Tata Nano may be the
first vehicle to become stated is the common man's vehicle. It's offered home
based country India around Rs 1-lakh i.e roughly USD 2000. It's made by Tata
Motor Limited, the biggest automobile company in India. It's Chairman, Mr Ratan
Tata envisions that Tata Nano to become “People car” that is affordable by
almost everyone. Tata Nano was initially launched in India on first April 2009
and expected to stay in Indian market by This summer 2009. Since launching, it's
produced an enormous buzz throughout India. Inside the first couple of times of
lunching, it's received 5500 booking. The s keep growing every single day
because the launching.
Why is Tata Nano so cheap? Essentially, by looking into making things smaller sized, lighter, eliminate superficial parts and alter the types of materials whenever we can without compromising the security and ecological compliance. It's stated that Tata Nano has better millage than Toyota Prius and same gas emission like a scooter.
Tata Nano is going to be imported to Malaysia by Tata Industries in parts. It will likely be put together in the two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. You will find four distribution centres in Peninsular Malaysia i.e. in Kl, Penang, Johor Bahru and Kuantan. All Tata Nano cars is going to be distributed with these distribution centres only. Order can be created vide these distribution centres or its site.
You will find three kinds of Tata Nano vehicle available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, because of warm weather in Malaysia, only Nano CX is going to be introduced to Malaysia and will also be offered here. The selling cost of Nano CX in Malaysia is RM 13,704 per unit. It's believed that gross profit for that newbie would yield xxx, second year xxx and third year xxx. Believed monthly instalment payment is xxx for seven years period. With this particular cost, the prospective marketplace is very wide including individuals with earnings RM 2000 monthly, students, female workers and scooters' riders.
2. SITUATION ANALYSIS
Tata Motors Limited is India's largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It's the leader in commercial vehicles in every segment, using one of the very best three in passenger vehicles with winning products within the compact, midsize vehicle and utility vehicle segments. The organization may be the world's 4th largest truck manufacturer, and also the world's second largest bus manufacturer. In March 2008, Tata Motors acquired Ford's United kingdom based vehicle brands Jaguar and Land Rover (BBC News, 2008).
Based on Ratan Naval Tata (Chairman of Tata Group), the requirement for an innovation like Nano has to make a move for anyone asia and transport. Unavailability and low quality of mass transport is a very common condition in India. Inside a two wheeler, father driving with elder child waiting in front and wife behind holding an infant is norm within this country. Thus, this can be a relatively a hazardous mode of transporting a household. Thus, with this thought Tata Nano was produced like a safer type of transport.
Among its objectives would be to become an Indian business conglomerate operating in lots of countries, Tata Nano is going to be introduced in Malaysia.
2.1 Market Summary
It's believed that Malaysia has greater than 5 million motorcycles on the highway, when compared with over 4 million motorcars(ICE, 2001).Nearly all motorcycle buyers or users doesn't possess a vehicle and fit in with the low and middle-earnings group. A considerably bigger number of motorcycle users in Malaysia are male.
2.1.1 Target Markets
The organization is targeting lower earnings group with family, first-time buyers of vehicle (fresh graduates) and motorcycle proprietors.
2.1.2 Positioning
Tata Nano will position itself because the world least expensive vehicle but doesn't compromise the standard, safety and atmosphere. This positioning is going to be achieved by leveraging Tata Nano's edge against your competitors: industries experience in the parent company Tata Motor who has been around vehicles industries (commercial, passengers & utilities) since 1945. Tata motor has good supplier-manufacturer relationship using more than 100 components.
2.1.2 Census
Population , census, rural urban, vital statistics from Malaysian auto report.
2.1.4 Geographics
Tata Motors has targeted the urban area in Malaysia. This will probably be Kl and Johor Bahru. You will find 5 million motorcycle riders in Malaysia.
2.1.5 Distribution review
Much like in India, Tata Nano will appropriate place being an low-cost vehicle even just in foreign markets. ‘Easy-to-assemble kits' is going to be imported from Tata in India. The vehicle then is going to be put together at pre-defined locations. The suggested locations are Shah Alam, Selangor and Pasir Gudang, Johor Bahru. It will likely be then reassigned to showrooms that'll be setup according to region. 30 sales offices is going to be opened up throughout Malaysia.
2.2 SWOT Analysis
The next SWOT analysis investigates the Malaysian political, economic and business atmosphere. The next finding are adapted from Malaysian Auto Report 2009.
a. Malaysia Political SWOT
Strengths
Malaysia is really a effective illustration of a democratic Islamic condition. Despite murmurs of discontent among hard-line Muslims in certain states, multiracial Malaysia is not likely to abandon moderate Islam
Weaknesses
The Malay half of people holds a constitutionally enshrined special position in society, amounting to positive discrimination in not just jobs, but additionally wealth.
Possibilities
The weak performance through the ruling Barisan Nasional within the general elections held on March 8 2008, has led the way for that stalled reformist agenda -guaranteed by Pm Abdullah Ahmad Badawi in 2004 - to collect pace. This could assistance to open the nation's closed political system and improve transparency and accountability within key institutions.
