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Examination Paper
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Material Management
..
1. Season Index =
a. =Period average demand / deseasonalized demand
b. =deseasonalized demand / period average demand
c. =Period average demand / average demand for all periods
d. = average demand for all periods / period average demand
2. Poke-yoke was first introduce by
a. Edger Schein of America
b. Lawrence D. Miles of U.S.A
c. Shigeo Shingo of Japan
d. None of the above
3. Utilization is the consolidation of several units into large units, called
a. Units loads
b. Unit system
c. Unit wait
d. None of the above
...
10. Which file contains a record for each part manufactured
a. The routing file
b. The product structure file
c. Item master file
d. Work center master file
Part Two:
1. Write a note on “ERP” (Enterprise Resource Planning).
2. What do you understand by ‘Operation Overloading’?
3. What is “Two –Bin System”.
4. Explain the “Just in time” philosophy.
....
1. Calculate the available to promise (ATP) using the following data. There are 100 units on hand.
Week 1 2 3 4 5 6
Customer Orders 70 70 20 40 10
MPS 100 100 100
ATP
2. Given the following data, can an order for 30 more units delivery in week 5 be accepted? If not,
what do you suggest can be done?
Week 1 2 3 4
Forecast 80 80 80 70
Customer Orders 100 90 50 40
Projected Available
Balance
140
MPS
3. Given the following parents and components, construct a product tree. Figures in parentheses
show the quantities per item. How many Gs are needed to make one A?
Parent A B C E
Component B(2) E(2) G(2) G(4)
C(4) F(1) F(3)
D(4) H(2)
4. An order for 100 of a product is processed on operations A and operations B. the setup time on A
is 50 minutes, and the run time per piece is 9 minutes. The setup time on B is 30 minutes, and the
run time is 6 minutes per piece. It takes 20 minutes to move a lot between A and B. since this is a
rush order, it is given top priority (president’s edict) and is run as soon as it arrives at either
workstation.
It is decided to overlap the two operations and to split the lot of 100 into two lots of 60 and 40.
When the first lot is finished on operation A, it is moved to operation B where it is set up and run.
Meanwhile, operation A completes the balance of the 100 units (40) and sends the units over to
operation B. These 40 units should arrive as operation B is completing the first batch of 60; thus,
operation B can continue without interruption until all 100 are completed.
a. Calculate the total manufacturing lead time for operation A and for B without overlapping.
Examination Paper
4
IIBM Institute of Business Management
b. Calculate the manufacturing lead time if the operations are overlapped. How much time is
saved?
...
1. Suppose a manufacturer makes wagons composed of a box body, a handle assembly, and two
wheel assemblies. Demand for the wagons is 500 a week. The wheel assembly capacity is 1200
sets a week, the handle assembly capacity is 450 a week, and final assembly can produce 550
wagons a week.
a. What is the capacity of the factory?
b. What limits the throughput of the factory?
c. How many wheel assemblies should be made each week?
d. What is the utilization of the wheel assembly operation?
e. What happens if the wheel assembly utilization is increased to 100?
2. If the annual cost of goods sold is $12 million and the average inventory is $2.5 million:
a. What is the inventory turns ratio?
b. What would be the reduction in average inventory if, through better materials management,
inventory turns were increased to 10 times per year?
c. If the cost of carrying inventory is 20% of the average inventory, what is the annual savings?
3. Suppose management stated that it could tolerate only one stock out per year for a specific item.
For this particular item, the annual demand is 52,000 units, it is ordered in quantities of 2600, and
the standard deviation of demand during the lead time is 100 units. The lead time is one week.
Calculate:
a. Number of orders per year.
b. Service level.
c. Safety stock.
d. Order point.
4. Delivery of goods from a supplier is in transit for ten days. If the annual demand is 4200 units,
what is the average annual inventory in transit?
END OF SECTION C
----------------------------------------------------------- ***--------------------------------------------------------

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Examination Paper Semester I: Managerial Economics
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-1 Examination Paper MM.100
Managerial Economics

1. It is a study of economy as a whole
a. Macroeconomics
b. Microeconomics
c. Recession
d. Inflation
2. A comprehensive formulation which specifies the factors that influence the demand for the
product
a. Market demand
b. Demand schedule
c. Demand function
d. Income effect
3. It is computed when the data is discrete and therefore incremental changes is measurable
a. Substitution effect
b. Arc elasticity
c. Point elasticity
d. Derived demand
4. Goods & services used for final consumption is called
a. Demand
b. Consumer goods
c. Producer goods
d. Perishable goods
5. The curve at which satisfaction is equal at each point
a. Marginal utility
b. Cardinal measure of utility
c. The Indifference Curve
d. Budget line
Examination Paper Semester I: Managerial Economics
IIBM Institute of Business Management
……………………….
3. What is ‘Prisoner’s Dilemma’, of non cooperative game?
4. What is ‘Third degree Discrimation’?

