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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2019 Examination
Assignment Marks: 30

1. You have been appointed as a Strategy Consultant to a Swiss shoe making brand namely
“Bally” wanting to enter India. Which one of Porter’s Generic Strategies would you choose
to be operational in India & explain the reasons in detail behind your choice of strategy?
Once the strategy has been chosen, explain the categories of customers you would target?
(10 Marks)
2. UNIQLO is a Japanese casual wear designer, manufacturer and retailer that wishes to
enter India’s Retail market. Conduct a PESTLE analysis for Uniqlo in India & suggest
whether Uniqlo should enter India or otherwise. (10 Marks)
3. You are the Chairman of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has
managed to gain only under 2% of the market share so far & Competitor brands such as
Maruti & Hyundai account for 50% & 17% of the market shares respectively.
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Combination Strategy?
State your response with appropriate justifications & reasons. (5 Marks)

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business: Ethics, Governance & Risk

Internal Assignment Applicable for September 2019 Examination

1. The ubiquitous cctv cameras are everywhere and meant to monitor as well as protect

you in your workplace. What according to you are the pros and cons of using video

surveillance in work place for monitoring employees (two each)?

(10 Marks)

2. In your organization, ‘Smart Solutions’, a midsize IT services company, one of your

senior team member has turned whistle blower, blowing whistle on malpractices

employed by the business. While discussing the issue of ‘Whistleblower versus

organizational loyalty’, informally with your other team members, what according

to you are the four important points that need to be addressed in this discussion?

List those four points and explain your point of view on each of them.

(10 Marks)

3. a. You are Business Head of Ben & Jerry ice cream in Sri Lanka. One day you

discover that the most senior officer of your company’s venture in Sri Lanka has

been ‘borrowing’ equipment from the company and using it in his other business

venture. When you confront him, the Sri Lankan partner defends his action. After

all, as part owner of both the companies, isn’t he entitled to share in the equipment.

How will you deal with such cross cultural gray areas and what tools will guide your

decision making process? (5 Marks)

3. b. ‘Professionals such as accountants and lawyers have duties and obligations that

other people do not.’ Why is that so? Discuss your point of view and its supporting

arguments. (two points of view with explanation is good enough) (5 Marks)

**********

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NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business: Ethics, Governance & Risk

Internal Assignment Applicable for September 2019 Examination

1. The ubiquitous cctv cameras are everywhere and meant to monitor as well as protect

you in your workplace. What according to you are the pros and cons of using video

surveillance in work place for monitoring employees (two each)?

(10 Marks)

2. In your organization, ‘Smart Solutions’, a midsize IT services company, one of your

senior team member has turned whistle blower, blowing whistle on malpractices

employed by the business. While discussing the issue of ‘Whistleblower versus

organizational loyalty’, informally with your other team members, what according

to you are the four important points that need to be addressed in this discussion?

List those four points and explain your point of view on each of them.

(10 Marks)

3. a. You are Business Head of Ben & Jerry ice cream in Sri Lanka. One day you

discover that the most senior officer of your company’s venture in Sri Lanka has

been ‘borrowing’ equipment from the company and using it in his other business

venture. When you confront him, the Sri Lankan partner defends his action. After

all, as part owner of both the companies, isn’t he entitled to share in the equipment.

How will you deal with such cross cultural gray areas and what tools will guide your

decision making process? (5 Marks)

3. b. ‘Professionals such as accountants and lawyers have duties and obligations that

other people do not.’ Why is that so? Discuss your point of view and its supporting

arguments. (two points of view with explanation is good enough) (5 Marks)

