OM03
Project
Management
(For
CNM Cases)
Assignment - I
Assignment
Code: 2016OM03A1 Last Date of Submission: 30th April 2016
Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and
carry equal marks.
Section-A
1 Discuss the uncertainties in demand forecasting. How can one
cope with these uncertainties?
2 Describe briefly the aspects of a business environment that
need to be monitored as well as the dimensions
along which a firm may appraise its strengths and weaknesses for identifying investment opportunities.
3 What do you believe is more important for successfully
completing a project – the formal project management
structure or the culture of the parent organization? Explain.
4 (i) Explain
the role projects play in the strategic management process.
(ii) How are
projects linked to the strategic plan?
Section-B
You work as
an analyst in the marketing department for Springfield International (SI). SI uses a weak matrix to develop new
services. Management has created an
extremely competitive organizational culture that places an emphasis upon
achieving results above everything else.
One of the project managers that you have been assigned to help has been
pressuring you to make his project your number one priority. He also wants you to expand the scope of your
work on his project beyond what your marketing manager believes is necessary or
appropriate. The project manager is
widely perceived as a rising star within SI.
Up to now you have been resisting the project manager’s pressure and
complying with your marketing manager’s directives. However, your most recent interchange with
the project manager ended by his saying, “I’m not happy with the level of help
I am getting from you and I will remember this when I become VP of
Marketing.” How would you respond and
why?
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