1
IMT
-
0
2
MARKETING IN ACTION
Notes:
a.
Write answers in your own words as far as possible and refrain from copying from the text books/handouts.
b.
Answers of I
st
Set (Part
-
A), II
nd
Set (Part
-
B), III
rd
Set (Part
–
C) and Set
-
IV
th
(Case Study) must be sent t
ogether.
c.
Submit the assignments in IMT
CDL H.O.
along with the assignments Question Papers for evaluation .
d.
Only hand written assignments shall be accepted.
A. First Set of Assignments
5 Questions, each question carries 1.5 marks.
B. Second Set of Ass
ignments
5 Questions, each question carries 1.5 marks.
C. Third Set of Assignments
5 Questions, each question carries 1.5 marks. Confine your answers to 150
to 200 Words.
D. Forth Set of Assignments
Two Case Studies : 7.5 Marks. Each case study carrie
s 3.75 marks.
SECTION
-
A
1.
There are different kinds of retail stores
–
small, medium and very large. List down the various types of retail
stores which are there
.
2.
write short notes on the each type on the meaning and relevance of convenience stores
.
3.
what a
re hyper markets ? what is their use?
4.
Weekly haats are India’s own retail format
-
comment on that
.
5.
What is the difference between general retail stores and specialty stores
.
SECTION
-
B
1.
Explain the concept of dynamic pricing of services
.
2.
For what kind of
services is dynamic pricing appropriate?
3.
Give at least 2 examples
of dynamic pricing
.
4.
How does dynamic pricing help getting higher revenue?
5.
Dynamic pricing is good for consumers
-
explain the concept
.
SECTION
-
C
1.
How is sales promotion different from adv
ertising?
2.
List five popular form of sales promotion that you are aware of and have seen in your personal experience
.
3.
How is sales promotion different from publicity
.
4.
How does coupons work in sales promotion?
5.
How does road shows help in sales promotions?
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