Internal Assignment Applicable for December 2017 Examination
Custom Shipping and Insurance
1. You have joined a company as an Imports Executive (Operations) in Mumbai. You have been sent to the sea port to do the customs clearance of an imported consignment. The consignment is on CIF basis. What would be your sequence of operations to clear this. (10 Marks)
2. Your company proposes to import one Live Horse . You have been asked to check the foreign trade policy for its importability and the customs duty. You need to give the following details to the management: a. Which chapter this Live Horse is classified in the customs? b. Is it freely importable? If not what is the category of this import and how to import? c. What is the rate of customs duty only. (10 Marks)
3. One consignment in a 20 feet container was imported to Mumbai in July in FOB terms. The freight and insurance is to be borne by your company. After customs clearance, your customs broker transferred the consignment from the container to a truck to transfer to your factory. The entire consignment got wet in transit due to heavy rain.
a. How will you claim the insurance for this damage and what type of insurance policy will cover this type of damages ? (5 Marks)
b. What precautions should have been taken to avoid such damages? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
International Logistics and Supply Chain Management
1. Suggest the taxonomy for a three-dimensional classification for global supply chain. Identify the issues that affect the operations and strategy of a global logistics firm say DHL or TNT and recommend ways to handle such issues. (10 Marks)
2. As a General Manager – Supply Chain Management of a leading domestic garment manufacturing firm, you have proposed the option of exploring international procurement for the first ever time for your company. Suggest the various components of your proposal. (10 Marks)
3. Based on your recommendation, the Board of the garment company has decided to go ahead and place trial order with an international supplier whom you have recommended.
a. Enlist the constituents of the import / export sales contract (5 Marks)
b. Suggest a warehousing management plan (5 Marks)
Internal Assignment Applicable for December 2017 Examination
International Marketing
1. Enlist key reasons why you feel that some domestically well established Indian companies have gone International. Explain the complexity of International Management with reference to strategic disposition of any firm of your choice. (10 Marks)
2. Describe the Concept Orientation options for international markets. Can international firms be segmented on this basis. Which option would you choose for MNC firm and Global firm and why. (10 Marks)
3. It is said that the importance of International marketing today is shaped by the dynamic interplay of several driving and restraining forces.
a. Identify and justify driving forces (5 Marks)
b. Identify and justify the restraining forces, stating your comments and making your suggesting for each. (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Logistics Management
Q.1. Green manufacturing is a term that was coined to reflect novel manufacturing concepts that utilize various green strategies based on objectives and principles. What are the steps you would incorporate in logistic planning to initiate green manufacturing in your organization? (10 Marks)
Q.2. Briefly discuss the global issues associated with physical distribution and transportation logistics. Cite some examples of best practices in today’s industry that is making efficiency improvements in its physical distribution. (10 Marks)
Q.3 An automobile manufacturer uses 10,000 headlight assemblies a month in the production of SUVs. Daily production of the vehicle is reasonably stable throughout the year. The cost of each headlight assembly is Rs150.00. The company's incremental order (acquisition) cost is Rs40.00 per order. Its incremental inventory carrying cost is 33% of the average inventory value per year.
a. What should be the ordering lot size to keep the total inventory cost minimum? (5 Marks) b. What will be the total inventory cost if the manufacturer uses economical ordering quantity to order each time? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Customer Relationship Management
Q1. With Jio now entering even the mobile handset space, Nokia, the latest re-entrant is a bit worried. It feels that it needs to tighten its laces well in advance before Jio goes for Intensive sales and marketing. It feels that CRM is the best way forward and plan to utilize the benefits of the same but don’t know how to implement the same. Can you please guide them on the same as there is no scope of error? (10 Marks)
Q2. Samsung Mobiles off late post the Note Series fiasco is facing troubled times. The sales have dropped and customer complaints are on the rise. They are not able to handle customer issues and are slowly losing out to competition. Can you help them find a way out of this problem? (10 Marks)
Q3. Read and Analyze the below given case and answer the questions at the end of it This is the first time in the history of industry that the spending on customer relationship management tools is going to outdo enterprise resource planning tools. Analysts say that the spending on CRM will be $36.5 billion next year, $1.5 billion more than ERP. One would wonder why the sails of CRM took so long to capture glory. One would also wonder why corporations have taken so long to make this happen. In the digital world traditional CRM does not cut it, and that’s the reason why over the last five years CRM has clearly sailed with wind. For the first time, corporate houses feel insights can increase their sales in the long run. This is just a phenomenon in the West. Just when you thought consumer suffering had ended, Indian consumers will continue to suffer because corporate and government alike have ignored CRM services. No wonder Indian services are the worst the world over. Indian automobile, telco and banking services are yet to understand the power of the data that they have mustered over the last decade. These companies are so sales driven that they almost forget the events after the sale. They think a post sales call makes the cut in the digital era. Even government services do not invest in CRM and therefore they have no way of telling whether the quality of life for a citizen has gone up. They love citizen apathy and in this digital age consumers still suffer from the lack of data when it comes to government services. Our CRM is in the hands of politicians and companies that worry about the next election or the next sale. According to the United Nations, India ranks 118 in the happiness index. Although the happiness index has other indicators such as social capital and freedom of life, it also indicates that Indians suffer quietly as all services do not match up to improve the quality of life of its people
The opportunity
CRM is no longer about subjecting people to satisfaction calls and sending home coupons to be redeemed in the weekend. The customer has truly moved digital in developed markets and in India the story is no different in at least major cities. In the consumer world, the narrative with corporate is about understanding the customer from the moment he browses on product or catalogue. It is about taking this experience and matching it with the customer behaviour in the offline world. For example, if a brand wants to know why its product sold well on “Amazon” or “Flipkart”, then it must also work out the metrics to understand how people walked in to its offline stores and explored other products. They can then use this data to match it to work out their supply chain strategy and by doing so they can even streamline the entire manufacturing process. These consumer goods companies and retailers also must take the loyalty and rewards programmes to a whole new experience.