Case let 1
The war on drugs is an expensive battle, as a great deal of resources go into catching those who buy or
sell illegal drugs on the black market, prosecuting them in court, and housing them in jail. These costs
seem particularly exorbitant when dealing with the drug marijuana, as it is widely used, and is likely no
more harmful than currently legal drugs such as tobacco and alcohol. There's another cost to the war on
drugs, however, which is the revenue lost by governments who cannot collect taxes on illegal drugs. In a
recent study for the Fraser Institute, Canada, Economist Stephen T. Easton attempted to calculate how
much tax revenue the government of the country could gain by legalizing marijuana. The study estimates
that the average price of 0.5 grams (a unit) of marijuana sold for $8.60 on the street, while its cost of
production was only $1.70. In a free market, a $6.90 profit for a unit of marijuana would not last for long.
Entrepreneurs noticing the great profits to be made in the marijuana ……………………….
Questions
1. Plot the demand schedule and draw the demand curve for the data given for Marijuana in the case
above.
2. On the basis of the analysis of the case above, what is your opinion about legalizing marijuana in
Canada?
Case let 2
Companies that attend to productivity and growth simultaneously manage cost reductions very differently
from companies that focus on cost cutting alone and they drive growth very differently from companies
that are obsessed with growth alone. It is the ability to cook sweet and sour that under grids the
remarkable performance of companies likes Intel, GE, ABB and Canon. In the slow growth electrotechnical
business, ABB has doubled its revenues from $17 billion to $35 billion, largely by exploiting
new opportunities in emerging markets. For example, it has built up a 46,000 employee organization in
the Asia Pacific region, almost from scratch. But it has also reduced employment in North America and
Western Europe by 54,000 people. It is the hard squeeze in the north and the west that generated the
resources to support ABB's massive investments in the east and the south. Everyone knows about the
staggering ambition of the Ambanis, which has fuelled Reliance's evolution into the largest private
company in India. Reliance has built its spectacular rise on a similar ability to cook sweet and sour. What
people may not be equally familiar with is the relentless focus on cost reduction and productivity growth
that pervades the company. Reliance's employee cost is 4 per cent of revenues, against 15-20 per cent of
……………..Questions
1. Is Indian companies running a risk by not giving attention to cost cutting?
2. Discuss whether Indian Consumer goods industry is growing at the cost of future profitability.
3. Discuss capital and labour productivity in engineering context and pharmaceutical industries in
India.
4. Is textile industry in India performing better than its global competitors?

1. Free trade promotes a mutually profitable regional division of labour, greatly enhances the
potential real national product of all nations and makes possible higher standards of living all
over the globe.” Critically explain and examine the statement.
2. What role does a decision tree play in business decision-making? Illustrate the choice between
two investment projects with the help of a decision tree assuming hypothetical conditions about
the states of nature, probability distribution, and corresponding pay-offs.

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: World Class Operations
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30

1. Briefly explain the various types of environmental pollution and their management
to attain world class standards in operations. (10 Marks)
2. What are the different levels of quality system? Explain with a suitable application.
(10 Marks)

3. Mr. Subramaniam has worked with a major Japanese manufacturing firm in Japan
for the last 12 years. During the last two years of his stay in the company he was
responsible for the implementation of SHINGO Model for operational excellence.
He has now been invited by the Quality Council of India to consult for an Indian
auto manufacturer for the implementation of the SHINGO Model.
a. Explain in brief the steps that Mr. Subramaniam would advise the Indian company,
to follow in order to implement the SHINGO Model for operational excellence.
(5 Marks)
b. In the above context briefly state the difference in approach of the FMECA model
from the SHINGO Model for operational excellence, in achieving world class
operational standards. (5 Marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Economics
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30

1. What are the important characteristics of an indifference curve. Suppose a consumer’s
disposable income is Rs. 5,000/- per week and she has a choice of spending the income
on concerts and meals. Assume meal is available for Rs.250/- each and concerts are
available for Rs.500/- each. Prepare a table of possible combinations of meals and

concerts that could be bought with the income. What is your observation about the values
in the table? (10 Marks)
2. Find below the data for price elasticity and income elasticity of demand for 5 different
commodities. Interpret the values in the table in the light of
· Whether the demand is elastic or inelastic for each of the commodities and why
· What do you mean by negative income elastic demand in case of commodity 3
· Give example for each type of commodity.

Commodity	Price Elasticity of demand	Income elasticity of demand
1	-0.3	+0.6
2	-1.45	+5.60
3	-5.09	-1.67
4	-0.7	+0.8
5	1.0	+1.0

(10 Marks)
3 a) “Different prices can be charged by the producer in the different market segments to
maximize revenue.” Explain the statement by taking a case of aviation industry.
(5 Marks)
3 b) What do you mean by price rigidity? Which type of market structure is characterized
by the price rigidity? Explain your views taking an example of industry facing the
problem of price rigidity. (5 Marks)

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Examination Paper of Semester III
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Semester-III Examination Paper MM.100
Marketing Research

1. Process involving segmentation target market selection and positioning is called
a. Marketing Strategy
b. Marketing plan
c. Marketing Intelligence
d. None of the above
2. 4 Ps of Marketing is
a. Product, Pricing, Procurement, Place
b. Place, Pricing, Plan, Product
c. Product, Pricing, Promotion, Place
d. None of the above
3. Type of Marketing research scale in which variable can be used to compute the commonly used
statistical measures like average etc is
a. Ordinal scale
b. Ratio scale
c. Internal scale
..
8. Graph useful for making extrapolations beyond observed data points is
a. Scatter graph
b. Histograph
c. Pistograph
d. Line graph
9. Ho symbolises for
a. Null hypothesis
b. ANOVA series
c. Both (a) & (b)
d. None of the above
10. Target population in sampling process is
a. Population which is to be sampled
b. Population which is distributed
c. Population which is isolated
d. None of the above
Part Two:
1. What are the major methods of doing primary research?
2. What is missing data?
3. What do you understand by Survey?
4. Define Data mining?
END OF SECTION A

