NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services MarketingInternal Assignment Applicable for June 2020 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed. Students should follow the following parameter for answering the assignment questions.1. The recent epidemic of Coronavirus has really affected the world very badly. One of the
sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in
business in the last few months and does not see light at the end of the tunnel anytime
soon. If the situation continues this way, it may lead to them shutting down many of their
branches and laying of many employees. The sluggish Indian economy is not helping
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services MarketingInternal Assignment Applicable for June 2020 Examinationtheir case too. You are hired as a consultant by them to suggest possible solutions and
strategies in order to combat this problem? Keep in mind IIHS and the service marketing
mix. (10 Marks)2. The recent judgement by the Supreme Court with regards to AGR has forced Vodafone
Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding
company even more. Post the entry of Jio, the telecom market has gone through a
complete turmoil with the low rates and growing taxation burden. The situation has
turned so bad that Vodafone wants to quit the Indian Market. The recent price increase
has not helped improve the situation a lot. Can you as a student of Service Marketing
analyze the problem at hand and provide possible solutions and revenue streams or
methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use
the concept of Customer Loyalty to your advantage? (10 Marks)3. The recent decision by the Indian Government to divide the State of Jammu & Kashmir
into Union Territories and open it for investors of the world has been met with a lot of
cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares
of problems. Use the Service Branding Model, Service Communication Model and
Moment of Truth to your advantage?
a. You are a part of the planning team organizing a summit to invite investors from the
service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the
investors? (5 Marks)b. Can you also enlist the hurdles that will come by and suggest possible solutions for the
same? (5 Marks)**********
School for Continuing Education (NGA-SCE)
Course: Services MarketingInternal Assignment Applicable for June 2020 ExaminationAssignment Marks: 30Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of
reference. Students should write the assignment in their own words. Copying of assignments from
other students is not allowed. Students should follow the following parameter for answering the assignment questions.1. The recent epidemic of Coronavirus has really affected the world very badly. One of the
sectors worst affected are Travel & Tourism. SOTC India has seen a severe fall in
business in the last few months and does not see light at the end of the tunnel anytime
soon. If the situation continues this way, it may lead to them shutting down many of their
branches and laying of many employees. The sluggish Indian economy is not helping
| For Theoretical Answer | |
| Assessment Parameter | Weightage |
| Introduction | 20% |
| Concepts and Application related to the question | 60% |
| Conclusion | 20% |
| For Numerical Answer | |
| Assessment Parameter | Weightage |
| Understanding and usage of the formula | 20% |
| Procedure / Steps | 50% |
| Correct Answer & Interpretation | 30% |
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Services MarketingInternal Assignment Applicable for June 2020 Examinationtheir case too. You are hired as a consultant by them to suggest possible solutions and
strategies in order to combat this problem? Keep in mind IIHS and the service marketing
mix. (10 Marks)2. The recent judgement by the Supreme Court with regards to AGR has forced Vodafone
Idea to pay a huge amount as fine before the deadline. This hurts the already bleeding
company even more. Post the entry of Jio, the telecom market has gone through a
complete turmoil with the low rates and growing taxation burden. The situation has
turned so bad that Vodafone wants to quit the Indian Market. The recent price increase
has not helped improve the situation a lot. Can you as a student of Service Marketing
analyze the problem at hand and provide possible solutions and revenue streams or
methods to contain losses? Use the SERVQUAL Model to analyze the same? Also use
the concept of Customer Loyalty to your advantage? (10 Marks)3. The recent decision by the Indian Government to divide the State of Jammu & Kashmir
into Union Territories and open it for investors of the world has been met with a lot of
cheer by the Industry. Kashmir sure has a lot to offer but it also brings with it, its shares
of problems. Use the Service Branding Model, Service Communication Model and
Moment of Truth to your advantage?
a. You are a part of the planning team organizing a summit to invite investors from the
service sector to tap Kashmir’s potential. Can you suggest strategies in order to woo the
investors? (5 Marks)b. Can you also enlist the hurdles that will come by and suggest possible solutions for the
same? (5 Marks)**********
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