**********

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing of Financial Services
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
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1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company
(Mutual Fund) of your choice. (10 Marks)
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2. One of your clients wants to apply for a Home Loan in the next 12 to 18 months.
Few years back the client had lost his job and delayed his credit card payments.
The client is worried that this may impact his credit score maintained by Credit
Bureaus. Suggest a roadmap to your client to improve his credit score.
(10 Marks)
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3. You are a Financial Planner. Your client Raj Shah aged 36 years works with a
Pharmaceutical company. His wife Pooja works part time with a NGO. They have
one daughter Ritu aged 4 years. The couple requires your help to make some
financial decisions. (You can make any assumptions to further build up your case.)
a. Raj wants to buy a Pure Risk Life Insurance cover. He is confused whether he
should buy a ULIP, Endowment or a Term Plan. Recommend the product best
suited for him giving valid reasons. (5 Marks)
b. Raj and Pooja want your help to invest for Ritu’s higher education which they
estimate would be required after 15 years. (5 Marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Retail Banking
Internal Assignment Applicable for June 2019 Examination
Assignment Marks: 30
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1. Rural areas as still majorly an untapped market for various sectors. This is especially
true for the Banking Sector What are the need /reasons for commercial banks to open
branch operations in a rural area? Discuss the various retail banking products these
banks can offer in a rural area, considering the lower level of financial literacy.
(10 Marks)
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2. The Banking sector has seen tremendous competition off late, with every major bank
offering similar and all kinds of services. This makes it critical for them to make
themselves visible and reach out to customers. What are the different Marketing
modes and the different Distribution channels available for commercial banks to be
able to reach customers and service them extensively? Discuss the Marketing mode
and Distribution channels for a commercial bank if it has to open branch operations in
a rural area. (10 Marks)
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3. The Retail Banking environment has seen a tremendous change in the past few years.
This is especially true in the case of Urban markets where the entry of private and
foreign banks has given the Retail Banking customers any options to choose from.
With reference to this dynamic changes in retail banking in the urban market discuss
the aspects as given below
a. What are the recent trends seen in the Retail Banking scenario adopted by banks to
provide better products as well as enhance their operations? (5 Marks)
b. Discuss the various possible ways in which retail banks improve their operational
efficiency, provide better customer service and at the same time generate better
revenues/profits. (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Ethics, Governance & Risk
Internal Assignment Applicable for April 2019 Examination
1. As department manager, you are tasked with hosting an informal celebration in the
office. The food budget is Rs. 20,000. Your next-door neighbor, Rhea Sharma, has just
started her own catering business and asks to supply the food for your company’s
celebration. Since she is just starting out, she'll do it at cost and provide extra items at

no charge. Is there a conflict of interest here? What points might you want / need to
consider while preparing to discuss her proposal with the department head?
(10 Marks)
2. You have studied Business Ethics as a structured subject for the first time. Has it
influenced your perception and understanding of the process of doing business, how?
List 3 ways in which you see it helping you in your day-to-day business decisionmaking process, irrespective of your function and designation.
(10 Marks)
3A. It has become quite common to market/target products and services to children in
certain advertising campaigns, be it consumer durables or food or FMCG products.
Is it ethical to market to children? Justify your answer giving valid reasons.
(5 Marks)
3B. Pick a current popular advertisement from a national TV channel and critically analyze
as to what negative social / ethical messages it is conveying/re-enforcing and what
can be changed in the advertisement to convey a positive social/ethical value of the
product /service being marketed. (5 marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Ethics, Governance & Risk
Internal Assignment Applicable for April 2019 Examination
1. As department manager, you are tasked with hosting an informal celebration in the
office. The food budget is Rs. 20,000. Your next-door neighbor, Rhea Sharma, has just
started her own catering business and asks to supply the food for your company’s
celebration. Since she is just starting out, she'll do it at cost and provide extra items at

no charge. Is there a conflict of interest here? What points might you want / need to
consider while preparing to discuss her proposal with the department head?
(10 Marks)
2. You have studied Business Ethics as a structured subject for the first time. Has it
influenced your perception and understanding of the process of doing business, how?
List 3 ways in which you see it helping you in your day-to-day business decisionmaking process, irrespective of your function and designation.
(10 Marks)
3A. It has become quite common to market/target products and services to children in
certain advertising campaigns, be it consumer durables or food or FMCG products.
Is it ethical to market to children? Justify your answer giving valid reasons.
(5 Marks)
3B. Pick a current popular advertisement from a national TV channel and critically analyze
as to what negative social / ethical messages it is conveying/re-enforcing and what
can be changed in the advertisement to convey a positive social/ethical value of the
product /service being marketed. (5 marks)

