Semester II Examination Papers
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Business Communication
Section A: Objective Type (30 marks)
??This section consists of Sentence improvement, Multiple choice questions and Short Notes.
??Answer all the questions.
??Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
1) Improve the sentences in sense of attitude:
1. You failed to sign your check.
2. Your error on your tax form will result in a penalty to you.
3. Don’t drop in without an appointment. Your counselor or caseworker may be
unavailable.
4. If you have submitted a travel request, as you claim, we have failed to receive it.
2) Multiple choice:
1. In which country children are taught to look at neck while facing somebody or listening
a. India
b. Korea
c. Puerto Rican
d. Japan
2. Diagonal Communication is
a. Communication across boundaries
b. Communication between the CEO and the managers
c. Communication through body language
d. Communication within a department
3. According to Italians the circle formed with the thumb and first finger means
a. OK
b. Beautiful
c. Delicious
d. Worthless
4. In china ‘white’ color indicates
a. Peace
b. Growth
c. War
d. Mourning
Semester II Examination Papers
IIBM Institute of Business Management
5. Kinesics is a study on body movements of an individual which includes gestures, facial
configurations. This study relates to
a. Verbal communication
b. Non verbal communication
c. Informal communication
d. Formal communication
………………..
3. Write a short note on ‘Justification report’.
4. What are ‘T’ letters?
END OF SECTION A
Section B: Caselets (40 marks)
??This section consists of Caselets.
??Answer all the questions.
??Each caselet carries 20 marks.
??Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
In mid-1984, Kartik, the general manager of Western Exports Ltd, Karachi, Pakistan was striving to
implement a management information system. He was facing resistance from; his most senior supervisor
Kartik wondered what he could do to overcome this resistance. Western Exports was an exporter of
ladies’ cotton cloth garments. It was private company established from, his most senior supervisor Kartik
……………..
people here with such clerical burdens?
These luxuries are alright for big companies, but not for us. We cannot spare people for such
unproductive things.”Kartik understood that was close to the director and was the senior most
supervisors. Therefore, his opposition could not be taken lightly. Kartik also felt that the other might say
that he had neither the general management experience, not any particular experience in the garment
industry. Nevertheless, Kartik, was confident that he company did need the change, and as soon as
possible. He was troubled, however, with the resistance of. Unless he could somehow overcome Saleem’s
reluctance to accommodate his new systems, he would not be to do the job.
1. Do you agree with Saleem that “Such luxuries are for big companies, but not for us”? Why or
why not?
2. How should Kartik handle the current situation?
Caselet 2
The national Globe Company of Calcutta put in an advertisement in the situations vacant column of the
Statesman for a typist, and applications came in from al over the country. After screening the
applications, Ram Raj, 25 years old and a graduate of Bihar University, received an appointment letter
from the company. Ram Raj joined the company on I June, 1980. He was asked to report to the section
officer in charge of the typing section. Ram Raj was on probation for a period of six months. During the
………………..Ram raj: yes Sir…
Manager: Now Saxena has already told me everything. Try to mend your ways. That is all I want to tell
you.
1. How do you tackle this type of situation as manager?
2. What leadership style of communication would you suggest in the following situation to deal the
problem?
END OF SECTION B
Semester II Examination Papers
IIBM Institute of Business Management
Section C: Applied Theory (30 marks)
??This section consists of Long Questions.
??Answer all the questions.
??Each question carries 15 marks.
1. “Downward communication is like water streaming down from a waterfall or stream head. It
pours easily with great force and wets a large area, while upward communication is like a small
spurt of water shooting up from a fountain against the pull of gravity. The higher it travels, the
more it loses its force. Elucidate.
2. In dynamic interpersonal aspects of communication interactive way of communication is
considered to be more relevant and appropriate. Elucidate.
END OF SECTION C
---------------------------------------------------------***-------------------------------------------------------
IIBM Institute of Business Management
IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Business Communication
Section A: Objective Type (30 marks)
??This section consists of Sentence improvement, Multiple choice questions and Short Notes.
??Answer all the questions.
??Part one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
1) Improve the sentences in sense of attitude:
1. You failed to sign your check.
2. Your error on your tax form will result in a penalty to you.
3. Don’t drop in without an appointment. Your counselor or caseworker may be
unavailable.
4. If you have submitted a travel request, as you claim, we have failed to receive it.
2) Multiple choice:
1. In which country children are taught to look at neck while facing somebody or listening
a. India
b. Korea
c. Puerto Rican
d. Japan
2. Diagonal Communication is
a. Communication across boundaries
b. Communication between the CEO and the managers
c. Communication through body language
d. Communication within a department
3. According to Italians the circle formed with the thumb and first finger means
a. OK
b. Beautiful
c. Delicious
d. Worthless
4. In china ‘white’ color indicates
a. Peace
b. Growth
c. War
d. Mourning
Semester II Examination Papers
IIBM Institute of Business Management
5. Kinesics is a study on body movements of an individual which includes gestures, facial
configurations. This study relates to
a. Verbal communication
b. Non verbal communication
c. Informal communication
d. Formal communication
………………..
3. Write a short note on ‘Justification report’.
4. What are ‘T’ letters?
END OF SECTION A
Section B: Caselets (40 marks)
??This section consists of Caselets.
??Answer all the questions.
??Each caselet carries 20 marks.
??Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
In mid-1984, Kartik, the general manager of Western Exports Ltd, Karachi, Pakistan was striving to
implement a management information system. He was facing resistance from; his most senior supervisor
Kartik wondered what he could do to overcome this resistance. Western Exports was an exporter of
ladies’ cotton cloth garments. It was private company established from, his most senior supervisor Kartik
……………..
people here with such clerical burdens?
These luxuries are alright for big companies, but not for us. We cannot spare people for such
unproductive things.”Kartik understood that was close to the director and was the senior most
supervisors. Therefore, his opposition could not be taken lightly. Kartik also felt that the other might say
that he had neither the general management experience, not any particular experience in the garment
industry. Nevertheless, Kartik, was confident that he company did need the change, and as soon as
possible. He was troubled, however, with the resistance of. Unless he could somehow overcome Saleem’s
reluctance to accommodate his new systems, he would not be to do the job.
1. Do you agree with Saleem that “Such luxuries are for big companies, but not for us”? Why or
why not?
2. How should Kartik handle the current situation?
Caselet 2
The national Globe Company of Calcutta put in an advertisement in the situations vacant column of the
Statesman for a typist, and applications came in from al over the country. After screening the
applications, Ram Raj, 25 years old and a graduate of Bihar University, received an appointment letter
from the company. Ram Raj joined the company on I June, 1980. He was asked to report to the section
officer in charge of the typing section. Ram Raj was on probation for a period of six months. During the
………………..Ram raj: yes Sir…
Manager: Now Saxena has already told me everything. Try to mend your ways. That is all I want to tell
you.
1. How do you tackle this type of situation as manager?
2. What leadership style of communication would you suggest in the following situation to deal the
problem?
END OF SECTION B
Semester II Examination Papers
IIBM Institute of Business Management
Section C: Applied Theory (30 marks)
??This section consists of Long Questions.
??Answer all the questions.
??Each question carries 15 marks.
1. “Downward communication is like water streaming down from a waterfall or stream head. It
pours easily with great force and wets a large area, while upward communication is like a small
spurt of water shooting up from a fountain against the pull of gravity. The higher it travels, the
more it loses its force. Elucidate.
2. In dynamic interpersonal aspects of communication interactive way of communication is
considered to be more relevant and appropriate. Elucidate.
END OF SECTION C
---------------------------------------------------------***-------------------------------------------------------
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