Caselet 1
HERO CYCLES PVT. LIMITED
Hero Bicycles Pvt. Ltd. is a Ludhiana-based bicycle manufacturing company. Hero is one of the
biggest bicycle manufacturing companies in the world. Basically, Hero has attained its present
commanding heights after long years of struggle. It started as a sole proprietorship concern in 1950.
Mr. C. L. Munjal who owned a bicycle repair shop in Ludhiana has four sons who joined hands with
their father and established a partnership concern. ...
study objectives as follows:
1. To study the buyers’ needs and behaviour after establishing certain basic attributes of bicycles
needed by them.
2. To study the dealers’ attitudes towards Hero Bicycle policies and its products.
3. To distinguish the rural buyers’ needs and attitudes from those of the urban buyers.
Examination Paper of Semester III
IIBM Institute of Business Management 4
Ms. Anuradha decided to adopt an exploratory research design because much secondary data
were not available. She wanted to collect primary data on the buyer’s and dealers’ attitudes. For this,
she decided to take a sample of 100 buyers (males and females) ..
because of limited time within which the research report is to be prepared. But she justified that
buyers and dealers attitudes would be same even in larger sample as people have similar viewpoints
regarding bicycles.
1. Was the problem identification and formulation systematically carried out? Discuss and put
forward your viewpoints for improvement in this regard.
2. Whether the objectives were decided and listed in an appropriate manner? Whether hypothesis
were to be formulated? What can be the hypothesis in this case?
Caselet 2
Robotronics, Inc
Robotronics has just finished its third year of operations. A wholly owned subsidiary of a major
manufacturing company, Robotronics had been set up to handle the manufacture and sales of an
industrial production robot developed by the parent company. Primarily used for transferring material
in the manufacturing process, the robot has uses in machine loading and unloading, stacking, welding,
and molding operations. Once its memory was “programmed,” ..
1. If a sample of 100 of each category were requested, what sampling technique would you
recommend be used? Why?
2. What types of errors, if any, would likely be present because of the sampling process being used?
...
1. What is Right to Privacy? Why is it relevant to Marketing Research.
2. What do you understand by cluster analysis and how they are useful in Market Segmentation?
END OF SECTION C
--------------------------------------------------------------- ***- -----------------------------------------------------

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Examination Paper of Semester III
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Semester-III Examination Paper MM.100
Marketing Research

1. Process involving segmentation target market selection and positioning is called
a. Marketing Strategy
b. Marketing plan
c. Marketing Intelligence
d. None of the above
2. 4 Ps of Marketing is
a. Product, Pricing, Procurement, Place
b. Place, Pricing, Plan, Product
c. Product, Pricing, Promotion, Place
d. None of the above
3. Type of Marketing research scale in which variable can be used to compute the commonly used
statistical measures like average etc is
a. Ordinal scale
b. Ratio scale
c. Internal scale
..
8. Graph useful for making extrapolations beyond observed data points is
a. Scatter graph
b. Histograph
c. Pistograph
d. Line graph
9. Ho symbolises for
a. Null hypothesis
b. ANOVA series
c. Both (a) & (b)
d. None of the above
10. Target population in sampling process is
a. Population which is to be sampled
b. Population which is distributed
c. Population which is isolated
d. None of the above
Part Two:
1. What are the major methods of doing primary research?
2. What is missing data?
3. What do you understand by Survey?
4. Define Data mining?
END OF SECTION A

Caselet 1
HERO CYCLES PVT. LIMITED
Hero Bicycles Pvt. Ltd. is a Ludhiana-based bicycle manufacturing company. Hero is one of the
biggest bicycle manufacturing companies in the world. Basically, Hero has attained its present
commanding heights after long years of struggle. It started as a sole proprietorship concern in 1950.
Mr. C. L. Munjal who owned a bicycle repair shop in Ludhiana has four sons who joined hands with
their father and established a partnership concern. ...
study objectives as follows:
1. To study the buyers’ needs and behaviour after establishing certain basic attributes of bicycles
needed by them.
2. To study the dealers’ attitudes towards Hero Bicycle policies and its products.
3. To distinguish the rural buyers’ needs and attitudes from those of the urban buyers.
Examination Paper of Semester III
IIBM Institute of Business Management 4
Ms. Anuradha decided to adopt an exploratory research design because much secondary data
were not available. She wanted to collect primary data on the buyer’s and dealers’ attitudes. For this,
she decided to take a sample of 100 buyers (males and females) ..
because of limited time within which the research report is to be prepared. But she justified that
buyers and dealers attitudes would be same even in larger sample as people have similar viewpoints
regarding bicycles.
1. Was the problem identification and formulation systematically carried out? Discuss and put
forward your viewpoints for improvement in this regard.
2. Whether the objectives were decided and listed in an appropriate manner? Whether hypothesis
were to be formulated? What can be the hypothesis in this case?
Caselet 2
Robotronics, Inc
Robotronics has just finished its third year of operations. A wholly owned subsidiary of a major
manufacturing company, Robotronics had been set up to handle the manufacture and sales of an
industrial production robot developed by the parent company. Primarily used for transferring material
in the manufacturing process, the robot has uses in machine loading and unloading, stacking, welding,
and molding operations. Once its memory was “programmed,” ..
1. If a sample of 100 of each category were requested, what sampling technique would you
recommend be used? Why?
2. What types of errors, if any, would likely be present because of the sampling process being used?
...
1. What is Right to Privacy? Why is it relevant to Marketing Research.
2. What do you understand by cluster analysis and how they are useful in Market Segmentation?
END OF SECTION C
--------------------------------------------------------------- ***- -----------------------------------------------------

