Course: Management Theory and Practice Internal Assignment Applicable for September 2017 Examination Q 1. On account of the protectionist stands taken by some major countries the Global consulting Business of the IT giant IND Solutions is hurt. The entire business strategy for the consulting business is being realigned. As a HR Specialist, you are required to share the Organization structure and propose a new (organization structure). (10 Marks) Q 2. You are the HR Manager in an organisation handling a regional profile and are aspirational and would want to be the Chief People Officer. In the corporate world the completion is stiff and you need to have a good professional image. Differences of opinions are common and needs to be handled carefully. How do you plan to handle conflicts effectively, discuss your thoughts. (10 Marks) Q 3. As the Chief Learning officer of the company. You are currently training the fresh batch of Management Trainees. a. Explain with examples the different types of leaderships (min 5) and what situation these leadership styles can be used effectively to get results (5 Marks) b. Maslow’s theory on Hierarchy of Needs can be effectively used to understand human behavior. Explain it to the Management Trainees with a simple example. Course: Information System for Managers Internal Assignment Applicable for September 2017 Examination 1. A public sector bank is currently striving to differentiate itself from the competition to private sector bank in the same region. The customers at the public sector bank complain about the employees who are not informed about each customer's needs, preferences, and interaction history. The bank has been unable to cultivate more profitable relationships with the customers’ which has impacted its growth. Their inability to proactively identify risk – elevating customer behaviour has attributed to further losses. As the Chief Information Officer (CIO) of the public sector bank, elaborate on your understanding of customer relationship management and its importance. How you would acquire, retain and create lasting relationships with the customers? How would creating these relationships help your bank? (10 Marks) 2. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health records, mobile health apps and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data being generated by patients in different forms such as the patient report’s generated by the diagnostic labs, the data in the form of vital stats generated by the wearable devices and body patches, data from medical insurance companies, to name a few. Explain data mining and its importance in the healthcare industry. With the help of a suitable example elaborate how patient data can be used for preventive healthcare. Would you recommend the use of Data mining in healthcare? (10 Marks) 3. a. As the Indian city of Chennai went under floodwaters following heavy rains, it became clear that the effects of a lack of planning can be devastating for small companies. Reports suggest, as many as 40 to 60 percent of small businesses never recover after being hit by natural disasters. Some companies looked on helplessly as systems went down. They found themselves drowning in a flood of complaints from enraged customers’ as the water level rose on Chennai streets. Many enterprises believe that they can survive any disaster if they put in place a robust physical infrastructure and technical expertise. But floods in Chennai confirmed that technology companies need to do more to escape the ill-effects of natural disasters. Organizations wanted to make sure that their data centers don’t shut down, and continue to function as usual. However this was in vain. Explain BCP and its importance. What factors play an important role in the successful implementation of a BCP? In your opinion, should small businesses invest in BCP? (5 Marks) 3. b. What are ERP systems and mention five benefits of using them. With the help of an example of any company with a failed ERP implementation, highlight the main reasons companies experience failures in implementing ERP systems. What were the lessons learnt to avoid the same mistakes in future? Course: Corporate Social Responsibility Internal Assignment Applicable for September 2017 Examination Case Study: M/s Sun Shine is in the manufacturing of best quality ISO certified Solar Panels. The company is known for the durable solar panels having best features. The government provides subsidy to the customers buying solar panels under the Jawaharlal Nehru National Solar Mission in the country. The company has been doing well consistently over the period of years. The awareness for usage of Solar as a source of energy is increasing day by day. The company sells solar panels at the lowest possible price. The company’s vision is to light every house in the rural India. Q1. The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of “Go Global” Initiative. Explain the benefits and demerits of Globalization for M/s Sun Shine (10 Marks) Q2. The company plans to do CSR activity in rural India and hires you as a consultant to advice the organization for at least five CSR activities. Which one activity among the suggested five activities you would select for M/s Sun