 1
(60 Marks)
Note: Each Question carries
10 marks. Answer all the questions.
1. Briefly explain the maintenance systems that are
practiced in production/service units by providing few examples.
2. What are the three stages in the lifecycle
management of any machinery? Explain in brief the Life cycle management system
3. Explain briefly the metrics that can be developed
by the maintenance department to identify the gap and take action to achieving
the desired level of performance
4. Distinguish between preventive and breakdown
maintenance
5. “Organisations normally adopt a combination of one
or more of the above methods. And these options are justified if the resultant
savings are more than the total costs associated with any one of these methods”
–Substantiate this statement.
6. A valuable tool for improving maintenance
effectiveness is to use fault tree analysis. What does this tree means and how
it is used as a valuable tool for electrical, hydraulic and other complex
systems in isolating physical components using circuits and attends to the
problem?
Spring 2012
Master of
Business Administration - Semester 4
OM0015 –
Maintenance Management - 4 Credits
(Book ID:
B1340)
Assignment
Set- 2
(60 Marks)
Note: Each Question carries
10 marks. Answer all the questions.
1. What are the maintenance planning principles? How
they contribute to the success of planning?
2. Explain briefly the ABC classification and reasons
behind recommending ABC and VED classifications for managing inventory of spare
parts for maintenance?
3. Explain briefly how the principles of scheduling,
when followed, will improve the effectiveness and efficiency of the maintenance
management?
4. Explain briefly the five levels of data developed
in UMS
5. Explain briefly the importance of ‘Depreciation’
and its disposition while calculating the capital expenditure of the equipment
to be replaced. What are the depreciation methods that are normally used in an
organisation?
6. What are the ranges that we can normally expect for
each of the OCE factors? Explain how an improvement in 10 % of wrench time will
offer 25% improvement in utilisation of the crew and hence the OCE.
Spring 2012
Master of Business
Administration - Semester 4
OM0016 – Quality Management
4 Credits
(Book ID: B1341)
Assignment
Set 1
(60 Marks)
Note: Each Question
carries 10 marks. Answer all the questions.
|
Q1.
|
Elucidate a relationship between strategy and data
quality.
|
|
Q2.
|
Briefly describe Deming's 14 points philosophy.
Elucidate Juran's trilogy in brief.
|
|
Q3.
|
Describe the evolution of Six Sigma in General Electric.
Explain the advantages and disadvantages of Six Sigma in brief.
|
|
Q4.
|
What were the improvements made to QMS? Why do think
management responsibility is an essential requirement of QMS?
|
|
Q5.
|
Explain the goals and programs of strategic plan. What
are the reasons of failure of the strategic plans?
|
|
Q6.
|
What are the characteristics of Ideal indicator? What
are the two Six Sigma models undertaken for Quality improvement?
|
Spring 2012
Master of Business
Administration - Semester 4
OM0016 – Quality Management
4 Credits
(Book ID: B1341)
Assignment
Set 2
(60 Marks)
Note: Each Question
carries 10 marks. Answer all the questions.
|
Q1.
|
What are the different types of Reliability estimates?
What are the important components of retest reliability?
|
|
Q2.
|
What are the different types of Quality Costs? What is
the relevance of Cost and Schedule Information in an organisation?
|
|
Q3.
|
What are the basic steps involved in audit reporting?
Explain. What is the purpose of product auditing?
|
|
Q4.
|
What is quality culture? Explain the five key drivers
that are essential for developing quality culture.
|
|
Q5.
|
For modern products, explain the concepts on what on
which design reviews are based
|
|
Q6.
|
What are the five dimensions of the quality that were
identified by the SERVQUAL model?
|
Spring 2012
Master of
Business Administration - Semester 4
OM0017 -
Advanced Production Planning and Control
4 Credits
(Book ID:
B1342)
Assignment:
Set- 1
(60 Marks)
Note: Each Question carries
10 marks. Answer all the questions.
1. Explain briefly the main tasks of dispatching,
inspecting, expediting, evaluating and controlling inventory and so on by
production controls department.
2. Explain briefly the functions of planning in
“Facility Planning” for production activities?
3. What are the merits and demerits of batch
production? Briefly explain the salient features of PPC for Job production.
4. How do you classify forecasts? Explain Time Series
Methods.
5. Explain inventory Management and Control. List the
benefits of inventory control.
6. Define deterministic model of inventory control.
Explain how economic order quantity can be calculated by model 1.
Spring 2012
Master of
Business Administration - Semester 4
OM0017 -
Advanced Production Planning and Control
4 Credits
(Book ID:
B1342)
Assignment:
Set - 2
(60 Marks)
Note: Each Question carries
10 marks. Answer all the questions.