The business to business companies (like manufacturers) invest in CRM to understand their dealers, their component manufacturers, and their sales teams. ERP tools captured processes and schedules. But it never offered components to understand the entire customer ecosystem. Data were always there, but corporations focussed on delivery cycles based on sales data rather than understanding the nuances beyond these sales. Unfortunately, CRM is passé in India – barring a few companies like Amazon India and Flipkart – and it will be sometime before it becomes important. Until then let us suffer silently like we always have.
a. What according to you is the reason behind the sorry state of affairs of CRM in India? (5 Marks)
b. What steps should be taken to improve the same? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Enterprise Resource Planning
1. Jayashri Enterprises is a manufacturing firm involved in production and selling of PVC cables. It is located at outskirts of Mumbai, India. It has got one manufacturing plant and is looking for opening a new plant soon. Jayashri Enterprises has been using Tally as an accounting package and MS-Excel for recording other information. Introduction of GST has triggered the discussion regarding ERP implementation in its recently concluded Board meeting. The MD of the firm has heard about ERP but not sure about ERP functionality. She has also heard that ERP solutions are too expensive but nowadays open source ERP software are also available, which can be implemented at much lower cost. She has invited you to explain what ERP is and how it would be useful for her firm. What advice would you give her? (10 Marks)
2. You are consultant to Jagat Facility Management Services. This firm has over 100 clients and more than 2000 employees. You have implemented the ERP software for this company. Explain the methodology that you have adopted for this firm. Also share the lessons learned. (10 Marks)
3. “It is simply ridiculous! The pricing is too much!” This was the reaction, which Ms Phatima Bidarkar received when she shared her consulting fees. “Why we should pay so much for consulting services when the ERP software comes for free?” A question followed the initial reaction. Ms Phatima Bidarkar started her career as SAP functional consultant with a large manufacturing enterprise, which had implemented SAP ERP. While working on fine-tuning the ERP implementation, she also learnt how it is important to do proper Business Process Reengineering (BPR) to get maximum advantage of ERP implementation. After working for five years there, she started her consulting company where she emphasized the need for BPR before and even after ERP implementation. She got her initial business from the customers and suppliers of her former employer as her employer served as a great reference for her work. Since most of these firms were small businesses, she started offering her services for implementing open source ERP software called ERPNext. Recently Ms Phatima Bidarkar started to do cold calling for getting new customers. That is when she started getting resistance for pricing of her consulting services. Since she used to offer BPR services in addition to ERP functional consulting services, she couldn’t reduce her prices. But she was equally worried that she may need to abandon the SME market segment if she sticks to her pricing.
a. Should Ms Phatima Bidarkar reduce her consulting fees? If yes then explain how and if not then explain why not. (5 Marks)
b. Is BPR needed for SMEs before implementing ERP? If yes then explain why and if not then explain why not.
Internal Assignment Applicable for December 2017 Examination
Human Resource Management
Q 1. Assume that you have joined in as an HR Manager for CELLULAR IT, a 7 year old computer software development company. In a highly competitive market and with social media interactions at its peak, explain the factors which would affect the hiring process, highlight the same with regards to the changes that are being driven in the job market due to the increase of social networking. Also suggest a plan to tackle these. (10 Marks)
Q 2. ARJAI Containers is an Indian MNC involved in the transport of large size cargo across the globe via road and sea routes. This company plans to set up new branch offices at Dubai and Singapore. As the Head of HR, what should be your role in the expansion plan of the company? List out the objectives of planning to your subordinates explaining why HR plays an important role at this stage. Give directives for an effective HR Planning process. (10 Marks)
Q 3. ‘Flora Travels’ is a travel and tours operator. Karan has been promoted from Assistant Manager HR to Manager Training and Development. He is required to analyze if the current training process is effective or not. He is also required to suggest alternative training processes to the management of ‘Flora Travels’.
a. Explain how Karan needs to proceed in order to identify the training requirement of the company personnel.
b. With reference to the role that Karan will now be playing, discuss the statement t –Karan is a ‘catalyst’ or a ‘change agent’ in the organisation? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Financial Institutions and Markets
Q1. Mr. Rajiv Kumar, after completing his MBA from a prestigious management institute, has joined the treasury department of a leading Indian bank in Mumbai. He is assigned to the team responsible for managing the day-to-day liquidity of the bank. Explain in detail the various options available to Mr. Rajiv to manage the liquidity of the bank. (10 Marks)
Q2. Mr. Kripa Shankar wants to invest and trade in stock market. However he is completely unfamiliar how to go about it. He approaches you, a wealth advisor in the bank Mr. Kripa Shankar has his savings account, to seek guidance on:
i) various modes through which he can participate in the stock market
ii) category of instruments that he can invest in
iii) the basic formalities that he would need to complete (basic pre-requisites), in order to participate in the stock market.
Provide answer in detail to his queries mentioned in point (i), (ii) and (iii) above.
