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Retail Banking
1. Discuss the critical importance of the
‘Need for Regulations (both Internal as
well as External)’ in the Banking
industry. Express your views with
reference to the recent turmoil in the
Banking industry, which in turn adversely
affects other sectors/ markets as well.
2. With reference to the rural areas and
the Agricultural sector, discuss the
guidelines given by the RBI on ‘Priority
Sector Lending’. Also explain what
options the Banks have as ‘Channel
Partners’ to reach rural customers
3. The Banking industry being a ‘service
industry’, customer service is an
important aspect of the Retail Banking
setup. This is true for commercial/retail
banks as well central banks and the
regulators/government. Discuss the
following questions that affects the
customers to a large scale in the retail
banking setup
a. With the process of Demonetization
implemented over a year ago, discuss the
issue of change of currency notes (money
product) in retail banking. Have the
banks provided proper customer service
for the same issue? (5 Marks)
b. With emphasis on Digital/ E-payments,
with incentives/concessions provided to
make non-cash transactions through
digital modes, highlight the various
benefits and risks the customers may face
during these modes of financial
transactions.
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Commercial Banking System & Role of RBI
1. Cash Reserve Ratio plays an Important
role in the economy and RBI plays an
important role in monitoring inflation
through CRR .Discuss how RBI perform this
critical function using CRR as an
instrument.
2. Assume you are a CEO in a bank. Your
Bank has been nominated as one of best
branches in managing its liabilities.
Highlight through a presentation on the
various components of liabilities a bank
has and how these liabilities acts as a
source of funds with which bank finances
its operations. (10 Marks)
3. A) You have recently joined a bank.
Your manager ask you to prepare a short
presentation on Asset Liability Mismatch.
Describe in detail about ALM and its
significance in banks. (5 Marks)
B) As an actuarial in an insurance
company, discuss how ALM plays an
important role in this sector.
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Treasury Management in Banking
1. In today’s era, due to the
uncertainties in the economic
environment, most Organizations have
increased their cash holding. As a part
of the treasury team in an organization,
highlight some of the best practices in
treasury operation with respect to cash
holdings.
2. Mr.X has been appointed as a
controller/Treasurer in a treasury
Department. Discuss the role of Mr.X in
an organization as a Controller. (10
Marks)
3. A) You are working in cash Payment
department of an Investment bank.
Highlight the advantages of Society for
Worldwide Interbank Financial
Telecommunication (SWIFT) while making
payments across borders. (5 Marks)
3. B) Discuss on the mechanism of
information transmission through SWIFTS.
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Marketing Research
Q1. What is Sampling?
Which kind of sample is being used in
each of the following situations:
i. A reporter asks 100 people on the
street what do they think of the current
state of crime against women
ii. A survey is conducted to understand
opinions of people in Gujarat towards the
Modi govt. A sample of 100 men and 100
women across all age groups is chosen
uniformly
iii. A survey is conducted among neuro
surgeons. Starting with the first neuro
surgeon, he is asked to refer to another
neuro surgeon and so on.
Support with a rationale. (10 Marks)
Q2. What is a pilot test? What are the
considerations that need to be kept in
mind by a market researcher while
designing a questionnaire? (10 Marks)
Q3. You are the Product Manager of a
leading telecom company which is facing
stiff competition due to the entry of
Reliance Jio.
a. State the management problem(s) that
your company might be facing and the
corresponding research objectives that
your research will aim to cover (5 Marks)
b. Briefly describe the research methods
that you would use towards this research
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Financial Institutions and Markets
1. Krishna has recently joined an
investment management company and his
profile consisted of money market
instruments. His manager in order to
estimate his understanding of the market,
asked him to prepare a report on the
instruments of the market. Suggest which
instruments of the financial market
should be included in his report. (10
Marks)
2. Nisha has completed her graduation and
had started working in an MNC. She was
able to save good amount every month so
she thought of making investments. She
had heard about capital market from her
friend Alok. She decided to approach him
to understand the process to start
investments in capital market. If you are
Alok, mention step by step process to
Nisha, keeping in mind she doesn’t
understand trading mechanism. (10 Marks)
3. Alok was working in the portfolio
management department of Alpha Ltd and
had new recruits to whom he was supposed
to provide training on the risks
associated with the financial market as
apart from earning returns they should be
well aware of the risks that can be
managed and which ones cannot be managed
in a portfolio. He decided to broadly
classify the risks in two categories and
explain the different types of risks
associated with each one. If you are
Alok,
3a) Explain different types of risks
associated with systematic risk. (5
Marks)
3b) Explain different types of risks
associated with unsystematic risk.
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Business :Ethics, Governance & Risk
1. Today’s global economy is a knowledge
economy. There is a demand for a new type
of multinational, multifaceted globally
responsible and aware manager, who is
operational across national borders. You
are working with a global company in
which you spend time in different
countries as part of your business
responsibilities. What competencies do
you think you have and which ones do you
need and why to fulfill your role
successfully? (10 Marks)
2. Do you believe that the production of
biofuels is a viable solution for
addressing both the world’s energy needs
and global warming? Why and why not,
discuss the ethical pros and cons of your
answer. (10 Marks)
3. Three years ago, Dinesh Thakur exposed
how India’s then largest drugmaker and
his former employer, Ranbaxy
Laboratories, failed to conduct proper
safety and quality tests on drugs and
lied to regulators about its procedures.