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication & Etiquette
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30

1. In your opinion, which part of a presentation is most important and why? What steps
do you take to ensure you truly make a mark when you present to an audience?
(10 Marks)

2. From your experience and of those around you, share how lack of trust, message
complexity and difference in status impacts business communication.
(10 Marks)

3. In Crystal Corp., managers are groomed to be leaders. The organization believes in
investing in their own people instead of hiring externally. In the last appraisal cycle,
Preeti and Saksham were promoted as leaders of their practices. Saksham is a
people’s person while Preeti has a task oriented approach.
a. As far as internal organizational communication is concerned, which one do you
think Preeti will practice – upward or downward and why? (5 Marks)
b. What would Saksham prefer given his leadership style? What are the
disadvantages of being a people-oriented leader? (5 Marks)

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Examination Paper of Marketing Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Subject Code- B104 Marketing Management

1. It is a concept where goods are produced without taking into consideration the choices or tastes of
customers.
a. Marketing mix
b. Production concept
c. Marketing concept
d. Relationship marketing
2. It involves individuals who buys products or services for personal use and not for manufacture or
resale.
a. Environment analysis
b. Macro environment
c. Micro environment
d. Consumer
3. It is the groups of people who interact formally or informally influencing each other?s attitudes&
behavior.
a. Consumer behavior
b. Culture
c. Reference groups
d. Primary groups
..
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions:
a. Compensation
b. Sales forecasting
c. Sales budgeting
d. Selling policy
Part Two:
1. Define Marketing Mix.
2. Discuss the concept of Benchmarking.
3. Write a short note on Target Marketing.
4. What do you understand by Pricing Strategy?

Caselet 1
Ask the company top brass what „almost there? means. The answer: a premier Indian retail company
that has come to be known as a specialty chain of apparel and accessories. With 52 product categories
under one roof, Shoppers? Stop has a line-up of 350 brands. Set up and headed by former Corona
employee, B. S. Nagesh, Shoppers? Stop is India?s answer to Selfridges and Printemps. As it proudly
announces, „We don?t sell, we help you buy.? Back in 1991, there was the question of what to retail.
Should it be a supermarket or a departmental store? Even an electronics store was considered. Finally,
common sense and understanding won out. The safest bet, ...
was extra space of 67,000 sq. ft. Carrying the perfect experience to the shop floor is an attempt to
stack goods in vast open spaces neatly. Every store has a generic structure, though regional customer
variances are accounted for. Each store is on lease, and this is clearly Shoppers? Stop?s most
expensive resource proposition – renting huge spaces in prime properties across metros, so far
totaling 210,000 sq. ft of retail space. Getting that space was easy enough for Shoppers? Stop, since
its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital.
Examination Paper of Marketing Management
5
IIBM Institute of Business Management
Questions:
1. What are the significant factors that have led to the success of Shoppers? Stop?
2. How should Shoppers? Stop develop its demand forecasts?
Caselet 2
The rise of personal computers in the mid 1980s spurred interest in computer games. This caused a
crash in home Video game market. Interest in Video games was rekindled when a number of different
companies developed hardware consoles that provided graphics superior to the capabilities of
computer games. By 1990, the Nintendo Entertainment System dominated the product category. Sega
surpassed Nintendo when it introduced its Genesis System. By 1993, Sega commanded almost 60 per
cent of Video game market and was one of the most recognized brand names among the children.
Sega?s success was short lived. In 1995, Saturn (a division of General Motors) launched a new 32-bit
system. The product was a miserable failure for a number of reasons. Sega was the primary software
developer for Saturn and it did not support efforts by outside game developers to design compatible
games. In addition, Sega?s games were often delivered quite late to retailers. ......
bunch, as they see many advantages in playing games on their computers rather than consoles. For
one thing, they have a big advantage of having access to a mouse and a keyboard that allow them to
play far more sophisticated games. In addition, they have been utilizing the Internet for years to
receive game updates and modifications and to play each other over the Web. Sony and Microsoft are
intent on capturing a portion of the online gaming opportunity. Even Nintendo has decided to make
available a modem that will allow GameCube users to play online. As prices continue to fall and
technology becomes increasingly more sophisticated, it remains to be seen whether these three
companies can keep their names on the industry?s list of “high scorers”.
Questions:
1. Considering the concept of product life cycle, where would you put video games in their life cycle?
2. Should video game companies continue to alter their products to include other functions, such as
email?
...
1. What do you understand by product life cycle? Discuss implications and limitations of product
life cycle concept.
2. Describe role of marketing channels. List the different types of marketing channels.

