NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business : Ethics, Governance & Risk
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory.
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. Alok, a former employee of ABC Ltd has taken the proprietary customer list of the
company to his new company, XYZ Ltd. According to you what are the moral issues
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business : Ethics, Governance & Risk
Internal Assignment Applicable for December 2017 Examination
involved here for both ABC Ltd as well as XYZ Ltd. What are the options available to
his immediate boss at XYZ Ltd when Alok offers this list. (10 Marks)
2. In this era of resources availability crisis can ethical consumerism influence/change
business? Do you think ethical consumption is a moral choice? Evaluate your answer
using any one ethical theory (10 Marks)
3. Ayesha is a successful Vice President, Finance since last 3 years of a mid size FMCG
company recognized as a highly motivated, committed and capable executive across
the organization. When the CEO of the company meets with an accident and is
paralyzed the Company Board chooses to elevate Ayesha’s Junior, Nikhil, Vice
President Marketing, just one year old in the company, as the next CEO. The
organization is now largely divided into 2 factions, each favoring either Ayesha or
Nikhil. You are the Head of Human Resources thinking of addressing this issue of
gender discrimination.
a. According to you, which 5 factors influence the attitude of an individual towards
gender bias? How can this attitude be changed/ overcome? (5 Marks)
b. Analyze and evaluate any three internal processes and systems that you think
would have prevented this situation from happening. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Markets
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions
.
Q1. Mr. Rajiv Kumar, after completing his MBA from a prestigious management institute,
has joined the treasury department of a leading Indian bank in Mumbai. He is assigned to
the team responsible for managing the day-to-day liquidity of the bank. Explain in detail
the various options available to Mr. Rajiv to manage the liquidity of the bank. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Markets
Internal Assignment Applicable for December 2017 Examination
Q2. Mr. Kripa Shankar wants to invest and trade in stock market. However he is
completely unfamiliar how to go about it. He approaches you, a wealth advisor in the bank
Mr. Kripa Shankar has his savings account, to seek guidance on:
i) various modes through which he can participate in the stock market
ii) category of instruments that he can invest in
iii) the basic formalities that he would need to complete (basic pre-requisites), in
order to participate in the stock market.
Provide answer in detail to his queries mentioned in point (i), (ii) and (iii) above.
(10 Marks)
Q.3 ABC Corp. Limited is engaged in manufacturing garments in India since 1950. The
company has been catering to the Indian market till now. As part of the company’s growth
strategy, the company would like to extend the markets for its products to other countries.
However, the company’s promoters lack awareness and expertise in understanding and
managing the fluctuations related to foreign currency.
Mr. Jiwan Kumar, the CFO of the company, has been asked to make a presentation to the
board specifying the following:
a. Key economic parameters/developments that influence the movements in foreign
currency. (5 Marks)
b. Options available with ABC Corp. to manage/mitigate the forex risks (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. NIFTY of NSE touch 10,000 in August 2017, which external factors are
responsible for this level? What are the different forms of investment by foreign
investors in Indian market? (10 Marks)
2. There is a tension between North Korea and USA, both the countries are in state of
war. What will be the impacts of this event on foreign treasury of INDIA?
(10 Marks)
3. MUMBAI: In what could be a sign of things to come with gushing liquidity
coupled with rising optimism about policy reforms in the country after the Rajya
Sabha approval for bringing in the Goods & Services Act, the Reserve Bank of
India intervened to temper the Indian's Rupee's appreciation versus the US dollar,NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for December 2017 Examination
said three currency dealers. Expectations are rising that global investors starved of
returns from fixed income investments may raise their investments into the highest
yielding emerging market as government's actions provides them the comfort of
prudent economic policies. "Depending on the global risk sentiment we could see
fund flows into India continuing in the coming months," said Brijen Puri, managing
director, head of markets, JP Morgan (India). "It would be an opportunity for the
RBI to shore up our dollar reserves, which could be used to moderate volatility in
future" On Thursday, some state-owned banks were buying dollars in early trades
on behalf of the central bank, when the rupee opened stronger by 15 paisa to the
greenback. Later, it pared gains to close at 66.92, up 0.10 per cent from 66.99 on
Wednesday. The rupee is now expected to trade in the range of 66.50-67.50 per
dollar versus 67-68, seen a few weeks ago, dealers said.
The implementation of GST from next fiscal, though could be inflationary in the
short term, may add to the gross domestic product by as much as 2 percentage
point. That coupled with better tax compliance and higher rates on services could
bolster the government's finances. The perennial fear of government's fiscal being
dodgy could also end. "Unanimous decision to amend the constitution to pave way
for introduction of GST is a big positive and will renew optimism among foreign
investors," MS Gopikrishnan, head of FX, rates and credit trading at Standard
Chartered Bank. "While the rupee market had largely priced in the amendment,
higher inflows from overseas investors should help the rupee to appreciate."
Source: Business World
Q3. A. One Tax One Nation – GST introduced by government in July 2017,
explain its impact on the currency Indian currency value. What are the advantages
and disadvantages of GST to exporter? (5 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for December 2017 Examination
Q3. B. How GST will help India to increase foreign capital? Why it is said in
paragraph “GST could be inflationary in short term”? How inflow of FOREX will
increase due to GST? (5 Marks)
*********************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. What are the various methods for selecting a project? Assume that you are the Managing
Director of a manufacturing company that is currently challenged by low-cost competition.
Come up with a list of criteria by which you would select and prioritize projects for your
company. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment applicable for December 2017 Examination
2. Who are stakeholders in a project? Describe the responsibilities of each of the following:
Directors of a project, project manager, consultants and steering committee with reference
to any “metro rail project” in India. (10 Marks)
3. Assume that you are the project manager for an “Indian railways new railway line”
project and the project is in the finishing stage. But, it is apparent that one of the
project’s deliverables will not be completed before the project is wrapped up.
a. Explain what options do you have as the project manager for the uncompleted
deliverable? (5 Marks)
b. Discuss how you can use P-D-C-A cycle to control and correct the project
gap. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. Mr. Das is a CFO of ABC Ltd. The Company proposes to establish overseas
subsidiaries in European countries to expand its business. However before any final
decision, Mr. Das has to make detailed report on following points
(a) Tax implication exchange gain & loss and capital investment
(b) Incentive available for export business
(c) Other important tax related matters
Prepare brief note on the above three (3) points. (10 Marks)
Q.2. Action Investor LLP, is a Private Equity (PE) firm with 46% stake in OPS Ltd. Along
with the stake, the PE firm also has a board seat and veto power on major financial
decision of the Company. The performance of OPS Ltd is far below expectation over pastNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for December 2017 Examination
two years & the PE firm believes that there is need to look at various restructuring steps.
What are different types of restructuring that PE firm can propose in board meeting?
(10 Marks)
Q.3 a) SFL Ltd. is considering launching of new product to supplement its existing range
of product. As per the projection done by the finance team, there will be initial capital
investment of Rs. 70 lakhs in current year. After that the first year will need capital
infusion of Rs. 1 Crs. Below are the after tax cash inflow projection;
Year 2: Rs. 25 lakhs
Year 3: Rs. 30 lakhs
Year 4: Rs. 35 lakhs
From 5th year onwards the cash inflow will be Rs. 40 lakhs through out till end of 10th
year.
The Company expects the new product shelf life to be of 10 years.
Assuming 15% discount rate what will be the NPV of this new project . Based on your
NPV calculation, whether launching of this new product line is acceptable or not?
(5 Marks)
Q.3. b) MNP Ltd has recorded earnings before interest and tax (EBIT) of Rs. 50 Crs for
FY17. The Company has outstanding debt of Rs. 10 Crs and pays 10% interest on its debt.
