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Business Strategy I
 Answer the following question.
Q1. What is the role of the corporate parent? (10 marks)
Q2. Explain risks & trust strategic alliances. (10 marks)
Q3. Discuss different types of alliance. (10 marks)
Q4. Discuss advantages of outsourcing. (10 marks)
Q5. What is Diamond model? (10 marks)
Q6. What are the risks of a single – country strategy. (10 marks)
Q7. Write a note on internal political considerations. (10 marks)
Q8. Write a detail note on Strategic Evaluation and Control process in FMCG Sector. (10 marks)
Business Environment ISBM EXAM ANSWER SHEET PROVIDED
Answer the following question.
Q1. Write a note on Warehousing in India (10 marks)
Q2. Discuss Eighth five year plan. (10 marks)
Q3. What is licensing? (10 marks)
Q4. What is Agricultural Export Zones? (10 marks)
Q5. Give merits of Accountability? (10 marks)
Q6. What is lack of pragmatic approach . (10 marks)
Q7. Give sectoral development profile (in points) (10 marks)
Q8. Write a short note on India’s natural resources. (10 marks)
Hotel Management ISBM EXAM ANSWER SHEET PROVIDED
Answer the following question.
Q1. How do small hotels survive? (10
marks)
Q2. Explain the role of maintenance (engineering department) (10
marks)
Q3. Difference between Ordinary Cheque and Travellers Cheque. (10
marks)
Q4. Explain the ‘star system’ of classification in details. Also give other ways of classification of hotels (10
marks)
Q5. Give job description of the following. a) Reservation Manager b) Night Manager c) Guest Relation Officer d) Lobby
Manager e) Airport Representative
(10
marks)
Q6. Explain briefly what services does a franchisor provide to a franchisee? (10
marks)
Q7. What are the types of notices in a house keeping operation? (10
marks)
Q8. What are the basic principles in requisitioning guest and cleaning supplies? (10
marks)
Travel & Tourism Management ISBM EXAM ANSWER SHEET PROVIDED
Answer the following question.
Q1. Examine the significance of a tour operator and why consumers prefer a package tour? (10
marks)
Q2. Critically examine the channel management process in a service organization. (10
marks)
Q3. What are the factors that influence the demand for tourism? (10
marks)
Q4. What is the significance of internal marketing in a service organization? (10
marks)
Q5. What is the contribution of railways in the development of tourism across the world? (10
marks)
Q6. “Tourism is a field of human activity known to mankind from time immemorial”. Explain the advent of tourism in
light of the above statement.
(10
marks)
Q7. Explain in detail the various policy initiatives that propel the growth of aviation sector in India. (10
marks)
Q8. What is the significance of consumer behaviour in marketing? (10
marks)
Marketing Management ISBM EXAM ANSWER SHEETS PROVIDED
Answer the following question.
Q1. Explain Psychological Pricing. (10
marks)
Q2. What are Levels of Product? (10
marks)
Q3. Explain Wholesaler. (10
marks)
Q4. Explain e-marketing. (10
marks)
Q5. Explain PR. (10
marks)
Q6. What are new trends in Packaging? (10
marks)
Q7. Explain Approaches to pricing. (10
marks)
Q8. Present the factors that influence the pricing strategy of an organization .Which among them are non – controllable
? Why?
(10
marks)