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Context : Assume that you are appointed as a Logistics & Supply Chain Head of a firm “ ABC
International” based out of Delhi. This firm is in Import -Export with its clients spread across
Mumbai, Delhi and Riyadh, Saudi Arabia This firm is required to do the following activities:
Internal Assignment Applicable for April 2019 Examination
1) For its client based in Delhi, “Corn fresh Ltd” it is required to import consignment of 22
tons of packed Sweet Corn, which has a requirement of being stored in (-) 4 degree,
supplied in 50 kg export worthy double layer polybags, on pallets of 20 bags each,
imported from USA, with a lead time of 35 days by sea at Nhava Sheva for a full
container load @ USD 1300/container, 38 days at Chennai port @ USD 1100/container,
Cost ICD Delhi being 1500 USD/Container with a lead time of 42 days. 3 days by air at
Delhi @ USD 5/k. Local transit time being 7 days Mumbai- Delhi, 9 days being ChennaiDelhi.
2) As a Commission agent, Import and supply Provide 1000 Lenovo Laptops to “India
Infotech” a company based in Kolkatta from Ingram, Hongkong; with a 5% commission.
Quote of Dell being as follows: For an FCL with a loading capacity of 1100 pcs, price on
FOB Hongkong sea port is: USD 1000/number for 500 number, USD 800 upto 800
Numbers, USD 700 if order is between 801-1000 numbers, Manufacturing Base :
Hongkong,, Port of Loading: Hongkong. Lead time 60 days from the date of receipt of
Original Letter of credit, Payment terms LC at Sight. Warranty : Repair – 3 years from
the date of manufacturing, Service SLA for response: 48 Business hours, Serivce SLA for
resolution : 7 days from the date of inspection. Freight/container Hongkong to Nhava
Sheva = 500 USD.. Insurance cost : 1% of consignment FOB cost. USD = 65 Rs,
.Customs duty = 10% of Assessable value. Assessable Value = 101% of CIF cost. Local
Transport from Nhava – Sheva to Jaipur = Rs 20000/truck. Each truck carries upto 300
laptops.
3) ABC International also has an E-Commerce site on internet. ABC offers Sale of Fresh
Exotic flowers, which it imports from Italy and supplies in the Indian market to its online
direct consumers.
Question 1. Defining Different types of Transportation Modes and types that can be availed by
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
an Logistics and Supply Chain person and then suggest the most appropriate Transportation
mode comparing with available options for each of the above 3 scenarios, i.e import in Delhi for
Corn fresh, Import of Laptops for Raj Infotech and Import of fresh flowers for E commerce
business and also delivering to online customers, and justify the reason/benefits of your choice
versus other modes of transportation available. (10 Marks)
Question 2. Define various Commercial & Import Documents that are required for Imports.
Using the information available on Lenovo Laptops for India Infotech from Ingram Hongkong,
elaborate your understanding on the following terms used in this case. Finally derive the Total
Landed cost to India Infotech at site in Indian Rupees :
1. Commision agent:
2. Import:
3. FCL
4. FOB
5. Port of Loading:
6. Lead time
7. Letter of credit,
8. Customs duty
9. Assessable value.
10. CIF (10 marks)
Question 3a. Referring Scenario 3 of an Online Shopping Site of ABC, detail out the importance
of E Commerce in Supply Chain in today’s scenario and its advantages over the Traditional trade
as well as Modern Trade (Hyper markets). (5 marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for April 2019 Examination
Question 3b . Cornfresh consignment came in normal container and when landed in Delhi was
found to have developed odour, damaged and non-usable. Further, ABC did not even get
insurance claim despite taking Transit Insurance. What could have be the possible reasons that
the odour and damages to bag would have happened and in what conditions the Insurance
company would not honour the claim. (5 Marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Decision Analysis & Modeling
Internal Assignment Applicable for April 2019 Examination

1. What is Linear Programing Problem? Explain with a suitable example
(10 Marks)

2. How can you detect multicollinearity in regression? Briefly explain with a suitable
example. (10 Marks)
3. Queuing Theory relates to the Management of waiting lines. Suppose, recently you
visited a multiplex cinema hall where there was only one service window and a long
queue. When asked to give feedback about your experience, you wrote the
Management back about the implementation of an optimal Queuing system.
a. Share with us your feedback to the Management regarding the Queuing system that
you have suggested. (5 Marks)
b. With reference to the above situation, you found out that the mean arrival rate of
viewers was 7 per 15 minutes whereas the mean service rate of issuing tickets for the
cinema was 5 per 15 minutes. What was the efficiency rate? Comment on the result.
(5 Marks)
***************

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Semester 1 Examination paper

IIBM Institute of Business Management

Semester-1 Examination Paper MM.100

Managerial Economics


..
1) Economists have classified input as
a. Timeless
b. landless
c. labourless
d. all the above

2) SPi=………where Pi is the probability of certain task.
a. Not defined
b. 1
c. 0
d. It will depend on the number of Pi values we are taking for summation.

3) Slope at x=2 for the given curve y=3x3+2x be
a. 26
b. 38
c. 36
d. 18

..

10) Standard deviation is a measure of
a. Sink of price
b. Rise of price
c. Slope of demand curve
d. Risk


Part Two:
1. Define ‘Arc Elasticity’.