Q.3 ABC Corp. Limited is engaged in manufacturing garments in India since 1950. The company has been catering to the Indian market till now. As part of the company’s growth strategy, the company would like to extend the markets for its products to other countries. However, the company’s promoters lack awareness and expertise in understanding and managing the fluctuations related to foreign currency. Mr. Jiwan Kumar, the CFO of the company, has been asked to make a presentation to the board specifying the following:
a. Key economic parameters/developments that influence the movements in foreign currency.
b. Options available with ABC Corp. to manage/mitigate the forex risks
Internal Assignment Applicable for December 2017 Examination
Strategic Financial Management
Q.1. Mr. Das is a CFO of ABC Ltd. The Company proposes to establish overseas subsidiaries in European countries to expand its business. However before any final decision, Mr. Das has to make detailed report on following points (a) Tax implication exchange gain & loss and capital investment (b) Incentive available for export business (c) Other important tax related matters Prepare brief note on the above three (3) points. (10 Marks)
Q.2. Action Investor LLP, is a Private Equity (PE) firm with 46% stake in OPS Ltd. Along with the stake, the PE firm also has a board seat and veto power on major financial decision of the Company. The performance of OPS Ltd is far below expectation over past two years & the PE firm believes that there is need to look at various restructuring steps. What are different types of restructuring that PE firm can propose in board meeting? (10 Marks)
Q.3 a) SFL Ltd. is considering launching of new product to supplement its existing range of product. As per the projection done by the finance team, there will be initial capital investment of Rs. 70 lakhs in current year. After that the first year will need capital infusion of Rs. 1 Crs. Below are the after tax cash inflow projection; Year 2: Rs. 25 lakhs Year 3: Rs. 30 lakhs Year 4: Rs. 35 lakhs From 5th year onwards the cash inflow will be Rs. 40 lakhs through out till end of 10th year. The Company expects the new product shelf life to be of 10 years.
Assuming 15% discount rate what will be the NPV of this new project . Based on your NPV calculation, whether launching of this new product line is acceptable or not? (5 Marks)
Q.3. b) MNP Ltd has recorded earnings before interest and tax (EBIT) of Rs. 50 Crs for FY17. The Company has outstanding debt of Rs. 10 Crs and pays 10% interest on its debt. Applicable tax rate for the Company is 30%. What is the valuation of MNP Ltd if the expected return on its equity shares is at 18%?
Internal Assignment Applicable for December 2017 Examination
International Finance
1. NIFTY of NSE touch 10,000 in August 2017, which external factors are responsible for this level? What are the different forms of investment by foreign investors in Indian market? (10 Marks)
2. There is a tension between North Korea and USA, both the countries are in state of war. What will be the impacts of this event on foreign treasury of INDIA?
3. MUMBAI: In what could be a sign of things to come with gushing liquidity coupled with rising optimism about policy reforms in the country after the Rajya Sabha approval for bringing in the Goods & Services Act, the Reserve Bank of India intervened to temper the Indian's Rupee's appreciation versus the US dollar, said three currency dealers. Expectations are rising that global investors starved of returns from fixed income investments may raise their investments into the highest yielding emerging market as government's actions provides them the comfort of prudent economic policies. "Depending on the global risk sentiment we could see fund flows into India continuing in the coming months," said Brijen Puri, managing director, head of markets, JP Morgan (India). "It would be an opportunity for the RBI to shore up our dollar reserves, which could be used to moderate volatility in future" On Thursday, some state-owned banks were buying dollars in early trades on behalf of the central bank, when the rupee opened stronger by 15 paisa to the greenback. Later, it pared gains to close at 66.92, up 0.10 per cent from 66.99 on Wednesday. The rupee is now expected to trade in the range of 66.50-67.50 per dollar versus 67-68, seen a few weeks ago, dealers said. The implementation of GST from next fiscal, though could be inflationary in the short term, may add to the gross domestic product by as much as 2 percentage point. That coupled with better tax compliance and higher rates on services could bolster the government's finances. The perennial fear of government's fiscal being dodgy could also end. "Unanimous decision to amend the constitution to pave way for introduction of GST is a big positive and will renew optimism among foreign investors," MS Gopikrishnan, head of FX, rates and credit trading at Standard Chartered Bank. "While the rupee market had largely priced in the amendment, higher inflows from overseas investors should help the rupee to appreciate." Source: Business World
Q3. A. One Tax One Nation – GST introduced by government in July 2017, explain its impact on the currency Indian currency value. What are the advantages and disadvantages of GST to exporter?
Q3. B. How GST will help India to increase foreign capital? Why it is said in paragraph “GST could be inflationary in short term”? How inflow of FOREX will increase due to GST? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Project Management
1. What are the various methods for selecting a project? Assume that you are the Managing Director of a manufacturing company that is currently challenged by low-cost competition. Come up with a list of criteria by which you would select and prioritize projects for your company. (10 Marks)
2. Who are stakeholders in a project? Describe the responsibilities of each of the following: Directors of a project, project manager, consultants and steering committee with referenceto any “metro rail project” in India. (10 Marks)
3. Assume that you are the project manager for an “Indian railways new railway line” project and the project is in the finishing stage. But, it is apparent that one of the project’s deliverables will not be completed before the project is wrapped up. a. Explain what options do you have as the project manager for the uncompleted deliverable? (5 Marks)
b. Discuss how you can use P-D-C-A cycle to control and correct the project gap.