Applicable tax rate for the Company is 30%. What is the valuation of MNP Ltd if the
expected return on its equity shares is at 18%? (5 Marks)
************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory.
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed.
? Students should follow the following parameter for answering the assignment
questions.
Q1. Maruti has finally gained tremendous success in the luxury Sedan segment after the
launch of a separate brand Nexa. Owing to this Hyundai, the other major player in the small
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2017 Examination
car segment is feeling the jitters. It feels that it too should follow the same strategy as it is
more known for small cars and except the Verna, all its other luxury sedans have failed.
Some analysts are even against the idea. Can you guide them on the same? (10 Marks)
Q2. Flipkart after receiving the latest funding from Soft Bank, now wants to extend its brand
in other areas as well. The first new segment it wants to target is the car buying and selling
segment. It wants to come out with an extension called “Flipkarz” by end of 2017. Analyst
are skeptical about the same. Is it a good decision? What steps should Flipkart follow to
make it a success? (10 Marks)
Q3. Analyze the below given Case study and answer the questions below:
Snapchat is both a messaging platform and a social network. It can't be used from the regular
we and exists only as a mobile app on your iPhone or Android smartphone. Users can “chat”
with their friends by sending them photos, short videos up to 10 seconds long. You can sort
of think of it to be like texting with pictures or videos. Text chats and video calls are two
other features that were added more recently to the app. One of the most unique things about
Snapchat is the ephemeral components of all the content that gets shared on it. Photos and
videos essentially disappear a few seconds after they've been viewed by their recipients.
Average revenue per user was 90 cents in the first quarter, Snap said, up from 32 cents the
same quarter a year earlier but below the $1.05 per user in the fourth quarter of
2016.Snap's net loss widened to $2.21 billion, or $2.31 per share, in the first quarter, from
$104.6 million, or 14 cents per share, due to stock-based compensation related to the IPO.
Facebook once failed to buy Snapchat; ever since, it's tried to copy it, mostly without
success. Until now. Facebook's Instagram Stories, a clear Snapchat clone, has more daily
users than Snapchat itself - and parent company Snap Inc. should be very worried. Snap's
latest earnings report isn't helping either. On Thursday, the company said user growth forNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2017 Examination
the April-June period was a paltry 4 percent from the previous quarter. Snap's stock, already
down 44 percent since its initial public offering in May, declined 14 percent, to $11.90, in
extended trading after the results came out. That's less than half of the $24.48 closing price
on its first trading day. While the doom doesn't spell imminent death, it's a sign that Snapchat
could be relegated to the side-lines as a niche app for young people - or worse, a passing fad
- rather than a major competitor for digital ad dollars like Facebook and yes, even the
struggling Twitter.
BY THE NUMBERS
Instagram recently disclosed that Stories, which lets people share videos and snapshots in a
continuous 24-hour loop, has amassed 250 million daily users in the year since it launched.
Snapchat, in comparison, had 173 million in the second quarter - and that's all of Snapchat,
not just its version of Stories. Instagram in its entirety, meanwhile, had more than 400
million daily users as of February 2017, the last official count.
TO GROW OR NOT TO GROW
Facebook sends notifications for all sorts of things, such as a friend doing a live video or
another friend posting something after an extended absence. Another might be on a new
item for sale in the service's "marketplace" section. These notifications - which primarily
appear in the Facebook app but can also be pushed to the phone's home screen - can
conceivably keep people returning day after day. While Snapchat sends fewer notifications,
it encourages daily use through Snap streak, which calls out streaks in which two friends
send each other snaps at least once for more than three consecutive days. But it isn't working
too well, as daily use hasn't grown much.
RIVALS UPON RIVALS
Rivals don't always succeed. Facebook recently shut down Life stage, which lets those 21
and under share photos, selfies and videos with classmates. Life stage was aimed at high
schoolers - a big chunk of Snapchat's audience. Before that, Facebook killed Slingshot,
another Snapchat clone for sending disappearing messages. In turn, that followed the demiseNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2017 Examination
of Poke, which also let people send photos and videos. All that followed Snapchat's decision
to rebuff Facebook's $3 billion offer for the service in 2013.But Facebook and others kept
trying and trying, until Facebook succeeded with Instagram Stories. Easy to use and
piggybacking on Instagram's existing popularity, Stories expanded Snapchat's idea to a
broader range of users. While Snapchat's audience is mostly teens and young people, on
Instagram, anyone might send a "story." Other messaging apps are looking to clone
Snapchat, too. Google is reportedly working on Stamp, which The Wall Street Journal
compared to Snapchat's Discover feature for letting people find photo and video-heavy news
items. While Google isn't commenting on Stamp, published reports say the company is in
talks with the likes of Vox Media and Time Inc. to create such content.
a. What according to you is wrong with Snapchat? (5 Marks)
b. What strategies can it undertake to revive? (5 Marks)
*******************
JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. Enlist key reasons why you feel that some domestically well established Indian
companies have gone International. Explain the complexity of International
Management with reference to strategic disposition of any firm of your choice.
(10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for December 2017 Examination
2. Describe the Concept Orientation options for international markets. Can
international firms be segmented on this basis. Which option would you choose for
MNC firm and Global firm and why. (10 Marks)
3. It is said that the importance of International marketing today is shaped by the
dynamic interplay of several driving and restraining forces.
a. Identify and justify driving forces (5 Marks)
b. Identify and justify the restraining forces, stating your comments and making your
suggesting for each. (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
Q1. Shubiksha, started out as the cheapest supermarket cum superstore in town but today
it has become an irrelevant brand. Lot of efforts are on to revive the same. Can you suggest
some strategies for the same? (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for December 2017 Examination
Q2. Hindustan Times has started charging for its weekend magazine Brunch as it feels it is
not able to reap the benefits by giving it free of cost. This is in stark contrast to Times of
India which gives at least one newspaper free with its daily paper. Can you compare these
strategies? (10 Marks)
Q3. Hotstar is owned by Novi Digital Entertainment Private Limited, a wholly owned
subsidiary of Star India which was launched in January 2015. But star officially launched
the domain and the mobile app in February 2015, just before the ICC cricket world cup
2015. It has expanded its offering with 35,000 hours of content, spread across 8 languages
from the entertainment, movie and sports channels.
Objectives of Launching Hotstar:
In India, the internet speed is a problem. So, the initial aim for the developers to make the
platform to operate even at as low as 50kbps. So, great video experience on any bandwidth
– even on 2G! It was developed such a way so the application can run on as many as 7,000
operating systems any screen sizes.
According to a survey, more than 78% of the 152 million Indian internet users are mobile
and the average spending on mobile internet is Rs. 235 per month. So, surely Star has seen
some potential in Hotstar to be a game changer. STAR INDIA is expecting that the
platform will contribute around 20-25% to the overall revenue for the company in the next
4 years.
Approach/ Strategy Adopted:
In case of watching videos, everybody prefers YouTube, but in case of latest movies and
television shows YouTube cannot satisfy users’ expectations. And here comes the Hotstar
app. The Daily Soaps are not the only thing that you can watch on this app, it even lets you
stream live telecast of nearly every international sport on your Phone that has been
broadcasted on any of the Star Sports channel. With 10 million downloads in the 40 days
since its launch, Star India’s mobile application Hotstar is undoubtedly the hottest digital
media product today.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for December 2017 Examination
There are about 20,000 advertisers on television for this newly launched platform across
all TV channels. Whereas there are 500,000 advertisers on digital marketing platforms.
Digital media is expected to grow at 37% in 2015, compared with an average rate of 35%
over the last two years, so star India will open a large scale of advertising in this country. It
approaches to a larger and valuable target audience, the younger generation and those in
the 25-and-above age bracket, wanting to consume content on the go.