2. Explain the law of ‘Diminishing marginal returns’.

3. What is ‘Prisoner’s Dilemma’, a non cooperative game?

4. What is ‘Third degree Discrimation’?
...

Caselet 1
Mukand Limited, suffered a heavy setback during the first half of 1996 (April-September), on
account of the sluggishness in the international and domestic markets. Further, the heavy interest burden and the depressed rupee in terms of the dollar put pressure on the bottomline. It is interesting to see whether the Company will maintain the growth rate achieved during the year 1995-96 in the year 1996-97 and pay the same dividend to its shareholders. Considering the financial results for the first half, the continuation of the liquidity crunch as .. created thereby between the allotment price of Rs 243.50 per share and the market price seem to have precipitated the decision by the promoters. Mukand was also in talks with some Japanese Companies for equity and technical know how participation in the 1.25 million tonne Karnataka Steel project. Mukand will hold 25 to 30 percent equity in the Joint Venture Company implementing this project. For the future, a lack of captive raw material sources could continue to put pressure on the margins. Besides, the spinning off the Machine Building Division could also result in lower revenues for the financial year 1996-97.

1. Are the problems faced by the Company periodic in nature, and when would the bad period over
the problems cease to persist?

2. Is there a case for shifting the business focus from the Indian market to export to foreign
countries?

3. Is there a case for restructuring and the business process re-engineering so that certain problems
and its impact are under control?

4. What would you recommend as a mission and goal to the Company?



Caselet 2
The high cost of television receivers is mainly due to scale of production and cost of the input raw materials. The degree of automation and efficiency and technology are additional factors which determine the cost of components. In India, the input materials are subject to very high customers duties. Because of the split up of licences presumably with a view to avoiding a monopoly situation, the scale of operation are far lower in India than in countries overseas. Small volume of production has engendered the use of manual techniques of production which pushes up costs.

Though wages may be comparatively lower in India than in Western countries, .. of the electronic components industry and remedy the same. The glass shell for the picture tube is being imported and the current c.i.f. price is about Rs. 80. An import duty of 75 percent pushes up the cost to Rs. 140. Taking damage in transit into account, the price per glass shell comes to Rs. 150. There is a freight element of Rs. 23 in the c.i.f. cost of Rs. 80. Duty is payable on freight and the element of freight cost plus duty amounts to Rs. 40 out of the total cost of Rs. 150.

1. How long can an industry sustain on protection?

2. What is the impact of incidental services like assembly, testing, marketing, etc. on the total cost?

3. Would you agree to the suggestion for a complete changeover to wooden cabinet?

4. Would it be desirable to import the components rather than make them in India?


END OF SECTION B



1) Free trade promotes a mutually profitable regional division of labour, greatly enhances the
potential real national product of all nations and makes possible higher standards of living all
over the globe.”Explain and critically examine the statements.

2) What role does a decision tree play in business decision-making? Illustrate the choice between two investment projects with help of a decision tree assuming hypothetical conditions about the states of nature, probability distribution, and corresponding pay-offs.

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: World Class Operations
Internal Assignment Applicable for April 2019 Examination
1. Briefly explain the various types of environmental pollution and their management
to attain world class standards in operations. (10 Marks)
2. What are the different levels of quality system? Explain with a suitable application.
(10 Marks)
Internal Assignment Applicable for April 2019 Examination
3. Mr. Subramaniam has worked with a major Japanese manufacturing firm in Japan
for the last 12 years. During the last two years of his stay in the company he was
responsible for the implementation of SHINGO Model for operational excellence.
He has now been invited by the Quality Council of India to consult for an Indian
auto manufacturer for the implementation of the SHINGO Model.
a. Explain in brief the steps that Mr. Subramaniam would advise the Indian company,
to follow in order to implement the SHINGO Model for operational excellence.
(5 Marks)
b. In the above context briefly state the difference in approach of the FMECA model
from the SHINGO Model for operational excellence, in achieving world class
operational standards. (5 Marks)
***************

