Summer 2013
Master of Business Administration- MBA Semester 4
MK0016 – Advertising management &sales promotion - 4 Credits
(Book ID: B 1329) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Discuss the Visualisation strategy in advertising and the components of
Visualisation strategy.
( Explanation of Visualisation in advertising - 4 marks; Components of Visualisation
strategy- 6 marks )
10 marks
Q2. Describe the elements of execution of advertising in brief.
( Explanation of Advertising execution-2 marks; Elements of Execution- 8 marks)
10 marks
Q3. Explain the persuasion techniques (any 10) used in advertising.
(Definition – 2 marks; persuasion techniques- 8 marks)
10 marks
Q4. Describe the Tools and Techniques (any 10) of Sales Promotion in brief.
[Tools and techniques(any 10)- each carry one mark]
10 marks
Q5. What is a full service agency? What are specialist agencies? Why are they
needed?
(Full service agency- 8 marks; specialist agencies- 1 mark; need- 1 mark)
10 marks
Q6. Discuss the following theories of Advertising :
The Cognitive-Response Theory
The Stimulus-Response Theory
The Dual-process Theory
The Resource Matching Theory
Cognitive Dissonance theory
( each carry 2 marks)
10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MK0017 – e-Marketing - 4 Credits
(Book ID: B 1330) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Write a short notes on:
A. Internet Advertising Techniques
(Techniques- 5 marks)
B. Difference between traditional marketing and e-marketing
[difference(any seven) – 5 marks]
5 +5 = 10 marks
Q2. Write a short notes on:
A. Targeting strategies in e-marketing.
( strategies- 5 marks)
B. Different types of positioning strategies in e-marketing
( types – 5 marks)
5 +5 = 10 marks
Q3. Discuss how to build up e-marketing strategy and its functions in brief.
( e-marketing strategy- 3 marks; functions- 7 marks)
10 marks
Q4. Describe the four main functions involved in creating and managing
corporate website.
(Four functions: two functions- 3 marks each; other two functions -2 marks each)
10 marks
Q5. Define e-marketing and its principles.
( Definition – 2 marks; Principles- 8 marks)
10 marks
Q6. Write a short note on:
A. Features of e-marketing (features- 5 marks)
B. Benefits of e-Marketing ( benefits- 5 marks)
5 +5 = 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MB0053 –International Business Management -4 Credits
(Book ID: B1724)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. The world economy is globalizing at an accelerating pace. What do you mean by globalization? Discuss the merits and demerits of Globalization.
(meaning of globalization - 2 marks, merits- 4 marks, demerits- 4 marks) 10 marks
Q2. The international trade theories explain the basics behind international trade. Compare the Absolute and comparative cost advantage theories with the help of example.
(explain the 2 theories - 6 marks, examples- 4 marks) 10 marks
Q3. Culture is more often a source of conflict than synergy. As an Indian manager, what management style and corporate culture you should be aware of while travelling to Japan and to USA?
( Japanese corporate culture - 5 marks, USA’s corporate culture - 5 marks) 10 marks
Q4. Regional integration is the bonding between nations and states through political, cultural and economic cooperation. A whole range of regional integration exists today. Discuss these 6 types in brief.
(6 Types of regional integration - 10 marks) 10 marks
Q5. The decision of a firm to compete internationally will be strategic. While formulating global marketing strategies, how should a firm deal with segmentation, market positioning and international product policy?
( segmentation-3 marks, positioning - 4 marks, product policy- 3 marks) 10 marks
Q6. Global sourcing industry is on a growth run as there are sound business reasons to it. Discuss these reasons with examples.
( reasons for global sourcing- 7 marks, examples- 3 marks) 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MK0018– International Marketing -4 Credits
(Book ID: B1199)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Define multinational corporations. How is international marketing different from domestic marketing?
(definition- 4 marks, difference- 6 marks) 10 marks
Q2. “Though society and culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted”. Discuss.
( discussion on culture and its effect on business- 10 marks) 10 marks
Q3. Discuss the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations?
