Examination paper:
Event Management
1
Examination
Paper MM.100
Event
Management
Section
A: Objective Type (30 marks)
· This
section consists of Multiple Choice questions & short notes type questions.
· Answer
all the questions.
· Part
one questions carry 1 mark each & Part Two questions carry 5 marks each.
Part
One:
Multiple
Choices:
1. Which one of the
following is the second element of the promotional strategy?
a. Image
b. Branding
c. Advertising
d. Publicity
2. Most event budgets
include a ________ for unexpected expenses.
a. Management Fees
b. Contingencies
c. Break Even Point
d. Cash Flow Analysis
3. This statement is
a list of an organization’s revenue, expenditure and the net profit (or net
loss) for a specific
period:
a. P&L Statement
b. Balance
c. Control System
d. None of the above
4. This risk includes
disputes over contracts between the event organizer & the client and/
or between the event
organizer & a subcontractor.
a. Financial Risk
b. Legal Risk
c. Safety &
Security
d. Technology-Related
Risks
5. It is an important
risk control process, and it is essential that every member of the event
team is familiar with
this process.
a. Incident Reporting
b. Emergency Response
Plans
c. Standards for Risk
Management
d. None of the above
Examination paper: Event
Management
2
6. A _________ chart is generally
used in the early planning days and in the lead-up to an
event.
a. Gantt chart
b. Organization chart
c. Pie- chart
d. Z-chart
7. It is the set of traditional
practices that have long been accepted & used when dealing
with & meeting with others:
a. Rules
b. Regulation
c. Protocols
d. Norms
8. This incorporates all
projected images, such as replays of sporting highlights on large
screens or scoreboards.
a. Sound
b. Vision
c. Layout
d. Decor
9. This is that period of group
development during which members grow used to one
another and tentatively formulate
goals & behaviors that are acceptable.
a. Forming
b. Storming
c. Norming
d. Performing
10. It is about getting things
organized, getting things (and people) in the right place &
tearing everything down.
a. Time Management
b. Logistics
c. Policies
d. Procedures
Part Two:
1. What do you understand by the
term ‘Incident Reporting’?
2. Define the concept of Crowd
Management’.
3. Who is an Event Manager &
what are the Tasks of the Event Manager?
4. What are the developing
Recognition strategies?
END
OF SECTION A
Examination paper: Event
Management
3
Section B:
Caselets (40 Marks)
· This section
consists of Caselets.
· Answer all the
questions.
· Each Caselet
carries 20 marks.
· Detailed
information should form the part of your answer (Word limit 150 to 200 words).
Case let 1
One event planner was asked to
plan a woman’s fortieth birthday party. The woman’s husband
wanted a party that would be
unique and memorable not only for his wife but also for all who
attended. He was thrilled with
the idea of a luncheon harbor cruise. The planner was to arrange
for the boat rental and catering
and to decorate the boat on the morning of the party.
As it turned out, there were three
complications. The first was the weather. It rained, and they
could not use the top deck of the
boat, which was wonderful, but only on a sunny day. This
limitation meant that the
downstairs area became quite crowded. The harbor was also quite
choppy, and a few people felt
seasick because of the small swell. The thing that the planner really
hadn’t thought through care
parents. The older ones were just bored and not difficult to manage.
The toddlers were disasters.
Mothers were on the run all afternoon keeping up with their toddlers,
who wanted nothing more than to
climb over the rails. But by the end of the afternoon, it was the
mothers who were ready to throw
themselves over!
Finally, the cruise lasted too
long –long enough for some of the party to drink too much and long
enough for others to get
desperate for dry land and peace and quiet.
The outcome of this event was a
real lesson to the event planner in planning for the audience9
everyone who came), in selecting
the venue, and in timing. An evening party would have ensured
that at least the toddlers would
have been left at home.
Questions:
1. What were the three
complications?
2. How could these problems have
been avoided?
3. List the types of events
affected by weather.
4. What are the some general suggestions
for avoiding weather problems?
Case let 2
You are going to rent a venue for
a fashion show. The venue you have in mind is an old theater
that lends itself well to the
event, with excellent sight lines for the audience. However, the decor
and lighting planned by your
artistic director for your fashion parade may compromise safety.
Drapes over the ceiling area will
obscure the normal lighting and will prevent the fire sensors and
sprinklers from working
correctly. Also, there are a number of props that may hinder access into
and out of the venue. On the
other hand, the audience expected is quite small.
Examination paper: Event
Management
4
Questions:
1. What are some of the safety
risks associated with this event?
2. Who is responsible for the
safety of the venue and the audience?
3. How could the risks be
reduced?
4. What sorts of contingency
plans could be developed?
Section C:
Applied Theory (30 Marks)
· This section
consists of Applied Theory Questions.
· Answer all the
questions.
· Each question
carries 10 marks.
· Detailed
information should from the part of your answer (Word limit 200 to 250 words).
1. The role of public Relations
is to manage the organization and the event’s image in the
mind of the audience & the
public. Justify the statement.
2. Establish the major aims &
objectives of the event.
3. State the major consideration
for selecting an event venue.
END
OF SECTION B
END
OF SECTION C
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