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Examination Paper of Hotel Management
IIBM Institute of Business Management    1
IIBM Institute of Business Management
Examination Paper MM.100
Managing Hotel Operations
Section A: Objective Type & Short Questions (30 Marks)
?  This section consists of Multiple Choice and Short Note type Questions.
?  Answer all the questions.
?  Part one carries 1 mark each and Part two carries 5 marks each.
Part One:
Multiple Choices:
1.  Housekeeping is the responsibility of:
a.  Hotel manager   
b.  Reservation manager
c.  Rooms manager
d.  Executive assistant manager
2.  Which of the following is not the method of minimizing the overbooking problem:
a.  Increasing restrictive policy       
b.  Third party guaranty
c.  Threat of legislation
d.  Advance- deposit reservation
3.  Which of the following is the channel of the traditional reservation:
a.  The changing role of travel agent
b.  In-house reservation
c.  Central reservation center
d.  All of these
4.  The real component of “TQM” is?
a.  Bedding 
b.  Cleanliness
c.  Noise ,temperature and darkness
d.  All of the above
5.  Arrange the following into hotel organizational structure:
i.  The room manager
ii.  The general manager
iii.  The hotel manager
iv.  Manager of guest services.
Examination Paper of Hotel Management
IIBM Institute of Business Management    2
a.  i, ii, iii, iv       
b.  ii, iv, i, iii
c.   ii, iii ,i, iv
d.   iv, ii, iii, i
6.  Alphabetical  list of the day?s expected arrival, individually and by group is:
a.  Cancellation and change report       
b.  Daily analysis report
c.  Arrival report
d.  Central reservation report
7.  Which is not the component of credit management :
a.  Extending credit       
b.  Credit alert and skippers
c.  Minimizing charge backs
d.  None of these
8.  Reservation contained following information during the procedure are design to improve the
effectiveness of the front office:
a.  Arriving and departure dates   
b.  Number of night
c.  Number of person
d.  All of the above
9.  Bank card is the kind of?
a.  Debit card       
b.  Smart card
c.  Credit card
d.  None of these
10.  Segmentation  comes under:
a.  New product pattern     
b.  New market Pattern
c.  New product segmentation
d.  New management pattern
Part Two:
1.  Explain the special characteristics of hotel business?
2.  Differentiate between the marketing to the individual and marketing to the group?
3.  List the Information contained in reservation.
4.  Explain the organizational structure of hotel management?
Examination Paper of Hotel Management
IIBM Institute of Business Management    3
Section B: Caselets (40 Marks)
?  This section consists of Caselets.
?  Answer all the questions.
?  Each Caselet carries 20 marks.
?  Detailed information should form the part of your answer (Word limit 150 to 200 Words)
Caselet 1
HOTEL MANAGEMENT SYSTEMS
Service  industry  always  has  to  have  a  sharp  and  keen  focus  on  customer?s  requirements,  needs  and
expectations.  With the hotel, hospitality and tourism industry, the expectations are much more. These
are the sectors that have possibly the highest amount of customer interaction within the service sectors
and are most impacted by customer experience from step one.We at Softqube have designed an online,
real  time  hotel  management  software,  Symphony  for  the  sector  keeping  in  mind  their  needs  and
business requirements. Our aim is to bring to our clients faster, more responsive, agile, robust yet easy
to use and cost effective software that supports all their requirements in real time.
A Hotel Management System like ours, gives the most important information with single click be it the
information  about  room  reservation  and  availability,  conference  or  even  banquet  reservati on.  As  a
business  you  will  have  a  system  which  helps  hotel  to  manage  every  bit  of  information.
It is really important that when you visit the reception, can be provided easily by checking the system
and manage things accordingly.
Our  Online  hotel  management  system,  Symphony  gives  our  clients  a  software  that  is  good  in
maintaining all the stats of the hotel. The statistics include, but are not limited to revenues, occupancies,
room  enquiries,  availability.  The  hotel  team  and  staff  can  help  themselves  with  t hese  high  quality
systems, as folio management helps them to keep all the information about any of their boarders, their
needs, their complaints, and their precision and so on.
Question:
1.  What does this mean for the business of our clients?
Caselet 2
The provision of accommodation is a highly competitive market. As tourists look for the best possible
value  for  money,  hotel  operators  must  ensure  that  they  are  providing  a  quality  venue  with  cost
effective services. This program is based on the Mercure Hotel in Hobart and covers the key elements
of its operations (the inputs and processes that create the output). The program examines the ways in
which the design of its facility, the control of materials, the use of technology and the quality standards
all contribute to ensuring the hotel remains productive and competitive.
END OF SECTION A
Examination Paper of Hotel Management
IIBM Institute of Business Management    4
1.  Name one output of a hotel.
2.  Why is the layout of facilities important in a hotel?
Section C: Applied Theory (30 Marks)
?  This section consists of Applied Theory Questions.
?  Answer all the questions.
?  Each question carries 10 marks.
?  Detailed information should form the part of your answer (Word limit 200 to 250 Words)
1.  Explain the advantages and disadvantages of hotel technology?
2.  Discuss how the room rates impact on guest demand?
3.  Explain the traditional hotel industry?
END OF SECTION B
B
END OF SECTION C
Examination Paper of Hotel Management

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Examination Paper: Hotel Management 
IIBM Institute of Business Management 1 

IIBM Institute of Business Management
Examination Paper MM.100
Managing Hotel Operations

1. Housekeeping is the responsibility of:
a. Hotel manager
b. Reservation manager
c. Rooms manager
d. Executive assistant manager

2. Which of the following is not the method of minimizing the overbooking problem:
a. Increasing restrictive policy
b. Third party guaranty
c. Threat of legislation
d. Advance- deposit reservation

..

8. Reservation contained following information during the procedure are design to improve the effectiveness of the front office:
a. Arriving and departure dates
b. Number of night
c. Number of person
d. All of the above

9. Bank card is the kind of?
a. Debit card
b. Smart card
c. Credit card
d. None of these

10. Segmentation comes under:
a. New product pattern
b. New market Pattern
c. New product segmentation
d. New management pattern

Part Two:
1. Explain the special characteristics of hotel business?

2. Differentiate between the marketing to the individual and marketing to the group?



3. List the Information contained in reservation.

4. Explain the organizational structure of hotel management?

..
Caselet 1
The Benson Hotel, a mid-sized independent property required new leadership. Mike Schwartz, Vice- president of operations, pondered his next move as he reviewed last month’s financial statements. The Benson was an eighty-five-room three-star property with a full-service restaurant, lounge, banquet and health club facilities. The rapidly changing marketplace and new competition from well-established franchises had made Mike’s job and the Benson’s position more tenuous. Mike decided to commission a consultant’s report on the property. He called up his longtime friend Jim Burke, who had worked for major chains across the country and was now a hospitality consultant.
“Jim, how are you old buddy?” Mike asked.
“I am doing very well Mike. This consulting work has run me off my feet. What can I do for you?” Jim Asked.
“Well Jim, I need an independent review of the Benson. We’re holding our own but these franchise guys with their management contracts are really getting aggressive,” Mike said. ....
Kitchen Operation – The kitchen staff is competent, but leadership is seriously lacking in this area. James, the interim kitchen supervisor, has difficulty coping with the restricted responsibilities placed on him and often projects these feelings onto fellow staff. This attitude also has a further negative effect on Rachel and her staff in the dining area. Chief Wilhelm left three months ago and left little incentive for James to perform his duties as sous-chef. James is somewhat adrift, constantly complaining that he is doing a chef’s job and receiving cook’s pay. 