He made his name, and almost $48 million
as a whistleblower award from the United
States, when U.S. regulators fined
Ranbaxy $500 million for violating
federal drug safety laws and making false
statements to the Food and Drug
Administration (FDA). a. Under what
circumstances would you be compelled to
blow the whistle as an employee in an
organization? (5 Marks) b. If you are the
employer, how can you prevent whistle
blowing, explain.
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B2B Marketing
1. There is an amusement theme park
opened a few years back named as Imagica
which is an excellent source of
entertainment to its consumers. Prepare a
suitable B2B Segmentation, Targeting &
Positioning Strategy for Imagica. (10
Marks)
2. You are appointed as a Marketing
Manager for a leading brand of Aroma
Diffuser & Oil targeted to hospitality
industry. The Aroma Oil is manufactured &
is sold at various hotels, hospitals &
corporates. Prepare a suitable Supply
Chain Management to be followed for Aroma
Oil. (10 Marks)
3. Tas Ltd is an emerging brand in the
business of tiffin services & is serving
its clients successfully. It plans to
offer its services to corporates for
their employees & other events. The idea
that Tas Ltd has is of tiffin services to
be extended to corporates depending on
their preferences. As an expert advice
this new start up.
a. Prepare a communication plan for Tas
Ltd. focusing on the corporates
b. Recommend a suitable sales promotion
tool to be adopted by Tas Ltd
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Services Marketing
1. Prepare an advertising campaign for a
newly started chain of restaurant having
presence across the country. (10 Marks)
2. A new brand of airline named ALM has
recently introduced its airline services
in India. The brand has an objective of
being the market leader as it has been in
other country. India being a new market
for them will require a proper blend of
marketing mix elements. Suggest marketing
mix for ALM in India (10 Marks)
3. A nationalized bank is facing
difficult situation with respect to
retaining their existing customers as
these customers are shifting to private
sector bank or foreign bank. Private &
foreign banks offer better services &
work for longer duration during the day
which the nationalized bank lacks. As a
consultant
a. Suggest a suitable repositioning
strategy for the nationalized bank
b. Explain the element of physical
evidence & its importance in nationalized
bank
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Strategic Cost Management
1. X Ltd has to replace its machine and
the production manager has to decide
between Machine A and Machine B. Machine
A is having installation cost of 160 and
annual electric bill 200. Machine B has
installation cost of 760 and annual
electric bill of 80. If both have life of
8 years which machine will you recommend
if interest rate is 9 % for five years.
P/V factor @ 9 % for 8 years is 5.5348
(10 Marks)
2. A company manufacturing two products
furnishes the following data for a year.
Product
Annual Output Units
Total machine hours
Total No. of purchase orders
Total No. of setups
A
5,000
20,000
160
20
B
60,000
1,20,000
384
44
The annual Overheads are as under:
Volume related activity cost ( Activity
driver-Machine hours )
5,50,000
Setup related cost
8,20,000
Purchase related cost
6,18,000
You are required to calculate cost per
unit of each product A & B based on
i. Traditional method of charging
overhead and
ii. Activity based costing method (10
Marks)
3. Project X Involves an initial outlay
of Rs 32,400.Its working life is 3 years.
The cash streams are as follows Year
Inflows P .V Factor @ 14% P .V Factor @
16% 1 16,000 0.877 0.862 2 14,000 0.769
0.743 3 12,000 0.675 0.641
Calculate a. NPV at 14 % & 16%
b. IRR
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Project Management
1. You are in charge of selecting a
location for passenger car manufacturing
plant. Which location would you
recommend? Justify your choice against a
set of selection criteria. (10 Marks)
2. You are in charge of estimating cost
for setting up a sulfuric acid plant in a
town in Sindhudurg district of
Maharashtra. Which elements will you
consider for estimating cost of the
project? Explain each element as it
relates to given requirement. Why this
cost estimation is needed? (10 Marks)
3. “How could that be possible? It’s
simply not possible!” Mr. Pitambar Gadge
was really in a state of shock when he
was informed that construction of new
manufacturing plant would get delayed by
six months. “This was two year long
project. How could you have schedule
variance of almost 25%? And how could you
tell me now, when we are just few months
away from our project completion
deadline? This is simply ridiculous!” Mr.
Gadge went on saying.“Sir, we had
challenge in hiring skilled labor for
this project. It seems Mr. Puri went on
hiring skilled labor without proper skill
assessments. When Mr. Iyer inspected
quality of work, he was not satisfied and
strongly recommended us to redo the work
to ensure expected quality. This
additional work will result into delay of
up to six months”, came the response from
Mr. Dwivedi, the manager of the project.
a. Which type of risk was overlooked in
this case? How would you have assessed
its probability and impact as a project
manager? Justify your assessment. (5
Marks)
b. Do you agree that this case
illustrates triple constraints of the
project? Explain. How you would have
responded if you have been in place of
Mr. Iyer? Explicitly state your
assumptions if you are making ones.
