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Sunday, 8 April 2018

NMIMS Assignments June 2018: Avail answers at assignmentssolution@gmail.com

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SEMESTER 2
Strategic Management
Q.1) Carrefour is a French Retail Giant

wanting to enter into India s multi-brand

retail industry. Perform a PESTLE

analysis for Carrefour s entry strategy

into India.

Q.2) Hindustan Motors has ceased to

produce Ambassador car since 2014.

Assuming you to be the new CEO of this

company, suggest ways & means of

resurrecting the brand Ambassador by

building a Competitive Advantage. (10

Marks)

Q.3) Geely, a Chinese automotive major

wishes to enter into India to offer its

automotive brands in the Indian market.
A) Perform Porter s 5 forces analysis. (5

Marks)
B) Based on Porter s 5 forces analysis,

suggest whether the company should enter

into India or not. Suggest the reasons

behind entry or non-entry into the Indian

market.
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Essentials of HRM
1. Define Job Specification. Create a job

specification for the position of a tele

caller for an E tailer.

2. Differentiate between recruitment and

selection. List and explain some of the

recruitment methods in the digital age.

(10 Marks)

3. Speedcall is a five year old

telecommunications company. As a part of

the strategic management to achieve its

vision, it decides to conduct training

for its first line staff selling over the

counter products. The company does a

thorough research and decides to conduct

trainings on the topic of customer

centricity , realizing that giving

importance to customers will be the only

way to sustainable business. The company

hires outside trainers to conducts

training based on the outline created by

the L&D department of the company. Almost

500 first line staff members are trained

and after a year the company sees no

effect on sales/ revenue..
a. What do you think is the reason behind

failure of the above initiative? . (5

Marks)
b. Elaborate on the concept of training

need analysis with reference to the above

case.



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Marketing Management
1. Briefly discuss the various stages of

a Product s life cycle, giving examples

of products which are currently in each

of these stages and the marketing

strategies adopted by them.

2. Mitsui Fonda, the world s leading

automobile manufacturer, is considering

launching a hybrid concept car which runs

on three fuels: water, electricity and

petrol. Priced at Rs. 30 Lakhs, the

company is considering making a foray

into the Indian markets. To assist the

company in taking key decisions, prepare

an exhaustive list of all the external

environmental variables elucidating all

the possible business, market and

consumer related information that would

be required by Mitsui Fonda, to

understand the Indian market and

consumer. (10 Marks)

3. Zeal is a cosmetic brand that has

products ranging from suncare to facial

moisturisers, deodorant and shower

products for men as well as women. While

the women s range comprises beauty and

skincare products such as sunblocks,

moisturizers, day creams, night creams,

shower gels and deodorants, the men s

range comprises grooming and skincare

products such as shaving cream / gel,

aftershave balm, day cream, moisturizer

and deodorant. For its range of products,

the company targets the youth ranging

from an age bracket of 15 30 years.

Having gained significant popularity with

consumers and being a trusted brand for

the past decade, the company is now

planning to diversify its product range

to the next level and venture into health

care products such as honey, energy

drinks, immunity-building beverages etc.
a. Which of the following strategies will

you choose:
Extend the existing Zeal brand to the

energy drink segment or
Launch a new brand with a completely new

brand identity
Justify with a suitable argument

discussing the pros and cons of the

strategy.
b. Accordingly suggest the most suitable

target audience and an appropriate

positioning for the brand; given the

competition in the health care products
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Business Law
1. In today s corporate scenario

undergoing long drawn litigation is

expensive and time consuming. The senior

management of your company has given you

a project to find the feasibility of

Alternate Dispute Resolutions (ADR).

Please prepare a short brief on what is

ADR, its types, advantages and practical

examples where ADR is feasible than

conventional litigation. (10 Marks)

2. Junaid is an investigative journalist

assigned to identify and bring to light

negligence of the Municipal Authority at

Mumbai. Junaid is currently investigating

whether the initiative of segregation of

garbage has been fully implemented but he

has not received any response from the

authorities. Please help Junaid under

what law he can legally obtain

information along with the procedure,

timelines and cost involved

3. Rakesh had planned to go for short

holiday in Goa along with his wife. He

started looking out for hotels in Goa and

based on various websites and reviews he

had booked a Le Grand Hotel in North Goa.

He paid the money in advance and the

booking was confirmed. On reaching this

hotel, he found that the hotel was not as

per the hotel s website and reviews.