1. Write a note on: a) Lean Manufacturing and b) Agile
Manufacturing
2. Differentiate between forward and backward
scheduling. Explain automation and the drawbacks associated with automation
3. Explain in brief about Priority Rules for
Scheduling?
4. Bring out the differences between productivity and
flexibility. And is productivity compromised by introducing flexibility in the
manufacturing process? Comment
5. Explain in brief the Goldratt’s “Theory of
constraint” and the five focused steps of TOC recommended for solving the
constraints/ problems.
6. Explain make or buy decisions and when it is
appropriate to consider each respectively.
Spring 2012
Master of
Business Administration - Semester 4
OM0018 –
Technology Management
4 Credits
(Book ID:
B1326)
Assignment:
Set - 1
(60 Marks)
Note: Each Question carries
10 marks. Answer all the questions.
|
Q1.
|
Define the term technology. Write a short note on evolution and
growth of technology.
|
|
Q2.
|
Citing an example, state and explain the reasons that compel a
company to go for the new technology.
|
|
Q3.
|
Describe some characteristics of technology forecasting. Explain in brief
about the six phases in technology forecasting process.
|
|
Q4.
|
Write a short note on technology strategy. Explain in brief about
the innovation management.
|
|
Q5.
|
What is the importance of technology diffusion? What are the
benefits of technology absorption?
|
|
Q6.
|
Explain the implementation of new technology. Briefly describe the
automation decisions.
|
Spring 2012
Master of
Business Administration - Semester 4
OM0018 –
Technology Management
4 Credits
(Book ID:
B1326)
Assignment:
Set - 2
(60 Marks)
Note: Each Question carries
10 marks. Answer all the questions.
|
Q1.
|
Explain Technology Generation. Explain Technology Development.
Discuss the importance Technology Generation and Development.
|
|
Q2.
|
Explain the dimensions of technology transfer and features of
technology package.
|
|
Q3.
|
Briefly describe the concept of technology choice. List and explain
the steps involved in technology assessment process.
|
|
Q4.
|
Briefly explain the factors influencing the high performance
innovative technology based organisations.
|
|
Q5.
|
What is Research and Development (R&D), and how is it managed?
Explain the different categories of Intellectual Property Management.
|
|
Q6.
|
Discuss the technology assessment and environmental impact analysis.
|
Spring 2012
Master of
Business Administration - MBA Semester 4
QM0015 –
ISO/QS 9000 Elements
(4 credits)
(Book ID:
B1348)
ASSIGNMENT-
Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the
questions.
1.
Describe the eight quality management principles on which the quality standards
of the ISO 9000 are based.
2.
What is QS 9000? Discuss the background of QS 9000.
3.
Describe the importance of Quality manual.
4.
Discuss the importance of handling of inventory.
5.
What is meant by contract review? Explain.
6.
What is meant by documentation? What are the main objectives of documentation?
Spring 2012
Master of
Business Administration - MBA Semester 4
QM0015 –
ISO/QS 9000 Elements
(4 credits)
(Book ID:
B1348)
ASSIGNMENT-
Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Write a note on ‘purchasing’ in QS 9000. Explain the importance of
‘purchasing’.
2.
What is meant by ‘product identification’ with respect to QS 9000? Explain its
importance.
3.
Write a note on in-process inspection and testing.
4.
Write a note on ‘traceability’ and its importance.
5.
How do you evaluate and deal with non-conforming products?
6.
Explain the importance of training. What is training needs assessment? What are
the activities performed during and after training?
Spring 2012
Master of
Business Administration - MBA Semester 4
QM0016 –
Managing Quality in the Organization
(4 credits)
(Book ID:
B1349)
ASSIGNMENT-
Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the
questions.
1.
Describe the three leadership styles.
2.
What is PDCA cycle? How do you implement PDCA cycle?
3.
Differentiate between mission statement and vision statement.
4.
What do you mean by Strategic Quality Planning? Explain
5.
Write a note on customer satisfaction. What is meant by Customer Relationship
Management?
6.
What are the major responsibilities of Senior Management?
Spring 2012
Master of
Business Administration - MBA Semester 4
QM0016 –
Managing Quality in the Organization
(4 credits)
(Book ID:
B1349)
ASSIGNMENT-
Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Explain the various theories of motivation.
2.
Discuss the qualities of an effective leader. Explain any three leadership
theories.
3.
Write a note on the following: (a) DMAIC methodology and (b) Measurement system
Analysis.
4.
Explain the steps in decision making.
5.
Explain the stages of team development. What are the various types of teams?
6.
Describe the principles of business ethics. Explain the importance of Corporate
social responsibility
Spring 2012
Master of
Business Administration - MBA Semester 4
QM0017 –
Quality Management System
(4 credits)
(Book ID:
B1350)
ASSIGNMENT-
Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the
questions.
