NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Research Methodology
Internal Assignment Applicable for June 2021 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Students should follow the following parameter for answering the assignment questions
1. Last Week When Suryadev Menon went to the Byculla market for purchasing Fruits, he
has observed that most of the vendors are using WhatsApp. He has observed that these
traditional vendors have started using WhatsApp for their business-related
communications. One question came to Suryadev’s mind that “How WhatsApp can be
useful to these WhatsApp-users who are running their fruit shops in Byculla,
| For Theoretical Answer | |
| Assessment Parameter | Weightage |
| Introduction | 20% |
| Concepts and Application related to the question | 60% |
| Conclusion | 20% |
| For Numerical Answer | |
| Assessment Parameter | Weightage |
| Understanding and usage of the formula | 20% |
| Procedure / Steps | 50% |
| Correct Answer & Interpretation | 30% |
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Research Methodology
Internal Assignment Applicable for June 2021 Examination
Mumbai?”. He wanted to survey this. During the literature review process, Suryadev
found TAM (Technology Acceptance Model) as a suitable framework. Help him to
design a questionnaire accordingly. Also, cite the material (if any) being used for
gaining insights for the formulation of questions. (10 Marks)
2. Rewrite the Literature for your Research by referring to the mentioned paper, this can
be a part of your literature study. Imagine you wanted to work with the following
research question: “In India, which factors motivate the vendors (running small/ micro
firms) to utilize WhatsApp?”.
Instruction: Imagine yourself working on the above research, and refer the mentioned
paper as a major part of your literature study. Cite most of the past researches
mentioned in this paper and prepare a literature write-up not exceeding 1000 words.
Make sure your literature write-up is aligned with the research question mentioned
above. For more information about any research that has been referred by Modak and
Mupepi, you may download it using NMIMS digital Library.
Download this paper: Dancing with WhatsApp: Small businesses pirouetting with
social media
Link: www.sba.oakland.edu/Faculty/Fliedner/mwdsi/Proceedings Archive/2017
MWDSI Proceedings Final - April 30.pdf#page=51
Note: the mentioned paper is available on page 51.
(10 Marks)
3. A particular government department of Maharashtra wanted to survey “challenges faced
by Companies during the Covid-19 pandemic”. A team of three belongs to that
government Department, has downloaded data of all listed companies from OGD
platform. Now, they strongly believe that their target group of the current study is;
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Research Methodology
Internal Assignment Applicable for June 2021 Examination
‘Active companies’. As a part of writing a basic introduction, they wanted to
summarize the data they have received from OGD platform by keeping only ‘Active
Companies’.
a. Simply Identify the measurement type of each column that exists in the data file and
mention it along with the variable name. (5 Marks)
b. Summarize the data (prepare frequency table) only for the
“PRINCIPAL_BUSINESS_ACTIVITY_AS_PER_CIN “variable and write basic
interpretation along with an appropriate graph.
Data link: Company Master Data of Maharashtra upto 28th February 2019 | Open
Government Data (OGD) Platform India
(5 Marks)
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