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Cost & Management Accounting
1. The CEO of a leading fan manufacturer
is concerned about certain teething
issues involving sales of ceiling fans.
Ceiling fans come in several models, and
each model has numerous Stock Keeping
Units (SKUs) involving different colours,
blade size etc. Tastes and preferences of
consumers vary widely across the vast
geography of the country. Recently there
have been numerous complaints from the
divisional sales offices across the
country that they have received supplies
of fans in colours and blade sizes, which
are not popular in their territory. This
has led to loss of sales as distributors
in their regions would not accept those
fans. Sales people have not been able to
achieve their quarterly sales targets,
leading to de-motivation and attrition.
The CEO has approached you to review the
Management Accounting process in the
company in the light of the above events.
Critically analyze the issues at hand,
and suggest a suitable roadmap for the
company to revamp its Management
Accounting process. (10 Marks)
2. Due to economic depression, a company
is running its plant currently at 50% of
its capacity. The following details are
available:
• Cost of Production per unit:
o Direct Materials – Rs.6
o Direct Labour – Rs. 2
o Variable Overhead – Rs. 4
o Fixed Overhead – Rs. 4
• Production per year – 20000 units
• Total Cost of Production – Rs. 320000
• Total Yearly Sales – Rs. 300000
• Loss – Rs. 20000
An exporter offers to buy 5000 units per
year at the rate of Rs. 13 per unit. The
company is hesitating to accept the offer
for the fear of increasing its already
incurring operating losses. Advise
whether the company should accept or
decline the offer. (10 Marks)
3. A) The budgeted working conditions for
a factory are as follows: • Normal
working week - 45 hours • Number of
machines – 30 • On maintenance etc.,
normal weekly loss of hours - 4 hours per
m/c • Estimated annual overhead -
Rs.153750 • Estimated direct wages rate -
Rs.2.00 per hour • No of weeks worked per
year - 50 The company uses Machine Hours
as a base for apportioning overhead
costs. Estimate the overhead absorption
rate per machine hour. (5 Marks)
3. B) For the above company, during a
four week period, the actual results are
as follows:
• Overhead incurred - Rs.11000
• Wages incurred - Rs. 11200
• Machine hours produced - 4500
Calculate the amount of under or over-
absorption of both wages and overheads.
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Integrated Marketing Communications
1. You are the owner of a fashion store.
You have planned an end of season sale.
How would you use sales promotion tool to
make the sale a success? (10 Marks)
2. You are the brand manager of a teen
brand. Your company has tied up with an
NGO to teach life skills to college
students from lower strata to help them
succeed in their future careers. How will
you leverage this association to build
positive equity for your brand?
3. Case Study
Himalaya aims to double Market share in
Men’s Face Wash
Source : PTI feed India Today
The overall facewash category is Rs. 1800
Cr. Of which Men’s face wash accounts for
15-20%. Himalaya is the market leader of
the overall facewash category with 24%
market share. In Men’s category they have
a 10% Market share. They are looking at
expanding their portfolio by evaluating
Hair Gels and Creams for men. The Men’s
grooming segment is estimated to be
around 5800 Cr. And they are looking at
sports as a platform to drive it’s mens
segment. The Personal care industry is
69856 Cr. With herbal and ayurvedic being
31% of it. The company has 250 stock
keeping units and 200 standalone retail
stores and plans to expand it to 300-400
outlets in the next 3 years. The next
growth will come from Tier II cities
where they are looking at expanding their
stores. 50% of current stores are also in
tier II cities. Himalaya is looking at
doubling their share in 3 years. Men’s
grooming segment is growing at 10% due to
higher exposure to brands on account of
more men travelling abroad and exposure
through online presence of leading brands
like Gillette, Axe, Nivea, Emami Fair &
Handsome.
a. In a competitive market with many
serious players, how would you approach
IMC to double the market share? (5 Marks)
b. What tactics would you use for the
Media mix ttowards doubling market share?
What areas would you leverage in the
promotional activity?
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Marketing of Financial Services
1. Design a Financial Literacy program
for a Mutual Fund (Asset Management
Company) of your choice.
2. One week ago you bought an endowment
policy from a private Life Insurance
company. On receiving the policy copy,
you realize that the Life Insurance
policy was mis-sold. Would it be possible
for you to return the policy? What
strategy would you follow to settle the
matter with the insurance company? (10
Marks)
3. Ashwin Kothari, aged 35 years, is
employed with a MNC. His wife Rimmi, aged
33 years, is also working part - time.
The couple has two children - daughter
Rima aged 6 years and son Vansh aged 4
years. Ashwin and Rimmi require your help
to make a few financial decisions. (Give
justification and reasoning for the
option you would suggest to your client.