Moreover, Hotstar has done brilliant job when it comes to optimizing the search engines.
More than 12% of their visitors come from search engines like Google, Bing, MSN and
Yahoo. The investment on this platform by Star stands around Rs 1,200 crore over five
years.
Top Features of Hotstar:
1. You can share any content on Hotstar with your friends on Facebook & Twitter.
2. You can watch movies which are available in the library for free.
3. A lot of popular old shows like The Great Indian Laughter Challenge, Khichdi &
Sarabhai vs. Sarabhai are available with all episodes.
4. TV Channels (shows from which are available) include Asia net, Channel V, Life
OK, MAA, Star Jalsha, Star Plus, Star Pravah, Star Utsav, Star Vijay, Star World &
Suvarna.
5. You can add that video to your playlist and watch them later.
6. You can even download many shows to watch them offline.
Accomplishments:
It was launched on 1st of February and became the fastest to cross one million download
marks in six days. It outdid apps like Facebook (10 months), Instagram (2.5 months) and
Twitter (one year), the app has managed to achieve an average TSV (time spent per
viewer) of 24 minutes a day.
According to ALEXA, Hotstar is now ranked 123 among all websites in India, and the
global rank is 1997, which is improving day by day. It is the most reached online sports
platform according to the Tele Web Audience Measurement system.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for December 2017 Examination
a. What strategies seem working for Hotstar? (5 Marks)
b. What strategies should competitors apply to compete with Hotstar? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. The famous herbal company in India known for its herbal food supplements, decided
to get into more specific segment of metabolic disorder viz Diabetes, they formulated
herbal food supplement for Diabetic patients. As a sales director of the company
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for December 2017 Examination
how will you work on your geographical spread and what is your plan of action to
reach to your target audience. ( 10 Marks)
2. A well-established and famous fast food Company from Bangalore who are already
well known in Indian market for their ready to cook Indian food items and masala.
Now as a strategy, to expand their business they enter into ready to serve Indian
breakfast food like Upma, Poha etc. in 3 minutes. According to you, does this
product directly compete with famous brand of noodle, where they do talk about 3
minutes noodle or they are creating a new segment for themselves, discuss in detail.
(10 Marks)
3. One of the largest consumer electronic company in India well anchored in the urban
market, realized that they have almost reached saturation in their growth in urban
markets, as a strategy to trigger sales growth, they have decided to enter rural market:
a. Do you think the decision of the company was right or it is a disaster to enter
rural market to trigger sales growth; give your point of view with logical
reasoning? (5 Marks)
b. As a head of Sales what will be your strategy as far as sales force deployment
without affecting current coverage of urban market and without going for new
recruitment for new rural market coverage. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. You must have seen several advertisements of various brands of tooth paste in TV and
Print Media, while some of these brands having endorsement of Dentist, or by Indian
Dental Association (IDA)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for December 2017 Examination
Discuss the ethical aspect of the endorsement by IDA or by a Dentist and secondly
discuss how will this endorsement by IDA or by a Dentist impact the decision making
process of customers to buy particular brand of toothpaste. (10 Marks)
2. Top Indian MNC pharmaceutical company as their strategy to expand their business
base, they decided to enter Middle Eastern countries; looking in to their specific culture
in these countries, how far this culture will act as a business barrier for the
pharmaceutical products. (10 Marks)
3. Once upon a time Nokia was top cell phone brand in India it was known for its best
quality, however the brand lost its ground in the Indian market completely;
a. What are the major possible reasons why Nokia lost the market grip suddenly and
how they could have avoided this situation? Discuss the same. (5 Marks)
b. Assume that they want to re-enter Indian market once again, in that scenarios what
are your top recommendations for Re-Entry to Indian market, Product Positioning,
Pricing and Distribution. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions
Question 1
Lakme India is planning to launch a new product as “Lakme fair Skin Natural Mousse –
Hydrating”. The company is planning to import machinery costing Rs100 lacs from Japan.
The expected life of the machinery will be 10 years. The selling price per unit will be Rs
1250 and variable cost per unit will be Rs850. Further the company will have to pay
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2017 Examination
Rs25lacs as fixed cost per annum. The fixed cost includes Rs10 lacs as depreciation. The
company expects to sale 150000 units of the produced per year. Tax rate applicable is 50
%. The management of the company wants to know the cash flow associated with the
equipment, as the CEO of the company emphasis that it is necessary to evaluate capital
budgeting decisions. Do you agree? Give reasons supporting your answer and determine
the cash flow generated (that is profit after tax+ depreciation) by the equipment.
(10 Marks)
Question 2
If you want to run your business smoothly, you should be capable enough to manage the
working capital requirements of the business in an efficient manner. “Several companies
like Dabur, Dell computers, Cadbury India realized the need of maintain an adequate level
of working capital. Further they also have to identify the different types of working capital
needed in their business at different points of time”.
This is the statement of CEO of M-Mart Ltd who is interviewing you for the position of
finance manager. Do you agree with the statement of the CEO? Give reasons and conclude
the same in an effective manner. (10 Marks)
Question 3
Miss Kavvya is a successful entrepreneur of GEMS Pharma Ltd. The entrepreneur is
looking to launch a new sunscreen cream in the market at a selling price of Rs275 per unit.
The fixed cost determined for producing the product is Rs55700. The variable cost of
producing the product is Rs165 per unit. Miss Kavvya wants to perform the cost volume
profit analysis.
a) Discuss and explain the relevant tool, formula of CVP analysis applicable in the
above mentioned case and how the cost will be broken down for performing such
analysis. (5 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2017 Examination
b) If the sales are 800 units then what will be the profit generated by the business?
What would be your advice, if the fixed cost is Rs95000 instead of Rs55700?
(5 Marks)
****************
JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. What do you understand by business ethics in International business. How can a firm
maintain a balance and display international business ethics practices of highest order
without compromising on profit maximization. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for December 2017 Examination
2. Can you classify Dell Vostro1740 laptop as a global product? What is the concept of a
global product ? What are the different product strategies organizations can use and
which strategy would you choose, say as marketing in charge at Dell. (10 Marks)
3. A) Can a firm trade in every and all types of goods, products and services in international
markets? Explain the concept of Export Restrictions. What is the difference between
prohibited goods and restricted goods. (5 Marks)
3. B) What are the common export/import documents required for those goods, products
and services which are freely tradable. Why are these documents required in the first
place? What are four ways to obtain export license ? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Operations Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. What is the need of a good facility layout planning? Select any automotive company
of your choice, and do a detailed study of its facility layout. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Operations Management
Internal Assignment Applicable for December 2017 Examination
2. Discuss the transportation methods for solving physical distribution and
transportation problems. Solve the following Transportation Problem and find the
total transportation Cost. (10 Marks)
Plants /
Warehouses W1 W2 W3 Supply
P1 33 26 24 550
P2 21 28 31 350
P3 25 24 29 600
Demand 400 600 500
3. In October 2005, Walmart announced plans to transform itself into one of the
greenest corporations in the world. Then-CEO Lee Scott called sustainability
“essential to our future success as a retailer.” The company has been especially vocal
about shrinking its environmental footprint in China, its manufacturing hub.
(Source: Andy Kroll, Are Walmart’s Chinese Factories as Bad as Apple’s? Mother
Jones, March/April2012 issue)
a. Discuss the major environmental aspects of production and its impact.
(5 Marks)
b. What is environment protection act and how is it related to sustainability.