Shine. Explain the same with reason. (10 Marks) Q3. From the case above: a) Assume you plan to implement one of the CSR activity, explain the process that you would follow for its implementation in the organization. (5 Marks) b) Explain any three voluntary codes in CSR that you would apply for the organization. Explain the benefits of the same for M/s Sun Shine. Course: Business Economics Internal Assignment Applicable for September 2017 Examination 1. State how the ordinal utility approach to consumer behaviour is different from the cardinal utility approach by Marshall. In the context of indifference curve (IC) technique using ordinal utility approach, explain whether following two statements are true. - “IC slopes downwards because if the quantity of one product is reduced, the quantity of other product must also be decreased” and “Slope of indifference curve indicates the rate at which individuals are ready to substitute one commodity by the other”. Substantiate your view on each of the statements separately (10 Marks). 2. With the help of the concept of production function, explain the difference between Law of Variable Proportions and Law of Returns to Scale. Elaborate your answer by citing real world examples. (10 Marks) 3. a) Discuss product differentiation as an important feature of Monopolistically Competitive market. Explain the statement “Price flexibility under monopolistic competition depends on the degree of product differentiation”, by referring to the case of any FMCG industry. (5 Marks) 3. b) PepsiCo has been a leader in soft drink industry. But over years, it has diversified in various snack foods. Over half of its current profits come from non-soft drink products. What, in your opinion, is the economic principle behind it? Course: Business Communication & Etiquette Internal Assignment Applicable for September 2017 Examination Q 1) The sales professionals of your organization are impatient and unwilling to listen to their clients. What is the importance of listening? How can you help them develop listening as a behavior? What is the one advice that you would like to give them to improve their trait. Q 2) As a manager of a growing organization, it is your responsibility to set a high benchmark for ethical communication for your team members. Elaborate on ethical communication and its importance. What key areas would you focus on to ensure the same? Q 3) The sales team of Zenith Global has a proven track record of success with customers when it comes to giving a presentation or participating in meetings. Despite this the conversions of prospects into customers has been surprisingly low. On deeper analysis it was found that the team struggled with their written communication. Every meeting / sales presentation needs to be followed up with a sales letter to clinch the deal. a) What should the team bear in mind while writing letters to clients they have interacted with in the past and who have shown interest in their offerings? b) What approach would work best to convert a neutral customer who is not aware about your products or offerings? Course: Organisational Behaviour Internal Assignment Applicable for September 2017 Examination 1. Why do we do what we do? Motivation is the word which explains why one individual is absorbed about a particular objective or action plan while the other one would be totally disoriented about it? Alia and Aarti are colleagues working in a software firm. Alia comes from a very affluent family and is she is very much involved in the workplace politics whereas Aarti comes from a very humble background and works really hard to achieve her aspirations. Aarti is always involved in her work and shrugs off any kind of political agenda. Discuss the given scenario of Alia and Aarti with the help of McClelland Needs Theory? Explain why both the colleagues so differently oriented? (10 Marks) 2. Karan and Sanjay are Team leaders of team A and B respectively. Karan is very open to feedback and does not let his perception rule his decision. He takes action based on facts and figures whereas Sanjay get carried away with his perception. Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B. Sanjay takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self- analysis he understood that all this while he was working totally under the influence of his perception. Sanjay decides to take a plunge and modify his behaviour. Discuss any three managerial implications of perception and what could have made Sanjay change his way of behaving? Discuss (10 Marks) 3. Deepak, Mohsin, Kiara and Kashyap have recently joined Infinity Infotech. In the first few days of Induction they are all made to form a group which will work on a project given by the management. Initially it went good for some time but after fifteen days rift could be seen between the group members. The management gave them a timeline for the completion of the project. They appointed Kiara as their leader and followed the norms set by the group. Within the given time frame by the management they completed the project and got appreciated for the same. After the completion of this project these four group members were again assigned a new group. a. Explain the process for formation of a group