You can make any assumptions to further
build up your case.) (10 Marks)
a. Children’s higher education : Child
plan of a life insurance company or a
Mutual Fund SIP along with a Life
Insurance term plan (5 Marks)
b. Retirement Planning : Fixed deposits
or Mutual Fund SIPs in a diversified
equity fund
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Capital Market and Portfolio Management
1. The following data shows the return of
ABC Ltd and the market:
Year
Return on ABC(%)
Return on Market (%)
1
40
35
2
35
28
3
32
34
4
28
30
5
25
24
Calculate the beta of ABC Ltd and
interpret. (10 Marks)
2. The details of portfolio of Mr.Singh
are:
Stock
Expected Return
Standard Deviation
Weight
Wipro
15%
12%
0.4
Infosys
18%
20%
0.6
Covariance of stock Wipro and Infosys is
0.0064.
Calculate return and total risk of the
portfolio. (10 Marks)
3. Nisha has just completed her MBA and
has joined an investment management firm
as an analyst. On the first day of her
job, her manager gave her data of two
portfolios and asked her to suggest which
one is a better portfolio.
Observed Return
Beta
Portfolio Alpha
18%
1.5
Portfolio Beta
15%
0.8
Risk-free rate is 8.5%, Return on the
market portfolio is 15%, Standard
Deviation
of the market is 8%.
a. Suggest which portfolio has
outperformed the market on the basis of
Jensen index. (5 Marks)
b. Suggest which portfolio is better on
the basis of systematic risk using
Treynor ratio.
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Taxation – Direct and Indirect
1. Mr. Fernandez has a portfolio of
equity shares worth Rs. 2 crores by
current market valuation. He had
inherited the shares from his father 10
years ago. He has become extremely
concerned about the introduction of 10%
LTCG tax on equity shares in this year’s
Union Budget. Not sure about the impact
of this newly introduced tax, he is
contemplating selling of all the shares
before 31st March 2018, and escaping the
taxation. He has sought your opinion on
this. Prepare a detailed report citing
the implications of the LTCG tax, and
guide Mr. Fernandez in his decision
making. (10 Marks)
2. ABC Ltd.’s profit before tax as per
P&L account was Rs. 240 crores. The
following information was available
regarding ABC Ltd on scrutiny:
• During the year, it had paid royalty of
Rs. 40 crores to a German company, but
TDS was not deposited with the IT
department till the time of filing income
tax returns.
• For a bill of Rs. 30000, ABC Ltd made
cash payment of Rs. 30000 to the vendor
on 29th January 2018.
Critically analyze whether the above
expenditures will be allowed or
disallowed as deductions, with reasons,
discussing the applicable sections. What
will be the impact of such allowance /
disallowance on the computation of
Profits and Gains from Business or
Profession of ABC Ltd for the AY 2018 –
19? (10 Marks)
3. A) Harish, an Indian citizen, leaves
India for the first time on May 22, 2015
for London and returns on April 9, 2017,
and stays in the country thereafter.
Determine the residential status of
Harish for the assessment year 2018-19?
(5 Marks)
3. B) During the assessment year 2018 –
19, Harish (the above mentioned person)
had
the following details of income: (5
Marks)
Particulars
Amount (Rs.)
Interest on UK Development Bonds (50% of
the interest amount is received in India)
100000
Income from a business in Chennai
2000000
LTCG on sale of shares of an Indian
company
200000
Dividend from an Indian Company
500000
Compute the taxable income in the hands
of Harish for the AY 2018 – 19.
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business :Ethics, Governance &
Risk
Internal Assignment Applicable for June
2018 Examination
Assignment Marks: 30
Instructions:
• All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
• All answers to be written individually.
Discussion and group work is not
advisable.
• Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
• Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
• Students should follow the following
parameter for answering the assignment
questions.
1. Today’s global economy is a knowledge
economy. There is a demand for a new
type of multinational, multifaceted
globally responsible and aware manager,
who is
operational across national borders. You
are working with a global company in
which you spend time in different
countries as part of your business
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business :Ethics, Governance &
Risk
Internal Assignment Applicable for June
2018 Examination
responsibilities. What competencies do
you think you have and which ones do you
need and why to fulfill your role
successfully? (10 Marks)
2. Do you believe that the production of
biofuels is a viable solution for
addressing
both the world’s energy needs and global
warming? Why and why not, discuss the
ethical pros and cons of your answer. (10
Marks)
3. Three years ago, Dinesh Thakur exposed
how India’s then largest drugmaker and
his former employer, Ranbaxy
Laboratories, failed to conduct proper
safety and
quality tests on drugs and lied to
regulators about its procedures. He made
his
name, and almost $48 million as a
whistleblower award from the United
States,
when U.S. regulators fined Ranbaxy $500
million for violating federal drug safety
laws and making false statements to the
Food and Drug Administration (FDA).
a. Under what circumstances would you be
compelled to blow the whistle as an
employee in an organization? (5 Marks)
b. If you are the employer, how can you
prevent whistle blowing, explain. (5
Marks)
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Retail Banking
1. Discuss the critical importance of the
‘Need for Regulations (both Internal as
well as External)’ in the Banking
industry. Express your views with
reference to the recent turmoil in the
Banking industry, which in turn adversely
affects other sectors/ markets as well.
