NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment
Applicable for December 2020 Examination
Assignment Marks:
30
1.
A foreign automobile company is planning its foray into Indian market starting
with a
sub-compact
SUV designed specifically for the Indian consumer. Given the sales
trends
of competitors in this segment, the company has forecast strong demand for its
offering
& is confident of good sales volumes. Help the company in its supply chain
planning
& suggest a supply chain strategy for its Indian foray. (10 Marks)
2. An Indian toy manufacturing SME located in the state of Uttar
Pradesh & catering only
to the domestic market has sensed a big export market for its
products in the adjacent
countries of Nepal, Bangladesh & Sri Lanka. Contemplating
expansion to these
markets, the company is evaluating the logistics & supply
chain requirements for
exporting to these countries. What considerations must drive the
logistics planning for
this potential export business? Based on these logistical
considerations, would you
recommend targeting all / some / one of these export markets?
Explain the most
suitable choice of logistics strategy (in-house / 3PL / 4PL etc.)
for your recommended
market/s. (10 Marks)
3. Mumbai-based trading company imports various high-end consumer
electronics and
distributes them to retailers in the domestic market. The company
publishes a
catalogue of its products and imports them based on orders placed
by the retailers. The
market for these goods is limited compared to that for general
consumer electronics
and is characterized by highly variable demand with short response
times.
a. Which mode of transportation must the company prefer for
importing the high-end
consumer electronic goods? (5 Marks)
b. Explain the warehousing requirements of the company and suggest
the type of
warehouse suitable for its needs. (5 Marks)
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