in Infinity Infotech. (5 Marks) b. List down all the theories of group formation (all the theories need not to be discussed). Discuss the theory which you will the most apt in case of Infinity Infotech Course: Essentials of HRM Internal Assignment Applicable for September 2017 Examination 1. Kaya & Kaya is a skincare product manufacturing company. The company has been in the market from past 10 years and it’s been noted that because of the change in size, growth, work assignments, job duties and responsibilities the existing jobs have changed and new jobs have been established. You have been hired as a consultant to help determine the various ways of establishing job analysis. Discuss the different method of job analysis which could be used in this company. Conclude by choosing the best method of job analysis for Kaya & Kaya. 2. Assessment centres were first used in early 1940s in United Kingdom for solving discipline and behavioural issues of war officers and selecting the right candidate. Now, assessment centres have become a must tool for most of the organisations .Critically analyse this statement as well as discuss that in which two areas of HRM assessment centres can be used? Conclude by gauging the importance of assessment centres. 3. Sanjana joined a media company Showtimes Ltd. as Public Relationship officer. On the very day of her joining the office she is assigned a lot of tasks, which made her feel very nervous and confused. Since it’s the first day of her work Sanjana has lots of query but does not have any coach/ mentor/buddy who she can look up to for any help. For every single query she has to approach the HR who every time assigns a different person to guide her. This continues for every single day. Within a month of joining Sanjana is contemplating to resign from her services. It was then noted by the HR that the employee turnover in their organisation is very high especially within the few months of joining. It also came up that the main reason behind this was lack of Induction to employees a. What could HR have done when Sanjana kept on approaching them for every single query she encountered during her first month in Showtimes Ltd? b. You have been hired by Showbiz ltd. as a consultant to come up with induction strategy as it has been proved that if not inducted properly the attrition rates can be very high. Discuss the merits of Induction in general as well as for Showbiz Ltd which you need to present in front of the management. Course: Marketing Management Internal Assignment Applicable for September 2017 Examination Case “Ayurvedic India” is a new company started by two young entrepreneurs Mr. Dharam and Mr. Raj. “Ayurvedic India” deals with traditional Indian Ayurveda medicines. The company has already opened 10 stores across two cities namely Delhi and Mumbai in India and it has a plan to open at least 50 more stores in less than a year time. All the stores will have an Ayurvedic Doctor to provide free medical assistance. The company is known for its brands “Dant Rakshak” which is toothpaste, “Kesh Rakshak” which is hair oil, “Chehra” which is a cosmetic cream, “Tez Chyawanprash” which is nutritive jam that helps in boosting immunity. The stores have a huge space both for the patient treatment and a dedicated space for the retail counter. The company plans to give competition to the market leaders i.e. Patanjali and Dabur. Q1. The company hires you as a Marketing Manager and asks you to prepare the Segmentation and Targeting for “Ayurvedic India”. Q2. “Ayurvedic India” deals with the concept of treatment of patients and then selling them the medicine. You have been asked to prepare the 7P’s of Marketing Mix for “Ayurvedic India”. Q3. Answer on the basis of the case above: a. Prepare the positioning strategy for “Ayurvedic India”. b. Prepare a list of five celebrities who can act as a Brand Ambassador for “Ayurvedic India” Explain the selection of celebrities with reason. Course: Strategic Management Internal Assignment Applicable for September 2017 Examination Q1. M/s Divine Soul is into traditional Indian wear which sells multiple brands. The popular brand for male is “Raja” and for the females is “Rani”. The company sells traditional wear for children popularly known as “Shaayad”. The company has 120 outlets in India. The competition in this industry has been constantly growing. The profit margins are going down. The company has been profitable since the day of inception but there has been no growth. The company has remain stable from many years as the directors believe that the stability is the best strategy. The company adds you into the board as a strategy director and asks your view on Stability Strategy. You have been asked to prepare the pros and cons of Stability strategy for M/s Divine Soul. Q2. Assume that the directors of M/s Divine Soul agree with your view on the challenges of Stability Strategy. The director asks you to suggest one corporate level strategy for the organization that will help them achieve growth for the organization. Q3. From the case above answer the following question: a. Explain the strategic Management process that needs to be followed for M/s Divine Soul. b. Prepare a Porters Five competitive forces for M/s Divine