IIBM Institute of Business Management
Semester-II Examination Paper MM.100
Management Information Systems
1. The BCD(binary code division) equivalent of (13)10 is
a. D
b. 1101
c. 00010010
d. 00010011
2. These systems are intended to help individual managers in their decision-making capability.
a. Management information
b. Executive support
c. Decision support
d. Office automation
...
7. More information and knowledge is an advantage of this decision-making.
a. Individual
b. Strategic
c. Operational
d. Group
8. ISDN stands for
a. International service digital network
b. International service data network
c. Integrated service digital network
d. Integrated service data network
9. MYCIN is a popular expert system used for
a. Financial planning
b. Mineral exploration
c. Mass spectrography
d. Medical diagnosis
10. This refers to the flow of information among people on the same or similar organizational
level.
a. Diagonal
b. Upward
c. Horizontal
d. Downward
Part Two:
1. What are ‘Empirical systems’?
2. Write a note on ‘EPAB’.
3. Differentiate between interpreter and compiler.
4. What is ‘Virtual Reality’?
Caselet 1
The Universal Foods and Drinks Limited (UFDL) is a company, manufacturing different
types of packaged foods and drinks. The product range consists of more than 50 items and 200
packaging units. The company’s products are popular throughout the country like Jammu &
Kashmir, Maharashtra, Karnataka and Kerala. It has a wide network of distributors and dealers,
who stock the UFDL products and deal with all types of customers.
Marketing
supported by the product Manager for a group of its products.
1. Suggest the different Decision Support System (DSS) which the management of the UFDL may
use for strategic management of the business.
2. Suggest the external sources of information for the top management to support their decisionmaking,
justifying its position in an MIS.
Caselet 2
There’s nothing like a punchy headline to get an article some attention. A recent piece in the
Harvard Business Review (May 2003), shocking labeled “IT Doesn’t Matter,” has garnered the
magazine more buzz than at any time since the Jack Welch affair. The article has been approvingly
cited in The New York Times, analyzed in Wall Street reports, and e-mailed around the world. .
s- most of all Wal-Mart,
but also companies like Pfizer or FedEx. They’re all waging information warfare.”
1. Do you agree with the argument made by the business leaders in this case in support of the
competitive advantage that IT can provide to a business? Why or why not?
2. What are several ways that IT could provide a competitive advantage to a business? Use some of
the companies mentioned in this case as examples. Visit their websites to gather more
information to help you answer.
1. Shells Company has adopted a new management information system (MIS) in its Chennai
branch. Though the MIS promised rich benefits, Shells’ employees were quite apprehensive
about the new change and resisted this recent move of the company. Can you suggest some
measures or techniques for overcoming resistance to change at Shells?
2. A key element in both planning and controlling is information. What are the main attributes
that information must possess in order to be useful to managers? And is the nature of the
information required by managers at different levels similar or does it varies along with the
hierarchy?
Semester-II Examination Paper MM.100
Management Information Systems
1. The BCD(binary code division) equivalent of (13)10 is
a. D
b. 1101
c. 00010010
d. 00010011
2. These systems are intended to help individual managers in their decision-making capability.
a. Management information
b. Executive support
c. Decision support
d. Office automation
...
7. More information and knowledge is an advantage of this decision-making.
a. Individual
b. Strategic
c. Operational
d. Group
8. ISDN stands for
a. International service digital network
b. International service data network
c. Integrated service digital network
d. Integrated service data network
9. MYCIN is a popular expert system used for
a. Financial planning
b. Mineral exploration
c. Mass spectrography
d. Medical diagnosis
10. This refers to the flow of information among people on the same or similar organizational
level.
a. Diagonal
b. Upward
c. Horizontal
d. Downward
Part Two:
1. What are ‘Empirical systems’?
2. Write a note on ‘EPAB’.
3. Differentiate between interpreter and compiler.
4. What is ‘Virtual Reality’?
Caselet 1
The Universal Foods and Drinks Limited (UFDL) is a company, manufacturing different
types of packaged foods and drinks. The product range consists of more than 50 items and 200
packaging units. The company’s products are popular throughout the country like Jammu &
Kashmir, Maharashtra, Karnataka and Kerala. It has a wide network of distributors and dealers,
who stock the UFDL products and deal with all types of customers.
Marketing
supported by the product Manager for a group of its products.
1. Suggest the different Decision Support System (DSS) which the management of the UFDL may
use for strategic management of the business.
2. Suggest the external sources of information for the top management to support their decisionmaking,
justifying its position in an MIS.
Caselet 2
There’s nothing like a punchy headline to get an article some attention. A recent piece in the
Harvard Business Review (May 2003), shocking labeled “IT Doesn’t Matter,” has garnered the
magazine more buzz than at any time since the Jack Welch affair. The article has been approvingly
cited in The New York Times, analyzed in Wall Street reports, and e-mailed around the world. .
s- most of all Wal-Mart,
but also companies like Pfizer or FedEx. They’re all waging information warfare.”
1. Do you agree with the argument made by the business leaders in this case in support of the
competitive advantage that IT can provide to a business? Why or why not?
2. What are several ways that IT could provide a competitive advantage to a business? Use some of
the companies mentioned in this case as examples. Visit their websites to gather more
information to help you answer.
1. Shells Company has adopted a new management information system (MIS) in its Chennai
branch. Though the MIS promised rich benefits, Shells’ employees were quite apprehensive
about the new change and resisted this recent move of the company. Can you suggest some
measures or techniques for overcoming resistance to change at Shells?
2. A key element in both planning and controlling is information. What are the main attributes
that information must possess in order to be useful to managers? And is the nature of the
information required by managers at different levels similar or does it varies along with the
hierarchy?
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