1.
Write a brief note on ISO 9001:2008
2.
What is meant by Quality Management System? What are its benefits?
3.
Explain in brief the clauses of ISO/TS 16949.
4.
Explain the importance of ISO 27001.
5.
Explain the importance, features and benefits of ISO 14001.
6.
Explain the metrics used in TL 9000
Spring 2012
Master of
Business Administration - MBA Semester 4
QM0017 –
Quality Management System
(4 credits)
(Book ID:
B1350)
ASSIGNMENT-
Set 2
Marks 60
Note: Each Question carries 10 marks
1.
What is COPC 2000? What are the benefits of COPC 2000?
2.
Describe the different CMM levels.
3.
Write a brief note on ISO 10002.
4.
What is IT Service Management? Write a brief note on ISO 20000.
5.
Describe the importance of OHSAS to manufacturing organization.
6.
What is HACCP? Discuss the importance and benefits of ISO 22000.
Spring 2012
Master of
Business Administration - MBA Semester 4
QM0018 –
Quality Development Methods
(4 credits)
(Book ID:
B1351)
ASSIGNMENT-
Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the
questions.
1.
What is meant by performance analysis? Describe the “job performance needs” in
an organization.
2.
Describe Porter’s “Five forces model”.
3.
Define ‘Strategic Quality management’? Explain the steps in strategic quality
planning.
4.
What are the various concepts and tasks that help you to build a strong
partnership with suppliers?
5.
Explain the concept of “Value Engineering”. Mention some of the areas around
Value Engineering.
6.
Describe the steps involved in innovation process in an organization.
Spring 2012
Master of
Business Administration - MBA Semester 4
QM0018 –
Quality Development Methods
(4 credits)
(Book ID:
B1351)
ASSIGNMENT-
Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Write a brief note on Qualitative research method.
2.
What is meant by benchmarking? Mention the different types of benchmarking.
What are the barriers to successful benchmarking?
3.
Describe the two main pillars of Toyota Production system.
4.
What is SWOT analysis? Illustrate with an example.
5.
Discuss the concept of “Kaizen”. What are its key features?
6.
Explain the concept of “Six Sigma”. Who are the key players in Six sigma? How
do you calculate DPMO?
Spring 2012
Master of Business
Administration - Semester 4
MH0056: “PR
& Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Discuss the factors that Attract Corporates to Healthcare.
2.
Discuss the significance and justification of marketing of healthcare services.
3.
What is the current scenario of healthcare marketing in India?
4.
What are the factors that affect healthcare business strategies?
5.
Explain in brief SWOT analysis with reference to a healthcare organization.
6.
Social and economic characteristics affect the consumption and purchasing
habits. Discuss
Spring 2012
Master of Business
Administration - Semester 4
MH0056: “PR
& Marketing for Healthcare Organizations”
(4 credits)
(Book ID: B1320)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Discuss the strategies that must be considered for marketing of healthcare
organizations.
2.
What are ethical principles in healthcare sector?
3. Public relations form an essential part of
communication strategy of several business including healthcare. Discuss.
4.
What are the types of PR research?
5.
What is medical tourism? Why is India emerging as a hub for it?
6.
What is the need and importance of public relation in healthcare organization?
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MH0057 –Management of
Healthcare Human Resources - 4 Credits
(Book ID: B1321)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
Explain the importance
of human resource in healthcare
|
|
Q2.
|
Explain the different
types of motivation.
|
|
Q3.
|
What are the objectives
of manpower planning?
|
|
Q4.
|
What are the factors
that affect wages and salary levels in a healthcare organisation?
|
|
Q5.
|
What are the major
objectives of conducting performance appraisal in a healthcare organisation?
|
|
Q6.
|
Ms.Vani is an HR Senior
Manager at a private hospital. The hospital installs two new machines that
can be used to aid the patients in the ICU. The existing nursing staffs were
not well trained in using them. Ms. Vani invites an expert and provides them
with sufficient training. Explain how she can evaluate the effectiveness of
the training programme.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MH0057 –Management of
Healthcare Human Resources - 4 Credits
(Book ID: B1321)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1.
|
What are the benefits
and limitations of manpower planning?
|
|
Q2.
|
What are the different
types of training?
|
|
Q3.
|
Explain the principles
underlying wage and salary administration.
|
|
Q4.
|
Explain the process of
performance appraisal carried out in a healthcare organisation.
|
|
Q5.
|
Explain the major issues
of HRM in healthcare organisations.
|
|
Q6.
|
Ms.Vani is an HR Senior
Manager at a private hospital. Due to the growing demand for more nursing staff
by the in-patients, she decides to recruit ten experienced nurses. Explain
the recruitment process that she has to follow.
|
Spring 2012
Master of
Business Administration - Semester 4
MH 0058: “Legal Aspects in Healthcare
Administration”
(4 credits)
(Book ID:
B1322)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Is
Health a Fundamental Right? Explain.