Soul. INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2017 EXAMINATION Financial Accounting & Analysis Question 1 Calculate Net cash flow from operating activities and discuss how here the non-cash item and the non-operating items are to be treated Net profit for the year 155000 One of the machinery whose opening written down value is 120000/- depreciation charged on the same Rs 15000 is sold at the year-end for Rs 95000.Loss on sale of machinery included in above. Interest received included in above Rs2000 The opening balances of stock is Rs 50000/- and the closing is Rs 55000/- The opening balances of creditors is Rs 75000/- and the closing is Rs 90000/- Question 2 You being the account’s manager of JVP Ltd in the online grocery business. The account executive recognizes the income arising from lease rentals on the basis of accounting standard -9 which talks about revenue recognition. You have a difference of opinion with him as this Accounting standard is not applicable to income arising from lease agreement and other income mentioned there. How will you make him understand what exactly AS-9 talks about? Question 3 From the following information Liabilities Amount Assets Amount Equity share Capital 225000 Fixed assets (net depreciation) 226000 Reserves & Surplus 105000 Stock 48000 Bank Over draft 115000 Debtors 72000 Creditors 55000 Bank 154000 Total 500000 Total 500000 Calculate – a. Cash ratio and interpret the results b. Interpret how quick ratio is different from current ratio if computed in the above scenario Business Law 1. Please list out the factors that affect “Free Consent” to enter into a contract. Give an example for each of the factors that affect free consent to enter into a contract (10 Marks) 2. What are the Rights of the Consumer, explain atleast 2 real life instances where the rights of consumer have been upheld and protected (10 Marks) 3. Vijay Singh is a leading filmmaker in India who plans to release his upcoming blockbuster romantic movie during the Diwali festival weekend of 2016. However, he has learnt that a production house Mukesh Raj Films (MRF) has blocked the single screens and multiplexes theaters (“Exhibitors”) only for screening of their film for the same Diwali festival weekend. In fact Vijay Singh has also found out that MRF had earlier in the year during the Eid festival launched a blockbuster movie and during the negotiation for screening the said Film imposed a condition that he would grant rights to screen the movie only if he was provided with the exclusive rights to screen another movie during the Diwali Weekend. Therefore, MRF and Exhibitors had entered into a tie-in arrangement for exclusive exhibition of the films in Eid and Diwali Festival Weekend respectively. Thus, preventing Vijay Singh from exhibiting his film. Vijay Singh has now approached the Competition Commission of India for relief a) Does the tie in-arrangement between MRF and the Exhibitors amount to having “adverse appreciable effects on Competition”. Please quote the relevant precedent to support your answer (5 Marks) b) Please list out the penalties stated under the Competition Act, 2002 and atleast quote one instance where Competition Commission India has imposed penalty alongwith the brief description of such instance Business Statistics 1. The above chart shows the sales of toys over a period of one year. Identify the diagrammatic representation used and derive meaningful conclusions about the sales of toys. 2. The following table shows the results of a survey conducted across the country, on 200 working professionals. The professionals were asked to identify the location of their company and the type of industry of their company. The professionals were allowed only to select one location and one industry. Industry Location Total North South East West Banking 24 10 08 14 56 Logistics 30 06 22 12 70 Telecom 28 18 12 16 74 Total 82 34 42 42 200 Suppose a professional is selected at random a) Calculate the probability that the professional is from West b) Calculate the probability that the professional is from Banking c) Calculate the probability that the professional is from Logistics or from North? d) Calculate the probability that the professional is from Telecom and South? 3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984, as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. Leveraging its understanding of different segments in the watch market, it launched a second brand, Sonata, as a value brand to those seeking to buy functionally-styled watches at affordable prices. The company diversified into jewellery in 1995 under the brand name Tanishq after taking stock of the huge opportunities and the large size of the jewellery business in India. Suppose, Titan has launched new jewellery designs under the Tanishq brand for working Indian women. Past record indicates that the mean sale of this brand, from various showrooms located across various towns is Rs. 20 million. If the distribution of the sales is normal with standard deviation of Rs. 50,000 a) What is the probability of obtaining sale greater than Rs. 45 million this year? b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?
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