Further, on reaching the hotel he

realized that the pictures displayed on

the website were in such angle so as to

conceal the real look and image of the

hotel property. Rakesh demanded a refund,

but the Hotel refused stating that Rakesh

was supposed to check before booking and

quoted the principle of Caveat Emptor .
Please help Rakesh in the following:
a. Is Rakesh s claim defeated under the

principle of Caveat Emptor? Please give

reasons for your answers. (5 Marks)
b. Assuming if Rakesh wanted to pursue

this case before a Consumer Court, what

are the remedies he would apply for?

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Business Statistics
1. The sample data from a research survey

conducted in various cities on the amount

of time 13-15 year-old children spent

with mobiles are as follows:
City
Time with mobiles
(hours per week)
Hyderabad
46
Mumbai
50
Pune
46
Bangalore
54
Bhubneshwa
r
42
Indore
30
Bhopal
42
New Delhi
50
Chandigarh
46
For the above sample, determine the

following measures: i. The mean ii. The

standard deviation iii. The mode iv. The

75th percentile Based on your

calculations comment on the time spent on

mobile.

2. Mumbai Ice Cream an ice cream store

gives relationship between ice cream sold

and temperature. The store has taken a

sample of a week s data. Below you are

given the results of the sample
Day
Cones Sold
Temperature
1
350
110
2
200
100
3
210
90
4
100
80
5
80

70
6
70
60
7
50
50
i. Which variable is the dependent

variable? ii. Compute the least squares

estimated line. iii. Is there a

significant relationship between the

sales of cones and temperature? iv.

Predict sales of a 95 degree day.

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Financial Accounting & Analysis
Q1. From the following information of A

star Ltd. prepare the Cash Flow statement

for the year ended 2017 and 2018 as per

AS 3. (10 Marks)
Liabilities 31-3-2017 31-3-2018 Assets

31-3-2017 31-3-2018
Equity share capital 2,20,000 2,50,000

machinery 2,00,000 2,30,000 9% Preference

Share Capital 1,00,000 1,10,000 Building

1,50,000 1,76,000 Securities Premium

20,000 26,000 Land 18,000 18,000 Profit &

Loss A/c 1,04,000 1,34,000 Stock 84,000

98,000 5% Debentures 70,000 64,000

Debtors 38,000 38,000 Creditors 38,000

46,000 Bills Receivable 42,000 62,000

Bills Payable 5,000 4,000 Cash 42,000

32,000 Provision for Tax 10,000 12,000
Dividends payable 7,000 8,000
5,74,000 6,54,000
5,74,000 6,54,000

Q2. Balance Sheet for JK Ltd. for the

year ended 31st March 2016 & 2017 (10

Marks)
Liabilities 2016 2017 Assets 2016 2017

Equity Share Capital
2,00,000
2,00,000 Land 50,000 50,000 9% Preference

Share Capital
1,50,000
1,50,000 Building 1,50,000 1,35,000

Reserves 1,00,000 1,22,500 Plant &

Machinery
1,50,000
1,35,000 17% Debentures 50,000 75,000

Furniture 50,000 70,000 Creditors 75,000

1,00,000 Stock 1,00,000 1,50,000
Bills Payable 25,000 37,500 Debtors

1,00,000 1,50,000 Tax payable 50,000

75,000 Cash 50,000 70,000
650000 760000
650000 760000
Profit & Loss Account for JK Ltd. for the

year ended 31st March 2016 and 2017

Particulars 2016 2017 Particulars 2016

2017 To Cost of goods sold
3,00,000
3,75,000 By Sales 4,00,000 5,00,000 To

Operating Expenses Administrative Selling
6,500 10,000
7,250 10,000
To Interest on Debentures
8,500
12,750
To Net Profit 75,000 95,000
4,00,000 5,00,000
4,00,000 5,00,000
Using the tool of commonsize financial

statement analysis, comment about the

improvement or decline of financial

performance of the company.

Q3. The following extracts are available

from the financial statements of

companies V ltd. and J Ltd. for the year

ended 31st March 2017: (Rs. In Lakhs)

Particulars V Ltd. J Ltd.
Revenue from operations
1,500 6,000
Manufacturing cost
900 4,050
Interest paid
105 375
Depreciation
135 675
Selling expenses
135 225
Income Tax
90 225
Non-operating income
45 285
Dividend paid
120 600
Fixed Assets
1,500 7,350
Current Assets
525 2,250
Current Liabilities
375 2100
Debentures
600 3,300
Reserves
450 1,200
Share Capital
600 3,000
From the above information answer the

following questions with the help of

suitable ratios: 3 a) Which company has

better solvency using current ratio and

share value using earning per share?

Which company would you recommend for

investment? Justify. (5 Marks) 3 b) Which

company has efficiently employed capital

using return on capital employed and

better operational efficiency using

operating profit ratio? Which company

would you recommend for investment?

Justify.
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