Threats
Ethnic tension will stay a non-violent, but simmering, problem, as long as there remains a danger the influence of hardline Islam could revive. For the time being, however, the hardliners have forfeit a lot of their political clout. Poor people showing of Barisan Nasional in the 2008 general elections has put Pm Abdullah under intense pressure from both opposition parties and people of his U . s . Malays National Organization (UNMO) party, who blame him for that coalition's worst ever result.
Why is Tata Nano so cheap? Essentially, by looking into making things smaller sized, lighter, eliminate superficial parts and alter the types of materials whenever we can without compromising the security and ecological compliance. It's stated that Tata Nano has better millage than Toyota Prius and same gas emission like a scooter.
Tata Nano is going to be imported to Malaysia by Tata Industries in parts. It will likely be put together in the two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. You will find four distribution centres in Peninsular Malaysia i.e. in Kl, Penang, Johor Bahru and Kuantan. All Tata Nano cars is going to be distributed with these distribution centres only. Order can be created vide these distribution centres or its site.
You will find three kinds of Tata Nano vehicle available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, because of warm weather in Malaysia, only Nano CX is going to be introduced to Malaysia and will also be offered here. The selling cost of Nano CX in Malaysia is RM 13,704 per unit. It's believed that gross profit for that newbie would yield xxx, second year xxx and third year xxx. Believed monthly instalment payment is xxx for seven years period. With this particular cost, the prospective marketplace is very wide including individuals with earnings RM 2000 monthly, students, female workers and scooters' riders.
2. SITUATION ANALYSIS
Tata Motors Limited is India's largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It's the leader in commercial vehicles in every segment, using one of the very best three in passenger vehicles with winning products within the compact, midsize vehicle and utility vehicle segments. The organization may be the world's 4th largest truck manufacturer, and also the world's second largest bus manufacturer. In March 2008, Tata Motors acquired Ford's United kingdom based vehicle brands Jaguar and Land Rover (BBC News, 2008).
Based on Ratan Naval Tata (Chairman of Tata Group), the requirement for an innovation like Nano has to make a move for anyone asia and transport. Unavailability and low quality of mass transport is a very common condition in India. Inside a two wheeler, father driving with elder child waiting in front and wife behind holding an infant is norm within this country. Thus, this can be a relatively a hazardous mode of transporting a household. Thus, with this thought Tata Nano was produced like a safer type of transport.
Among its objectives would be to become an Indian business conglomerate operating in lots of countries, Tata Nano is going to be introduced in Malaysia.
2.1 Market Summary
It's believed that Malaysia has greater than 5 million motorcycles on the highway, when compared with over 4 million motorcars(ICE, 2001).Nearly all motorcycle buyers or users doesn't possess a vehicle and fit in with the low and middle-earnings group. A considerably bigger number of motorcycle users in Malaysia are male.
2.1.1 Target Markets
The organization is targeting lower earnings group with family, first-time buyers of vehicle (fresh graduates) and motorcycle proprietors.
2.1.2 Positioning
Tata Nano will position itself because the world least expensive vehicle but doesn't compromise the standard, safety and atmosphere. This positioning is going to be achieved by leveraging Tata Nano's edge against your competitors: industries experience in the parent company Tata Motor who has been around vehicles industries (commercial, passengers & utilities) since 1945. Tata motor has good supplier-manufacturer relationship using more than 100 components.
2.1.2 Census
Population , census, rural urban, vital statistics from Malaysian auto report.
2.1.4 Geographics
Tata Motors has targeted the urban area in Malaysia. This will probably be Kl and Johor Bahru. You will find 5 million motorcycle riders in Malaysia.
2.1.5 Distribution review
Much like in India, Tata Nano will appropriate place being an low-cost vehicle even just in foreign markets. ‘Easy-to-assemble kits' is going to be imported from Tata in India. The vehicle then is going to be put together at pre-defined locations. The suggested locations are Shah Alam, Selangor and Pasir Gudang, Johor Bahru. It will likely be then reassigned to showrooms that'll be setup according to region. 30 sales offices is going to be opened up throughout Malaysia.
2.2 SWOT Analysis
The next SWOT analysis investigates the Malaysian political, economic and business atmosphere. The next finding are adapted from Malaysian Auto Report 2009.
a. Malaysia Political SWOT
Strengths
Malaysia is really a effective illustration of a democratic Islamic condition. Despite murmurs of discontent among hard-line Muslims in certain states, multiracial Malaysia is not likely to abandon moderate Islam
Weaknesses
The Malay half of people holds a constitutionally enshrined special position in society, amounting to positive discrimination in not just jobs, but additionally wealth.
Possibilities
The weak performance through the ruling Barisan Nasional within the general elections held on March 8 2008, has led the way for that stalled reformist agenda -guaranteed by Pm Abdullah Ahmad Badawi in 2004 - to collect pace. This could assistance to open the nation's closed political system and improve transparency and accountability within key institutions.
Threats
Ethnic tension will stay a non-violent, but simmering, problem, as long as there remains a danger the influence of hardline Islam could revive. For the time being, however, the hardliners have forfeit a lot of their political clout. Poor people showing of Barisan Nasional in the 2008 general elections has put Pm Abdullah under intense pressure from both opposition parties and people of his U . s . Malays National Organization (UNMO) party, who blame him for that coalition's worst ever result.
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