( mode of entry by McDonalds - 6 marks, limitations- 4 marks) 10 marks
Q4. Market segmentation divides market into distinct subsets. Explain the purpose and bases of international market segmentation.
( purpose- 2 marks, bases- 8 marks) 10 marks
Q5. Explain the meaning and benefits of e-marketing. Discuss the various e-marketing approaches.
( meaning- 2 marks, benefits- 2 marks, approaches- 6 marks) 10 marks
Q6. List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers?
( listing- 3 marks, meaning of SEZ- 2 marks, benefits- 5 marks) 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MK0015 – Services Marketing and Customer Relationship Management - 4 Credits
(Book ID: B 1328) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the concept of Service mapping with example.
(Definition- 2 marks; explanation – 6 marks; example; 2 marks)
10 marks
Q2. Write a short notes on:
A. Factors that influence customer expectations ( factors – 5 marks)
B. Pricing strategies followed in service organizations based on
customer perceptions (Pricing Strategies- 5 marks)
5 +5 = 10 marks
Q3. Explain the concept of Service Blueprinting with an example.
( Definition of service blueprint- 2 marks; explanation of service blueprint with
example- 8 marks)
10 marks
Q4. Explain the positioning strategies of services.
(Definition of positioning of services- 2 marks; Explanation of positioning of services-
6 marks; Various types of positioning of services- 2 marks)
10 marks
Q5. Discuss about the marketing of services in Banking sector, Airline industry,
Hospitality sector.
(Marketing of services in banking sector- 4 marks; Marketing of services in Airline
industry- 3 marks; Marketing of services in Hospitality- 3 marks)
10 marks
Q6. Write a short notes on:
A. Service Delivery Process (Explanation – 1 mark; service delivery
process- 4 marks)
B. service Design (Definition- 2 marks; explanation – 3 marks)
5 +5 = 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MB0052 – Strategic Management and Business Policy - 4 Credits
(Book ID: B1699)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. A well- formulated strategy is vital for growth and development of any organization. Explain corporate strategy in different types of organizations.
(Corporate strategy in small business 2marks ; Corporate strategy in large business 2marks; Corporate strategy in multinational 2 marks; Corporate strategy on public sectors 2marks; Corporate strategy on non-profit organizations 2marks) 10 marks
Q2. Businesses need to be planned not only for today, but also for tomorrow, that is, for the future which implies business continuity. Write the importance of business continuity planning. Explain any two strategies for business continuity planning.
(Meaning of business continuity planning 2 marks; Importance of business continuity planning 3 marks ; Explanation of any 2 business continuity planning 5 marks) 10 marks
Q3. Governed corporation is a model of successful corporate governance. Define and explain governed corporation. Distinguish between managed corporation and governed corporation in terms of board’s role, major characteristics and policies of a company.
(Definition and introduction governed corporation 4 marks; Distinguish between managed corporation and governed corporation.(each point of difference carries 2 marks) 6 marks) 10 marks
Q4. Price or market competitiveness of a product or business depends on its cost competitiveness. Cost competitiveness implies two things-cost efficiency and cost effectiveness. Explain the concept of cost efficiency of an organization. Analyze the major determinants of cost efficiency. 10 marks
Summer 2013
(Introduction of cost efficiency 2 marks; explanation of four major factors of cost efficiency 8 marks)
Q5. Stability strategy is most commonly used by an organization. An organization will continue in similar business as it currently pursues similar objectives and resource base. Discuss six situations when it is good/best to pursue stability strategy. Give some Indian examples.
(Explanation of six situations 6 marks; examples 4 marks) 10 marks
Q6. Corporate culture governs, to a large extent, business ethics and values in an organization. Describe the state of business ethics in Indian companies. Analyze in terms of KPMG business ethics survey.
(Introduction of business ethics in Indian companies 2 marks; Major findings of KPMG 8 marks) 10 Marks
Master of Business Administration- MBA Semester 4
MK0016 – Advertising management &sales promotion - 4 Credits
(Book ID: B 1329) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Discuss the Visualisation strategy in advertising and the components of
Visualisation strategy.