2. Compare Allopathy and Homoeopathy.
3. What
are the disciplinary actions that can be taken against doctors guilty of
professional misconduct?
4. Write a note on Electronic Medical Records.
5. What
is professional indemnity?
6. Write a note on the Drugs and Magic Remedies Act-1955.
Spring 2012
Master of
Business Administration - Semester 4
MH 0058: “Legal Aspects in Healthcare
Administration”
(4 credits)
(Book ID:
B1322)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Explain the salient features of the Prenatal Diagnostic Techniques Act.
2. Write short notes on MTP.
3.
Explain in detail about the patients’ rights and responsibilities.
4. What
measure should be taken to protect medical professionals from lawsuits in
medical emergencies?
5. How
is euthanasia classified?
6. Write about the regulatory frame work adopted in India in setting up a
blood bank
Spring 2012
Master of
Business Administration - Semester 4
MH0059 –
Quality Management in Healthcare Services (4 Credits)
(Book ID:
B1323)
Assignment Set- 1
(Marks 60)
Note: Each question carries
10 Marks. Answer all the questions.
Q.1 Write a brief note on the history of
quality.
Q2. Explain in detail W. Edwards Deming
philosophy on quality.
Q3. Explain in detail dimensions of
quality management in healthcare.
Q.4. Explain in detail the seven quality
tools.
Q5. Write a detailed note on the
indicators of quality control in healthcare.
Q6. Arvind Healthcare Pvt. Ltd. is
implementing quality assurance program in its 70 bedded hospital in the suburb
of Bangalore. Mr. Kaushik was spear heading the entire quality assurance
implementation program. Kaushik was aware of the challenges set before him.
Write a detailed note on the steps involved in the implementation of quality
assurance program.
Spring 2012
Master of
Business Administration - Semester 4
MH0059 –
Quality Management in Healthcare Services (4 Credits)
(Book ID:
B1323)
Assignment Set- 1
(Marks 60)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Give a detailed note on NABH.
Q2. Write a brief note on the functions
of six sigma in healthcare.
Q3. Write a detailed note on the
strategic importance of TQM in healthcare.
Q4. Write a detailed note on the
Structure of ISO 9001:2000 standards.
Q5. Write a detailed note on the
importance of teams in healthcare.
Q6. Mr. Rani Kumar has taken over as the
manager of the OPD and accident and emergency department of Kitty paediatric
hospital.
a. What are the quality parameters for OPD?
b. What are the quality parameters for
accident and emergency department?
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MF0015 –
International Financial Management - 4 Credits
(Book ID: B1316)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1. You are given the
following information:
Spot EUR/USD : 0.7940/0.8007
Spot USD/GBP: 1.8215/1.8240
Three months swap: 25/35
Calculate three month
EUR/USD rate.
|
|
Q2. Distinguish between
Eurobond and foreign bonds. What are the unique characteristics of Eurobond
markets?
|
|
Q3. What is sub-prime lending?
Explain the drivers of sub-prime lending? Explain briefly the different
exchange rate regime that is prevalent today.
|
|
Q4. Explain (a) Parallel Loans
(b) Back – to- Back loans
|
|
Q5. Explain double taxation
avoidance agreement in detail
|
|
Q6. What do you mean by optimum
capital structure? What factors affect cost of capital across nations?
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MF0015 –
International Financial Management - 4 Credits
(Book ID: B1316)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1. “Because of its
broad global environment, a number of disciplines (geography, history,
political science, etc.) are useful to help explain the conduct of
International Business.” Elucidate with examples.
|
|
Q2. What is a credit
transaction and a debit transaction? Which are the broad categories of
international transactions classified as credits and as debits?
|
|
Q3. What is cross rates?
Explain the two methods of quotations for exchange rates with examples.
|
|
Q4. Explain covered and
uncovered interest rate arbitrage.
|
|
Q5. Explain briefly the
mechanism of futures trading
|
|
Q6. Briefly explain the
difference between ‘functional currency’ and ‘reporting currency’. Identify
the factors that help in selecting an appropriate functional currency that
can be used by an organisation.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MF0016 – Treasury Management
- 4 Credits
(Book ID: B1311)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1. Bring out in a table format
the features of certificate of deposits and commercial papers.
|
|
Q2. What is capital account
convertibility? What are the implications on implementing CAC?
|
|
Q3. Distinguish between CRR and
SLR
|
|
Q4. Explain various sources of
interest rate risk
|
|
Q5. Describe the three
approaches to determine VaR
|
|
Q6. What is liquidity gap and
detail the assumptions of it?
