Examination Paper of Business Analytics
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Business Analytics
Section A: Objective Type & Short Questions (30 Marks)
This section consists of Multiple choice and Short Note type questions
Answer all the questions.
Part one carries 1 mark each and Part Two carries 5 marks each.
Part One:
Multiple choices:
1. The required competencies of a business analyst are classified into three categories. Which of the
following is one of these three categories?
a. Management Qualities.
b. Business Knowledge.
c. IT Skills
d. Project Skills.
2. When should benefits realization be carried out?
a. Immediately at the end of the project.
b. At the beginning of the project.
c. At the end of the finalized feasibility studies.
d. Months or years after the end of the project.
3. Which of the following statement is TRUE about the process view of an organization?
a. It focuses on the customer of the organization.
b. It focuses solely on the internal view of the organization.
c. It focuses on the functions of an organization.
d. It focuses on the organizational structure.
4. As part of an investigation a Business Analyst has devised a form for users of an existingsystem
to use to keep track of the tasks they undertake during their working day. Which of thefollowing
describes this investigation technique?
a. Special purpose records,
b. Scenario analysis.
c. Questionnaires.
d. Activity sampling.
5. On a class diagram, what do the multiplicities represent?
a. The number of attributes held within each class.
b. The minimum and maximum number of operations in each class.
c. The minimum and maximum number of objects in each class.
d. The business rules for an association between two classes.
6. A well-formed requirement is said to comply with which of the following acronyms?Examination Paper of Business Analytics
2
IIBM Institute of Business Management
a. MOSCOW.
b. SMART.
c. OSCAR.
d. MOST.
7. Which stage in the waterfall model is considered as several separate stages in the V model?
a. Development.
b. Analysis.
c. Testing.
d. Design.
8. Which of the following terms may be used to describe the attitude of a stakeholder who is NOTin
favor of the project but is probably not actively opposed to it?
a. Opponent.
b. Neutral.
c. Critic.
d. Blocker.
9. It has been suggested that five clerical posts can be abolished when a new computer system
isimplemented. Under which category of costs or benefits will this are recorded?
a. Tangible costs.
b. Tangible benefits.
c. Intangible costs.
d. Intangible benefits.
10. During which stage of the Business Analysis Process Model would a gap analysis be carriedout?
a. Define requirements.
b. Analyze needs.
c. Evaluate the options.
d. Investigate situation.
Part Two:
1. What is the difference between Business Analyst and Business Analysis?
2. As a business analyst, what tools, you think are more helpful?
3. What INVEST stands for?
4. Define SaaS?
END OF SECTION A
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 150 to 200 words).Examination Paper of Business Analytics
3
IIBM Institute of Business Management
Caselet 1
You have recently started a Video CD rent shop. After 2 months you realize that there is tough
competition in the market and you need to make a more customer centric strategy to stand out in the
market. Hence, you want to collect the most granular details of your customer behavior and build strategy
accordingly.
This business case has been broken down into 3 articles. Following is a plot of the articles and each article
will be strongly dependent on findings in the previous articles:
1. Transactions Table: You rent out Video CDs and the most important data for you will be transactional
data. Transactional data is by far the richest data throughout all industries. Each row in transactional data
corresponds to one transaction made. This transaction mostly is monetary transaction. To identify each
transaction, you need a distinct transaction code associated with each transaction. What other fields can
you think of to be captured along with each transaction?
2. Product Table: If you have transaction table, you basically have the linkage between the customers
and the products. But why does transaction table not have the description of products? The simplest
reason for the same is that total number of products is limited in any industry, and the same product is
repeated throughout the transactions table. If we add description in every single line, it adds enormously
to the overall size of transaction table, which anyway is huge. Hence, we keep the products table separate
and merge it with required transactions for specific analysis. Product table is unique on product id, which
maps to transactions table. What other parameters can you think of that make sense for you to include?
3. Customer Table: The other hand of transaction table is the customer table. Using the above two tables,
you almost have everything except the details of the customer. While making any kind of
customer centric strategy, it’s very essential to consider the customer profile. This table helps you find the
customer profile. This table is unique on customer id. What other parameters can you think of that make
sense for you to include?
Questions:
1. How do you collect data so as to capture all the important information?
2. How do you use data with advanced analytics to make your marketing/sales strategies more
targeted?
Caselet 2Examination Paper of Business Analytics
4
IIBM Institute of Business Management
I moved to Bangalore 10 months back. Bangalore is a big city with number of roads tagged as one-way.
You take a wrong turn and you are late by more than 20 minutes. Every single day I compare the time
taken on different routes and choose the best among all possible combinations. This article takes you
through an interesting road puzzle which took me considerable time to crack. There are two alternate
roads I take to hit the main road from my home. Average speed on each of the road comes out around 30
km/hr. Let’s call the two roads as road A and road B. Total distance one needs to travel on road A and
road B is 1 km and 1.3 km respectively to hit the same point on the main road. Note that, before the two
roads split, I see a signal (say Z) which is common to both the roads and hence does not come in this
calculation. See figure for clarifications.
Questions:
1. What are the possible factors, I should consider coming up with the total time taken on each road?
2. Which road should one take to reach the main road so as to minimize the time taken? And what is
the difference in total time taken by the two alternate routes?
END OF SECTION B
Section C: Applied Theory (30 marks)
This section consists of Long Questions.
Answer all the questions.
Each question carries 15 marks.
Detailed information should form the part of your answer (Word limit 200 to 250 words).Examination Paper of Business Analytics
5
IIBM Institute of Business Management
1. What do you see as the key skills of a business analyst?
2. As a business analyst, what tools, you think are more helpful?What do you know about GAP
Analysis and what is its importance?