Internal Assignment Applicable for December 2017 Examination
Ethics, Governance & Risk
1. Alok, a former employee of ABC Ltd has taken the proprietary customer list of the company to his new company, XYZ Ltd. According to you what are the moral issues involved here for both ABC Ltd as well as XYZ Ltd. What are the options available to his immediate boss at XYZ Ltd when Alok offers this list. (10 Marks)
2. In this era of resources availability crisis can ethical consumerism influence/change business? Do you think ethical consumption is a moral choice? Evaluate your answer using any one ethical theory
3. Ayesha is a successful Vice President, Finance since last 3 years of a mid size FMCG company recognized as a highly motivated, committed and capable executive across the organization. When the CEO of the company meets with an accident and is paralyzed the Company Board chooses to elevate Ayesha’s Junior, Nikhil, Vice President Marketing, just one year old in the company, as the next CEO. The organization is now largely divided into 2 factions, each favoring either Ayesha or Nikhil. You are the Head of Human Resources thinking of addressing this issue of gender discrimination.
a. According to you, which 5 factors influence the attitude of an individual towards gender bias? How can this attitude be changed/ overcome? (5 Marks)
b. Analyze and evaluate any three internal processes and systems that you think would have prevented this situation from happening. (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Introduction to Management
Q. 1 Mr. Gopura owns a medium sized steel company. He has been managing very well. His performance appraisals are conducted through MBO method. He has staff working with him for years and seem to be very satisfied. However, since he is handling a lot of responsibilities all alone being a proprietor and cannot look into everyday things as much he would like to. Lot of his time goes into administrative responsibilities hence he decided to plan for Long Range Planning. Help Mr. Gopura to work out proper steps towards LRP.
Q. 2 Disha plastics is a small sized firm run by a small family. Mr. Gokhale and his son Saurabh are running the firm as partners. As management members of the company, both of them are very satisfied with the progress and also keep their employees satisfied and happy. The satisfaction of their employees is evident from their performances. However, Saurabh thinks, that the staff needs to be more accountable and more independent into taking decisions. So he decides to apply MBO technique on the managerial staff as a trial. In light of this case, please list down process of MBO in detail. (10 Marks)
Q. 3 Inamdar Marbles is into exports of marble sheets and related products. The company has 350 employees spread over 4 locations. While the company is in the phase of expansion, they are planning to mobilise some staff across locations along with new recruitment. For the same reason, they have to go through the process of job analysis in order to work on the effective fitment for positions. Based on this case, answer the following questions.
a. What is the purpose of job analysis apart from fitment of the candidates? Explain in detail.
b. Explain the concepts of Job description and Job specifications in relation with job analysis
Internal Assignment Applicable for December 2017 Examination
Financial Accounting
Q1. The following is the Trial Balance as on 31st March 2017 prepared by GSA Ltd. (Rs. in crores)
Particulars Debit ( ) Credit ( )
Capital 6,000
Drawings 1,000
Cash on hand 50
Cash at bank 1,250
Sales 10,000
Purchases 4,000
Loan taken on mortgage 1,000
Patents 500
Land & building 3,000
Creditors 500
Advertisement 5,000
Debtors 1,800
Rates & taxes 40
Insurance 150
Carriage inwards 260
Carriage outwards 250
Legal expenses 200
Total 17,500 17,500
However the auditors of GSA Ltd. did not approve of this trial balance. You are required to rectify and prepare the new trial balance. Justify your answer as to which errors can be detected through the trial balance.
Q2. Classify the following into revenue, capital and deferred revenue expenditure and interpret your results: (10 Marks)
1. Amortisation of Patents
2. Goodwill of another business acquired
3. Underwriting commission paid in a public issue of company’s shares
4. Loss on sale of Plant and Machinery
5. Cost of market research of a new product
6. Purchase of second-hand laptops for office use
Q3. Following are the balance sheets of Suzuki Ltd. & Honda Ltd. as on 31st March 2017 together with the additional information for the year ended on that date:
Liabilities
Suzuki Ltd.
Honda Ltd.
Assets
Suzuki Ltd.
Honda Ltd.
Equity Share
Capital
20,00,000
30,50,000
Goodwill
300,000
400,000
Reserves
50,500
60,000
Furniture
3,20,000
2,40,000
Profit & Loss
A/c
12,250
1,02,200
Plant &
Machinery
659,000
7,29,000
9% Debentures
3,50,000
2,50,000
Office premises
10,27,000
19,00,000
Bank overdraft
11,250
14,800
Stock
66,000
93,000
Sundry Creditors
36,000
58,000
Debtors
85,000
1,75,000
Provision for tax
20,000
15,000
Miscellaneous
expenses
23,000
13,000
24,80,000
35,50,000
24,80,000
35,50,000
Additional Information (Extract of Profit & Loss A/c)
Particulars Suzuki Ltd. Honda Ltd.
Sales for the year 8,40,000 10,50,000
Stock on 31st March 2016 60,000 1,07,000
Gross Profit 2,10,000 2,50,000
Administrative expenses 55,000 65,000
Selling expenses 23,000 58,000
Net profit (after tax) 85,000 87,000
Market price of Suzuki Ltd. Rs. 23 per share and Honda Rs. 28 per share. Dividend paid by Suzuki Ltd. 9.5% p.a. and Honda is 9.8% p.a.