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organizational Theory, Structure and Design
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
? Students are expected to include the following parameters such as introduction,
application of the concepts related to the question asked, conclusion/inference for each
question being answered
Q 1. A large IT company is currently going through a leadership crisis. The CEO has
just resigned and the dispute between the board and the CEO has left the top
management team rudderless and divided. You have been appointed as the interim
CEO and are tasked with getting the top leadership team in the company back on
focused on the company objectives. Analyze the political environment (make
reasonable assumptions) and discuss the Power Structure that would be prevalent in
the company and discuss your way forward. (Marks 10)
Q 2. Rivigo is a young start up that is establishing itself in the surface transport
business. The main USP is that they promise and have successfully delivered 97%
“On Time” performance and 95% “Zero Damage to Goods” to the customer. TheyNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organizational Theory, Structure and Design
Internal Assignment Applicable for December 2017 Examination
are now looking to scale up the business and you have been made in charge of the
same. Analyze the different structures that are available to you and recommend a
suitable organization structure given the business requirement (10 Marks)
Q 3. Work culture and Diversity is a critical to the new age business. Discuss the
following in the context of new age business like ecommerce business or a FM
radio business.
a. Discuss how will you assess the current work culture in the company (5 Marks)
b. Discuss the approaches to Managing Diversity (5 Marks)
****************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
Question 1 (10 Marks)
Mr. Chattur, is a citizen of Germany came to India as a tourist in the previous year 2016-
17 and stayed in India for a period of 162 days. He liked the south east part of the country
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for December 2017 Examination
and decided to explore all the tourist places there so he stayed in India throughout the year
2015-16. However, in the year 2013-14, 2014-15 he visited India in two International
Conferences and his period of stay was 26 days and 18 days respectively. Discuss in the
light of the various applicable provisions of Income Tax Act-
? His residential status for AY2017-18 and the necessity to determine his residential
status.
Question 2 (10 Marks)
Mr. Thakkar aged 38 years furnishes the following details with regard to his options
exercised for tax planning purpose for the year ending as on 31.03.2017
a) Has taken Life insurance policy as on 30.4.2016 from Bajaj Alliance for a capital
sum assured Rs.2.5 lacs, premium paid for the same Rs75000
b) Contribution made by a bearer cheque towards Public Provident Fund account of
his father Rs20000
c) Paid Rs85000 to a friend towards housing loan on a property taken, the property is
situated at Ratlam.
d) Subscription to units of mutual fund referred under section 10(23D) for Rs130000.
e) Contribution made towards Public Provident Fund account of his spouse Rs90000.
He wants to know about the gross total amount which he can claim as deduction while
computing his total income. Are there any provisions available under the Indian Income
Tax Act for the same?If yes, then discuss how the relevant provision will be helpful, give
adequate reasons supporting the answer and also calculate the amount eligible for
deduction under section 80 C.
Question 3
The Assessing officer in the decided case (GE Energy Parts Inc vs. ADIT, ITAT Delhi)
examined the taxability of income of GE Overseas under the Act as well as the Double
Taxation Avoidance Agreement. He did not accept the contention of the assessee that theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for December 2017 Examination
sale consideration was not taxable in India as the title in respect of the equipment’s was
transferred outside India and the payments were also received outside India. He held that a
lot of activities relating to marketing and sales took place in India. Further, the
negotiations of prices also took place in India. These facts, in the opinion of the AO, were
clear indicators of the GE India securing orders for GE Overseas. He further found that GE
Overseas, by remotely sitting in foreign countries, could not make any sales, without the
active involvement of GE India. This was held to be a business connection of GE Overseas
in India in terms of section 9 of the Act. The AO, therefore, held that all the profits did not
accrue or arise to the assessee in the foreign soil, but part of such profits arising in India,
corresponding to the activities carried out in India, was chargeable to tax under the Act.
Such income accruing or arising was held to be liable to tax as per the provisions of
section 5(2) of the Act. Simply put, the AO has made out a case that the GE overseas
entities were having business connection under the Act as well as permanent establishment
under the DTAA in India in all the years under consideration.
(link: http://itatonline.org/archives/ge-energy-parts-inc-vs-adit-itat-delhi-permanentestablishment-entire-law-explained-on-whether-the-deputation-of-personnel-by-a-foreigncompany-to-assist-the-indian-subsidiaries-in-negotiations-mark/)
a) In the context of above mentioned cases, discuss what can be the objectives and
importance of framing rules with respect to taxation of a business concern which
operates in more than one nation from taxation perspective? (5 Marks)
b) Elaborate, why the assessing officer is of the contention to treat GE India as a
permanent establishment in the given case? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. Mr. Berrybell wants to assess the ability of an enterprise named Anyway, so as to
confirm whether the enterprise is capable to generate sufficient cash flows or not.
Anyway submits the following information for the year ended 31 March2017.
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment applicable for December 2017 Examination
Particulars
(Rs. In
lacs)
Shares issued during the year 5
Capital assets purchased 1.5
proceed from sale of an asset 2
Dividend declared and paid 1
Increase in debtors 1.5
loss on sale of asset 0.2
net income before taxes 8.8
Depreciation & Amortisation 3.8
Discuss the relevance of preparing the cash flow statement. Indicate and comment on
the following
? Cash from operation
? Cash from investing activities
? Cash from financing activities
? Closing balance
(10 Marks)
2. You are being appointed as the accounts executive of Jayesh Motiwala &
Company. The principal business of the company is dealing in pearl ornaments at
its retail outlet in Jaipur. The management is unaware about the relevance of
accounting standard applicable while accounting for the business. Your
responsibility is to convince them to comply with the Accounting Standards, by
giving a brief presentation on the objectives behind complying with the accounting
standard and the benefits to the enterprise by following the same. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment applicable for December 2017 Examination
3. The following is the Balance Sheet of Caterpillar Ltd as on 31st March 2017
Equity share capital 500000
Fixed
assets 695800
preference share
capital 300000 Stock 135000
Reserves & Surplus 255000 Debtors 145000
Creditors 45500
cash &
Bank 150600
outstanding
liabliktes 25900
1126400 1126400
Ascertain -
a) Current ratio and liquid ratio. What if the industry average for the same is 2 and 1
respectively. (5 Marks)
b) Capital gearing ratio and interpret the same. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
Q.1) You are the head of a strategic business unit under ABC Business Group. The Unit is
engaged into manufacturing of telecommunication handsets. You are planning to change
the strategy at business level and you have chosen ‘product differentiation’ as your
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2017 Examination
strategy. You want the board of directors to approve your decision for which you will have
to make a strong case for choosing this strategy. Explain how you will convince the board
of directors. (10 Marks)
Q.2) You are the strategy consultant to fortune 500 companies and you are asked to
conduct a training session for executives of a leading automobile company which is
planning to expand its business in international market. This company is based in India.
Explain how you will convince the trainees that the global environment is highly complex.
(10 Marks)
Q.3) You are a CEO of a XYZ Pvt Ltd, a leading FMCG company headquartered in
Germany. Your company is planning its expansion in Asia and you are now involved in
rigorous analysis of competition in FMCG sector in Asia. In this background, answer the
following questions.
a) Use Michael Porter’s Framework for analyzing competitors (5 Marks)
b) How would you analyze competitor’s assumptions? (5 Marks)
***************
School for Continuing Education (NGA-SCE)
Course: Business : Ethics, Governance & Risk
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory.