END OF SECTION CExamination Paper of Business Analytics
6
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Business Analytics
Section A: Objective Type & Short Questions (30 Marks)
This section consists of Multiple choice and Short Note type questions
Answer all the questions.
Part one carries 1 mark each and Part Two carries 5 marks each.
Part One:
Multiple choices:
1. The required competencies of a business analyst are classified into three categories. Which of the
following is one of these three categories?
a. Management Qualities.
b. Business Knowledge.
c. IT Skills
d. Project Skills.
2. When should benefits realization be carried out?
a. Immediately at the end of the project.
b. At the beginning of the project.
c. At the end of the finalized feasibility studies.
d. Months or years after the end of the project.
3. Which of the following statement is TRUE about the process view of an organization?
a. It focuses on the customer of the organization.
b. It focuses solely on the internal view of the organization.
c. It focuses on the functions of an organization.
d. It focuses on the organizational structure.
4. As part of an investigation a Business Analyst has devised a form for users of an existingsystem
to use to keep track of the tasks they undertake during their working day. Which of thefollowing
describes this investigation technique?
a. Special purpose records,
b. Scenario analysis.
c. Questionnaires.
d. Activity sampling.
5. On a class diagram, what do the multiplicities represent?
a. The number of attributes held within each class.
b. The minimum and maximum number of operations in each class.
c. The minimum and maximum number of objects in each class.
d. The business rules for an association between two classes.
6. A well-formed requirement is said to comply with which of the following acronyms?Examination Paper of Business Analytics
2
IIBM Institute of Business Management
a. MOSCOW.
b. SMART.
c. OSCAR.
d. MOST.
7. Which stage in the waterfall model is considered as several separate stages in the V model?
a. Development.
b. Analysis.
c. Testing.
d. Design.
8. Which of the following terms may be used to describe the attitude of a stakeholder who is NOTin
favor of the project but is probably not actively opposed to it?
a. Opponent.
b. Neutral.
c. Critic.
d. Blocker.
9. It has been suggested that five clerical posts can be abolished when a new computer system
isimplemented. Under which category of costs or benefits will this are recorded?
a. Tangible costs.
b. Tangible benefits.
c. Intangible costs.
d. Intangible benefits.
10. During which stage of the Business Analysis Process Model would a gap analysis be carriedout?
a. Define requirements.
b. Analyze needs.
c. Evaluate the options.
d. Investigate situation.
Part Two:
1. What is the difference between Business Analyst and Business Analysis?
2. As a business analyst, what tools, you think are more helpful?
3. What INVEST stands for?
4. Define SaaS?
END OF SECTION A
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 150 to 200 words).Examination Paper of Business Analytics
3
IIBM Institute of Business Management
Caselet 1
You have recently started a Video CD rent shop. After 2 months you realize that there is tough
competition in the market and you need to make a more customer centric strategy to stand out in the
market. Hence, you want to collect the most granular details of your customer behavior and build strategy
accordingly.
This business case has been broken down into 3 articles. Following is a plot of the articles and each article
will be strongly dependent on findings in the previous articles:
1. Transactions Table: You rent out Video CDs and the most important data for you will be transactional
data. Transactional data is by far the richest data throughout all industries. Each row in transactional data
corresponds to one transaction made. This transaction mostly is monetary transaction. To identify each
transaction, you need a distinct transaction code associated with each transaction. What other fields can
you think of to be captured along with each transaction?
2. Product Table: If you have transaction table, you basically have the linkage between the customers
and the products. But why does transaction table not have the description of products? The simplest
reason for the same is that total number of products is limited in any industry, and the same product is
repeated throughout the transactions table. If we add description in every single line, it adds enormously
to the overall size of transaction table, which anyway is huge. Hence, we keep the products table separate
and merge it with required transactions for specific analysis. Product table is unique on product id, which
maps to transactions table. What other parameters can you think of that make sense for you to include?
3. Customer Table: The other hand of transaction table is the customer table. Using the above two tables,
you almost have everything except the details of the customer. While making any kind of
customer centric strategy, it’s very essential to consider the customer profile. This table helps you find the
customer profile. This table is unique on customer id. What other parameters can you think of that make
sense for you to include?
Questions:
1. How do you collect data so as to capture all the important information?
2. How do you use data with advanced analytics to make your marketing/sales strategies more
targeted?
Caselet 2Examination Paper of Business Analytics
4
IIBM Institute of Business Management
I moved to Bangalore 10 months back. Bangalore is a big city with number of roads tagged as one-way.
You take a wrong turn and you are late by more than 20 minutes. Every single day I compare the time
taken on different routes and choose the best among all possible combinations. This article takes you
through an interesting road puzzle which took me considerable time to crack. There are two alternate
roads I take to hit the main road from my home. Average speed on each of the road comes out around 30
km/hr. Let’s call the two roads as road A and road B. Total distance one needs to travel on road A and
road B is 1 km and 1.3 km respectively to hit the same point on the main road. Note that, before the two
roads split, I see a signal (say Z) which is common to both the roads and hence does not come in this
calculation. See figure for clarifications.
Questions:
1. What are the possible factors, I should consider coming up with the total time taken on each road?
2. Which road should one take to reach the main road so as to minimize the time taken? And what is
the difference in total time taken by the two alternate routes?
END OF SECTION B
Section C: Applied Theory (30 marks)
This section consists of Long Questions.
Answer all the questions.
Each question carries 15 marks.
Detailed information should form the part of your answer (Word limit 200 to 250 words).Examination Paper of Business Analytics
5
IIBM Institute of Business Management
1. What do you see as the key skills of a business analyst?
2. As a business analyst, what tools, you think are more helpful?What do you know about GAP
Analysis and what is its importance?
END OF SECTION CExamination Paper of Business Analytics
6
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