NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Customer Relationship Management
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30
1. The marketing department of an educational institution requires to be innovative and
offer the best and most relevant programs for students and executives who look upto
them for career growth. Why is it important to custom create CRM solutions for
marketing departments in the learning and development industry?
(10 Marks)
School for Continuing Education (NGA-SCE)
Course: Customer Relationship Management
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30
1. The marketing department of an educational institution requires to be innovative and
offer the best and most relevant programs for students and executives who look upto
them for career growth. Why is it important to custom create CRM solutions for
marketing departments in the learning and development industry?
(10 Marks)
2. How can one nail
customer expectations and deliver a CRM solution which is
comprehensive and incorporates all factors that make up an effective solution?
(10 Marks)
3. You are entrusted with the responsibility of setting up a supermarket like Hypercity
in a metropolitan city of India. Most important parameter of your success would be
great customer service and customer satisfaction. You need to orient your team to
ensure the project is a success by preparing and answering the following questions.
a. What aspects are customers most dissatisfied with in metros and small towns in
India? (5 Marks)
b. Discuss the elements of good customer service for supermarkets globally.
(5 Marks)
***************
comprehensive and incorporates all factors that make up an effective solution?
(10 Marks)
3. You are entrusted with the responsibility of setting up a supermarket like Hypercity
in a metropolitan city of India. Most important parameter of your success would be
great customer service and customer satisfaction. You need to orient your team to
ensure the project is a success by preparing and answering the following questions.
a. What aspects are customers most dissatisfied with in metros and small towns in
India? (5 Marks)
b. Discuss the elements of good customer service for supermarkets globally.
(5 Marks)
***************
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