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. Alok, a former employee of ABC Ltd has taken the proprietary customer list of the
company to his new company, XYZ Ltd. According to you what are the moral issues
For Numerical Answer
Assessment Parameter Weightage
Formula 20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business : Ethics, Governance & Risk
Internal Assignment Applicable for December 2017 Examination
involved here for both ABC Ltd as well as XYZ Ltd. What are the options available to
his immediate boss at XYZ Ltd when Alok offers this list. (10 Marks)
2. In this era of resources availability crisis can ethical consumerism influence/change
business? Do you think ethical consumption is a moral choice? Evaluate your answer
using any one ethical theory (10 Marks)
3. Ayesha is a successful Vice President, Finance since last 3 years of a mid size FMCG
company recognized as a highly motivated, committed and capable executive across
the organization. When the CEO of the company meets with an accident and is
paralyzed the Company Board chooses to elevate Ayesha’s Junior, Nikhil, Vice
President Marketing, just one year old in the company, as the next CEO. The
organization is now largely divided into 2 factions, each favoring either Ayesha or
Nikhil. You are the Head of Human Resources thinking of addressing this issue of
gender discrimination.
a. According to you, which 5 factors influence the attitude of an individual towards
gender bias? How can this attitude be changed/ overcome? (5 Marks)
b. Analyze and evaluate any three internal processes and systems that you think
would have prevented this situation from happening. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Markets
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions
.
Q1. Mr. Rajiv Kumar, after completing his MBA from a prestigious management institute,
has joined the treasury department of a leading Indian bank in Mumbai. He is assigned to
the team responsible for managing the day-to-day liquidity of the bank. Explain in detail
the various options available to Mr. Rajiv to manage the liquidity of the bank. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Institutions and Markets
Internal Assignment Applicable for December 2017 Examination
Q2. Mr. Kripa Shankar wants to invest and trade in stock market. However he is
completely unfamiliar how to go about it. He approaches you, a wealth advisor in the bank
Mr. Kripa Shankar has his savings account, to seek guidance on:
i) various modes through which he can participate in the stock market
ii) category of instruments that he can invest in
iii) the basic formalities that he would need to complete (basic pre-requisites), in
order to participate in the stock market.
Provide answer in detail to his queries mentioned in point (i), (ii) and (iii) above.
(10 Marks)
Q.3 ABC Corp. Limited is engaged in manufacturing garments in India since 1950. The
company has been catering to the Indian market till now. As part of the company’s growth
strategy, the company would like to extend the markets for its products to other countries.
However, the company’s promoters lack awareness and expertise in understanding and
managing the fluctuations related to foreign currency.
Mr. Jiwan Kumar, the CFO of the company, has been asked to make a presentation to the
board specifying the following:
a. Key economic parameters/developments that influence the movements in foreign
currency. (5 Marks)
b. Options available with ABC Corp. to manage/mitigate the forex risks (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
1. NIFTY of NSE touch 10,000 in August 2017, which external factors are
responsible for this level? What are the different forms of investment by foreign
investors in Indian market? (10 Marks)
2. There is a tension between North Korea and USA, both the countries are in state of
war. What will be the impacts of this event on foreign treasury of INDIA?
(10 Marks)
3. MUMBAI: In what could be a sign of things to come with gushing liquidity
coupled with rising optimism about policy reforms in the country after the Rajya
Sabha approval for bringing in the Goods & Services Act, the Reserve Bank of
India intervened to temper the Indian's Rupee's appreciation versus the US dollar,NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for December 2017 Examination
said three currency dealers. Expectations are rising that global investors starved of
returns from fixed income investments may raise their investments into the highest
yielding emerging market as government's actions provides them the comfort of
prudent economic policies. "Depending on the global risk sentiment we could see
fund flows into India continuing in the coming months," said Brijen Puri, managing
director, head of markets, JP Morgan (India). "It would be an opportunity for the
RBI to shore up our dollar reserves, which could be used to moderate volatility in
future" On Thursday, some state-owned banks were buying dollars in early trades
on behalf of the central bank, when the rupee opened stronger by 15 paisa to the
greenback. Later, it pared gains to close at 66.92, up 0.10 per cent from 66.99 on
Wednesday. The rupee is now expected to trade in the range of 66.50-67.50 per
dollar versus 67-68, seen a few weeks ago, dealers said.
The implementation of GST from next fiscal, though could be inflationary in the
short term, may add to the gross domestic product by as much as 2 percentage
point. That coupled with better tax compliance and higher rates on services could
bolster the government's finances. The perennial fear of government's fiscal being
dodgy could also end. "Unanimous decision to amend the constitution to pave way
for introduction of GST is a big positive and will renew optimism among foreign
investors," MS Gopikrishnan, head of FX, rates and credit trading at Standard
Chartered Bank. "While the rupee market had largely priced in the amendment,
higher inflows from overseas investors should help the rupee to appreciate."
Source: Business World
Q3. A. One Tax One Nation – GST introduced by government in July 2017,
explain its impact on the currency Indian currency value. What are the advantages
and disadvantages of GST to exporter? (5 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Finance
Internal Assignment Applicable for December 2017 Examination
Q3. B. How GST will help India to increase foreign capital? Why it is said in
paragraph “GST could be inflationary in short term”? How inflow of FOREX will
increase due to GST? (5 Marks)
*********************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. What are the various methods for selecting a project? Assume that you are the Managing
Director of a manufacturing company that is currently challenged by low-cost competition.
Come up with a list of criteria by which you would select and prioritize projects for your
company. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Project Management
Internal Assignment applicable for December 2017 Examination
2. Who are stakeholders in a project? Describe the responsibilities of each of the following:
Directors of a project, project manager, consultants and steering committee with reference
to any “metro rail project” in India. (10 Marks)
3. Assume that you are the project manager for an “Indian railways new railway line”
project and the project is in the finishing stage. But, it is apparent that one of the
project’s deliverables will not be completed before the project is wrapped up.
a. Explain what options do you have as the project manager for the uncompleted
deliverable? (5 Marks)
b. Discuss how you can use P-D-C-A cycle to control and correct the project
gap. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
Q.1. Mr. Das is a CFO of ABC Ltd. The Company proposes to establish overseas
subsidiaries in European countries to expand its business. However before any final
decision, Mr. Das has to make detailed report on following points
(a) Tax implication exchange gain & loss and capital investment
(b) Incentive available for export business
(c) Other important tax related matters
Prepare brief note on the above three (3) points. (10 Marks)
Q.2. Action Investor LLP, is a Private Equity (PE) firm with 46% stake in OPS Ltd. Along
with the stake, the PE firm also has a board seat and veto power on major financial
decision of the Company. The performance of OPS Ltd is far below expectation over pastNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Financial Management
Internal Assignment Applicable for December 2017 Examination
two years & the PE firm believes that there is need to look at various restructuring steps.
What are different types of restructuring that PE firm can propose in board meeting?
(10 Marks)
Q.3 a) SFL Ltd. is considering launching of new product to supplement its existing range
of product. As per the projection done by the finance team, there will be initial capital
investment of Rs. 70 lakhs in current year. After that the first year will need capital
infusion of Rs. 1 Crs. Below are the after tax cash inflow projection;
Year 2: Rs. 25 lakhs
Year 3: Rs. 30 lakhs
Year 4: Rs. 35 lakhs
From 5th year onwards the cash inflow will be Rs. 40 lakhs through out till end of 10th
year.
The Company expects the new product shelf life to be of 10 years.
Assuming 15% discount rate what will be the NPV of this new project . Based on your
NPV calculation, whether launching of this new product line is acceptable or not?
(5 Marks)
Q.3. b) MNP Ltd has recorded earnings before interest and tax (EBIT) of Rs. 50 Crs for
FY17. The Company has outstanding debt of Rs. 10 Crs and pays 10% interest on its debt.
Applicable tax rate for the Company is 30%. What is the valuation of MNP Ltd if the
expected return on its equity shares is at 18%? (5 Marks)
************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory.
? All answers to be explained in not more than 1000 words for question 1 and 2 and
for question 3 in not more than 500 words for each subsection. Use relevant
examples, illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments
from other students is not allowed.
? Students should follow the following parameter for answering the assignment
questions.