2. With reference to the rural areas and
the Agricultural sector, discuss the
guidelines given by the RBI on ‘Priority
Sector Lending’. Also explain what
options the Banks have as ‘Channel
Partners’ to reach rural customers
3. The Banking industry being a ‘service
industry’, customer service is an
important aspect of the Retail Banking
setup. This is true for commercial/retail
banks as well central banks and the
regulators/government. Discuss the
following questions that affects the
customers to a large scale in the retail
banking setup
a. With the process of Demonetization
implemented over a year ago, discuss the
issue of change of currency notes (money
product) in retail banking. Have the
banks provided proper customer service
for the same issue? (5 Marks)
b. With emphasis on Digital/ E-payments,
with incentives/concessions provided to
make non-cash transactions through
digital modes, highlight the various
benefits and risks the customers may face
during these modes of financial
transactions.
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Commercial Banking System & Role of RBI
1. Cash Reserve Ratio plays an Important
role in the economy and RBI plays an
important role in monitoring inflation
through CRR .Discuss how RBI perform this
critical function using CRR as an
instrument.
2. Assume you are a CEO in a bank. Your
Bank has been nominated as one of best
branches in managing its liabilities.
Highlight through a presentation on the
various components of liabilities a bank
has and how these liabilities acts as a
source of funds with which bank finances
its operations. (10 Marks)
3. A) You have recently joined a bank.
Your manager ask you to prepare a short
presentation on Asset Liability Mismatch.
Describe in detail about ALM and its
significance in banks. (5 Marks)
B) As an actuarial in an insurance
company, discuss how ALM plays an
important role in this sector.
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Treasury Management in Banking
1. In today’s era, due to the
uncertainties in the economic
environment, most Organizations have
increased their cash holding. As a part
of the treasury team in an organization,
highlight some of the best practices in
treasury operation with respect to cash
holdings.
2. Mr.X has been appointed as a
controller/Treasurer in a treasury
Department. Discuss the role of Mr.X in
an organization as a Controller. (10
Marks)
3. A) You are working in cash Payment
department of an Investment bank.
Highlight the advantages of Society for
Worldwide Interbank Financial
Telecommunication (SWIFT) while making
payments across borders. (5 Marks)
3. B) Discuss on the mechanism of
information transmission through SWIFTS.
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Marketing Research
Q1. What is Sampling?
Which kind of sample is being used in
each of the following situations:
i. A reporter asks 100 people on the
street what do they think of the current
state of crime against women
ii. A survey is conducted to understand
opinions of people in Gujarat towards the
Modi govt. A sample of 100 men and 100
women across all age groups is chosen
uniformly
iii. A survey is conducted among neuro
surgeons. Starting with the first neuro
surgeon, he is asked to refer to another
neuro surgeon and so on.
Support with a rationale. (10 Marks)
Q2. What is a pilot test? What are the
considerations that need to be kept in
mind by a market researcher while
designing a questionnaire? (10 Marks)
Q3. You are the Product Manager of a
leading telecom company which is facing
stiff competition due to the entry of
Reliance Jio.
a. State the management problem(s) that
your company might be facing and the
corresponding research objectives that
your research will aim to cover (5 Marks)
b. Briefly describe the research methods
that you would use towards this research
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Financial Institutions and Markets
1. Krishna has recently joined an
investment management company and his
profile consisted of money market
instruments. His manager in order to
estimate his understanding of the market,
asked him to prepare a report on the
instruments of the market. Suggest which
instruments of the financial market
should be included in his report. (10
Marks)
2. Nisha has completed her graduation and
had started working in an MNC. She was
able to save good amount every month so
she thought of making investments. She
had heard about capital market from her
friend Alok. She decided to approach him
to understand the process to start
investments in capital market. If you are
Alok, mention step by step process to
Nisha, keeping in mind she doesn’t
understand trading mechanism. (10 Marks)
3. Alok was working in the portfolio
management department of Alpha Ltd and
had new recruits to whom he was supposed
to provide training on the risks
associated with the financial market as
apart from earning returns they should be
well aware of the risks that can be
managed and which ones cannot be managed
in a portfolio. He decided to broadly
classify the risks in two categories and
explain the different types of risks
associated with each one. If you are
Alok,
3a) Explain different types of risks
associated with systematic risk. (5
Marks)
3b) Explain different types of risks
associated with unsystematic risk.
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Business :Ethics, Governance & Risk
1. Today’s global economy is a knowledge
economy. There is a demand for a new type
of multinational, multifaceted globally
responsible and aware manager, who is
operational across national borders. You
are working with a global company in
which you spend time in different
countries as part of your business
responsibilities. What competencies do
you think you have and which ones do you
need and why to fulfill your role
successfully? (10 Marks)
2. Do you believe that the production of
biofuels is a viable solution for
addressing both the world’s energy needs
and global warming? Why and why not,
discuss the ethical pros and cons of your
answer. (10 Marks)
3. Three years ago, Dinesh Thakur exposed
how India’s then largest drugmaker and
his former employer, Ranbaxy
Laboratories, failed to conduct proper
safety and quality tests on drugs and
lied to regulators about its procedures.