( Explanation of Visualisation in advertising - 4 marks; Components of Visualisation
strategy- 6 marks )
10 marks
Q2. Describe the elements of execution of advertising in brief.
( Explanation of Advertising execution-2 marks; Elements of Execution- 8 marks)
10 marks
Q3. Explain the persuasion techniques (any 10) used in advertising.
(Definition – 2 marks; persuasion techniques- 8 marks)
10 marks
Q4. Describe the Tools and Techniques (any 10) of Sales Promotion in brief.
[Tools and techniques(any 10)- each carry one mark]
10 marks
Q5. What is a full service agency? What are specialist agencies? Why are they
needed?
(Full service agency- 8 marks; specialist agencies- 1 mark; need- 1 mark)
10 marks
Q6. Discuss the following theories of Advertising :
The Cognitive-Response Theory
The Stimulus-Response Theory
The Dual-process Theory
The Resource Matching Theory
Cognitive Dissonance theory
( each carry 2 marks)
10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MK0017 – e-Marketing - 4 Credits
(Book ID: B 1330) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Write a short notes on:
A. Internet Advertising Techniques
(Techniques- 5 marks)
B. Difference between traditional marketing and e-marketing
[difference(any seven) – 5 marks]
5 +5 = 10 marks
Q2. Write a short notes on:
A. Targeting strategies in e-marketing.
( strategies- 5 marks)
B. Different types of positioning strategies in e-marketing
( types – 5 marks)
5 +5 = 10 marks
Q3. Discuss how to build up e-marketing strategy and its functions in brief.
( e-marketing strategy- 3 marks; functions- 7 marks)
10 marks
Q4. Describe the four main functions involved in creating and managing
corporate website.
(Four functions: two functions- 3 marks each; other two functions -2 marks each)
10 marks
Q5. Define e-marketing and its principles.
( Definition – 2 marks; Principles- 8 marks)
10 marks
Q6. Write a short note on:
A. Features of e-marketing (features- 5 marks)
B. Benefits of e-Marketing ( benefits- 5 marks)
5 +5 = 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MB0053 –International Business Management -4 Credits
(Book ID: B1724)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. The world economy is globalizing at an accelerating pace. What do you mean by globalization? Discuss the merits and demerits of Globalization.
(meaning of globalization - 2 marks, merits- 4 marks, demerits- 4 marks) 10 marks
Q2. The international trade theories explain the basics behind international trade. Compare the Absolute and comparative cost advantage theories with the help of example.
(explain the 2 theories - 6 marks, examples- 4 marks) 10 marks
Q3. Culture is more often a source of conflict than synergy. As an Indian manager, what management style and corporate culture you should be aware of while travelling to Japan and to USA?
( Japanese corporate culture - 5 marks, USA’s corporate culture - 5 marks) 10 marks
Q4. Regional integration is the bonding between nations and states through political, cultural and economic cooperation. A whole range of regional integration exists today. Discuss these 6 types in brief.
(6 Types of regional integration - 10 marks) 10 marks
Q5. The decision of a firm to compete internationally will be strategic. While formulating global marketing strategies, how should a firm deal with segmentation, market positioning and international product policy?
( segmentation-3 marks, positioning - 4 marks, product policy- 3 marks) 10 marks
Q6. Global sourcing industry is on a growth run as there are sound business reasons to it. Discuss these reasons with examples.
( reasons for global sourcing- 7 marks, examples- 3 marks) 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MK0018– International Marketing -4 Credits
(Book ID: B1199)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Define multinational corporations. How is international marketing different from domestic marketing?
(definition- 4 marks, difference- 6 marks) 10 marks
Q2. “Though society and culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted”. Discuss.
( discussion on culture and its effect on business- 10 marks) 10 marks
Q3. Discuss the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations?