Q1. Maruti has finally gained tremendous success in the luxury Sedan segment after the
launch of a separate brand Nexa. Owing to this Hyundai, the other major player in the small
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2017 Examination
car segment is feeling the jitters. It feels that it too should follow the same strategy as it is
more known for small cars and except the Verna, all its other luxury sedans have failed.
Some analysts are even against the idea. Can you guide them on the same? (10 Marks)
Q2. Flipkart after receiving the latest funding from Soft Bank, now wants to extend its brand
in other areas as well. The first new segment it wants to target is the car buying and selling
segment. It wants to come out with an extension called “Flipkarz” by end of 2017. Analyst
are skeptical about the same. Is it a good decision? What steps should Flipkart follow to
make it a success? (10 Marks)
Q3. Analyze the below given Case study and answer the questions below:
Snapchat is both a messaging platform and a social network. It can't be used from the regular
we and exists only as a mobile app on your iPhone or Android smartphone. Users can “chat”
with their friends by sending them photos, short videos up to 10 seconds long. You can sort
of think of it to be like texting with pictures or videos. Text chats and video calls are two
other features that were added more recently to the app. One of the most unique things about
Snapchat is the ephemeral components of all the content that gets shared on it. Photos and
videos essentially disappear a few seconds after they've been viewed by their recipients.
Average revenue per user was 90 cents in the first quarter, Snap said, up from 32 cents the
same quarter a year earlier but below the $1.05 per user in the fourth quarter of
2016.Snap's net loss widened to $2.21 billion, or $2.31 per share, in the first quarter, from
$104.6 million, or 14 cents per share, due to stock-based compensation related to the IPO.
Facebook once failed to buy Snapchat; ever since, it's tried to copy it, mostly without
success. Until now. Facebook's Instagram Stories, a clear Snapchat clone, has more daily
users than Snapchat itself - and parent company Snap Inc. should be very worried. Snap's
latest earnings report isn't helping either. On Thursday, the company said user growth forNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2017 Examination
the April-June period was a paltry 4 percent from the previous quarter. Snap's stock, already
down 44 percent since its initial public offering in May, declined 14 percent, to $11.90, in
extended trading after the results came out. That's less than half of the $24.48 closing price
on its first trading day. While the doom doesn't spell imminent death, it's a sign that Snapchat
could be relegated to the side-lines as a niche app for young people - or worse, a passing fad
- rather than a major competitor for digital ad dollars like Facebook and yes, even the
struggling Twitter.
BY THE NUMBERS
Instagram recently disclosed that Stories, which lets people share videos and snapshots in a
continuous 24-hour loop, has amassed 250 million daily users in the year since it launched.
Snapchat, in comparison, had 173 million in the second quarter - and that's all of Snapchat,
not just its version of Stories. Instagram in its entirety, meanwhile, had more than 400
million daily users as of February 2017, the last official count.
TO GROW OR NOT TO GROW
Facebook sends notifications for all sorts of things, such as a friend doing a live video or
another friend posting something after an extended absence. Another might be on a new
item for sale in the service's "marketplace" section. These notifications - which primarily
appear in the Facebook app but can also be pushed to the phone's home screen - can
conceivably keep people returning day after day. While Snapchat sends fewer notifications,
it encourages daily use through Snap streak, which calls out streaks in which two friends
send each other snaps at least once for more than three consecutive days. But it isn't working
too well, as daily use hasn't grown much.
RIVALS UPON RIVALS
Rivals don't always succeed. Facebook recently shut down Life stage, which lets those 21
and under share photos, selfies and videos with classmates. Life stage was aimed at high
schoolers - a big chunk of Snapchat's audience. Before that, Facebook killed Slingshot,
another Snapchat clone for sending disappearing messages. In turn, that followed the demiseNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Brand Management
Internal Assignment Applicable for December 2017 Examination
of Poke, which also let people send photos and videos. All that followed Snapchat's decision
to rebuff Facebook's $3 billion offer for the service in 2013.But Facebook and others kept
trying and trying, until Facebook succeeded with Instagram Stories. Easy to use and
piggybacking on Instagram's existing popularity, Stories expanded Snapchat's idea to a
broader range of users. While Snapchat's audience is mostly teens and young people, on
Instagram, anyone might send a "story." Other messaging apps are looking to clone
Snapchat, too. Google is reportedly working on Stamp, which The Wall Street Journal
compared to Snapchat's Discover feature for letting people find photo and video-heavy news
items. While Google isn't commenting on Stamp, published reports say the company is in
talks with the likes of Vox Media and Time Inc. to create such content.
a. What according to you is wrong with Snapchat? (5 Marks)
b. What strategies can it undertake to revive? (5 Marks)
*******************
JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. Enlist key reasons why you feel that some domestically well established Indian
companies have gone International. Explain the complexity of International
Management with reference to strategic disposition of any firm of your choice.
(10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for December 2017 Examination
2. Describe the Concept Orientation options for international markets. Can
international firms be segmented on this basis. Which option would you choose for
MNC firm and Global firm and why. (10 Marks)
3. It is said that the importance of International marketing today is shaped by the
dynamic interplay of several driving and restraining forces.
a. Identify and justify driving forces (5 Marks)
b. Identify and justify the restraining forces, stating your comments and making your
suggesting for each. (5 Marks)
*************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
Q1. Shubiksha, started out as the cheapest supermarket cum superstore in town but today
it has become an irrelevant brand. Lot of efforts are on to revive the same. Can you suggest
some strategies for the same? (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for December 2017 Examination
Q2. Hindustan Times has started charging for its weekend magazine Brunch as it feels it is
not able to reap the benefits by giving it free of cost. This is in stark contrast to Times of
India which gives at least one newspaper free with its daily paper. Can you compare these
strategies? (10 Marks)
Q3. Hotstar is owned by Novi Digital Entertainment Private Limited, a wholly owned
subsidiary of Star India which was launched in January 2015. But star officially launched
the domain and the mobile app in February 2015, just before the ICC cricket world cup
2015. It has expanded its offering with 35,000 hours of content, spread across 8 languages
from the entertainment, movie and sports channels.
Objectives of Launching Hotstar:
In India, the internet speed is a problem. So, the initial aim for the developers to make the
platform to operate even at as low as 50kbps. So, great video experience on any bandwidth
– even on 2G! It was developed such a way so the application can run on as many as 7,000
operating systems any screen sizes.
According to a survey, more than 78% of the 152 million Indian internet users are mobile
and the average spending on mobile internet is Rs. 235 per month. So, surely Star has seen
some potential in Hotstar to be a game changer. STAR INDIA is expecting that the
platform will contribute around 20-25% to the overall revenue for the company in the next
4 years.
Approach/ Strategy Adopted:
In case of watching videos, everybody prefers YouTube, but in case of latest movies and
television shows YouTube cannot satisfy users’ expectations. And here comes the Hotstar
app. The Daily Soaps are not the only thing that you can watch on this app, it even lets you
stream live telecast of nearly every international sport on your Phone that has been
broadcasted on any of the Star Sports channel. With 10 million downloads in the 40 days
since its launch, Star India’s mobile application Hotstar is undoubtedly the hottest digital
media product today.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for December 2017 Examination
There are about 20,000 advertisers on television for this newly launched platform across
all TV channels. Whereas there are 500,000 advertisers on digital marketing platforms.
Digital media is expected to grow at 37% in 2015, compared with an average rate of 35%
over the last two years, so star India will open a large scale of advertising in this country. It
approaches to a larger and valuable target audience, the younger generation and those in
the 25-and-above age bracket, wanting to consume content on the go.
Moreover, Hotstar has done brilliant job when it comes to optimizing the search engines.
More than 12% of their visitors come from search engines like Google, Bing, MSN and
Yahoo. The investment on this platform by Star stands around Rs 1,200 crore over five
years.