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MF0016 – Treasury
Management - 4 Credits
(Book ID: B1311)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1. What are the
features of ADRs and GDRs?
|
|
Q2. Explain FEMA and
highlight the effect of FEMA on liberalisation.
|
|
Q3. What are the factors
which distinguishes multinational cash management from domestic cash
management?
|
|
Q4. Explain the
framework for measuring and managing the liquidity risks.
|
|
Q5. Discuss the interest
rate management using FRAs and swaps and the role of financial
intermediaries.
|
|
Q6. Illustrate few
issues that need to be considered while developing market risk management
policies.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MF0017 – Merchant
Banking and Financial Services - 4 Credits
(Book ID: B1318)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1. Discuss the role of
a custodian of shares.
|
|
Q2. What are the
provisions for prevention of fraudulent and unfair trade practices by SEBI
regulations?
|
|
Q3. Explain the different life
insurance products.
|
|
Q4. Describe the deposit
products and loan products.
|
|
Q5. Discuss about the
two important credit rating agencies in India.
|
|
Q6. Describe issue
management in merchant banking.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MF0017 – Merchant
Banking and Financial Services - 4 Credits
(Book ID: B1318)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1. Give examples of
various venture capital funds that are present and examples of some business
ventures that have been successful with venture capital financing.
|
|
Q2. Mutual fund schemes
can be identified by investment objective, List one scheme within each
category.
|
|
Q3. What are the
advantages of leasing to a company ?
|
|
Q4. What is the
provision of green shoe option and how is it used by companies to stabilize
prices?
|
|
Q5. What do you
understand by insider trading? What are the SEBI rules and regulations to
prevent insider trading?
|
|
Q6. A company wishes to
take machinery on lease. Study the lease options available to the company.
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MF0018 –Insurance and
Risk Management- 4 Credits
(Book ID: B1319)
Assignment Set- 1 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1. Discuss the
guidelines for settlement of claims by Insurance company.
|
|
Q2. What is premium
accounting and claim accounting?
|
|
Q3. Critically evaluate the role
of agents in insurance industry
|
|
Q4. Explain product design and
development process in Insurance Industry.
|
|
Q5. What is facultative
reinsurance and treaty reinsurance?
|
|
Q6. What is the role of
information technology in promoting insurance products?
|
Spring / February 2012
Master of Business
Administration- MBA Semester 4
MF0018 –Insurance and
Risk Management- 4 Credits
(Book ID: B1319)
Assignment Set- 2 (60
Marks)
Note: Each Question carries 10 marks. Answer all the
questions.
|
Q1. What is the
procedure to determine the value of various investments?
|
|
Q2. Explain chance of
loss and degree of risk with examples.
|
|
Q3. Explain in detail
Malhotra Committee recommendations
|
|
Q4. What is VAR and how
it is useful in risk management tool?
|
|
Q5. List and explain
briefly the organisations of insurers in India.
|
|
Q6. Explain different
types of pricing objectives and methods.
|
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0038
– Enterprise Resource Planning - 4 Credits
Assignment
- Set- 1 (60 Marks)
Note:
Each Question carries 10 marks. Answer all the questions.
|
Q1.
|
Why are ERP systems said to be flexible? Explain with an
example.
|
|
Q2.
|
Explain with an example the concept of supply chain
management?
|
|
Q3.
|
Differentiate between Open Source and Commercial ERP.
Briefly explain the key principles to a proper ERP system selection process.
|
|
Q4.
|
What is ATO and how is it different from ETO? List the
advantages of CAD/CAM.
|
|
Q5.
|
How does the plant maintenance module help in achieving
competitiveness? Write a note of Quality Management.
|
|
Q6.
|
Explain the working of Warehouse Management and Purchase
department with an example.
|
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0038
– Enterprise Resource Planning - 4 Credits
Assignment
- Set- 2 (60 Marks)
Note:
Each Question carries 10 marks. Answer all the questions.
|
Q1.
|
What is web ERP? What are its benefits? List out the
different modules under ERP Inventory management.
|
|
Q2.
|
Briefly explain the functionalities of CRM sub modules.
List out the benefits of CRM Systems.
|
|
Q3.
|
Illustrate the role of ERP systems in Human Resources.
