Examination paper: Event Management
5
IIBM Institute of Business Management
Examination Paper MM.100
Event Marketing
1. Management of ____________ events is estimated to be growing at 100% annually as the
middle & upper classes have higher disposable incomes & less time.
a. Sports
b. Festival
c. Personal
d. Corporate
2. Who is responsible for organizing the event?
a. Organizer
b. Invitees
c. Sponsors
d. Delegates
3. It is an automated extension of the web which can share and reuse data with tremendous
reach & functionality:
a. Disruptive technology
b. Semantic technology
c. Synergetic combination of technologies
d. None of the above
4. An online web based solution providers for meetings of industry associations, corporate
meetings, hotels & trade shows
……………….
10. Servers, workstations with printers & scanners networks devices like modem, routers are
called:
a. General
b. Hardware
c. Software
d. Affordability
Part Two:
1. What are the different budgeting tools of Event Management?
…………………………
4. What is Sponsorship? Explain its process.
Case let 1
You are organizing a race for 20,000 runners. The biggest logistical problem you will face will be
at the end of the race. At this time, runners crossing the finish line are exhausted and don’t want
to run or walk another step. Media members wanting to take photographs and to interview front
runners compound this problem. Enthusiastic supporters wishing to congratulate those who finish
only add to it. All runners need to get across the line without hold-ups; otherwise, their times will
be affected.
You need to make plans to ensure that all runners cross the line, that they are advised of their
times, and that they receive free sponsor products, retrieve, their belongings, and attend the prizegiving
ceremony. Some participants and spectators will not wait for the final ceremony and will
wish to take the transportation provided back to the race starting point and go home.
Question:
1. Develop detailed operational plans for the end of the race, using estimates of finish times
and crowd-flow patterns for participants and spectators.
Case let 2
The Gold Mining Company is a night club venue that is popular during the months of November,
December, and January for its Friday night dance events. The staff working at this venue is ... her some cash to get medical
attention.
Questions:
1. Discuss the occupational safety and health issues of the staff concerned.
2. What are the responsibilities of the management in this case?
1. Event management systems must be efficient & at the same time affordable too. So, in
the basis of this statement state the qualities & essential features of a good event
management system.
2. Why Event Management has companies started mushrooming all over the country?
5
IIBM Institute of Business Management
Examination Paper MM.100
Event Marketing
1. Management of ____________ events is estimated to be growing at 100% annually as the
middle & upper classes have higher disposable incomes & less time.
a. Sports
b. Festival
c. Personal
d. Corporate
2. Who is responsible for organizing the event?
a. Organizer
b. Invitees
c. Sponsors
d. Delegates
3. It is an automated extension of the web which can share and reuse data with tremendous
reach & functionality:
a. Disruptive technology
b. Semantic technology
c. Synergetic combination of technologies
d. None of the above
4. An online web based solution providers for meetings of industry associations, corporate
meetings, hotels & trade shows
……………….
10. Servers, workstations with printers & scanners networks devices like modem, routers are
called:
a. General
b. Hardware
c. Software
d. Affordability
Part Two:
1. What are the different budgeting tools of Event Management?
…………………………
4. What is Sponsorship? Explain its process.
Case let 1
You are organizing a race for 20,000 runners. The biggest logistical problem you will face will be
at the end of the race. At this time, runners crossing the finish line are exhausted and don’t want
to run or walk another step. Media members wanting to take photographs and to interview front
runners compound this problem. Enthusiastic supporters wishing to congratulate those who finish
only add to it. All runners need to get across the line without hold-ups; otherwise, their times will
be affected.
You need to make plans to ensure that all runners cross the line, that they are advised of their
times, and that they receive free sponsor products, retrieve, their belongings, and attend the prizegiving
ceremony. Some participants and spectators will not wait for the final ceremony and will
wish to take the transportation provided back to the race starting point and go home.
Question:
1. Develop detailed operational plans for the end of the race, using estimates of finish times
and crowd-flow patterns for participants and spectators.
Case let 2
The Gold Mining Company is a night club venue that is popular during the months of November,
December, and January for its Friday night dance events. The staff working at this venue is ... her some cash to get medical
attention.
Questions:
1. Discuss the occupational safety and health issues of the staff concerned.
2. What are the responsibilities of the management in this case?
1. Event management systems must be efficient & at the same time affordable too. So, in
the basis of this statement state the qualities & essential features of a good event
management system.
2. Why Event Management has companies started mushrooming all over the country?
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