( mode of entry by McDonalds - 6 marks, limitations- 4 marks) 10 marks
Q4. Market segmentation divides market into distinct subsets. Explain the purpose and bases of international market segmentation.
( purpose- 2 marks, bases- 8 marks) 10 marks
Q5. Explain the meaning and benefits of e-marketing. Discuss the various e-marketing approaches.
( meaning- 2 marks, benefits- 2 marks, approaches- 6 marks) 10 marks
Q6. List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers?
( listing- 3 marks, meaning of SEZ- 2 marks, benefits- 5 marks) 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MK0015 – Services Marketing and Customer Relationship Management - 4 Credits
(Book ID: B 1328) Assignment (60 marks)
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. Explain the concept of Service mapping with example.
(Definition- 2 marks; explanation – 6 marks; example; 2 marks)
10 marks
Q2. Write a short notes on:
A. Factors that influence customer expectations ( factors – 5 marks)
B. Pricing strategies followed in service organizations based on
customer perceptions (Pricing Strategies- 5 marks)
5 +5 = 10 marks
Q3. Explain the concept of Service Blueprinting with an example.
( Definition of service blueprint- 2 marks; explanation of service blueprint with
example- 8 marks)
10 marks
Q4. Explain the positioning strategies of services.
(Definition of positioning of services- 2 marks; Explanation of positioning of services-
6 marks; Various types of positioning of services- 2 marks)
10 marks
Q5. Discuss about the marketing of services in Banking sector, Airline industry,
Hospitality sector.
(Marketing of services in banking sector- 4 marks; Marketing of services in Airline
industry- 3 marks; Marketing of services in Hospitality- 3 marks)
10 marks
Q6. Write a short notes on:
A. Service Delivery Process (Explanation – 1 mark; service delivery
process- 4 marks)
B. service Design (Definition- 2 marks; explanation – 3 marks)
5 +5 = 10 marks
Summer 2013
Master of Business Administration- MBA Semester 4
MB0052 – Strategic Management and Business Policy - 4 Credits
(Book ID: B1699)
Assignment- 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Q1. A well- formulated strategy is vital for growth and development of any organization. Explain corporate strategy in different types of organizations.
(Corporate strategy in small business 2marks ; Corporate strategy in large business 2marks; Corporate strategy in multinational 2 marks; Corporate strategy on public sectors 2marks; Corporate strategy on non-profit organizations 2marks) 10 marks
Q2. Businesses need to be planned not only for today, but also for tomorrow, that is, for the future which implies business continuity. Write the importance of business continuity planning. Explain any two strategies for business continuity planning.
(Meaning of business continuity planning 2 marks; Importance of business continuity planning 3 marks ; Explanation of any 2 business continuity planning 5 marks) 10 marks
Q3. Governed corporation is a model of successful corporate governance. Define and explain governed corporation. Distinguish between managed corporation and governed corporation in terms of board’s role, major characteristics and policies of a company.
(Definition and introduction governed corporation 4 marks; Distinguish between managed corporation and governed corporation.(each point of difference carries 2 marks) 6 marks) 10 marks
Q4. Price or market competitiveness of a product or business depends on its cost competitiveness. Cost competitiveness implies two things-cost efficiency and cost effectiveness. Explain the concept of cost efficiency of an organization. Analyze the major determinants of cost efficiency. 10 marks
Summer 2013
(Introduction of cost efficiency 2 marks; explanation of four major factors of cost efficiency 8 marks)
Q5. Stability strategy is most commonly used by an organization. An organization will continue in similar business as it currently pursues similar objectives and resource base. Discuss six situations when it is good/best to pursue stability strategy. Give some Indian examples.
(Explanation of six situations 6 marks; examples 4 marks) 10 marks
Q6. Corporate culture governs, to a large extent, business ethics and values in an organization. Describe the state of business ethics in Indian companies. Analyze in terms of KPMG business ethics survey.
(Introduction of business ethics in Indian companies 2 marks; Major findings of KPMG 8 marks) 10 Marks
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