List out the benefits of Human Resource management systems.
|
|
Q4.
|
Describe how you would go about the different phases of
the ERP implementation lifecycle, if it were being done in your company.
|
|
Q5.
|
Discuss briefly about JD Edward’s and PeopleSoft’s
applications and their various modules.
|
|
Q6.
|
What is BAPI? Why BIAP is considered as commanding tool
in the SAP consultant’s toolkit?
|
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0039
– eCommerce - 4 Credits
Assignment
- Set- 1 (60 Marks)
Note: Each
question carries 10 Marks. Answer all the questions.
Q.1 Explain the
framework of eCommerce in detail [10 Marks]
Q. 2 List the
advantages and disadvantages of eCommerce [10 Marks]
Q.3 Prepare a scenario
on the organization having shopping cart facility showing the advantages and
disadvantages of having shopping cart facility [10 Marks]
Q.4 Give
examples for different models of ecommerce and explain what is the benefit of
that model in your example. [10 Marks]
Q.5 Write short
notes on
a.
False and malicious sites
b.
Stealing visitor’s credit card information
c.
Stealing customer’s data from selling agent and internet service providers
d.
The use of cookies
[10 Marks]
Q.6 Describe the
risk management paradigm in brief [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0039
– eCommerce - 4 Credits
Assignment
- Set- 2 (60 Marks)
Note: Each
question carries 10 Marks. Answer all the questions.
Q.1 Warigon is a
retail company and they want to automate the payment system. Assume that you
are the design engineer of that company. What are the factors that you would
consider while designing the electronic payment system? [10 Marks]
Q.2 Discuss the
working concepts of EDI [10 Marks]
Q.3 What are the
four Ps of marketing? Explain how it is applied to internet marketing [10
Marks]
Q.4 Analyze the
structure of a website [10 Marks]
Q.5 List the
benefits of online catalogue [10 Marks]
Q.6 Define
Mcommerce. Describe the areas of potential growth and future of mCommerce [10
Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0040
– Technology Management - 4 Credits
Assignment
- Set- 1 (60 Marks)
Note:
Each Question carries 10 marks. Answer all the questions.
|
Q1.
|
Define the term technology. Write a short note on
evolution and growth of technology.
|
|
Q2.
|
Citing an example, state and explain the reasons that
compel a company to go for the new technology.
|
|
Q3.
|
Describe some characteristics of technology forecasting.
Explain in brief about the six phases in technology forecasting process.
|
|
Q4.
|
Write a short note on technology strategy. Explain in
brief about the innovation management.
|
|
Q5.
|
What is the importance of technology diffusion? What are
the benefits of technology absorption?
|
|
Q6.
|
Explain the implementation of new technology. Briefly
describe the automation decisions.
|
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0040
– Technology Management - 4 Credits
Assignment
- Set- 2 (60 Marks)
Note:
Each Question carries 10 marks. Answer all the questions.
|
Q1.
|
Explain Technology Generation. Explain Technology
Development. Discuss the importance Technology Generation and Development.
|
|
Q2.
|
Explain the dimensions of technology transfer and
features of technology package.
|
|
Q3.
|
Briefly describe the concept of technology choice. List
and explain the steps involved in technology assessment process.
|
|
Q4.
|
Briefly explain the factors influencing the high performance
innovative technology based organisations.
|
|
Q5.
|
What is Research and Development (R&D), and how is
it managed? Explain the different categories of Intellectual Property
Management.
|
|
Q6.
|
Discuss the technology assessment and environmental
impact analysis.
|
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0041
– Java and Web Design - 4 Credits
Assignment
- Set- 1 (60 Marks)
Note: Each
question carries 10 Marks. Answer all the questions.
Q.1 Explain the
browser components and its features [10 Marks]
Q. 2 Describe in
detail the building of webpage. [10 Marks]
Q.3 How to use
forms? Explain with an example [10 Marks]
Q.4 Give an
example for cascade style sheets and explain editing with cascade style sheets
in detail . [10 Marks]
Q.5 Describe the
working of search engine. What are the different types of search engine?
Explain with its application. [10 Marks]
Q.6 List the
benefits and drawbacks of Lamp stack [10 Marks]
Feb/Spring 2012
Master of Business Administration - MBA Semester IV
MI0041
– Java and Web Design - 4 Credits
Assignment
- Set- 2 (60 Marks)
Note: Each
question carries 10 Marks. Answer all the questions.
Q.1 Give one
example each for the following and explain the use in one/two tine each.
1.
Web Design Tools
2.
HTML Editors
3.
Adobe Photoshop
4.
Adobe Flash
5.