He made his name, and almost $48 million
as a whistleblower award from the United
States, when U.S. regulators fined
Ranbaxy $500 million for violating
federal drug safety laws and making false
statements to the Food and Drug
Administration (FDA). a. Under what
circumstances would you be compelled to
blow the whistle as an employee in an
organization? (5 Marks) b. If you are the
employer, how can you prevent whistle
blowing, explain.
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B2B Marketing
1. There is an amusement theme park
opened a few years back named as Imagica
which is an excellent source of
entertainment to its consumers. Prepare a
suitable B2B Segmentation, Targeting &
Positioning Strategy for Imagica. (10
Marks)
2. You are appointed as a Marketing
Manager for a leading brand of Aroma
Diffuser & Oil targeted to hospitality
industry. The Aroma Oil is manufactured &
is sold at various hotels, hospitals &
corporates. Prepare a suitable Supply
Chain Management to be followed for Aroma
Oil. (10 Marks)
3. Tas Ltd is an emerging brand in the
business of tiffin services & is serving
its clients successfully. It plans to
offer its services to corporates for
their employees & other events. The idea
that Tas Ltd has is of tiffin services to
be extended to corporates depending on
their preferences. As an expert advice
this new start up.
a. Prepare a communication plan for Tas
Ltd. focusing on the corporates
b. Recommend a suitable sales promotion
tool to be adopted by Tas Ltd
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Services Marketing
1. Prepare an advertising campaign for a
newly started chain of restaurant having
presence across the country. (10 Marks)
2. A new brand of airline named ALM has
recently introduced its airline services
in India. The brand has an objective of
being the market leader as it has been in
other country. India being a new market
for them will require a proper blend of
marketing mix elements. Suggest marketing
mix for ALM in India (10 Marks)
3. A nationalized bank is facing
difficult situation with respect to
retaining their existing customers as
these customers are shifting to private
sector bank or foreign bank. Private &
foreign banks offer better services &
work for longer duration during the day
which the nationalized bank lacks. As a
consultant
a. Suggest a suitable repositioning
strategy for the nationalized bank
b. Explain the element of physical
evidence & its importance in nationalized
bank
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Strategic Cost Management
1. X Ltd has to replace its machine and
the production manager has to decide
between Machine A and Machine B. Machine
A is having installation cost of 160 and
annual electric bill 200. Machine B has
installation cost of 760 and annual
electric bill of 80. If both have life of
8 years which machine will you recommend
if interest rate is 9 % for five years.
P/V factor @ 9 % for 8 years is 5.5348
(10 Marks)
2. A company manufacturing two products
furnishes the following data for a year.
Product
Annual Output Units
Total machine hours
Total No. of purchase orders
Total No. of setups
A
5,000
20,000
160
20
B
60,000
1,20,000
384
44
The annual Overheads are as under:
Volume related activity cost ( Activity
driver-Machine hours )
5,50,000
Setup related cost
8,20,000
Purchase related cost
6,18,000
You are required to calculate cost per
unit of each product A & B based on
i. Traditional method of charging
overhead and
ii. Activity based costing method (10
Marks)
3. Project X Involves an initial outlay
of Rs 32,400.Its working life is 3 years.
The cash streams are as follows Year
Inflows P .V Factor @ 14% P .V Factor @
16% 1 16,000 0.877 0.862 2 14,000 0.769
0.743 3 12,000 0.675 0.641
Calculate a. NPV at 14 % & 16%
b. IRR
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Project Management
1. You are in charge of selecting a
location for passenger car manufacturing
plant. Which location would you
recommend? Justify your choice against a
set of selection criteria. (10 Marks)
2. You are in charge of estimating cost
for setting up a sulfuric acid plant in a
town in Sindhudurg district of
Maharashtra. Which elements will you
consider for estimating cost of the
project? Explain each element as it
relates to given requirement. Why this
cost estimation is needed? (10 Marks)
3. “How could that be possible? It’s
simply not possible!” Mr. Pitambar Gadge
was really in a state of shock when he
was informed that construction of new
manufacturing plant would get delayed by
six months. “This was two year long
project. How could you have schedule
variance of almost 25%? And how could you
tell me now, when we are just few months
away from our project completion
deadline? This is simply ridiculous!” Mr.
Gadge went on saying.“Sir, we had
challenge in hiring skilled labor for
this project. It seems Mr. Puri went on
hiring skilled labor without proper skill
assessments. When Mr. Iyer inspected
quality of work, he was not satisfied and
strongly recommended us to redo the work
to ensure expected quality. This
additional work will result into delay of
up to six months”, came the response from
Mr. Dwivedi, the manager of the project.
a. Which type of risk was overlooked in
this case? How would you have assessed
its probability and impact as a project
manager? Justify your assessment. (5
Marks)
b. Do you agree that this case
illustrates triple constraints of the
project? Explain. How you would have
responded if you have been in place of
Mr. Iyer? Explicitly state your
assumptions if you are making ones.
