GM12
Business Communication
(For CNM Cases)
Assignment – I
Assignment Code: 2016GM12A1 Last Date of Submission: 30th April 2016
Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
1. Indicate the critical difference between successful and ineffective communication?
2. What are the concerns of a manager? How should he fulfill them through effective communication? Discuss.
3. a. Explain the Berlo’s Model of Communication?
b. Explain Murphy’s Model of Communication?
4. a. What is Inward and Outward Communication?
b. What are seven C’s of effective communication? What is the relevance of each one of them?
Section-B
Case Study
Mr. and Mrs. Basu went to Woodlands Apparel to buy a pullover. Mr. Basu did not read the price tag on the piece selected by him. At the counter, while making the payment he asked for the price. Rs. 950 was the answer.
Meanwhile, Mrs. Basu, who was still shopping came back and joined her husband. She was glad that he had selected a nice black pullover for himself. She pointed out that there was 25% discount on that item. The counter person nodded in agreement.
Mr. Basu was thrilled to hear that. “It means the price of this pullover is just Rs. 712.
That’s fantastic “, said Mr. Basu.
He decided to buy one more pullover in green colour.
In no time, he returned with the second pullover and asked them to be packed. When he received the cash memo for payment, he was astonished to find that he had to pay Rs. 1900 and not just Rs. 1424.
Mr. Basu could hardly reconcile himself to the fact that the counter person had quoted the discounted price which was Rs. 950. The original price printed on the price tag was Rs. 1266.
Case Questions:
1. Identify the three sources of Mr. Basu’s information.
2. What should Mr. Basu have done to avoid misunderstanding?
3. Who is to blame for this communication gap? And why? (5+7+8)
Business Communication
(For CNM Cases)
Assignment – I
Assignment Code: 2016GM12A1 Last Date of Submission: 30th April 2016
Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and carry equal marks.
Section-A
1. Indicate the critical difference between successful and ineffective communication?
2. What are the concerns of a manager? How should he fulfill them through effective communication? Discuss.
3. a. Explain the Berlo’s Model of Communication?
b. Explain Murphy’s Model of Communication?
4. a. What is Inward and Outward Communication?
b. What are seven C’s of effective communication? What is the relevance of each one of them?
Section-B
Case Study
Mr. and Mrs. Basu went to Woodlands Apparel to buy a pullover. Mr. Basu did not read the price tag on the piece selected by him. At the counter, while making the payment he asked for the price. Rs. 950 was the answer.
Meanwhile, Mrs. Basu, who was still shopping came back and joined her husband. She was glad that he had selected a nice black pullover for himself. She pointed out that there was 25% discount on that item. The counter person nodded in agreement.
Mr. Basu was thrilled to hear that. “It means the price of this pullover is just Rs. 712.
That’s fantastic “, said Mr. Basu.
He decided to buy one more pullover in green colour.
In no time, he returned with the second pullover and asked them to be packed. When he received the cash memo for payment, he was astonished to find that he had to pay Rs. 1900 and not just Rs. 1424.
Mr. Basu could hardly reconcile himself to the fact that the counter person had quoted the discounted price which was Rs. 950. The original price printed on the price tag was Rs. 1266.
Case Questions:
1. Identify the three sources of Mr. Basu’s information.
2. What should Mr. Basu have done to avoid misunderstanding?
3. Who is to blame for this communication gap? And why? (5+7+8)
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