Firebug Browser
[10 Marks]
Q.2 Write a Java
program to demonstrate the use of control statements (all three statemnts) in
Java. [10 Marks]
Q.3 What are the
difference types of inheritance in Java? Explain the relationship between
interfaces and inheritances. [10 Marks]
Q.4 How do you
handle exceptions in Java [10 Marks]
Q.5 Write a
small snippet in which the program uses POST method to accept the keywords to
accomplish the task. Also suggest the alternative method to perform this task
and its benefits [10 Marks]
Q.6 Explain Java
web technologies with its types [10 Marks]
Spring 2012 (February 2012)
Master of Business
Administration - MBA Semester 4
MK0015 – Service Marketing And Customer
Relationship Management
(4 credits)
(Book ID: B1328)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Explain briefly the differences between services and tangible products
2.
List the unique characteristics of services.
3.
Describe the challenges during the transition of economics in the services
growth sector.
4.
Briefly explain the 7P’s of marketing mix.
5.
List are the advantages of Rater model of service quality
6.
Describe the various positioning strategies for services
Spring 2012 (February 2012)
Master of Business
Administration - MBA Semester 4
MK0015 – Service Marketing And
Customer Relationship Management
(4 credits)
(Book ID: B1328)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
List the importance of advertising and sales promotion.
2.
What are the various levels of customer satisfaction?
3.
Describe the importantance of a plan or methodology to initiate customer
responses?
4.
Briefly explain the five factors that influence the level of adequate service
5.
Describe the various service quality dimensions with the help of relevant
examples.
6. List the differences between flexible services and
standard services.
Spring 2012 (February 2012)
Master of Business
Administration - MBA Semester 4
MK0016 – Advertising Management
And Sales Promotion
(4 credits)
(Book ID: B1329)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
List the importance of advertising. How does advertising change the perception
and decision of the target?
2.
List the factors that affect advertising and marketing .Describe the methods to
calculate poverty line and disposable income
3.
Describe the ways to catch the reader or viewer attention List the different
theories of advertising.
4.
List the differences between public service advertising and financial
advertising .Write notes on corporate copy and Advertorial copy
5.
List the various components of attitude? Explain how advertising decides at
which level to intervene to change attitude.
6.
Explain the elements of advertising execution .Describe the various aspects of
media objectives and execution
Spring 2012 (February 2012)
Master of Business
Administration - MBA Semester 4
MK0016 – Advertising Management
And Sales Promotion
(4 credits)
(Book ID: B1329)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Describe the benefits of Direct Marketing. List all the methods and media used
for it.
2.
Discuss media options .List the differences between above-the-line
below-the-line media.
3.
Describe the objectives of media. Discuss the factors which are changing the
media choices.
4.
Define the term “Market Segmentation”? List the advantages of Market
Segmentation
5.
Describe the Types and Nature of Markets. Explain the four broad bases for
segmentation in e-marketing
6.
Define the term “Search Engine Optimisation (SEO)” How does SEO work and what
are the objectives of SEO?
Spring 2012 (February 2012)
Master of Business
Administration - MBA Semester 4
MK0017 – e Marketing
(4 credits)
(Book ID: B1330)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1.
Define the term “e- marketing”. Explain the features of e-marketing.
2.
Describe the principles in e – marketing. .Explain e-Business Models
3.
Describe 4 P’s in e-Marketing Mix. Discuss the Product Mix Strategies adopted
by the companies
4.
List the stages involved in implementing an e- marketing plan and Strategy.
What do you understand by Marketing Performance Measurement and Management
(MPM)?
5.
Discuss the various types of Data used in e-Marketing. Explain the different
classes of tasks that are included in data mining
6.
Define the term “e-Mail marketing”? List the features of e-Mail Marketing.
Spring 2012 (February 2012)
Master of Business
Administration - MBA Semester 4
MK0017 – e Marketing
(4 credits)
(Book ID: B1330)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1.
Discuss the scope of e-marketing in B2B markets, its benefits and drawbacks.
List the differences between B2B and B2C
markets.
2.
Write a note on General Characteristics of Customers in e-Marketing.
3.
Explain the most important and frequently used methods of obtaining customer
response.
4.
Briefly discuss about Market Segmentation. List the advantages of Market
Segmentation
5.
Describe the Types and Nature of Markets. Explain the four broad bases for
segmentation in e-marketing
6.
What do you understand by Search Engine Optimisation (SEO)? How does SEO work
and what are the objectives of SEO?
Spring 2012 (February 2012)
Master of Business
Administration - MBA Semester 4
MK0018 – International Marketing
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1 List the differences between International Marketing and
Domestic Marketing.Discuss the principles of international Marketing
2 Explain the important elements of culture. Differentiate
between market allocation system and command allocation system.
3 Define the term Trade Barrier. List the important
differences between Tariff barrier and protective barrier .
4 Discuss the various entry options available to a business
.Explain the basic strategic decisions that a firm will adopt for foreign
expansion.
