NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: New Product Development and Managing Innovation
Internal Assignment Applicable for June 2021 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks.
All Questions are compulsory
All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
All answers to be written individually. Discussion and group work is not advisable.
Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Students should follow the following parameter for answering the assignment questions.
1. Explain how content platforms such as Netflix, Amazon Prime, etc. have developed core
abilities in managing innovation. (10 Marks)
2. Successful companies use ‘new products strategy’ before idea generation to identify
strategic business requirements that should be satisfied by new products. In lieu of this
statement, explain any 2 models used for strategic planning. (10 Marks)
| For Theoretical Answer | |
| Assessment Parameter | Weightage |
| Introduction | 20% |
| Concepts and Application related to the question | 60% |
| Conclusion | 20% |
| For Numerical Answer | |
| Assessment Parameter | Weightage |
| Understanding and usage of the formula | 20% |
| Procedure / Steps | 50% |
| Correct Answer & Interpretation | 30% |
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: New Product Development and Managing Innovation
Internal Assignment Applicable for June 2021 Examination
3. As the Chief Technology Officer of your organization which is into e-learning, you have
to conduct a training for senior members of your team to make sure that when they
formulate the technology strategy, they take a holistic approach. Based on your research
you decided to create a module based on Porter’s book ‘Competitive Advantage.’.
How will you answer the following questions asked by the participants?
a. How should we identify technologies that are significant for altering the existing structure
of the industry? (5 Marks)
b. What actions does Porter recommend to strengthen the overall technological position of
a company by aligning it to the overall corporate strategy? (5 Marks)
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