Top Features of Hotstar:
1. You can share any content on Hotstar with your friends on Facebook & Twitter.
2. You can watch movies which are available in the library for free.
3. A lot of popular old shows like The Great Indian Laughter Challenge, Khichdi &
Sarabhai vs. Sarabhai are available with all episodes.
4. TV Channels (shows from which are available) include Asia net, Channel V, Life
OK, MAA, Star Jalsha, Star Plus, Star Pravah, Star Utsav, Star Vijay, Star World &
Suvarna.
5. You can add that video to your playlist and watch them later.
6. You can even download many shows to watch them offline.
Accomplishments:
It was launched on 1st of February and became the fastest to cross one million download
marks in six days. It outdid apps like Facebook (10 months), Instagram (2.5 months) and
Twitter (one year), the app has managed to achieve an average TSV (time spent per
viewer) of 24 minutes a day.
According to ALEXA, Hotstar is now ranked 123 among all websites in India, and the
global rank is 1997, which is improving day by day. It is the most reached online sports
platform according to the Tele Web Audience Measurement system.NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Strategy
Internal Assignment Applicable for December 2017 Examination
a. What strategies seem working for Hotstar? (5 Marks)
b. What strategies should competitors apply to compete with Hotstar? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. The famous herbal company in India known for its herbal food supplements, decided
to get into more specific segment of metabolic disorder viz Diabetes, they formulated
herbal food supplement for Diabetic patients. As a sales director of the company
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Sales Management
Internal Assignment Applicable for December 2017 Examination
how will you work on your geographical spread and what is your plan of action to
reach to your target audience. ( 10 Marks)
2. A well-established and famous fast food Company from Bangalore who are already
well known in Indian market for their ready to cook Indian food items and masala.
Now as a strategy, to expand their business they enter into ready to serve Indian
breakfast food like Upma, Poha etc. in 3 minutes. According to you, does this
product directly compete with famous brand of noodle, where they do talk about 3
minutes noodle or they are creating a new segment for themselves, discuss in detail.
(10 Marks)
3. One of the largest consumer electronic company in India well anchored in the urban
market, realized that they have almost reached saturation in their growth in urban
markets, as a strategy to trigger sales growth, they have decided to enter rural market:
a. Do you think the decision of the company was right or it is a disaster to enter
rural market to trigger sales growth; give your point of view with logical
reasoning? (5 Marks)
b. As a head of Sales what will be your strategy as far as sales force deployment
without affecting current coverage of urban market and without going for new
recruitment for new rural market coverage. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. You must have seen several advertisements of various brands of tooth paste in TV and
Print Media, while some of these brands having endorsement of Dentist, or by Indian
Dental Association (IDA)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behaviour
Internal Assignment Applicable for December 2017 Examination
Discuss the ethical aspect of the endorsement by IDA or by a Dentist and secondly
discuss how will this endorsement by IDA or by a Dentist impact the decision making
process of customers to buy particular brand of toothpaste. (10 Marks)
2. Top Indian MNC pharmaceutical company as their strategy to expand their business
base, they decided to enter Middle Eastern countries; looking in to their specific culture
in these countries, how far this culture will act as a business barrier for the
pharmaceutical products. (10 Marks)
3. Once upon a time Nokia was top cell phone brand in India it was known for its best
quality, however the brand lost its ground in the Indian market completely;
a. What are the major possible reasons why Nokia lost the market grip suddenly and
how they could have avoided this situation? Discuss the same. (5 Marks)
b. Assume that they want to re-enter Indian market once again, in that scenarios what
are your top recommendations for Re-Entry to Indian market, Product Positioning,
Pricing and Distribution. (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions
Question 1
Lakme India is planning to launch a new product as “Lakme fair Skin Natural Mousse –
Hydrating”. The company is planning to import machinery costing Rs100 lacs from Japan.
The expected life of the machinery will be 10 years. The selling price per unit will be Rs
1250 and variable cost per unit will be Rs850. Further the company will have to pay
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2017 Examination
Rs25lacs as fixed cost per annum. The fixed cost includes Rs10 lacs as depreciation. The
company expects to sale 150000 units of the produced per year. Tax rate applicable is 50
%. The management of the company wants to know the cash flow associated with the
equipment, as the CEO of the company emphasis that it is necessary to evaluate capital
budgeting decisions. Do you agree? Give reasons supporting your answer and determine
the cash flow generated (that is profit after tax+ depreciation) by the equipment.
(10 Marks)
Question 2
If you want to run your business smoothly, you should be capable enough to manage the
working capital requirements of the business in an efficient manner. “Several companies
like Dabur, Dell computers, Cadbury India realized the need of maintain an adequate level
of working capital. Further they also have to identify the different types of working capital
needed in their business at different points of time”.
This is the statement of CEO of M-Mart Ltd who is interviewing you for the position of
finance manager. Do you agree with the statement of the CEO? Give reasons and conclude
the same in an effective manner. (10 Marks)
Question 3
Miss Kavvya is a successful entrepreneur of GEMS Pharma Ltd. The entrepreneur is
looking to launch a new sunscreen cream in the market at a selling price of Rs275 per unit.
The fixed cost determined for producing the product is Rs55700. The variable cost of
producing the product is Rs165 per unit. Miss Kavvya wants to perform the cost volume
profit analysis.
a) Discuss and explain the relevant tool, formula of CVP analysis applicable in the
above mentioned case and how the cost will be broken down for performing such
analysis. (5 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Corporate Finance
Internal Assignment Applicable for December 2017 Examination
b) If the sales are 800 units then what will be the profit generated by the business?
What would be your advice, if the fixed cost is Rs95000 instead of Rs55700?
(5 Marks)
****************
JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. What do you understand by business ethics in International business. How can a firm
maintain a balance and display international business ethics practices of highest order
without compromising on profit maximization. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%JSRK
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for December 2017 Examination
2. Can you classify Dell Vostro1740 laptop as a global product? What is the concept of a
global product ? What are the different product strategies organizations can use and
which strategy would you choose, say as marketing in charge at Dell. (10 Marks)
3. A) Can a firm trade in every and all types of goods, products and services in international
markets? Explain the concept of Export Restrictions. What is the difference between
prohibited goods and restricted goods. (5 Marks)
3. B) What are the common export/import documents required for those goods, products
and services which are freely tradable. Why are these documents required in the first
place? What are four ways to obtain export license ? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Operations Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. What is the need of a good facility layout planning? Select any automotive company
of your choice, and do a detailed study of its facility layout. (10 Marks)
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Operations Management
Internal Assignment Applicable for December 2017 Examination
2. Discuss the transportation methods for solving physical distribution and
transportation problems. Solve the following Transportation Problem and find the
total transportation Cost. (10 Marks)
Plants /
Warehouses W1 W2 W3 Supply
P1 33 26 24 550
P2 21 28 31 350
P3 25 24 29 600
Demand 400 600 500
3. In October 2005, Walmart announced plans to transform itself into one of the
greenest corporations in the world. Then-CEO Lee Scott called sustainability
“essential to our future success as a retailer.” The company has been especially vocal
about shrinking its environmental footprint in China, its manufacturing hub.
(Source: Andy Kroll, Are Walmart’s Chinese Factories as Bad as Apple’s? Mother
Jones, March/April2012 issue)
a. Discuss the major environmental aspects of production and its impact.
(5 Marks)
b. What is environment protection act and how is it related to sustainability.