5 Define the process of international market segmentation.
Discuss some widely used bases of segmentation.
6 Explain the significance of price factors in determining
international market prices. Briefly describe the non price factors
Spring 2012 (February 2012)
Master of Business
Administration - MBA Semester 4
MK0018 – International Marketing
(4 credits)
(Book ID: B1199)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1
Describe the process of communication.
2 Explain the differences between export pricing and export
costing. Write a note on major issues related to exports
3
Mention the significance of export Documentation. List the documents required
for processing the shipping bill
4 Discuss the importance of Special Economic Zones (SEZS).
List the benefits they provide to international traders and marketers.
5 List the differences between futures and forwards Markets. Explain
the problems in forecasting Foreign Exchange Rates.
6 Discuss the ethical issues involved in international
marketing. Briefly explain the basic types of arbitration.
Spring 2012
Master of
Business Administration - Semester 4
ML0015 –
Services Marketing and Customer Relationship Management
4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. What do you understand by customer defined service
standards? Explain its relevance in services marketing.
Q2. Explain the concept of service design and service
delivery in services marketing.
Q3. Mention the different types of services with few
examples and briefly give a note on service sector.
Q4. Construct a service gap for an imaginary service based
company assuming that there are several gaps found in its functioning.
Q5. Examine the recent issues in services marketing.
Q6. ABC Components Ltd. wants to use technology in its CRM
system. Kindly help the company with suitable suggestions.
Spring 2012
Master of
Business Administration - Semester 4
ML0015 –
Services Marketing and Customer Relationship Management
4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. What is services marketing? Explain its importance.
Q2. (a) What do you mean by CRM? Is it important in
services marketing?
(b) Give a note on integrated
service marketing mix.
Q3. Mention the 5 engines of e-CRM and explain the process
involved.
Q4. Explain the concepts of customer retention and
Customer life time value with its applicable strategies.
Q5. Mentor Institute provides educational support services
to different colleges and universities. Now, they want to start consulting
services for distance education programmes and career counseling. Suggest some
steps on how to market their consulting services once it gets initiated.
Q6. According to you, what are the customer expectations
and customer responses if they don’t receive the desired service quality? If
you were the service provider, how would you address customer complaints and
conflicts?
Spring 2012
Master of
Business Administration - Semester 4
ML0016 –
Advertising Management and Sales Promotion
4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Define the term
“advertisement”. How does advertising persuade buyers?
Q2. Explain the advertising
theories and its relevance.
Q3. Explain the factors that
have an effect on Indian advertising.
Q4. Is it important to have
communication objectives in advertising? Why or why not?
Q5. Examine the role of visual
strategies in ad copy design. Give suitable examples.
Q6. What is sales promotion?
Explain in detail.
Spring 2012
Master of
Business Administration - Semester 4
ML0016 –
Advertising Management and Sales Promotion
4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Outline those elements that
are considered important in advertising execution. Give examples.
Q2. Do demographic factors
influence advertising strategies? Explain.
Q3. Which are the evolving
consumer segments in the market? How do they affect advertising?
Q4. Discuss media planning in
detail.
Q5. How is ad-spend on a
particular ad campaign decided? Explain.
Q6. Supreme Ad agency is
thinking about setting up two separate specialized agencies under it. If they
do so, how do you think the working of departments and integration of services
will be? Will it be beneficial to the clients?
Spring 2012
Master of
Business Administration - Semester 4
ML0017 – Mall
Management - 4 Credits
Assignment
Set- 1
(60 Marks)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Explain the importance of mall location and mall
theme.
Q2. What are the merits and demerits of malls?
Q3. Identify the essential services required in malls. Why
is it important to provide essential services?
Q4. According to you, what type of facilities and facility
team is considered significant in malls? Substantiate your answer with suitable
examples.
Q5. Is estimating traffic necessary in the malls? Why or
why not? How is competition scanning done?
Q6. Present a brief report on Indian consumption patterns.
Do you think malls have an influence on the consumption patterns? Support your
answer with examples.
Spring 2012
Master of
Business Administration - Semester 4
ML0017 – Mall
Management - 4 Credits
Assignment
Set- 2
(60 Marks)
Note: Each question carries
10 Marks. Answer all the questions.
Q1. Examine the roles and responsibilities of mall
marketing director and PR director.
Q2. Why external mall environment plays a major role in
generating traffic? Validate your answer with examples.
Q3. You are a retailer and you also own a mall. How will
you carry out customer profiling? Mention all the related points.
Q4. Explain the terms – Build to sell, Build to rent and
Tenant mix.
Q5. What factors constitute the internal mall environment?
Explain.
Q6. (a) In retail context, what is permit and license?
(b) Give a note on any one of
the business models in mall management.
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