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Information Systems for
Managers
1. The Healthcare industry
is inundated with massive volumes of data generated each minute. With the
adoption of electronic health, mobile health and wearable technologies this is
poised to increase dramatically over the next few years. This comprises of data
that exists in the form of records, compliance & regulatory requirement.
The recent trends demonstrate the transition from maintaining data in hard
copies to digital data. As the Chief-Information-Officer (CIO), of a reputed
hospital in the city, the management and you are in talks of migrating this data
to the cloud. What are the benefits of adopting the
cloud and the major
challenges that you anticipate to face with regard to cloud adoption? Give
justification for adopting the cloud. (10 Marks)
2. Information Technology
(IT) has become an integral part of the modern supply chains. Explain the
concept of Supply Chain and with the help of an example from the retail sector,
discuss how Information Systems are helping the organization in improving its
supply chain performance. Mention any two future IT trends in supply chain. (10
Marks)
3. Digital music is gaining
firmer ground in India. 56 percent of digital music revenue in Asia comes from
music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to
stream music online and save songs offline with a premium subscription. They
have grabbed a significant share of the audience who have given up the
traditional methods of downloading music to streaming it online. Advertisers
and telecom providers have also joined the bandwagon. The primary reasons for
this growing popularity can be attributed to the rise in the number of digital
natives, improved internet connectivity, more localized curated song lists,
personalization of content, competitive pricing, huge library , availability
across different platforms, simple user interface and sharing digital music
with others across social platforms. Despite this, the path to profitability is
challenged by user ability to willingness to pay for subscription, low
advertising prices, and high content costs.
a. How do you think these
companies use analytics to lure customers to use their app or convert the
existing ones from freemiums to premiums (the subscription based model)? What
are the different type of analytics? Does using analytics benefit the companies?
(5 Marks)
b. Define Social Media and
explain how these companies use Social Media to increase their business? Is it
a wise choice to use social media to connect with customers?
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