A) Compute any three relevant ratios and comment upon the solvency and financial stability of the two companies. (5 Marks)
B) Which company would you recommend for investment? (Support your answers with the computation of any three relevant ratios). (5 Marks)
Custom Shipping and Insurance
1. You have joined a company as an Imports Executive (Operations) in Mumbai. You have been sent to the sea port to do the customs clearance of an imported consignment. The consignment is on CIF basis. What would be your sequence of operations to clear this. (10 Marks)
2. Your company proposes to import one Live Horse . You have been asked to check the foreign trade policy for its importability and the customs duty. You need to give the following details to the management: a. Which chapter this Live Horse is classified in the customs? b. Is it freely importable? If not what is the category of this import and how to import? c. What is the rate of customs duty only. (10 Marks)
3. One consignment in a 20 feet container was imported to Mumbai in July in FOB terms. The freight and insurance is to be borne by your company. After customs clearance, your customs broker transferred the consignment from the container to a truck to transfer to your factory. The entire consignment got wet in transit due to heavy rain.
a. How will you claim the insurance for this damage and what type of insurance policy will cover this type of damages ? (5 Marks)
b. What precautions should have been taken to avoid such damages? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
International Logistics and Supply Chain Management
1. Suggest the taxonomy for a three-dimensional classification for global supply chain. Identify the issues that affect the operations and strategy of a global logistics firm say DHL or TNT and recommend ways to handle such issues. (10 Marks)
2. As a General Manager – Supply Chain Management of a leading domestic garment manufacturing firm, you have proposed the option of exploring international procurement for the first ever time for your company. Suggest the various components of your proposal. (10 Marks)
3. Based on your recommendation, the Board of the garment company has decided to go ahead and place trial order with an international supplier whom you have recommended.
a. Enlist the constituents of the import / export sales contract (5 Marks)
b. Suggest a warehousing management plan (5 Marks)
Internal Assignment Applicable for December 2017 Examination
International Marketing
1. Enlist key reasons why you feel that some domestically well established Indian companies have gone International. Explain the complexity of International Management with reference to strategic disposition of any firm of your choice. (10 Marks)
2. Describe the Concept Orientation options for international markets. Can international firms be segmented on this basis. Which option would you choose for MNC firm and Global firm and why. (10 Marks)
3. It is said that the importance of International marketing today is shaped by the dynamic interplay of several driving and restraining forces.
a. Identify and justify driving forces (5 Marks)
b. Identify and justify the restraining forces, stating your comments and making your suggesting for each. (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Logistics Management
Q.1. Green manufacturing is a term that was coined to reflect novel manufacturing concepts that utilize various green strategies based on objectives and principles. What are the steps you would incorporate in logistic planning to initiate green manufacturing in your organization? (10 Marks)
Q.2. Briefly discuss the global issues associated with physical distribution and transportation logistics. Cite some examples of best practices in today’s industry that is making efficiency improvements in its physical distribution. (10 Marks)
Q.3 An automobile manufacturer uses 10,000 headlight assemblies a month in the production of SUVs. Daily production of the vehicle is reasonably stable throughout the year. The cost of each headlight assembly is Rs150.00. The company's incremental order (acquisition) cost is Rs40.00 per order. Its incremental inventory carrying cost is 33% of the average inventory value per year.
a. What should be the ordering lot size to keep the total inventory cost minimum? (5 Marks) b. What will be the total inventory cost if the manufacturer uses economical ordering quantity to order each time? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Customer Relationship Management
Q1. With Jio now entering even the mobile handset space, Nokia, the latest re-entrant is a bit worried. It feels that it needs to tighten its laces well in advance before Jio goes for Intensive sales and marketing. It feels that CRM is the best way forward and plan to utilize the benefits of the same but don’t know how to implement the same. Can you please guide them on the same as there is no scope of error? (10 Marks)
Q2. Samsung Mobiles off late post the Note Series fiasco is facing troubled times. The sales have dropped and customer complaints are on the rise. They are not able to handle customer issues and are slowly losing out to competition. Can you help them find a way out of this problem? (10 Marks)
Q3. Read and Analyze the below given case and answer the questions at the end of it This is the first time in the history of industry that the spending on customer relationship management tools is going to outdo enterprise resource planning tools. Analysts say that the spending on CRM will be $36.5 billion next year, $1.5 billion more than ERP. One would wonder why the sails of CRM took so long to capture glory. One would also wonder why corporations have taken so long to make this happen. In the digital world traditional CRM does not cut it, and that’s the reason why over the last five years CRM has clearly sailed with wind. For the first time, corporate houses feel insights can increase their sales in the long run. This is just a phenomenon in the West. Just when you thought consumer suffering had ended, Indian consumers will continue to suffer because corporate and government alike have ignored CRM services. No wonder Indian services are the worst the world over. Indian automobile, telco and banking services are yet to understand the power of the data that they have mustered over the last decade. These companies are so sales driven that they almost forget the events after the sale. They think a post sales call makes the cut in the digital era. Even government services do not invest in CRM and therefore they have no way of telling whether the quality of life for a citizen has gone up. They love citizen apathy and in this digital age consumers still suffer from the lack of data when it comes to government services. Our CRM is in the hands of politicians and companies that worry about the next election or the next sale. According to the United Nations, India ranks 118 in the happiness index. Although the happiness index has other indicators such as social capital and freedom of life, it also indicates that Indians suffer quietly as all services do not match up to improve the quality of life of its people
The opportunity
CRM is no longer about subjecting people to satisfaction calls and sending home coupons to be redeemed in the weekend. The customer has truly moved digital in developed markets and in India the story is no different in at least major cities. In the consumer world, the narrative with corporate is about understanding the customer from the moment he browses on product or catalogue. It is about taking this experience and matching it with the customer behaviour in the offline world. For example, if a brand wants to know why its product sold well on “Amazon” or “Flipkart”, then it must also work out the metrics to understand how people walked in to its offline stores and explored other products. They can then use this data to match it to work out their supply chain strategy and by doing so they can even streamline the entire manufacturing process. These consumer goods companies and retailers also must take the loyalty and rewards programmes to a whole new experience.