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Cost & Management Accounting
1. The CEO of a leading fan manufacturer
is concerned about certain teething
issues involving sales of ceiling fans.
Ceiling fans come in several models, and
each model has numerous Stock Keeping
Units (SKUs) involving different colours,
blade size etc. Tastes and preferences of
consumers vary widely across the vast
geography of the country. Recently there
have been numerous complaints from the
divisional sales offices across the
country that they have received supplies
of fans in colours and blade sizes, which
are not popular in their territory. This
has led to loss of sales as distributors
in their regions would not accept those
fans. Sales people have not been able to
achieve their quarterly sales targets,
leading to de-motivation and attrition.
The CEO has approached you to review the
Management Accounting process in the
company in the light of the above events.
Critically analyze the issues at hand,
and suggest a suitable roadmap for the
company to revamp its Management
Accounting process. (10 Marks)
2. Due to economic depression, a company
is running its plant currently at 50% of
its capacity. The following details are
available:
• Cost of Production per unit:
o Direct Materials – Rs.6
o Direct Labour – Rs. 2
o Variable Overhead – Rs. 4
o Fixed Overhead – Rs. 4
• Production per year – 20000 units
• Total Cost of Production – Rs. 320000
• Total Yearly Sales – Rs. 300000
• Loss – Rs. 20000
An exporter offers to buy 5000 units per
year at the rate of Rs. 13 per unit. The
company is hesitating to accept the offer
for the fear of increasing its already
incurring operating losses. Advise
whether the company should accept or
decline the offer. (10 Marks)
3. A) The budgeted working conditions for
a factory are as follows: • Normal
working week - 45 hours • Number of
machines – 30 • On maintenance etc.,
normal weekly loss of hours - 4 hours per
m/c • Estimated annual overhead -
Rs.153750 • Estimated direct wages rate -
Rs.2.00 per hour • No of weeks worked per
year - 50 The company uses Machine Hours
as a base for apportioning overhead
costs. Estimate the overhead absorption
rate per machine hour. (5 Marks)
3. B) For the above company, during a
four week period, the actual results are
as follows:
• Overhead incurred - Rs.11000
• Wages incurred - Rs. 11200
• Machine hours produced - 4500
Calculate the amount of under or over-
absorption of both wages and overheads.
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Integrated Marketing Communications
1. You are the owner of a fashion store.
You have planned an end of season sale.
How would you use sales promotion tool to
make the sale a success? (10 Marks)
2. You are the brand manager of a teen
brand. Your company has tied up with an
NGO to teach life skills to college
students from lower strata to help them
succeed in their future careers. How will
you leverage this association to build
positive equity for your brand?
3. Case Study
Himalaya aims to double Market share in
Men’s Face Wash
Source : PTI feed India Today
The overall facewash category is Rs. 1800
Cr. Of which Men’s face wash accounts for
15-20%. Himalaya is the market leader of
the overall facewash category with 24%
market share. In Men’s category they have
a 10% Market share. They are looking at
expanding their portfolio by evaluating
Hair Gels and Creams for men. The Men’s
grooming segment is estimated to be
around 5800 Cr. And they are looking at
sports as a platform to drive it’s mens
segment. The Personal care industry is
69856 Cr. With herbal and ayurvedic being
31% of it. The company has 250 stock
keeping units and 200 standalone retail
stores and plans to expand it to 300-400
outlets in the next 3 years. The next
growth will come from Tier II cities
where they are looking at expanding their
stores. 50% of current stores are also in
tier II cities. Himalaya is looking at
doubling their share in 3 years. Men’s
grooming segment is growing at 10% due to
higher exposure to brands on account of
more men travelling abroad and exposure
through online presence of leading brands
like Gillette, Axe, Nivea, Emami Fair &
Handsome.
a. In a competitive market with many
serious players, how would you approach
IMC to double the market share? (5 Marks)
b. What tactics would you use for the
Media mix ttowards doubling market share?
What areas would you leverage in the
promotional activity?
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Marketing of Financial Services
1. Design a Financial Literacy program
for a Mutual Fund (Asset Management
Company) of your choice.
2. One week ago you bought an endowment
policy from a private Life Insurance
company. On receiving the policy copy,
you realize that the Life Insurance
policy was mis-sold. Would it be possible
for you to return the policy? What
strategy would you follow to settle the
matter with the insurance company? (10
Marks)
3. Ashwin Kothari, aged 35 years, is
employed with a MNC. His wife Rimmi, aged
33 years, is also working part - time.
The couple has two children - daughter
Rima aged 6 years and son Vansh aged 4
years. Ashwin and Rimmi require your help
to make a few financial decisions. (Give
justification and reasoning for the
option you would suggest to your client.