(5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organizational Theory, Structure and Design
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed
? Students are expected to include the following parameters such as introduction,
application of the concepts related to the question asked, conclusion/inference for each
question being answered
Q 1. A large IT company is currently going through a leadership crisis. The CEO has
just resigned and the dispute between the board and the CEO has left the top
management team rudderless and divided. You have been appointed as the interim
CEO and are tasked with getting the top leadership team in the company back on
focused on the company objectives. Analyze the political environment (make
reasonable assumptions) and discuss the Power Structure that would be prevalent in
the company and discuss your way forward. (Marks 10)
Q 2. Rivigo is a young start up that is establishing itself in the surface transport
business. The main USP is that they promise and have successfully delivered 97%
“On Time” performance and 95% “Zero Damage to Goods” to the customer. TheyNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Organizational Theory, Structure and Design
Internal Assignment Applicable for December 2017 Examination
are now looking to scale up the business and you have been made in charge of the
same. Analyze the different structures that are available to you and recommend a
suitable organization structure given the business requirement (10 Marks)
Q 3. Work culture and Diversity is a critical to the new age business. Discuss the
following in the context of new age business like ecommerce business or a FM
radio business.
a. Discuss how will you assess the current work culture in the company (5 Marks)
b. Discuss the approaches to Managing Diversity (5 Marks)
****************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
Question 1 (10 Marks)
Mr. Chattur, is a citizen of Germany came to India as a tourist in the previous year 2016-
17 and stayed in India for a period of 162 days. He liked the south east part of the country
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for December 2017 Examination
and decided to explore all the tourist places there so he stayed in India throughout the year
2015-16. However, in the year 2013-14, 2014-15 he visited India in two International
Conferences and his period of stay was 26 days and 18 days respectively. Discuss in the
light of the various applicable provisions of Income Tax Act-
? His residential status for AY2017-18 and the necessity to determine his residential
status.
Question 2 (10 Marks)
Mr. Thakkar aged 38 years furnishes the following details with regard to his options
exercised for tax planning purpose for the year ending as on 31.03.2017
a) Has taken Life insurance policy as on 30.4.2016 from Bajaj Alliance for a capital
sum assured Rs.2.5 lacs, premium paid for the same Rs75000
b) Contribution made by a bearer cheque towards Public Provident Fund account of
his father Rs20000
c) Paid Rs85000 to a friend towards housing loan on a property taken, the property is
situated at Ratlam.
d) Subscription to units of mutual fund referred under section 10(23D) for Rs130000.
e) Contribution made towards Public Provident Fund account of his spouse Rs90000.
He wants to know about the gross total amount which he can claim as deduction while
computing his total income. Are there any provisions available under the Indian Income
Tax Act for the same?If yes, then discuss how the relevant provision will be helpful, give
adequate reasons supporting the answer and also calculate the amount eligible for
deduction under section 80 C.
Question 3
The Assessing officer in the decided case (GE Energy Parts Inc vs. ADIT, ITAT Delhi)
examined the taxability of income of GE Overseas under the Act as well as the Double
Taxation Avoidance Agreement. He did not accept the contention of the assessee that theNMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Taxation Direct & Indirect
Internal Assignment applicable for December 2017 Examination
sale consideration was not taxable in India as the title in respect of the equipment’s was
transferred outside India and the payments were also received outside India. He held that a
lot of activities relating to marketing and sales took place in India. Further, the
negotiations of prices also took place in India. These facts, in the opinion of the AO, were
clear indicators of the GE India securing orders for GE Overseas. He further found that GE
Overseas, by remotely sitting in foreign countries, could not make any sales, without the
active involvement of GE India. This was held to be a business connection of GE Overseas
in India in terms of section 9 of the Act. The AO, therefore, held that all the profits did not
accrue or arise to the assessee in the foreign soil, but part of such profits arising in India,
corresponding to the activities carried out in India, was chargeable to tax under the Act.
Such income accruing or arising was held to be liable to tax as per the provisions of
section 5(2) of the Act. Simply put, the AO has made out a case that the GE overseas
entities were having business connection under the Act as well as permanent establishment
under the DTAA in India in all the years under consideration.
(link: http://itatonline.org/archives/ge-energy-parts-inc-vs-adit-itat-delhi-permanentestablishment-entire-law-explained-on-whether-the-deputation-of-personnel-by-a-foreigncompany-to-assist-the-indian-subsidiaries-in-negotiations-mark/)
a) In the context of above mentioned cases, discuss what can be the objectives and
importance of framing rules with respect to taxation of a business concern which
operates in more than one nation from taxation perspective? (5 Marks)
b) Elaborate, why the assessing officer is of the contention to treat GE India as a
permanent establishment in the given case? (5 Marks)
***************
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
1. Mr. Berrybell wants to assess the ability of an enterprise named Anyway, so as to
confirm whether the enterprise is capable to generate sufficient cash flows or not.
Anyway submits the following information for the year ended 31 March2017.
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment applicable for December 2017 Examination
Particulars
(Rs. In
lacs)
Shares issued during the year 5
Capital assets purchased 1.5
proceed from sale of an asset 2
Dividend declared and paid 1
Increase in debtors 1.5
loss on sale of asset 0.2
net income before taxes 8.8
Depreciation & Amortisation 3.8
Discuss the relevance of preparing the cash flow statement. Indicate and comment on
the following
? Cash from operation
? Cash from investing activities
? Cash from financing activities
? Closing balance
(10 Marks)
2. You are being appointed as the accounts executive of Jayesh Motiwala &
Company. The principal business of the company is dealing in pearl ornaments at
its retail outlet in Jaipur. The management is unaware about the relevance of
accounting standard applicable while accounting for the business. Your
responsibility is to convince them to comply with the Accounting Standards, by
giving a brief presentation on the objectives behind complying with the accounting
standard and the benefits to the enterprise by following the same. (10 Marks)NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Financial Accounting & Analysis
Internal Assignment applicable for December 2017 Examination
3. The following is the Balance Sheet of Caterpillar Ltd as on 31st March 2017
Equity share capital 500000
Fixed
assets 695800
preference share
capital 300000 Stock 135000
Reserves & Surplus 255000 Debtors 145000
Creditors 45500
cash &
Bank 150600
outstanding
liabliktes 25900
1126400 1126400
Ascertain -
a) Current ratio and liquid ratio. What if the industry average for the same is 2 and 1
respectively. (5 Marks)
b) Capital gearing ratio and interpret the same. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2017 Examination
Assignment Marks: 30
Instructions:
? All Questions carry equal marks.
? All Questions are compulsory
? All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
? All answers to be written individually. Discussion and group work is not advisable.
? Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.
? Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.
? Students should follow the following parameter for answering the assignment questions.
Q.1) You are the head of a strategic business unit under ABC Business Group. The Unit is
engaged into manufacturing of telecommunication handsets. You are planning to change
the strategy at business level and you have chosen ‘product differentiation’ as your
For Numerical Answer
Assessment Parameter Weightage
Understanding and usage
of the formula
20%
Procedure / Steps 50%
Correct Answer &
Interpretation
30%
For Theoretical Answer
Assessment Parameter Weightage
Introduction 20%
Concepts and Application
related to the question
60%
Conclusion 20%NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for December 2017 Examination
strategy. You want the board of directors to approve your decision for which you will have
to make a strong case for choosing this strategy. Explain how you will convince the board
of directors. (10 Marks)
Q.2) You are the strategy consultant to fortune 500 companies and you are asked to
conduct a training session for executives of a leading automobile company which is
planning to expand its business in international market. This company is based in India.
Explain how you will convince the trainees that the global environment is highly complex.
(10 Marks)
Q.3) You are a CEO of a XYZ Pvt Ltd, a leading FMCG company headquartered in
Germany. Your company is planning its expansion in Asia and you are now involved in
rigorous analysis of competition in FMCG sector in Asia. In this background, answer the
following questions.
a) Use Michael Porter’s Framework for analyzing competitors (5 Marks)
b) How would you analyze competitor’s assumptions? (5 Marks)
***************
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