The business to business companies (like manufacturers) invest in CRM to understand their dealers, their component manufacturers, and their sales teams. ERP tools captured processes and schedules. But it never offered components to understand the entire customer ecosystem. Data were always there, but corporations focussed on delivery cycles based on sales data rather than understanding the nuances beyond these sales. Unfortunately, CRM is passé in India – barring a few companies like Amazon India and Flipkart – and it will be sometime before it becomes important. Until then let us suffer silently like we always have.
a. What according to you is the reason behind the sorry state of affairs of CRM in India? (5 Marks)
b. What steps should be taken to improve the same? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Enterprise Resource Planning
1. Jayashri Enterprises is a manufacturing firm involved in production and selling of PVC cables. It is located at outskirts of Mumbai, India. It has got one manufacturing plant and is looking for opening a new plant soon. Jayashri Enterprises has been using Tally as an accounting package and MS-Excel for recording other information. Introduction of GST has triggered the discussion regarding ERP implementation in its recently concluded Board meeting. The MD of the firm has heard about ERP but not sure about ERP functionality. She has also heard that ERP solutions are too expensive but nowadays open source ERP software are also available, which can be implemented at much lower cost. She has invited you to explain what ERP is and how it would be useful for her firm. What advice would you give her? (10 Marks)
2. You are consultant to Jagat Facility Management Services. This firm has over 100 clients and more than 2000 employees. You have implemented the ERP software for this company. Explain the methodology that you have adopted for this firm. Also share the lessons learned. (10 Marks)
3. “It is simply ridiculous! The pricing is too much!” This was the reaction, which Ms Phatima Bidarkar received when she shared her consulting fees. “Why we should pay so much for consulting services when the ERP software comes for free?” A question followed the initial reaction. Ms Phatima Bidarkar started her career as SAP functional consultant with a large manufacturing enterprise, which had implemented SAP ERP. While working on fine-tuning the ERP implementation, she also learnt how it is important to do proper Business Process Reengineering (BPR) to get maximum advantage of ERP implementation. After working for five years there, she started her consulting company where she emphasized the need for BPR before and even after ERP implementation. She got her initial business from the customers and suppliers of her former employer as her employer served as a great reference for her work. Since most of these firms were small businesses, she started offering her services for implementing open source ERP software called ERPNext. Recently Ms Phatima Bidarkar started to do cold calling for getting new customers. That is when she started getting resistance for pricing of her consulting services. Since she used to offer BPR services in addition to ERP functional consulting services, she couldn’t reduce her prices. But she was equally worried that she may need to abandon the SME market segment if she sticks to her pricing.
a. Should Ms Phatima Bidarkar reduce her consulting fees? If yes then explain how and if not then explain why not. (5 Marks)
b. Is BPR needed for SMEs before implementing ERP? If yes then explain why and if not then explain why not.
Internal Assignment Applicable for December 2017 Examination
Human Resource Management
Q 1. Assume that you have joined in as an HR Manager for CELLULAR IT, a 7 year old computer software development company. In a highly competitive market and with social media interactions at its peak, explain the factors which would affect the hiring process, highlight the same with regards to the changes that are being driven in the job market due to the increase of social networking. Also suggest a plan to tackle these. (10 Marks)
Q 2. ARJAI Containers is an Indian MNC involved in the transport of large size cargo across the globe via road and sea routes. This company plans to set up new branch offices at Dubai and Singapore. As the Head of HR, what should be your role in the expansion plan of the company? List out the objectives of planning to your subordinates explaining why HR plays an important role at this stage. Give directives for an effective HR Planning process. (10 Marks)
Q 3. ‘Flora Travels’ is a travel and tours operator. Karan has been promoted from Assistant Manager HR to Manager Training and Development. He is required to analyze if the current training process is effective or not. He is also required to suggest alternative training processes to the management of ‘Flora Travels’.
a. Explain how Karan needs to proceed in order to identify the training requirement of the company personnel.
b. With reference to the role that Karan will now be playing, discuss the statement t –Karan is a ‘catalyst’ or a ‘change agent’ in the organisation? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Financial Institutions and Markets
Q1. Mr. Rajiv Kumar, after completing his MBA from a prestigious management institute, has joined the treasury department of a leading Indian bank in Mumbai. He is assigned to the team responsible for managing the day-to-day liquidity of the bank. Explain in detail the various options available to Mr. Rajiv to manage the liquidity of the bank. (10 Marks)
Q2. Mr. Kripa Shankar wants to invest and trade in stock market. However he is completely unfamiliar how to go about it. He approaches you, a wealth advisor in the bank Mr. Kripa Shankar has his savings account, to seek guidance on:
i) various modes through which he can participate in the stock market
ii) category of instruments that he can invest in
iii) the basic formalities that he would need to complete (basic pre-requisites), in order to participate in the stock market.
Provide answer in detail to his queries mentioned in point (i), (ii) and (iii) above.