You can make any assumptions to further
build up your case.) (10 Marks)
a. Children’s higher education : Child
plan of a life insurance company or a
Mutual Fund SIP along with a Life
Insurance term plan (5 Marks)
b. Retirement Planning : Fixed deposits
or Mutual Fund SIPs in a diversified
equity fund
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Capital Market and Portfolio Management
1. The following data shows the return of
ABC Ltd and the market:
Year
Return on ABC(%)
Return on Market (%)
1
40
35
2
35
28
3
32
34
4
28
30
5
25
24
Calculate the beta of ABC Ltd and
interpret. (10 Marks)
2. The details of portfolio of Mr.Singh
are:
Stock
Expected Return
Standard Deviation
Weight
Wipro
15%
12%
0.4
Infosys
18%
20%
0.6
Covariance of stock Wipro and Infosys is
0.0064.
Calculate return and total risk of the
portfolio. (10 Marks)
3. Nisha has just completed her MBA and
has joined an investment management firm
as an analyst. On the first day of her
job, her manager gave her data of two
portfolios and asked her to suggest which
one is a better portfolio.
Observed Return
Beta
Portfolio Alpha
18%
1.5
Portfolio Beta
15%
0.8
Risk-free rate is 8.5%, Return on the
market portfolio is 15%, Standard
Deviation
of the market is 8%.
a. Suggest which portfolio has
outperformed the market on the basis of
Jensen index. (5 Marks)
b. Suggest which portfolio is better on
the basis of systematic risk using
Treynor ratio.
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Taxation – Direct and Indirect
1. Mr. Fernandez has a portfolio of
equity shares worth Rs. 2 crores by
current market valuation. He had
inherited the shares from his father 10
years ago. He has become extremely
concerned about the introduction of 10%
LTCG tax on equity shares in this year’s
Union Budget. Not sure about the impact
of this newly introduced tax, he is
contemplating selling of all the shares
before 31st March 2018, and escaping the
taxation. He has sought your opinion on
this. Prepare a detailed report citing
the implications of the LTCG tax, and
guide Mr. Fernandez in his decision
making. (10 Marks)
2. ABC Ltd.’s profit before tax as per
P&L account was Rs. 240 crores. The
following information was available
regarding ABC Ltd on scrutiny:
• During the year, it had paid royalty of
Rs. 40 crores to a German company, but
TDS was not deposited with the IT
department till the time of filing income
tax returns.
• For a bill of Rs. 30000, ABC Ltd made
cash payment of Rs. 30000 to the vendor
on 29th January 2018.
Critically analyze whether the above
expenditures will be allowed or
disallowed as deductions, with reasons,
discussing the applicable sections. What
will be the impact of such allowance /
disallowance on the computation of
Profits and Gains from Business or
Profession of ABC Ltd for the AY 2018 –
19? (10 Marks)
3. A) Harish, an Indian citizen, leaves
India for the first time on May 22, 2015
for London and returns on April 9, 2017,
and stays in the country thereafter.
Determine the residential status of
Harish for the assessment year 2018-19?
(5 Marks)
3. B) During the assessment year 2018 –
19, Harish (the above mentioned person)
had
the following details of income: (5
Marks)
Particulars
Amount (Rs.)
Interest on UK Development Bonds (50% of
the interest amount is received in India)
100000
Income from a business in Chennai
2000000
LTCG on sale of shares of an Indian
company
200000
Dividend from an Indian Company
500000
Compute the taxable income in the hands
of Harish for the AY 2018 – 19.
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business :Ethics, Governance &
Risk
Internal Assignment Applicable for June
2018 Examination
Assignment Marks: 30
Instructions:
• All Questions carry equal marks.
• All Questions are compulsory
• All answers to be explained in not more
than 1000 words for question 1 and 2 and
for
question 3 in not more than 500 words for
each subsection. Use relevant examples,
illustrations as far as possible.
• All answers to be written individually.
Discussion and group work is not
advisable.
• Students are free to refer to any
books/reference material/website/internet
for
attempting their assignments, but are not
allowed to copy the matter as it is from
the
source of reference.
• Students should write the assignment in
their own words. Copying of assignments
from
other students is not allowed.
• Students should follow the following
parameter for answering the assignment
questions.
1. Today’s global economy is a knowledge
economy. There is a demand for a new
type of multinational, multifaceted
globally responsible and aware manager,
who is
operational across national borders. You
are working with a global company in
which you spend time in different
countries as part of your business
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business :Ethics, Governance &
Risk
Internal Assignment Applicable for June
2018 Examination
responsibilities. What competencies do
you think you have and which ones do you
need and why to fulfill your role
successfully? (10 Marks)
2. Do you believe that the production of
biofuels is a viable solution for
addressing
both the world’s energy needs and global
warming? Why and why not, discuss the
ethical pros and cons of your answer. (10
Marks)
3. Three years ago, Dinesh Thakur exposed
how India’s then largest drugmaker and
his former employer, Ranbaxy
Laboratories, failed to conduct proper
safety and
quality tests on drugs and lied to
regulators about its procedures. He made
his
name, and almost $48 million as a
whistleblower award from the United
States,
when U.S. regulators fined Ranbaxy $500
million for violating federal drug safety
laws and making false statements to the
Food and Drug Administration (FDA).
a. Under what circumstances would you be
compelled to blow the whistle as an
employee in an organization? (5 Marks)
b. If you are the employer, how can you
prevent whistle blowing, explain. (5
Marks)
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