....operly. They should have proper preparation before they have to deal with guests.
• Some departments (front desk in particular) are terribly understaffed. This causes service problems as well as high staff turnover.
• The staff morale is low. Employees work in separate departments and get caught in a rut. There is no overall team spirit. It’s more like “every man for himself.”
• There is little or no awareness of how other departments operate. This knowledge is necessary to help us understand how we impact each other.
• Many people are currently unhappy. The labor pool is small, and if they leave it will be tough to replace them. Management should work to keep the staff happy.
• There seems to be a consensus that staff members want to be able to provide good service, but too many constraints are placed on them to be able to do so.
• It is difficult to know who to go if someone has a problem with his or her manager. There should be someone designated as the resort manager so that employees have someone to communicate with should the need to do so arise.

Ken assembled his new team to map out strategies to address the operational challenges and employee concerns.
Questions:
1. Identify and describe four short-term operational strategies Ken should implement immediately at

the Rainbow Golf Resort.
2. Which form of top-down communication would be most suitable for the Rainbow Golf Resort to achieve its objectives?

B 

...

1. Explain the advantages and disadvantages of hotel technology?

2. Discuss how the room rates impact on guest demand?

3. Explain the traditional hotel industry?

END OF SECTION C 

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Semester II Examination Papers
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Management Accounting

1. If the variable cost(VC) be Rs 5 and the sales revenue(SR) be Rs 8 then the V/V ratio is given
by
a. 1.6
b. 3
c. 40
d. 0.625
2. Re-order level =a
a. Minimum level + (normal usage * average delivery time)
b. (Daily usage + lead time) * safety stock
c. (Daily usage * lead time) + average stock
d. (Average stock level - minimum level)/2
3. Acid test ratio is the ratio between
a. Quick assets and current liabilities
b. Net credit sales and average debtors
c. Cost of goods sold and average inventory
d. None
..
10. Performa statements are otherwise called as
a. Master budget
b. Capital budget
c. Strategic plan
d. Rolling budget
e. There is no such budget
Part Two:
1. Define ‘Liquidity Ratio’.
2. Define ‘Debt Equity’ ratio.
3. What do you mean by ‘Batch costing’?
4. Explain ‘The margin of safety’.
....
Caselet 1
Sound Future Communication Ltd is planning profit for the current year. This Chairman and
Managing Director of the Company, Mr., wise Has asked the Accounts and Finance Department
to prepare the Budget outlining The implication of achieving the Profit goal of Rs 7 lakhs .The
Budgeting Department has compiled the information related to its operating and financing
activities as detailed in schedules I to VIII.
I. Balance Sheet as at March 1 of the Current year
Liabilities Amount Assets Amount
Share capital Rs 31,77,428 Fixed assets Rs 48,00,000
Retained earnings 18,96,400 Less: Accumulated
C..
0.02).
Semester II Examination Papers
IIBM Institute of Business Management
VIII Other Information
??Income Tax rate is 50 percent
??Cash dividend amount to Rs 80,000 at the end of quarter 2 and quarter 4
??At the end of the 4th quarter equipment costing Rs 6,00,000 was purchased
Assignment
Prepare a comprehensive, quarter –wise, budget to show the projected income of SFCL for the year.
Caselet 2
M/s Precision Company Ltd is in the business of making Fingertips brand calculation .Fingertips brand of
calculators has a good reputation among students, office staff and college faculty for its quality and
price. Its current market price is Rs 310 per calculator .Its unit cost structure is given in Exhibit1:
Exhibit 1 Cost Structure of Finger trips Calculators
Direct material cost Rs 150
Direct labour cost 40
Variable overheads(including printing cost ,Rs 2 and packaging cost , Rs 5) 40
Allocated Fixed Overheads 50
_____
...
calculators in the local market would not be adversely affected. According to John Mathew, production
manager , to increase the capacity by 50,000 units, a new machine ,similar to the one being currently
used, would have to be acquired .Two alternative machines are available in the market. The first
machine could be leased at an annual cost of Rs 25 lakhs. The maintenance cost available per year is
estimated to be Rs 2 lakhs. The second machine uses a new technology. It can be leased for a yearly
rental of Rs 30 lakhs. However the maintenance cost would be Rs 1.5 lakhs per year. The new
Technology based machine would also reduce the labor cost and the variable overhead cost by Rs 5 and
Rs 2 per calculator respectively. The CEO asks the finance manager to carry out a financial analysis of the
alternatives.
REQUIRED
Based on the financial analysis, what recommendation would you, as the finance manager, make to the
CEO of PCL?

1. Managerial accounting information is sometimes described as a means to an end whereas
financial accounting information is described as an end in itself. In what sense is this true?
2. Absorption and variable costing are two different methods of measuring profit and valuing
inventory. Explain.
END OF SECTION C