Q.3 ABC Corp. Limited is engaged in manufacturing garments in India since 1950. The company has been catering to the Indian market till now. As part of the company’s growth strategy, the company would like to extend the markets for its products to other countries. However, the company’s promoters lack awareness and expertise in understanding and managing the fluctuations related to foreign currency. Mr. Jiwan Kumar, the CFO of the company, has been asked to make a presentation to the board specifying the following:
a. Key economic parameters/developments that influence the movements in foreign currency.
b. Options available with ABC Corp. to manage/mitigate the forex risks
Internal Assignment Applicable for December 2017 Examination
Strategic Financial Management
Q.1. Mr. Das is a CFO of ABC Ltd. The Company proposes to establish overseas subsidiaries in European countries to expand its business. However before any final decision, Mr. Das has to make detailed report on following points (a) Tax implication exchange gain & loss and capital investment (b) Incentive available for export business (c) Other important tax related matters Prepare brief note on the above three (3) points. (10 Marks)
Q.2. Action Investor LLP, is a Private Equity (PE) firm with 46% stake in OPS Ltd. Along with the stake, the PE firm also has a board seat and veto power on major financial decision of the Company. The performance of OPS Ltd is far below expectation over past two years & the PE firm believes that there is need to look at various restructuring steps. What are different types of restructuring that PE firm can propose in board meeting? (10 Marks)
Q.3 a) SFL Ltd. is considering launching of new product to supplement its existing range of product. As per the projection done by the finance team, there will be initial capital investment of Rs. 70 lakhs in current year. After that the first year will need capital infusion of Rs. 1 Crs. Below are the after tax cash inflow projection; Year 2: Rs. 25 lakhs Year 3: Rs. 30 lakhs Year 4: Rs. 35 lakhs From 5th year onwards the cash inflow will be Rs. 40 lakhs through out till end of 10th year. The Company expects the new product shelf life to be of 10 years.
Assuming 15% discount rate what will be the NPV of this new project . Based on your NPV calculation, whether launching of this new product line is acceptable or not? (5 Marks)
Q.3. b) MNP Ltd has recorded earnings before interest and tax (EBIT) of Rs. 50 Crs for FY17. The Company has outstanding debt of Rs. 10 Crs and pays 10% interest on its debt. Applicable tax rate for the Company is 30%. What is the valuation of MNP Ltd if the expected return on its equity shares is at 18%?
Internal Assignment Applicable for December 2017 Examination
International Finance
1. NIFTY of NSE touch 10,000 in August 2017, which external factors are responsible for this level? What are the different forms of investment by foreign investors in Indian market? (10 Marks)
2. There is a tension between North Korea and USA, both the countries are in state of war. What will be the impacts of this event on foreign treasury of INDIA?
3. MUMBAI: In what could be a sign of things to come with gushing liquidity coupled with rising optimism about policy reforms in the country after the Rajya Sabha approval for bringing in the Goods & Services Act, the Reserve Bank of India intervened to temper the Indian's Rupee's appreciation versus the US dollar, said three currency dealers. Expectations are rising that global investors starved of returns from fixed income investments may raise their investments into the highest yielding emerging market as government's actions provides them the comfort of prudent economic policies. "Depending on the global risk sentiment we could see fund flows into India continuing in the coming months," said Brijen Puri, managing director, head of markets, JP Morgan (India). "It would be an opportunity for the RBI to shore up our dollar reserves, which could be used to moderate volatility in future" On Thursday, some state-owned banks were buying dollars in early trades on behalf of the central bank, when the rupee opened stronger by 15 paisa to the greenback. Later, it pared gains to close at 66.92, up 0.10 per cent from 66.99 on Wednesday. The rupee is now expected to trade in the range of 66.50-67.50 per dollar versus 67-68, seen a few weeks ago, dealers said. The implementation of GST from next fiscal, though could be inflationary in the short term, may add to the gross domestic product by as much as 2 percentage point. That coupled with better tax compliance and higher rates on services could bolster the government's finances. The perennial fear of government's fiscal being dodgy could also end. "Unanimous decision to amend the constitution to pave way for introduction of GST is a big positive and will renew optimism among foreign investors," MS Gopikrishnan, head of FX, rates and credit trading at Standard Chartered Bank. "While the rupee market had largely priced in the amendment, higher inflows from overseas investors should help the rupee to appreciate." Source: Business World
Q3. A. One Tax One Nation – GST introduced by government in July 2017, explain its impact on the currency Indian currency value. What are the advantages and disadvantages of GST to exporter?
Q3. B. How GST will help India to increase foreign capital? Why it is said in paragraph “GST could be inflationary in short term”? How inflow of FOREX will increase due to GST? (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Project Management
1. What are the various methods for selecting a project? Assume that you are the Managing Director of a manufacturing company that is currently challenged by low-cost competition. Come up with a list of criteria by which you would select and prioritize projects for your company. (10 Marks)
2. Who are stakeholders in a project? Describe the responsibilities of each of the following: Directors of a project, project manager, consultants and steering committee with referenceto any “metro rail project” in India. (10 Marks)
3. Assume that you are the project manager for an “Indian railways new railway line” project and the project is in the finishing stage. But, it is apparent that one of the project’s deliverables will not be completed before the project is wrapped up. a. Explain what options do you have as the project manager for the uncompleted deliverable? (5 Marks)
b. Discuss how you can use P-D-C-A cycle to control and correct the project gap.