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Ethics, Governance & Risk
Internal Assignment Applicable for April 2019 Examination
1. As department manager, you are tasked with hosting an informal celebration in the
office. The food budget is Rs. 20,000. Your next-door neighbor, Rhea Sharma, has just
started her own catering business and asks to supply the food for your company’s
celebration. Since she is just starting out, she'll do it at cost and provide extra items at

no charge. Is there a conflict of interest here? What points might you want / need to
consider while preparing to discuss her proposal with the department head?
(10 Marks)
2. You have studied Business Ethics as a structured subject for the first time. Has it
influenced your perception and understanding of the process of doing business, how?
List 3 ways in which you see it helping you in your day-to-day business decisionmaking process, irrespective of your function and designation.
(10 Marks)
3A. It has become quite common to market/target products and services to children in
certain advertising campaigns, be it consumer durables or food or FMCG products.
Is it ethical to market to children? Justify your answer giving valid reasons.
(5 Marks)
3B. Pick a current popular advertisement from a national TV channel and critically analyze
as to what negative social / ethical messages it is conveying/re-enforcing and what
can be changed in the advertisement to convey a positive social/ethical value of the
product /service being marketed. (5 marks)

NMIMS April 2019 solved assignments: Contact us at assignmentssolution@gmail.com

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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Customer Relationship Management
Internal Assignment Applicable for April 2019 Examination
Assignment Marks: 30

1. The marketing department of an educational institution requires to be innovative and
offer the best and most relevant programs for students and executives who look upto
them for career growth. Why is it important to custom create CRM solutions for
marketing departments in the learning and development industry?
(10 Marks)

2. How can one nail customer expectations and deliver a CRM solution which is
comprehensive and incorporates all factors that make up an effective solution?
(10 Marks)
3. You are entrusted with the responsibility of setting up a supermarket like Hypercity
in a metropolitan city of India. Most important parameter of your success would be
great customer service and customer satisfaction. You need to orient your team to
ensure the project is a success by preparing and answering the following questions.
a. What aspects are customers most dissatisfied with in metros and small towns in
India? (5 Marks)
b. Discuss the elements of good customer service for supermarkets globally.
(5 Marks)
***************

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Course: Financial Accounting & Analysis

Question 1
One of your colleague is going to make a presentation in the sales meeting. However, he finds difficult to understand the difference between gross profit, operating profit and net profit. Explain these terms to your colleague by discussing how these are calculated and highlighting the relevant points. (10 Marks)
Question 2
The provisions of AS-3 provide two methods for preparing the cash flow statement. Discuss how the manner of computation of cash flow from operating activities under direct method and under indirect method differs from each other. (10 Marks)
Question 3
On April 1st 2016 your company purchased an asset at a cost of 7 lacs and incurred Rs50000 on installation. The machinery being depreciated on WDV method every year. On March 31st 2019 , the machinery was sold for Rs4.5 lacs.
a) Pass relevant journal entries to recognize the profit or loss and sale of asset

(5 Marks)
b) Calculate the profit or loss on disposal, Calculate Closing book value and depreciation for the years 2016-19 (5 Marks) 

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Course: Strategic Management

NMIMS December 2018 solved assignments: Contact us at assignmentssolution@gmail.com

1. One of IKEA s key competitors ASDA wants to enter into India into the furniture product category. Conduct a PESTLE analysis for ASDA in India & suggest whether ASDA should enter India or otherwise.
2. You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?
3. You are the Chairman of General Motors in the US. Your Indian subsidiary GM India has been fast losing market share to Competitor brands which now account for over 90% of the market share.
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?
b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons.

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