Internal Assignment Applicable for December 2017 Examination
Ethics, Governance & Risk
1. Alok, a former employee of ABC Ltd has taken the proprietary customer list of the company to his new company, XYZ Ltd. According to you what are the moral issues involved here for both ABC Ltd as well as XYZ Ltd. What are the options available to his immediate boss at XYZ Ltd when Alok offers this list. (10 Marks)
2. In this era of resources availability crisis can ethical consumerism influence/change business? Do you think ethical consumption is a moral choice? Evaluate your answer using any one ethical theory
3. Ayesha is a successful Vice President, Finance since last 3 years of a mid size FMCG company recognized as a highly motivated, committed and capable executive across the organization. When the CEO of the company meets with an accident and is paralyzed the Company Board chooses to elevate Ayesha’s Junior, Nikhil, Vice President Marketing, just one year old in the company, as the next CEO. The organization is now largely divided into 2 factions, each favoring either Ayesha or Nikhil. You are the Head of Human Resources thinking of addressing this issue of gender discrimination.
a. According to you, which 5 factors influence the attitude of an individual towards gender bias? How can this attitude be changed/ overcome? (5 Marks)
b. Analyze and evaluate any three internal processes and systems that you think would have prevented this situation from happening. (5 Marks)
Internal Assignment Applicable for December 2017 Examination
Introduction to Management
Q. 1 Mr. Gopura owns a medium sized steel company. He has been managing very well. His performance appraisals are conducted through MBO method. He has staff working with him for years and seem to be very satisfied. However, since he is handling a lot of responsibilities all alone being a proprietor and cannot look into everyday things as much he would like to. Lot of his time goes into administrative responsibilities hence he decided to plan for Long Range Planning. Help Mr. Gopura to work out proper steps towards LRP.
Q. 2 Disha plastics is a small sized firm run by a small family. Mr. Gokhale and his son Saurabh are running the firm as partners. As management members of the company, both of them are very satisfied with the progress and also keep their employees satisfied and happy. The satisfaction of their employees is evident from their performances. However, Saurabh thinks, that the staff needs to be more accountable and more independent into taking decisions. So he decides to apply MBO technique on the managerial staff as a trial. In light of this case, please list down process of MBO in detail. (10 Marks)
Q. 3 Inamdar Marbles is into exports of marble sheets and related products. The company has 350 employees spread over 4 locations. While the company is in the phase of expansion, they are planning to mobilise some staff across locations along with new recruitment. For the same reason, they have to go through the process of job analysis in order to work on the effective fitment for positions. Based on this case, answer the following questions.
a. What is the purpose of job analysis apart from fitment of the candidates? Explain in detail.
b. Explain the concepts of Job description and Job specifications in relation with job analysis
Internal Assignment Applicable for December 2017 Examination
Financial Accounting
Q1. The following is the Trial Balance as on 31st March 2017 prepared by GSA Ltd. (Rs. in crores)
Particulars Debit ( ) Credit ( )
Capital 6,000
Drawings 1,000
Cash on hand 50
Cash at bank 1,250
Sales 10,000
Purchases 4,000
Loan taken on mortgage 1,000
Patents 500
Land & building 3,000
Creditors 500
Advertisement 5,000
Debtors 1,800
Rates & taxes 40
Insurance 150
Carriage inwards 260
Carriage outwards 250
Legal expenses 200
Total 17,500 17,500
However the auditors of GSA Ltd. did not approve of this trial balance. You are required to rectify and prepare the new trial balance. Justify your answer as to which errors can be detected through the trial balance.
Q2. Classify the following into revenue, capital and deferred revenue expenditure and interpret your results: (10 Marks)
1. Amortisation of Patents
2. Goodwill of another business acquired
3. Underwriting commission paid in a public issue of company’s shares
4. Loss on sale of Plant and Machinery
5. Cost of market research of a new product
6. Purchase of second-hand laptops for office use
Q3. Following are the balance sheets of Suzuki Ltd. & Honda Ltd. as on 31st March 2017 together with the additional information for the year ended on that date:
Liabilities
Suzuki Ltd.
Honda Ltd.
Assets
Suzuki Ltd.
Honda Ltd.
Equity Share
Capital
20,00,000
30,50,000
Goodwill
300,000
400,000
Reserves
50,500
60,000
Furniture
3,20,000
2,40,000
Profit & Loss
A/c
12,250
1,02,200
Plant &
Machinery
659,000
7,29,000
9% Debentures
3,50,000
2,50,000
Office premises
10,27,000
19,00,000
Bank overdraft
11,250
14,800
Stock
66,000
93,000
Sundry Creditors
36,000
58,000
Debtors
85,000
1,75,000
Provision for tax
20,000
15,000
Miscellaneous
expenses
23,000
13,000
24,80,000
35,50,000
24,80,000
35,50,000
Additional Information (Extract of Profit & Loss A/c)
Particulars Suzuki Ltd. Honda Ltd.
Sales for the year 8,40,000 10,50,000
Stock on 31st March 2016 60,000 1,07,000
Gross Profit 2,10,000 2,50,000
Administrative expenses 55,000 65,000
Selling expenses 23,000 58,000
Net profit (after tax) 85,000 87,000
Market price of Suzuki Ltd. Rs. 23 per share and Honda Rs. 28 per share. Dividend paid by Suzuki Ltd. 9.5% p.a. and Honda is 9.8% p.a.
A) Compute any three relevant ratios and comment upon the solvency and financial stability of the two companies. (5 Marks)
B) Which company would you recommend for investment? (Support your answers with the computation of any three relevant ratios). (5 Marks)
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